TECNIA INSTITUTE OF ADVANCED STUDIES TIAS/AC/MBA/F/06

ACADEMIC SESSION 2016-17 LECTURE PLAN

MBA I SEMESTER

COURSE CODE MBA 105

PAPER NAME Managerial Economics

L T/P CREDIT 4 - 4

INTERNAL MARKS 25

EXTERNAL MARKS 75

COURSE OBJECTIVE: To expose students to practical application of economics in management. Course would help students in understanding functional, tactical and strategic role of managerial decision making understanding basic micro and macro economics

developing capabilities for taking managerial decisions

PRE-REQUISITE (S) FOR THE COURSE: The Learner should have complete basic knowledge of Basic economic terms. Since the students are taking up this course in First semester, it is assumed that they must have gone through the above mentioned topics / subjects in their UG Programme

METHODS OF TEACHING: PRIMARILY LECTURES, CASE STUDIES, NUMERICALS AND ASSIGNMENTS The Course would revolve around Theory with Case Studies and Numerical Examples. Assignments would involve analysis of Problems based on different models so as to optimize their decision making process.

LEARNING OUTCOME:

Develop an understanding of Decision making, Cost analysis, Production concept, Revenue concept, Profit maximization, Price Determination, Monopoly, Oligopoly, Perfect Competition, Monopolistic Competition, National Income

Develop capability to use economics concepts in real business decision making

METHOD OF ASSESSMENT (As Per G. G. S. I. P. University , New Delhi)

Sl. No CRITERIA Marks

1 Class Test - I 15

2 Individual Presentation/Viva-Voce/Group Discussion 10

LECTURE PLAN

Lecture No

Description Pedagogy (Lecture, Cases, Role Play, Labs)

Planned Week No.

Remarks

1. Nature, Scope of managerial economics

Lecture 1

2. Significance of managerial economics

Lecture 1

3. Relationship with other Disciplines

Lecture 1

4. Role of Managerial Economics in Decision Making, Opportunity cost principle

Lecture 1

TECNIA INSTITUTE OF ADVANCED STUDIES TIAS/AC/MBA/F/06

ACADEMIC SESSION 2016-17 LECTURE PLAN

5. Production Possibility Curve Lecture 2

6. Incremental Concept, Marginalism Concept

Lecture 2

7. Cardinal, Ordinal approaches to consumer behavior

Lecture 2

8. Equi-Marginal Principle Lecture 2

9. Law of Diminishing Marginal Utility

Lecture 3

10. Basic of Indifference curve analysis

Lecture 3

11. Detail of indifference curve analysis

Lecture 3

12. Uses of indifference curve analysis

Lecture 3

Assignment- 1 To be submitted by the student within 1 week of the completion of unit 1. Faculty to evaluate and provide the feedback within next 1 week.

13. Basics of Demand & Demand Function

Lecture 4

14. Determinants of Demand Lecture 4

15. Elasticity of Demand Lecture 4

16. Determinants of Elasticity Lecture 4

17. Kinds of elasticity Lecture 5

18. Demand Estimation and Forecasting

Lecture 5

19. Methods of forecasting Lecture 5

20. Applications of Demand Analysis in Managerial Decision Making

Lecture 5

21. Theory of production: Production & production function

Lecture 6

22. Short Run production analysis Lecture 6

23. Long run production analysis Lecture 6

TECNIA INSTITUTE OF ADVANCED STUDIES TIAS/AC/MBA/F/06

ACADEMIC SESSION 2016-17 LECTURE PLAN

24. Class test Lecture 6

25. Iso quants , Optimal Combination of Inputs

Lecture 7

26. Applications in Managerial Decision Making.

Lecture 7

Assignment- 2 To be submitted by the student within 1 week of the completion of unit 2. Faculty to evaluate and provide the feedback within next 1 week.

27. Traditional and Modern Theory of Cost in Short run

Lecture 7

28. Traditional and Modern Theory of Cost in long run

Lecture 7

29. Economies of Scale Lecture 8

30. Economies of Scope Lecture 8

31. Revenue curves Lecture 8

32. Price-Output decisions under Perfect Competition

Lecture 8

33. Monopoly Lecture 9

34. Monopolistic Competition Lecture 9

35. Oligopoly Lecture 9

36. Strategic Behavior of Firms and Game Theory

Lecture 9

37. Nash Equilibrium Lecture 10

38. Prisoner’s Dilemma Lecture 10

39. Price Competition. Lecture 10

40. Non-price Competition. Lecture 10

Assignment- 3 To be submitted by the student within 1

TECNIA INSTITUTE OF ADVANCED STUDIES TIAS/AC/MBA/F/06

ACADEMIC SESSION 2016-17 LECTURE PLAN

week of the completion of unit 3. Faculty to evaluate and provide the feedback within next 1 week.

41. Basic concept of macro economics

Lecture 11

42. Nature of macro economics Lecture 11

43. Scope of macro economics Lecture 11

44. National Income Lecture 11

45. Inflation Lecture 12

Assignment- 4 To be submitted by the student within 1 week of the completion of unit 4. Faculty to evaluate and provide the feedback within next 1 week.

46. Tutorial 1 12

47. Tutorial 2 12

48. Tutorial 3 12

49. Tutorial 4 13

50. Tutorial 5 13

TEXT BOOKS: 1. Hirschey, Mark (2009). Fundamentals of Managerial Economics, 9th edition, Cengage Learning. 2. Salvatore, D.(2006). Managerial Economics in a Global Economy, 6th Edition, Oxford University

Press.

REFERENCE BOOKS:

Truett Lila J., Truett, Dale B. and Truett J. Lila (2006). Managerial Economics: Analysis,

Problems, Cases, 8th Editon, John Wiley & Sons.

Atmanand (2008). Managerial Economics, 2nd Edition, Excel Books.

Christopher R Thomas & S Charles Maurice (2008). Managerial Economics, 9th edition, McGraw Hill Co.

Petersen, H. C., Cris, L W and Jain, S.K. (2008). Managerial Economics, 1st edition, Pearson Education