Mba Full Syllabus

MASTER OF BUSINESS ADMINISTRATION

[ TWO-YEAR (FULL TIME) AND THREE-YEAR (EVENING) ]

CP 101 – At MBA Full Time Semester – I

CP 101 – At MBA Evening Semester – I

Managerial Economics

Objectives: The Objectives of the course is to acquaint the participants with concepts and techniques

used in Micro-Economic Theory and to enable them to apply this knowledge in business

decision-making. Emphasis is given to changes in the nature of business firms in the context of

globalisation.

The Objective of this course is to given the students an understanding and an appreciation

of use of the concepts and tools of economic analysis in relation to managerial decision making

and to enable them to understand the economic forces governing industry and business.

Course Contents : Concepts and Techniques – Nature of business decision-making, marginal analysis,

optimisation; Theory of Demand – demand functions, income and substitution effects, revealed

preference approach and demand forecasts; Production and Cost- returns to scale, cost curves,

break-even analysis; Theory of Firm – profit maximisation, sales maximisation, organisational

slack, ownership and control; Market Structure – competition, monopoly, oligopoly, non-price

competition; Macro Economics Aggregates and Concepts – GNP and GDP- Aggregate

Consumption-Gross Domestic Savings-Gross Domestic Capital Formation- WPI,CPI, and

Inflation-Employment-Balance of Payments-Money Supply and Monetary Policy-Fiscal Policy;

Concept and Measurement of National Income; Determination of National Income-Consumption

Function, Fiscal impact and Investment, Synthesis of Monetary and Real Factors.

Suggested Readings : 1. Adhikary, M. Business Economics.; New Delhi, Excel Books,2000.

2. Baumol, W J. Economic Theory and Operations Analysis, 3rd

ed., New Delhi,

Prentice Hall Inc., 1996.

3. Chopra, O P. Managerial Economics, New Delhi Tata McGraw Hill 1985.

4. Keat, Paul G & Philips K. Y. Young, Managerial Economics, Prentice Hall, New

Jersey, 1996.

5. Koutsoyiannis, A. Modern Micro Economics, New York, Macmillan, 1991.

6. Milgrom, P and Roberts J. Economics, Organization and Management, Englewood

Cliffs, New Jersey, Prentice Hall Inc. 1992,



Organizational Behaviour

Objectives: The basic objectives of the courses is to reflect the latest thinking and practices for

creating conduction in behavioural areas among the participants of the programme who have no

prior formal exposure or training in the topic, issues and concepts central to organization

behaviour. With the broad objectives the goal of the course would be

(a) To make the participants acquaint about the important concepts and issues, which

may influence their behaviour and various competences in practice.

(b) To help the participants develop their competencies and knowledge that they will

need to be as effective professional managers and leaders & role of behavioural

science.

(c) To encourage the students for active involvement in challenging task of developing

analytical, perceptual, communication, skill and managing self-esteem,

Programme aims to focus behavioural aspect and its linkage with developing competencies.

Course Contents :

Concept of Organisational Behaviour, Role of Behavioural Factors in Management,

Foundation of Organisational Behaviour.

Individual Behaviour : Psychological factors in Human Behaviour Perception : Perceptual

selectivity, Managerial Implications, Theories of Personality Development; Personality and

Performance; Attitude-its formation and change.

Theories of Motivation : Need Hierarchy, two-Factor Theory X and Theory Y; Theory Z;

Motivation-Expectancy models. Immaturity-Maturity.

Leadership : Theories styles and leadership effectiveness; Interaction of individual and

organization : organizational Effectiveness-concept and Approaches.

Concept of Organizational change and Development.

Linking the above concepts to developing and influencing competences of individuals as

managers.

Suggested Reading : 1. Hellri, Sloaime, Woodman L. : Organisationa Behaviour Pub. By Thomson Learning.

2. Robina S. P. : Organisation Behaviour Pub. By PHL.

3. Davis Kenth : Human Behaviour at Work by Tata Mc Grow Hills Luthans F :

Organisation Behaviour Pub. By Tata Mc Graw Hill.

4. Prasdad D.H. : Organisation Theory & Behaviour – Sultanchand, 1982.

5. Schein E. H. : Organisational Psychology, PHY, 1983.

6. Hersey P. and Blanchard K.H. : Management of Organisational Behaviour, PHY

1980.

7. Luthan F. : Organisational Behaviour, MC Graw Hills, 1983.

8. Pareek U. et. Al. Behavior Process in Management – Oxford & IBH.

9. Keith, Da is : Human Behaviour at New Delhi, Tata Mc Graw Hill, 1989.

10. Robbins, G.P.: Organisational Behaviour, PHL, 1985.

11. Secord P.F. and Backman C.W., Social & Psychology, Mc Graw Hill.

12. Halloran J. : Applied Human Relations, PHI, 1980.

CP 103– At MBA Full Time Semester – I


Managerial Accounting

Objectives : The objective of the course is to acquaint the students with the language of Accounting

and to develop in them the ability to evaluate and use accounting data as an aid to decision

making . The main purpose is to assist the students in developing skills in problem solvating and

decision- making in the financial area. Emphasis is laid on analysis and utilization of financial

and accounting data for Planning and Control.

Course Contents:

Financial Accounting – Concept, Importance and Scope, Generally accepted Accounting

Principles, Preparation of Financial Statements with special reference to analysis of a Balance

Sheet and Measurement of Business Income, Inventory Valuation and Depreciation, Financial

statement, Analysis, Funds Flow Analysis, The statement of Cash Flows; Management

Accounting – Concept, Need, Importance and Scope; Cost Accounting – Records and Processes,

Cost Ledger and Control Accounts, Reconciliation and Integration between Financial and Cost

Accounts; Overhead Cost and Control, Job and Process Costing, Budget and Budgetary Control,

Performance Budgeting, Zero-Base Budgeting, Relevant Costing and Costing for Decision-

Making, Standard Costing and Variance Analysis, Marginal Costing and Absorption Costing.

Suggested Reading : 1. Anthony R N and Reece J S. : Accounting Principles, 6

th ed., Homewood, IIIinois,

Richard D. Irwin, 1995.

2. Bhattacharya S K and Dearden J. : Accounting for Management, Text and Cases.

New Delhi, Vikas, 1996.

3. Heitger, L E and Matuluch, Serge. Financial Accounting. New York, McGraw Hill,

2990.

4. Hingorani, N L and Ramanathan, A R. : Management Accounting. 5th ed., New

Delhi, Sultan Chand, 1992.

5. Horngren, Charles etc. Principles of Financial and Management Accounting.

Englewood Cliffs, New Jersey, Prentice Hall Inc., 1994.

6. Needles, Belverd, etc. Financial and Managerial Accounting. Boston, Houghton

Miffin Company, 1994.

7. Vij, Madhu, financial and Management Accounting. New Delhi, Anmol

Publications, 1997.



Principles of Management

Objectives: The objectives are to acquaint the student with the theory of management as far as it has been

built-up as a body of knowledge and to develop in him an integrated approach to management

problems.

Course Contents: Concept of Management, Management and Professions Evolution of Modern Management.

Thought, Approaches to managerial Thought, Approaches to Managerial Analysis; Process of

Management Coordination as Essence of Management. Planning-steps, long-term and short term

planning, objective setting, Management by objectives, Decisions-Making, Rationality in

Decision-Making; Effective Decisions, Creativity, policy-Sources and Formulation, Elements of

Planning-Programming Policy, Strategy. Organising- Organization Theory-Classical,

Neoclassical and Modern Theories and Organization Structure. Designing of Basic structure,

Depart mentation, Span of Management. Delegation of Authority, Centralisation and

Decentralisation of Authority, Relationships, Line and Staff Authority Conflict and Cooperation,

committees in Organizations, Modern Organisational Designs-Project, Matrix and free-form,

structures. Directing and control –elements of directing-communication process, Media,

dimension Barriers in Communication, Effective Communication, human aspect in Control ,

Management by Exception. Process of Control, Reporting systems for control, Elementary

discussion Modern Control Aids-Particularly-Human Resource Act. Management Audit, Social

Audit.

Suggested Readings:

1. Prasad L.M.: Principles of Management, Sultan Chand, 1989.

2. Stoner & Freeman: Management(5th Edition)PHI, New Delhi.

3. Haynes & Masse: Management Analysis, Concepts and Cases, PHI,New

Delhi.

4. Kontz H. & O. Donnell: Essentials of Management, TMcH.

5. Kontz, O’Donnell & Leihrich: Management, Mc Graw Hill, Tokyo.



Business Communication

Objectives: The objective is to make the students acquainted with the basic concepts and techniques of

communication that are useful in developing skills of communicating effectively in the corporate

world

Course Contents: The process of communication and the roadblocks, Role of verbal and non-verbal

symbols in communication, Barriers that make communication less effective and ways to bring

them down, Forms of communication, Listening- anatomy of poor listening, features of a good

listener, Spoken communication over phone- challenges and etiquette, Oral presentations- how to

plan presentations, how to deliver them, how to develop and display visual aids, how to handle

questions from audience, Meetings- ways to make meetings work, Forms of communication in

the written mode, Body language of writing letters, memos, tone of writing, E-mail- how to make

the e-mail smart, Reports- how to write reports, Proposals

Suggested Readings:

1. Mathukutty M. Monipally, Business Communication Strategies, New Delhi: Tata Mc-

Graw-Hill Publishing Company Limited, 2001

2. Khosla A. R. , Drafting and Official Correspondence

3. Leyland and Priow, Communicating Facts and Ideas in Business

4. Janis and Dressner, Business Writing


CP 106– At MBA Evening Semester – I

Indian Ethos and Values

Objective: The objective of the course is to make the students aware about the great Indian values

and the significance of these values in the management of 21st Century businesses.

Contents: An Introduction to the values of Indian Society; The concept oft the Human Values,

Managerial Values in Corporate World – Organizational values and role of organizational culture;

Indian Ancient scriptures and Vedic values – The Ramayana. The Mahabharata, Puranic Values,

Important tenets from Islam, Christianity, Jainism, and Bhudhdhism, Kautilya’s Arthshastra;

Studies on qualities of great Indian Leaders – The Rama, Lord Krishna, Akbar the Great,

Maharana Pratap, Chhatrapati Shivaji, Guru Govindsingh and Mahatma Gandhi, Autobiographies

of great Indian corporate Leaders like Lala Shree Ram, Sheth Jamnalal Bajaj, Raja Ghanshyam

Das Birla, Shri T.V.S. Iyangar , Jamshetji N. Tata, Phiroz Godrej, Azim Premji, K. R.

Narayanmurthy, V. Kurian. Standards; Empirical Evidences of use of moral standards in Practice;

Ethics in Decision – Making and Making moral Decisions, Ethics in Practice.

Suggested Readings :

1. Chakraborty, S.K.,: Ethics in Management – Vedantic Perspectives; Oxford

University Press, Delhi-1997.

2. Chakraborty, S.K: Management by Values – Towards Cultural Congrance, Oxford

University Press –1998.

3. Chakraborty, S.K : Human Values for Managers, Wheelor Publiching, New Delhi,

1995.

4. Chakraborty, S.K : Management Effectiveness and Quality of work life – Indian

Insight Tata Mc-Graw Hill Publishing Company, New Delhi, 1987.

5. Gandhi M.K. : The story of My Experiments with Truth Navjeevan Publishing

House, Ahmedabad, 1972.

6. Fritz & eha ; David I : Business Ethics, Mc Graw Hill International Editions New

Delhi-1997.

7. Kamala R. P. : Kautilya Arthashastra, Part 1,2 and 3, Motilal Banarsi Das, Delhi-

1988.

8. Kunga G.B. : Immortlal Love of Rana, Lancer Publishers, New Delhi-1993.

9. Lal P. : The Mababharata of Vyasa, Vikas Publishing House, New Delhi – 1980.


CP 301– At MBA Evening Semester – III

Computer Applications in Management

Objectives: The objectives of this course include developing an appreciation of different software and

hardware systems available in the industry among the participants and build up the experience of

computer usage in business organizations with specific reference to commercial data processing

systems.

Course Contents:

1. Introductory Concepts, Hardware And Software

2. Numbering System for Data Representation

3. Input & Output Devices

4. Operating Systems

5. Types of Computers

6. Programming Concepts & Programming Languages

7. Introduction to Business Practice & Business Computer System

8. Introduction to Data Bases, Entering and Retrieving Information, Modifying information,

Arranging Data, Multiple Files and Aggregate, Queries, Report Generation

9. Computer Virus

10. Presentation Techniques

11. Introduction to Local Area Network (LAN)

12. Introduction to Management Information System

13. Introduction to Internet

14. Introduction to E-Commerce

15. Spreadsheet ( MS- Excel) as a Managerial Tool to solve various Business Problems*

16. Introduction to MS Access as a Managerial Tool*

Suggested Readings

1. Burch, John and Grudniski Gary, Information Systems: Theory and Practice, 5th Ed., New

York, John Wiley, 1989.

2. David, Van Over, Foundations of Business Systems, Fort Worth, Dryden, 1992

3. Eliason, A. L. Online Business Computer Applications, 2nd Edition, Chicago, Science

Research Associate, 1987

4. Esatrada, Susan, Connecting to the Internet. Seabastopol, C.A. O’Reilly, 1983

5. John, Moss Jones. Automating Managers: the implications of Information Technology for

Managers, London, Pinter, 1990

6. Long, L. Computers, Englewwod Cliffs, New Jersey, Prentice Hall Inc., 1986

7. Summer, M. Computers Concepts and Uses. 2nd

Ed. Englewood Cliffs, New Jersey,

Prentice Hall Inc., 1988

8. Jaydip Chaudhari & Vinod B. Patel , ‘Introduction to Computers & Information

Technology’, New Popular Prakshan, Surat


CP 302– At MBA Evening Semester – III

Quantitative Methods

Objective: The objective of the course is to make the students familiar with some basic statistical

and linear programming techniques. The main focus, however, is in their applications in business

decision-making.

Course Contents: Mathematical basis of Managerial Decisions: Functions, Application of

Functions, and some Special Functions and their Managerial Applications, Matrices and their

applications in solving Business Problems, Linear Programming, Frequency Distribution and

their Analysis, Probability Theory and Probability Distributions-Normal, Binomial, and

Exponential; Correlation, Simple and Multiple Regression Analysis, Time Series Analysis,

Hypothesis Testing - Z, t, X2 & F Test, Use of SPSS Package and other Software Packages,

Advanced Techniques for Data Analysis- ANOVA, Discriminant Analysis, Factor Analysis,

Conjoint Analysis, Multi Dimensional Scaling, Clustering Methods.

Suggested Readings : 1. Chadha, N.K. Statistics for Behavioral and Social Scientists , Reliance Publishing

House, Delhi, 1996.

2. Gupta, S P and Gupta M P. Business Statistics, New Delhi, Sultan Chand, 1997.

3. Kazmier, L J and Pohl, N F. Basic Statistics for Business and Economics, New York,

MC Graw Hill.

4. Levin Richard I and Rubin David S. Statistics for Management, New Jersey, Prentice

Hall Inc. 1995.

5. Narag, A.S. Linear Programming and Decision Making, New Delhi, Sultan Chand,

1995.

6. Sharma, J. K. Fundamentals of Operation Research, Macmillan, New Delhi,2001.

7. Terry , Sineich. Business Statistics by Examples, London, Collier Mac Millian

Publishers, 1990.

CP 201 – At MBA Full Time Semester – II

CP 201– At MBA Evening Semester – II

Marketing Management

Objective :

To given students a basic understanding of the character and scope of Marketing and

help them to develop skills in the analysis and resolution of management problems.

Course Contents : Conceptualising Marketing Management; The concept of marketing ; The marketing

system; Analysing marketing opportunities; Marketing Environment; Consumer Markets &

Buying behaviour; Organizational Buying behaviour and markets; Researching & Selecting

Marketing Opportunities; Marketing Information Systems & Marketing Research; Market

Measurement & Forecasting; Market Segmentation; Targeting & Positioning; Developing

Marketing Strategies; The Marketing Planning Process; New Product Development; Marketing

Strategies in different stages of product life cycle; Marketing strategies for market leaders,

challengers, followers, nichers; Marketing strategies for global marketplace;

Corporate strategic Planning, Business Strategic Planning, Marketing Plan Planning Marketing

Policies; Product, brand, packaging and service decisions; pricing decisions; Distribution

decisions, Communication & Promotion mix decisions selling decisions; Implementing &

Controlling The Marketing Effort; Marketing Organization & Implementation, Marketing

Control; Rural Marketing; Online Marketing (E-commerce Commerce); Relationship

Marketing; Supply Chain Management.

References :

1. Philip Kotler : Marketing Management – Analysis, Planning, Implementation & Control

Prentice Hall.

2. William Stanton : Fundamentals of Marketing McGraw-Hill.

3. E.Jerome MC Carth – Basic Marketing , An Managerial Approach : Richard D. Irwin Inc.

Ontario.

4. Eugene W. Kelley – Marketing Management : Richard D. Irwin Inc. Homewood.

5. William Kazer – Perspective and Viewpoints : Illinois.

6. Edward W. ; Cundiff Richard; R.Still Norman; A.P.Govoni – Fundamentals of Marketing

: Printice Hall Inc., N. Jersey.

CP 202– At MBA Full Time Semester – II


Financial management

Objective: The purpose of this course is to acquaint the students with the broad framework of

financial decision-making and to develop skills in using the techniques of financial analysis of

business problems acquiring necessary finance at the minimum possible cost.

Course Contents: Aims and Objectives of Financial Management; Financial Analysis and Control; Cost-

Volume-Profit Analysis; Operating and Financial Leverage; Time Value of Money; Investment

and Capital Structure Decisions; Instruments of Long Term Finance; Cost of Different Sources of

Raising Capital; Weighted Average Cost of Capital; Optimum Capital Structure; Valuation and

Rates of Return; Methods of Capital Budgeting; Short-term Financing Investments; Management

of Working Capital – Cash, Receivables and Inventory Management, Internal Financing and

Dividend Policy; Financial Models.

Suggested Readings : 1. Archer, Stephen H. etc. Financial Management. New York, John Wiley, 1990.

2. Bhalla, V K. Financial Management and Policy. 2nd

ed., New Delhi, Anmol, 1998.

3. Brealey, Richard A and Myers Stewart C. Principles of Corporate Finance. 5th ed.

New Delhi, McGraw Hill, 1996.

4. Hampton, John, Financial Decision Marketing. Englewood Cliffs, New Jersey,

Prentice Hall Inc. 1997.

5. Van Horne, James C. Financial Management and Policy, 10th ed. New Delhi, Prentic

Hall of India, 1997.

6. Winger, Bernard and Mohan, Nancy. Principles of Financial Management, New

York, Macmillan Publishing Company, 1991.



Human Resource Management:

Objectives : In a complex world of industry and business, organisational efficiency is largely

dependent on the contribution made by the members of the organization. The Objectives of this

course is to sensitise students to the various facets of managing people and to create an

understanding of the various policies and practices of human resource management.

Course contents : Concepts and Perspectives on Human Resource Management; Human Resource

Management in a Changing Environment; Corporate Objectives and Human Resource Planning;

Career and Succession Planning; Job Analysis and Role Description; Methods of Manpower

Training and Development; Employee Welfare, Industrial Relations & Trade Unions; Dispute

Resolution & Grievance Management; Employee Empowerment.

Suggested Readings:

1. Aswathappa, K. Human Resource and Personnel Management Tata McGraw Hill,

New Delhi, 1997.

2. De Cenzo, D A & Robbins S P. Human Resource Management, 5th ed., New York,

John Wiley, 1994.

3. Guy, V & Mattock J. The New International Manager, London, Kogan Page, 1993.

4. Holloway. J. ed. Performance Measurement and Evaluation, New Delhi, Sage, 1995.

5. Monappa, A. & Saiyadain M. Personnel Management, 2nd

ed. New Delhi, Tata Mc-

Graw Hill, 1966.

6. Stone, Lioyed and Leslie W.Rue. Human Resource and Personnel Management

Richard D. Irwin, Illinois, 1984.

204– At MBA Full Time Semester – II


Production and Operation Management

Objectives : The course is designed to acquaints the students with the basic problems of

manufacturing and service operations and with different types of decisions required which

planning, scheduling and control of these operations. The course also aims at making efficient

plant location and layout, How, replenishment and control of materials and maintenance of

facilities play in improving productivity and quantity of output.

Contents :

Nature and scope of Production and Operations Management; Facility Location; Types of

Manufacturing System & Layouts; Layout Planning and Analysis; Material Handling – Principles

– Equipments, Line Balancing – Problems; Operations decisions-Production Planning and

Control-In Mass Production-in Batch / Job Order manufacturing; capacity Planning-Models;

Process Planning – Aggregate Planning—Scheduling—Maintenance Management Concept---

Work Study, Method Study, Work Measurement, Work Sampling, Work Environment---

Industrial Safety; Material Management: An Overview of Material Management, Material

Planning and Inventory Control; JIT; Materials Planning Budgeting and Material Requirement

Planning; Purchase management; Stores Management; Quality Assurance – Acceptance

Sampling, Statistical Process Control, Total Quality Management; ISO-9000; Maintenance

Management; Safety Management.

Suggested Reading :

1. Adam, E E & Ebert, RJ. Production and Operations Management, 6th ed., New Delhi,

Prentice Hall of India, 1995.

2. Amrine Harold T. etc. Manufacturing Organisation and Management. Englewood

Cliffs, New Jersey, Prentice Hall Inc., 1993.

3. Buffa, E S, Modern Production Management, New York, John Wiley, 1987.

4. Chary, S N. Production and Operations Management, New Delhi, Tata Mc Graw

Hill, 1989.

5. Dobler, Donald W and Lee, Lamar, Purchasing and Materials Management, New

York, McGraw Hill, 1984.

6. Dilworth, James B. Operations Management : Design, Planning and Control of

Manufacturing & Services, Singapore, McGraw Hill, 1992,

7. Moore, FG and Hendrick, T E. Production/Operations Management, Homewood,

Illinois, Richard D, Irwin, 1992.



Indian Business Environment

Objectives: To bring about understanding of Social, Economic and Managerial

Environment influencing business and industrial management in India.

Course Content: Economic Environment

-Concepts and Signification of Economic Environment

-Components of Economic Environment

1.Economic System : laissez fairs

Socialism and communism mixed economy

2.National income and its distribution

3.Monetary, fiscal policy

-Approach of government towards economic development:

1. Industrial policy

2. Latest five year plan

SOCIAL ENVIRONMENT

Concept and significance of social environment , Interdependence of business and

society, Culture and organization, social responsibility of business and trusteeship

management, Business ethics, Management education in India, Problems and Challenges

before Indian manager, Chambers of Commerce.

TECHNOLOGICAL ENVIRONMENT

-Concept and significance of technological environment

-Impact of technology on an organization

-Process of technological adaptation and development, government guidelines,

technology assessment at government level, TQM, regulation of foreign

investment and collaboration.

-Technological choice, Ecological implications of technology.

Suggested Readings:

1. Business Environment : Frances Chernitam

2. Indian Economy: KPM Rudra dutt & sundram

3. Indian Economy: Misara Puri

4. Business Law: M.C. Kundan

5. TOM: Rajendra Sen Sunderan.

6. Business Environment: Aswthappa



International Business Environment

Objectives The primary Objectives of this course is to acquaint the students to emerging global trends in

business environment.

Course Contents

International Business: An overview – Types of International Business; The External

Environment; The Economic and Political Environment, The Human Cultural Environment;

Influence on Trade and Investment Patterns; Recent World Trade and Foreign Investment Trends;

Balance of Payments Accounts and Macroeconomic Management; Theories and Institutions:

Trade and Investment-Government Influence on Trade Investment; Determination of Trading

Partner’s independence, interdependence and Dependence; World Financial Environment; Cross-

national Cooperation and Agreements; Tariff and Non-Tariff Barriers, WTO, Regional Blocks;

International production; Internationalisation of Service Firms; Operation Management in

International Firms; World Financial Environment: Foreign Exchange Market Mechanism;

Determinants of Exchange Rates; Euro-currency Market; Offshore Financial Centres;

International Banks; Non-Banking Financial Service Firms; Stock Markets; Global

Competitiveness; Export Management Licensing; Joint Ventures Technology and Global

Competition; Globalisation and Human Resource Development; Globalisation with Social

Responsibility; World Economic Growth and the Environment; Country Evaluation and

Selection; International Business Diplomacy; Negotiating and International Business, Issues in

Asset Protection; Multilateral Settlements; Consortium Approaches; External Relations

Approach.

Suggested Readings 1. Alworth, Julian S. The Finance, Investment and Taxation Decision of Multinationals.

London, Basil Blackwell, 1988.

2. Bhalla, V K and S. Shivaramu. International Business Environment and

Business. New Delhi, Anmol, 1995.

3. Bhalla, V K International Economy; Liberalisation Process. New Delhi,

Anmol,1993.

4. Daniel, John D and Radebangh, Lee H. International Business. 5th ed.

New York, Addision Wesley, 1986.

5. Eiteman, D K and Stopnehill, Al. Multinational Business Finance. New

York, Addision Wesley, 1986.

6. Johnston, R B . The Economics of the Euromarket: History, Theory and

Practice. New York, Macmillan, 1983.

7. Parks, Yoon and Zwick, Jack. International Banking in Theory and Practice, New

York, Addison-Wesley,1985.


CP 401– At MBA Evening Semester –IV

Research Methodology in Business

Objectives: To equip the students with the basic understanding of the research methodology and to provide an

insight into the application of modern analytical tools and techniques for the purpose of

management decision making.

Course Contents: Nature and Scope of Research Methodology; Problem Formulation and Statement of Research

Objectives; Value and Cost of Information – Bayesian Decision Theory; Organization Structure

of Research; Research Process; Research Designs – Exploratory, Descriptive and Experimental

Research ; Research Designs; Methods of Data Collection – Observational and Survey Methods;

Questionnaire Design; Attitude Measurement Techniques; Motivational Research Techniques;

Administration of Surveys; Sample Design; Selecting an Appropriate Statistical Technique; Field

Work and Tabulation of Data; analysis of Data.

Suggested Readings: 1. Andrews, F.M. and S.B. Withey Social indications of Well Being,Plenum

Press,NY.,1976.

2. Bennet, Roger. Management Research. ILO,1983.

3. Fowler, Floyd J.K. Survey Methods, 2nd

ed. Sage Pub. 1993.

4. Fox. J.A. and P.E.Tracy-Randomized Response: A Method of Sensitive Surveys, Sage

Pub., 1986.

5. Gupta S.P. Statistical Methods, 30th ed. Sultan Chand. New Delhi,2001.

6. Golden-Biddle, Loren and Karen D. Locke Composing Qualitative Research,

Sage Puh., 1997.

7. Salkind, Nell J. Exploring Research, 3rd

ed. Prentice- Hall, NJ,1997.

CP 208 At MBA Full Time Semester – II

CP 402 At MBA Evening Semester –IV

Development of New Enterprises

Objectives: The focus of this paper is on the problems of establishment of new enterprises.

Course Contents: Analysis of Entrepreneurship, study of environmental factors in making of an entrepreneur,

classification of industries-large scale, medium size, and small scale, cottage & home industries,

khadi and village industries etc., Activities involved in starting new enterprises, Sources of

information for obtain in relevant data for preparing a project Report, Agencies involved in

providing assistance for starting a new industrial unit product selection, machinery and raw

material procurement, allotment of industrial shades, recruitment, selection and training of labour

force and other personnel, state aid to industries in the areas of Finance, raw material s,

marketing and technical know-how and machinery procurement, provision for the development

of industrial infrastructure, etc., Regulatory Requirements and procedures for availing of

assistance from Government and other institutions, Elements of a Project cost, Techniques of

Project Evaluation , Preparation of project Feasibility Report, Project Financing – Role of

Commercial Banks and state and central level Institutions like Financial and Investment

Corporations of different states, ICICI, IFCI, etc., Procedures for registration of New Industrial

units. Project Planning & Implementation – Use of PERT & CPM.

Suggested Readings 1. Chandra, Prasanna, Projects – Planning, Analysis, Selection, Implementation and

Review, New Delhi: Tata Mc Graw-Hill Publishing

Company Ltd.

2. Desai, Vasant, Dynamics of Entrepreneurial Development and

Management,Mumbai- Himalaya Publishing House,1997.

CP 301 MBA Full Time Semester – III

CP 303 MBA Evening Semester –III

International EconomicOrganizations

Objectives To familiarize the students (a) with the functions of International Economics

Organizations and their changing role in the context of Globalisation of the world Economy, and

(b) with the theoretical framework of the theory of economic integration and its impact on

trade and investment flows arrange the region and on the global economy.

Course Contents : Regimes, International Economic Organizations and Development Diplomacy : Regimes

and regimes theory , International Organizations as international institutions; International

Monetary Fund (IMF); World Bank Group-International Bank For Reconstruction and

Development (IBRD), International Development Agency (IDA), International Finance

Corporation (IFC), Multilateral Investment Guarantee Agency (MIGA); General Agreement on

Tariffs and Trade (GATT); World Trade Organization (WTO), United Nations Conference on

Trade and Development (UNCTAD); International Labour Organization (ILO).

Asian Development Bank, Bank for International Settlements, Theory of Economic

Integration and endogen growth selected Regional Blocks : NAFTA, EU, ASIAN, SAARC.


1. Bhalla, V.K. International Monetary Cooperation, Delhi, Anmol, 1992.

2. Hunt, Diana Economic Theories of Development : An Analysis of Competing

Paradigms, Hemel Hempstead : Harvester Wheatsheaf, 1989.

3. Keohane, Robert O. International Institutions and State Power : Essays in

International Relations Theory Boulder; Westview, 1989.

4. Krasner, Stephen D. Structural Conflict : The Third World Against Global

Liberalism, Berkley, University of California Press, 1985.

5. Simai, Mihaly The Future of Global Governance, Washington, D.C.: United States

Institute of Peace Process, 1994.

6. Sidell, Scott The IMF and Third World Political Instability, Macmillian, 1988.

7. Balassa, Bela Theory of Economic Integration, London, George Allen & Unwin Ltd.,

1961.

8. Bhalla, V>K> World Economy in ‘90s : A Portfolio Approach, Delhi, Anmol Pub.

Pvt. Ltd., 1990.

9. Dreze, Jean and Sen, Aamrtya Indian Development : Selected Regional Erspective,

Delhi, Oxford University Press, 1997.

10. Jackson, J. The World Trading System , Cambridge, Mass.: MIT Press, 1994.

11. Krugman, Paul R. and Obstfeld M. International Economic, 3rd

ed., USA, Harper

Collins Pub., 1994.

12. Machlup. F. A History of thought on Economic Integration, London., Macmillan,

1977.



Management Information and Control System

Objectives : The main objective of this course is to apprise the students about the concepts of

management information and management control system as well as their roles in management

decision-making. The course also aims at equipping the students with skills to assess the

information requirements for managerial decision-making and at enabling them to integrate their

learning from other functions for better understanding.

Course Contents

Characteristics of Management Control Systems (MIS) , Framework for the understanding and

designing of MIS, Approaches for developing computer based MIS, An over view of Data Based

Management Software, Decision Support System, Artificial Intelligence and Expert Systems

Nature, Scope and concept of Management Control System, Management Control Environment

– Behaviour in Organizations, Responsibility Centres : Revenue & Expense Centres, Profit

Centres, Transfer Pricing and Investment Centres, Management Control Process – Strategic

Planning, Budget Preparation; Flexible Budgeting, Performance Budgeting, based Budgeting ,

Budgetary Control – Analysis of Variances , Variance Reporting. Management Controls in

Specialized Organizations – Non-Profit Organizations, Service Organization Multi-National

Corporations. Selected Case Studies.

Suggested Readings : 1. Hawaysz-Ktewyes I.T., : Introduction to Systems Analysis & Designs Prentice

Hall of India Ltd., New Delhi-1989.

2 .Senn. James A. : Analysis and Design of Information System : McGraw

Hill Bool Company Singapore, International Edition,1987.

3. Kanter, Jerome: Management Information systems, Prentice Hall of India Pvt.

Ltd. , New Delhi, Third Edition,1987.

5. Murdick, Robert G. & Ross, Jeol E, : Information Systems for Modern

Management , Prentice Hall of India Pvt. Ltd. , New Delhi, Edition-1989.

6. Management Control System: Text & Cases by Subhash Sharma, Tata

McGraw Hill Publishing company Ltd., 1958(TEXT).

7. Management Control System: by Robert N. Anthony and John Dearden

Richard D. Irvin Homewood, Ilinois,1995.

8. Planning and Control System: A frame work of Analysis by Robert N.

Anthony, Harward University, Press Cambridge, Mass, 1965.

9. Principles & Practices of Cost Accounting: by N.K. Prasad, Books

Syndicate Pvt. Ltd. , Calcutta, 1978.

10. Budgeting : Profit Planning & Control : by Glenn. A. Nelson.

Prentice Hall of India, New Delhi, 1979.

11. Emmnuel, C and Otley, D. Accounting for Management Control

London, Nostrand Reinhold, 1985.

12. Ghosh, P K and Gupta, G.S. Cost Analysis and Control New Delhi,

Vision 1985.

13. Glynn, J.J. Value for Money : Auditing a Public Sector. London,

Prentice Hall Inc.,1985.

14. Hersey, P and Blanchand. H B. Management of Organisaltion

Behaviour: Utilising Human Resources.New Delhi, Prentice Hall

of India,1988.

15. Maciariello, J A and Kirby C.J. Management Control System.

Englewood Cliffs. New Jersey,Prentice Hall Inc.,1994.



Business Laws

Objectives : The course is designed to assist the students in understanding baric laws affecting the operations

of a business enterprise.

Course Contents : The Indian Contract Act, 1872 : Essentials of a Valid Contract. Void Agreements. Performance of

Contracts. Breach of Contract and its Remedies. Quasi-Contracts. The Sale of Goods Act, 1930 :

Formation of a Contract. Right of a Unpaid Seller. The Negotiable Instruments Act, 1881: Nature

and types. Negotiation and Assignment. Holder – in-Due Course, dishonour and Discharge of a

Negotiable Instrument. Arbitration: The Companies Act, 1956: Nature and Types of Companies.

Formation. Memorandum and Articles of Association. Prospectus Allotment of Shares. Shares

and Share Capital. Membership. Borrowing Powers. Management and Meetings. Accounts and

Audit. Compromise Arrangements and Reconstruction. Prevention of Oppression and

Mismanagement. Winding Up : Consumer Protection Act and Cyber Laws.

Suggested Readings : 1. Avtar singh, Company Law. 11

th ed. Luchnow, estern, 1996.

2. Khergamwala J. S. The Negotiable Instrument Acts. Bombay, N. M. Tripathi,1980.

3. Rammaiya, A Guide to the Company Act, Nagpur, wadhwa, 1992

4. Shah. S. M. Lectures on Company Law. Bambay, N. M. Tripathi, 1990

5. Tuteja, S. K. Business Law for Managers. New Delhi, Sultan Chand, 1998.


Summer Training

The Summer Training of Eight Weeks after the Second Semester Examination of MBA

Full Time Students will be evaluated on the commencement of Third Semester on the basis of the

training Report submitted by the students within Three Weeks of the commencement of Semester

III. The Report will be evaluated by the Teachers of the Department out of 100 marks and Viva

voce examination will be evaluated out of 50 marks. MBA Evening students will be exempted

from Summer training.

CP 401 MBA Full Time Semester – IV

CP 403 MBA Evening Semester –IV

Business Policy and Strategic Management

Objective : The objective of this course is to acquaint the students with the strategic management

process and to develop in them enough vision to find as to how do firms sustain superior

performance over a long period of time and reason for success and failure for firms.

Contents : Strategic Management Process – Establishing Company Direction; Developing a

Strategic Vision, Setting Objectives and Creating Strategy; Analysis of External Environment;

Opportunities Threats, Industry and Competitive Analysis; Internal Environment Analysis –

Evaluating Company Resources and Competitive Capabilities, Formulation Corporate Level

Strategy, Business Level Strategy, Acquisition & Restructuring Strategy, Cooperative Strategy,

International Strategy, Strategy for competing in Globalise Markets, New Business Models and

Strategies for the Internet Economy; Strategy Implementation – Organizational Structure and

Control, Corporate Culture and Leadership; Strategy Evaluation, Strategy Ethics and Social

Responsibilities.


1. Prasad L.M.; Business Policy – Strategic Management, Sultan Chand & Sons, New

Delhi, Fourth Edition – 2002.

2. Kazmi, Azhar; Business Policy and Strategic Management’ Tata Mc Graw-Hill

Publishing Company Limited, New Delhi-Secong Edition-2002. Strategic Planning and

Business Policy.

3. Nonjundaiah, R; Strategic Planning and Business Policy; Himalaya Publishing House,

Mumbai First Edition 2001.

4. Thompson, Arthur A, Jr. and Strick and A.J.; Strategic Management, Mc Graw Hill

Iruvin

International Edition 2001, Twelth Edition.

5. Hill, Mechael A; Ireland, R Duane et al ; Strategic Management – Concepts & Cases’

South Western- Thompson Learning Fourth Edition 2001.

6. Ansoff H.I. : Strategic Management – New York, John Wiley, 1979.

7. Gluek E. F. and Jauck L. R. : Business Policy and Strategy Management – New York ,

Mc Graw Hill, 1984.

8. Steiner G. & Miner J. : Management Policy and Strategy – New York, Macmillan, 1982.

9. Hoofer C. and Schedule D. : Strategy Formulation – Analytical Concepts, New York

10. Paine F. and Anderson C. B. : Strategic Management – New York, Dryden Press, 1983.

11. Miles R. and Snow C. : Organisation Strategy, Structure and Process – New York,

McGraw Hill, 1978.

12. Stanford : Management Policy – New Delhi – Prentice Hall of India, 1986.

13. Chakravorty. S K. – Managerial Transformation Through Valurs, New Delhi, Sage, 1993.

14. David Fred. Strategic Management. 7th ed. Englewood Cliffs, New Jersey, Prentice Hall

Inc. 1997.

15. Drucker, Peter F. The Changing World of the Executive. New York, Time Books 1982.

16. Hamel, G and Prahlad, C K. Competing for the Future, Boston, Harvard Business School

Press, 1994.

17. Jemison, D B and Haspeslagh, P C . Managing Acquisitions : Creating Value through

Corporate Renewal, New York, Free Press, 1991.

18. Lorange, P and Ross, J. Strategic Alliances : Formation, Implementation and Evaluation,

Massachusells, Blackwell Business, 1992.

19. Ohmae, Kenichi. The Mind of the Strategist : The Art of Japanese Management, New

York, McGraw-Hill, 1982.

CP 402 & CP 403 MBA Full Time Semester – IV

CP 601 & CP 602 MBA Evening Semester – VI

Project Study (Equivalent to Two Courses)

The Project Study will begin in Semester III for MBA Full Time Programme and in

Semester – V for MBA Evening Programme. The Project Report will be submitted by the end of

Semester – IV for MBA Full Time Programme and by the end of Semester – VI for the MBA

Evening Programme.

FINANCE & ACCOUNTING GROUP

OF&A 301– At MBA Full Time Semester –III

OF&A 501– At MBA Evening Semester – V

Security Analysis and Investment Management:

Objective :

The objective of this course is to impart knowledge to students regarding the theory and practice

of Security Analysis and Investment Decision Making Process.

Course Contents : Investment – Return and Risk; Operations of Indian Stock Market; Net Issue Market; Listing of

Securities; Cost of Investing in Securities’ Mechanics of Investing; Market and Brokers;

Investment Companies; Market Indices and Return; Security Credit Ratings; Objectives of

Security Analysis; Investment Alternatives; Valuation Theories of Fixed and Variable Income

Securities; The Return to Risk and the Investment Decision; Government Securities; Non-

Security Forms of Investment; Real Estate Investment; Investment Instruments of the Money

Market; Stock Market Analysis – Fundamental and Technical Approach, Efficient Market

Theory; Recent Developments in the Indian Stock Market;

Suggested Readings : 1. Amling, Frederic. Investment, Englewood Cliffs, New Jersey, Prentice Hall Inc.

1983.

2. Bhalla, V.K. Investment Management : Security Analysis and Portfolio

Management., 8th ed., New Delhi, S. Chand, 2001.

3. Fischer, Donald E. and Jordan, Ronald J. Security Analysis and Portfolio

Management, 6th ed., New Delhi, Prentice Hall of In dia, 1995.

4. Fuller, Russell J. and Farrell, James L. Modern Investment and Security Analysis,

New York, McGraw Hill, 1993.

5. Haugen, Robert H. Modern Investment Theory . Englewood Cliffs, New Jersey ,


6. Huang, Stanley S C and Randall, Maury R. Investment Analysis and Management,

London, Allyn and Bacon, London, 1987.

7. Sharpe, Willism F. etc., Investment, New Delhi, Prentice Hall of India, 1997.



Portfolio Management

Objectives : The objective of this course is to give the students an in-depth knowledge of the theory and

practice of Portfolio Management.

Course Contents : Introduction to Portfolio Management – An Optimum Portfolio Selection Problem,

Markowitz Portfolio Theory, The Mean-Variance Criterion (MVC) – The Nature of Investment

Risk, MVC and Portfolio Selection, The Investment in Liquid Assets, Portfolio to Two Risky

Securities, A Three Security Portfolio , The Efficient Frintier – The relationship between the

Unleveraged and Leveraged portfolio , Sharpe; Single Index Model; Application of Market

Model in Portfolio Construction, Capital Asset Pricing Model; Characteristic Lines, Factor

Model and Arbitrage Pricing Theory, Constructing Efficient Forntier, Optimum Portfolios –

Constructing the Optimum Portfolio, Portfolio Investment Process; Bond Portfolio Management

Strategies; Investment Timing and Portfolio Performance Evaluation; Corporate Portfolio

Management in India, International Diversification.

Suggested Readings : 1. Alexander, Gordon J and Sharpe, William F. Fundamentals of Investments.

Englewood Cliffs, Jew Jersey, Prentice Hall Inc. 1989.

2. Bhalla, V K. Investment Management : Security Analysis and Portfolio Management

8th ed. Delhi, S.Chand, 2001.

3. Portfolio Analysis and Management, Delhi, S.Chand, 2002.

4. Elton, Edwin J and Gruber, Martin J. Modern Portfolio Theory and Investment

Analysis, New York, John Wiley, 1984.

5. Lee, Cheng F. etc. Security Analysis and Portfolio Management. Scott Foresman,

1990.

6. Markowiz, Harry M. Mean, Variance Analysis in Portfolio

7. choice and Capital Markets, London, Basic Blackwell, 1987.



International Financial Management:

Objectives : The objective of this paper is to given students an overall view of the international financial

system and how multinational corporations operate.

Course Contents : Multinational Financial Management – An overview; Evolution of the International Management

and Financial System; Managing short-term assets and liabilities; Long-run Investment

Decisions- The Foreign Investment Decision; Political Risk Management; Multinational Capital

Budgeting Application and Interpretation; Cost of Capital and Capital Structure of the

Multinational Firm; Dividend Policy of the Multinational Firm; Taxation of the Multinational

Firm; Country Risk Analysis; Long-term Financing; Working Capital Management, Interest Risk

Management; International Capital Market Movement and Trends.

Suggested Readings : 1. Abdullah, F A. Financial Management for the Multinational Firm. Englewood Cliffs,

New Jersey, Prentice Hall Inc., 1987.

2. Bhalla, V K. International Financial Management. 2nd

ed. New Delhi, Anmol, 2001.

3. Buckley, Adrian. Multinational Finance. New York, Prentice Hall Inc., 1996.

4. Kim, Suk and Kim, Seung. Global Corporate Finance : Text and Cases. 2nd

ed. Miami

Florida, Kolb, 1993.

5. Shapiro, Alan C. Multinational Financial Management, New Delhi, Prentice Hall of

India, 1995.

OF &A 304– At MBA Full Time Semester –III

OF &A 504– At MBA Evening Semester – V

Management of Financial Institutions & Financial Services

Objectives: The basic objective is to provide students an insight into the principles, Operational

policies and Practices of Prominent Financial institutions of Indian Money and Capital Markets.

Course Contents:

1. Current scenario of financial sector in Indian economy and its brief comparison with

financial sectors in other countries.

2. Money and capital markets-managerial aspects. Network of financial institution in

India.

3. Classification of Indian financial Institutions - all India financial institutions, State

level financial institutions, Banking financial institutions. Non-banking financial

institutions,

4. Cooperative financial institutions, Export oriented financial institutions, Agriculture

oriented financial institutions, Insurance sector financial institutions, Investment

financial institutions, Housing finance institutions.

5. Specific management policies and regulatory aspects.

6. Operational aspects of banking and non-banking financial institutions.

7. Merchant banking activities and SBI’s role.

8. Financial innovations.

9. Financial services-factoring forfeiting, leasing. hire purchase, securitisation, credit

rating and other relate services.

10. Financial products in money and capital markets-commercial papers, certificates of

deposits, T-Bills. credit cards bonds and other related instruments.

11. Co-ordination between financial and non-banking financial institutions.

12. Venture capital a financial innovation.


1. Bhalla, V. K. Management of Financial Services, Anmol, New Delhi, 2001

2. Bhalla V. K. and Dilbag, Singh. International Financial Centres, New Delhi, Anmol,

1997

3. Ennew, C, Trevor Watkins & Mike Wright, Marketing of Financial Service,

Heinemann Professional Pub., 1990

4. Gordan, E and K. Natrajan, Emerging Scenario of Financial Services, Himalaya

Publishing House,1997

5. Meidan, Arthur Brennet, M. Option Pricing : Theory & Applications. Toronto,

Lexington Books, 1983

6. Kim, Suk and Kim, Seung. Global Corporate Finance : Text and Cases, 2nd

ed.,

Miami Florida, Kolb, 1993

7. Dougall, Herbeert E and Gaumnitz. Capital Markets and Institutions. Englewood

Cliffs, New Jersey, Prentice Hall In., 1980

8. Hempel, Geroge H. and Yawitz, Jess B. Financial Management of Financial

Institutions. Eaglewood Cliffs, New Jersey, Prentice Hall Inc., 1977

9. Kane, Joseph A. Development Banking, Toronto, Lexington Books, 1984

10. Rose, Peter S. and Frase, Donald R. Financial Institutions. Ontario, Irwin Dorsey,

1985

11. Vij, Madhu. Management of Financial Institutions in India. New Delhi, Anmol, 1991

12. Yeager, Fred C. and Seitz, Nail E. Financial Institution Management : Text and

Cases, 3rd

ed. Englewood Cliffs, New Jersey, Prentice Hall Inc., 1989

OF &A 305– At MBA Full Time Semester –III

OF &A 505– At MBA Evening Semester – V

Financial Derivatives

Objectives The objective of this course is to give an in depth knowledge of the functioning of

derivative securities market.

Course Contents

Forward Contracts; Future Contracts; Other Derivative Securities; Types of Traders;

Future Markets and the use of Futures for Hedging; Forward and Futures Prices: Interest Rate

Futures Swaps; Options Market; Properties of Stock Option Prices; Trading Strategies Involving

Options; Black-Scholes Option Model; Binomial Model; Options on Stock indices; Currencies

and Futures Contracts; General Approach to Pricing Derivatives Securities; Interest Rate;

Derivative Securities; Derivatives Market in India.

Suggested Readings

1. Bhulla, V K. Investment Management; Security analysis and Portfolio Management,

New Delhi,S.Chand,2001.

2. Financial Derivatives, Delhi, S.Chand,2001.

3. Brennet, M. Option Pricing: Theory & Applications. Toronto. Lexington Books,

1993.

4. Cox, John C and Rubinstein, Mark Options Markets. Engiewood Clifts, New Jersey,

Prentice Hall Inc.1985.

5. Huang, Stanley S C and Randall, Maury R. Investment Analysis and Management.

London, Allyn and Bacun,1987.

6. Hull, John C. Opions, Futures and Other Derivative Securities. 2nd ed. New Delhi,

Prentice Hall of India,1996.

7. Sharpe, William F. etc. Investment, New Delhi.Prentice Hall of India, 1997.

OF &A 401– At MBA Full Time Semester –IV

OF &A 401– At MBA Evening Semester – IV

Foreign Exchange Management

Objectives ; To acquaint the participants with the mechanism of the foreign exchange markets,

measurement of the foreign exchange exposure, and hedging against exposure risk.

Course Contents; Types of Foreign Exchange Markets and Transactions, Quoting Foreign Exchange Rates,

Spread, Official and Free Market Rates, Cross Rates, Forward Rates, Quoting Forward Rates;

Organisation of the Foreign Exchange Markets; Currency Futures; Currency Options; Currency

Swaps; Corporate Exposure Management; Alternative Definitions of Foreign Exchange

Risk,Exposure Information System, Alternative Strategies for Exposure Management, Exposure

Management Techniques, Organisation of the Exposure Management Function; Parameters and

Constraints on Exposure Management: Theory and practice of Forecasting Exchange Rates-

Economic Fundamentals, Financial and Socio-Political Factors, Technical Analysis; Tax

Treatment of Foreign Exchange Gains and Losses; FEMA.

Suggested Readings 1. Alber, R.Z. Exchange Risk and Corporate International Finance,

London,Macmillan,1978.

2. Bhalla, V.K. International Financial Management,2nd ed., Delhi,Anmol,2001.

3. Luca Comelius Trading in the Global Currency Markets, NJ. Prentice Hall,1995.

4. Shapiro, A.C. International Financial Management, Boston, Allyn and Bacon,1979.

5. Sutton, W.H. Trading in Currency Options, NY, New York Institute of Finance,1987.


OF &A 402– At MBA Evening Semester – IV

Corporate Taxation & Financial Planning

Objectives: The objective of this course is to acquaint the students with the tax structure as

applicable to corporate bodies and to provide opportunity to corporate tax planning and

management in Indian business.

Course Contents: Basic frame work of Direct Tax laws in India. inter-relation of different direct taxes and

the problem of tax planning with reference to such inter-relationships in the scheme of taxation in

India, and the relative importance of the Income Tax Act Annual finance Act in that context.

The various recognized methods of tax planning such as legal diversion of income

ensuring maximum claim for deductions taking advantage of available reliefs and rebates, tax

free sources of incomes etc., Problems arising from provision for aggregation of incomes under

certain circumstances and legal opportunities for avoidance of such provisions, Maintenance of

proper accounting records to obtain maximum tax relief, Selection of form of organization and

tax planning.

Guidelines to small businessman and professionals with regard to their compliance with

tax requirements.

Tax holiday provisions and other reliefs and rebates for industry, problems of double

taxation. Significance of depreciation rebate and other similar allowance in tax planning. Tax

incentives for export business and tax implications for receiving and giving foreign

collaboration. Tax deductions for debt, equity, deposit term loan and deferred payment facilities.

payment of interest on capital issue of convertible bonds from the view point of tax planning.

Suggested Readings: 1. Sukumr Bhattacharya : Corporate Taxation and Financial Policy(Nagpur)

2. Vinod K. Sunghania : Direct Taxes-Loans and Practice(Delhi)

3. R.R.Gupta : Indian Income Tax Act. (Agra)

4. Bhagwati Prasad : Law and Practice of Income Tax in India(Aligarh)

5. M. Shrinivasan : Hand Book of Corporation Tax in India (Aligarh)


OF &A 601– At MBA Evening Semester – VI

Strategic Financial Management

Objective:

This course is designed to acquaint the students with the application of the tools and

techniques of financial analysis in framing appropriate financial strategy. It is also designed to

make the students understand the linkages between financial strategy and corporate strategy,

which are important for achieving strategic advantage.

Course Contents:

This course is based on the course contents of the course on ‘Financial Strategy for

Competitive Advantage’ of the present MBA Programme. The contents of the course have been

developed by the Departmental Faculty.

1. Globalisation of Indian market, competitive analysis of Industries, generic strategies to

gain competitive advantage, financial strategy to achieve cost profit and investment

leaderships aspects of financial strategy.

2. Introduction to Corporate Restructuring : Forms of restructuring business firms.

3. Types of Mergers and their characteristics.

4. Theories of Merger and Tender offer.

5. Sell-Offs and Divestitures.

6. ESOPs as a financial strategy for increasing shareholders wealth.

7. Going private and Leveraged Buyouts as a financial strategy.(Including MBOs).

8. Share repurchases and Exchanges as a financial strategy.

9. Financing and Dividend Policies. Theory of Capital Structure, Making Capital Structure

Decisions and Dividend as a Financial Policy(including models).

10. Lease Buy Decision : using compounding and discounting techniques to take

decisions.

11. Financial Engineering as a tool to develop financial strategy.

12. Capital Budgeting Decisions under conditions of certainty.*

13. Relevant Case Analysis (Mergers).

Suggested Reading: 1. Competitive Advantage - Porter (Free Press).

2. Mergers Acquisitions and Corporate Control - Weston, Chung, Hoag(PHI)

3. Strategy and Business Landscape - Pankaj Ghemawat(Addison Wesley)

4. Financial Management and Policy - V.K.Bjhallah(Anmol Publication)


OF &A 602– At MBA Evening Semester – VI

International Financial Market

Objectives The objective of this course is to give students an in depth knowledge of the working of

international financial markets.

Course Contents History of the International Financial System - The rise and Fall of Bretton Woods,

Globalisation and the Growth of Derivatives, The Crash of 1994-96 and Beyond, Euro-currency

Market. Euro banking and Euro-currency Centres, Deposit Dealing and the Term Structure of

Euro-currency Rates, Euro-currency Futures and Options, Syndicated Euro-credits. International

Bond Markets - Introduction, New Issue Procedures in the Eurobond Markets, Eurobond

Valuation and Hedging, Interest Rates and Currency Swaps, Pricing Option, Features of

International Bonds, Forecasting and the Image of the Future - Central Banks and the Balance of

Payments. The European Monetary System and Other Regional Artificial Currency Areas, New

Instruments in International Capital Markets, International Banking and Country Risk,

International Portfolio Diversification, International Transfer Pricing.

Suggested Readings 1. Bhalla, V K. International Financial Management,2nd ed., New Delhi, Anmol,2001.

2. Bhulla, V K. Managing International Investment and Finance, New

Delhi,Anmol,1997.

3. Buckley, Adrian, Multinational Finance, 3rd ed., Englewood Cliffs. Prentice Hall

Inc.,1996.

4. Eiteman, David K and Stonehill, Arthur I. Multinational Business Finance.

California, Addison-wesley,1988.

5. Johnson and Giaccotto. Options and Futures. St. :Paul, West,1995.

6. Kim, Suk and Kim. Seung. Global Corporate Finance: Text and Cases. 2nd ed.

Miami, Florida, 1993.

7. Shapiro, Alan C. Multinational Financial Management. New Delhi, Prentice Hall of

India,1995.

INFORMATION TECHNOLOGY GROUP

OIT 301 MBA (FT) SEMESTER III

OIT 501 MBA (EVE) SEMESTER V

System Analysis & Simulation Course Contents:

1. ‘C’ Programming Language

2. Role of Modeling in System Analysis

3. Simulation of Stochastic Systems

4. Generation of Pseudo-Random Numbers and Stochastic Varieties using the computer

5. Simulation of Queuing Systems, using Special purpose Languages for Simulating Queuing

Systems

6. Simulation of Inventory Systems

7. Simulation Software

8. Simulation of Manufacturing & Material Handling Systems

9. GPSS and/or SLAM

10. System Dynamics

11. Simulations of Systems with feedback, using DYNAMO in System as dynamics

12. Validation & Calibration of Simulation Model

13. Cases on Simulation in Production, Finance, Marketing and Corporate Planning, Project

work.

Suggested Readings: 1. Kanetkar Y. : Let us C, BPB,

2. Kanetkar Y. : Understanding Pointers in C, BPB,

3. Gottefridth : Programming in C, Tata MacGrow Hill,

4. Cochan Stephan : Programming in C, PHI

5. Holzner S.,: C Programming, PHI

6. Kelly – Bootle, : Mastering Turbo C, BPB

7. Lewin Morton H., : Elements of C,

8. Hutchison Robert & Just Steven B. : Programming Using the C Language, McGrow Hill

9. Sahni Horowitz : Fundamental of Computer Algorithms, Galgotia

10. D. Ravichandran : Programming in C, Newage International

11. Law & Kelton : Simulation Modelling & Analysis, McGraw Hill

12. N. Deo : Simulation with Digital Computers, PHI

13. Banks J. : Discrete Event System Simulation, PHI

14. Gordon G. : System Simulation, PHI



Information System Design & Implementation

Course Contents:

1. Information System Analysis and Design (Elements of Computer Systems Analysis and

Design –Systems Life Cycle, Data Flow diagram, Data Dictionary, Tools for representing

process logic).

2. Case studies for Design of Information System and its implementation.

3. CASE Tools

4. Software Design Alternatives

5. Basic Concepts and terminology related to files, Sequential, Indexed sequential, Random

Files, their design and maintenance, Special File structures

6. Cases related to Design and Implementation DBTG Network Data Models

7. Issues related to Data Base Processing (Crash recovery)

8. Logical Database Design

9. Database Languages

10. Normalization Theory

11. Function Point Analysis

12. COCOMO Model

13. Currency Control

14. Security and Integrity

Suggested Readings : 1. Senn James A. : Analysis & Design of Information System,

2. Husain and Husain : Information Systems : Analysis, Design & Implementation,

3. Kanter Jarom : Management Information System

4. Brien James O. : Management Information System

5. Jawadekar : Management Information System

6. Sudarshan, Korth & Abraham : Database System Concepts,

7. Date C. J. : Database Systems

8. Urman : Oracle – 8 : PL/SQL Programming

9. Yeates Don : System Analysis & Design,

10. Awad : System Analysis & Design

11. Gruber M. : Understanding SQL,

12. Deshpande P. S. : Oracle

13. Jain G. C. : Oracle



RDBMS & SQL Concepts

Objective: The students are to be provided basic understanding of the RDBMS & SQL and the

skills to make use of these in business organization.

Contents: RDBMS: Introduction – Database and DBMS Software, Three Layered Architecture, Advantages

and Disadvantages of a Database, History, Data Modeling- Object Oriented and Record Based

models, E-R Model and E- R diagram Examples and Exercises, Hierarchical Model, Network

Model and Relational Model, Normalization techniques- First Normal Form, Second Normal

Form and Third normal Form, Examples and Exercises, E. F. Codd’s 12 Rules for a relational

Database, Database concepts – Transaction Management, Properties of a Transaction, Commit

and Rollback, Concurrency, Locking, Access Control, Data Integrity, Integrity Constraints,

Auditing, Backup and Recovery, Data Dictionary- System Catalogue, Distributed Database and

Distributed Data Access, Introduction to Client-Server and ODBC connectivity. SQL : SQL

language-DML commands-Select, Insert, Update, Delete – retrieving data, summarizing data,

adding data to the database, updating data to the database and selecting data. Simple queries – use

of Where, Arithmetic, Comparison and logical operators, Order By, Group By and Group

Functions, Multi table queries, Sub-queries, views; DDL commands – Table and View, Create,

Alter, Drop Integrity Constraints, Transaction Processing – Commit, Rollback, Save point

LAB : SQL & MS Access

Suggested Readings:

1. Coleman, Pat and Peter Dyson, Internets, BPB Pub., Delhi, 1997

2. Keen, Peter and Mark MacDonald, The e-Process Edge, Delhi, Tata MacGraw Hill, 2000

3. Oberoi, Sundeep, e-Security and You, Delhi, Tata MacGraw Hill, 2001

4. Ricart, Alberto Manuel and Stephen Asbury, Active Server Pages 3, IDG Books, Delhi,

2000

5. Rich, Jason R. Starting an E-Commerce Business, IDG Books, 2000

6. Samantha Shurety, ‘E-business with Net Commerce’, Addison Wesley, Singapore, 2001

7. Schneider, Robert D. & J. R. Garbus Optimizing SQL Server 7, N. J. Prentice – Hall,

1999



Business Data Networks

Objective: The course has been developed to introduce the concepts of electronic marketplace and

electronic commerce among the potential information technology leaders.

Course Contents:

Computers and Communications: The Information Technology; The concepts of Global

Village, Computer Network: (Architecture, software, standards), Expansion of Networks,

Management of Networks, Communications Networks, Communications Channels,

Communication Control Devices, Managerial Issues related to telecommunications.

Digital Networks, Value added Networks, Wireless Networks, Intranet, Extranet,

Internet, Online Information Service, Interactive video, Electronic Data Interchange and

its Applications, Enterprise Resource Planning systems, Inter Organizational Information

Systems, Data Warehousing, Data Mining, Managing in the Market space, E –commerce

and Internet, Application of Internet.

Suggested Readings:

1. Derfler, Frank J. Guide to Linking LANs. Emeryville, California, Ziff –Davis

Press, 1992

2. Derfler, Frank J. Guide to Connectivity.2nd

Edition, Emeryville, California, Ziff –

Davis Press, 1992

3. Estabrooks, Maurice. Electroinc Technology. Corporate Strategy and World

Transformation, Wastport, Quoram Books, 1995

4. Fitzgerand, Jerry. Businesss Data Communications; Basic Concepts, Security and

Design, 4th edition, New York, John Wiley, 1993

5. Keen, Peter and Cummins, Michael. Networks in Action: Bsuiness Choices and

Telecommunications Decesions, Belmont, CA, Wads Worth, 1994

6. LaQuey, Tracy. The Internet Companion: A Beginner’s Guide to Global

Networking. California, Addison Wesley, 1994

7. Salemi, Joe. Client/Server Data Bases. Emeryville, California, Ziff-Davis Press,

1993.



Security And Control Information System

Objective : The objective of the course is to familiarize the participants with Security and control

Information system use in the business world.

Course Contents: Introduction to Security, Need for security and control, Risks to Information system data

and resources, Definitions of Information security, Computer crimes and virus, Internal

control, Types of security, Physical Security, Fire, and theft protection Environmental

hazards, Logical Security, Threats to security, Access control- Identification,

Authentication, Authorization, Password control and management, Access control

software, Data Security, Threats to security, Access controls, Back-up and recovery

strategies, Data input/output control, Data encryption, Tele-communication Security,

physical security, Logical Access Security, Network management control, Authentication

protocols, Internet / Intranet / Extranet security, Computer Configuration and Operation

Security, Hardware/Software security, Start up/Shut down procedures, Journals, Back-

up/recovery strategies, Personal Security, Threat Security, Protection from people,

Protection of employees, Security Planning, Risk and Security policy, Security

Management , Business continuity planning, Security audit.

Suggested Readings : 1. Ron Weber; EDP Auditing

2. Stephen Cobb; PC and LAN Security

3. Michel E. Kabey; Enterprise Security – Protecting Information Assets

4. Miora; Enterprise Disaster Recovery Planning

5. Computer Security for Dummies

6. Derek Atkins ; Internet Security

OIT 401 MBA (FT) SEMESTER IV

OIT 401 MBA (EVE) SEMESTER IV

Strategic Management of Information Technology

Objectives: This course is aimed at developing an understanding of Use of Information

Technology as a Strategic Tool for business management. The course focuses on development of

Information Technology Leadership.

Course Contents:

Key issues in Information Systems Management and the Role of the CIO, Analytical

Framework for Strategic IT Initiatives, Sustaining Competitive Advantage by use of IT,

Creativity, Learning Organizations and Role of Information Technology in Business

Transformation, Information Partnerships, Managing in the Market space, National Information

Infrastructure and IT Policy at the National Level, Planning for Strategic IT Resource, Managing

the IT Function, Outsourcing IT function. IT Act –2000, Corporate Governance

Suggested Readings: 1. Galliers, R. D. Strategic Information Management: Challenges and Strategies in

Managing Information Systems. Oxford, Butter worth-Heinemann, 1994

2. McKenney, James L. Waves of Change: Business Evolution through Information

Technology, Boston, HBS Press, 1995

3. Neuman, Seev. Strategic Information Systems : Competition through Inforamtion

Technologies, New York, MacMillan College, 1994

4. Nolan, Richard L. Creative Destruction: A sis-stage process for transforming the

organization. Boston, HBS Press, 1995.

5. Parker, Marilyn M. Strategic Transformation and Information Technology, Paradigms

for Performing while Transforming. Englewood Cliffs, New Jersey, Prntice Hall Inc.,

1996.

6. somogyi, E K and Wallers, Robert. Towards Strategic Information Systems.

Tunbridge, Kent Publishing, 1987.

7. Ward, John. Strategic Planning for Information Systems, Chichester, John Wiley,

1996.



Decision Support System Objective :

The objective of this course is to introduce the participants to the design and practice of computer

based systems that provide support to managerial decision making in semi-structured context, by

providing to the users flexible access to relevant models and data. Most of the learning takes place

through the project component, in which the participants are expected to choose a managerial decision

context amenable to be addressed by the above systems, and to design and develop a suitable

computer based system to support this task.

Course Contents:

1. Framework for DSS.

2. Systems Analysis for DSS

3. Dialogue Management

4. Data Management and Model Management for DSS

5. Tools for developing DSS

6. Spreadsheet Software Systems as DSS Tool

7. Case Studies

8. Project Work

9. Group DSS

10. Network Decision Support System

11. Expert System

12. Executive Information System

13. Heuristic Problem Solving Procedure

14. Computational Complexity

15. Genetic Algorithm and Fuzzy Logic

16. Artificial Intelligence (AI), Need and Application, AI based systems

17. Artificial Neural Network Applications

Suggested Readings : 1. Bratko, Ivan. Prolog : Programming for Artificial Intelligence. 2

nd Ed. California,

Addison-Wesley, 1990

2. Davis, Michael W. Decision Support. Englewood Cliffs, New Jersey, Prentice Hall Inc.,

1988.

3. Jayashankar, R. Decision Support Systems. New Delhi, Tata McGraw Hill, 1989.

4. Patterson, Dan W. Introduction to Artificial Intelligence and Expert Systems. Englewood

Cliffs, New Jersey, Prentice Hall Inc., 1990.

5. Roiph, Paul. How to choose and Use an Executive Information System. New Delhi. Viva

Books.

6. Spargue, Raiph H. Decision Support for Mangement. Englewood Cliffs, New Jersey,

Prentice Hall Inc., 1995


OIT 601 MBA (EVE) SEMESTER VI

Enterprise Resource Planning

Objective: To make the students able to participate in planning and implementation of advanced

enterprise-wide systems and technologies in their career.

Course Contents: Enterprise Resource Planning: Evolution of ERP – MRP and MRP –II problems of

system islands – need for system integration and interface – early ERP Packages – ERP products

and markets- Opportunities and Problems in ERP selection and implementation, ERP

implementation, Identifying ERP benefits, team formation, Consultants intervention, Selection

ERP, Process of ERP implementation, Managing changes in IT organization-Preparing IT

infrastructure-Measuring benefits of ERP- Integrating with other systems, Post ERP, Modules in

ERP, Business Modules of ERP packages, Reengineering Concepts, the emergence of

reengineering concept-concept of business process-rethinking of processes- identification of re-

engineering need – preparing for reengineering –implementing change-change management-BPR

and ERP-Supply Chain Management, The concept of value chain differentiation between ERP

and SCM-SCM for customer focus-need and specificity of SCM- SCM scenario in India-

products and markets of SCM-issues in selection and implementation of SCM solutions- CRM

solutions, E-business, Introduction to 1 – Net technologies – Evolution of E – Commerce, EDI

and E – Business – business opportunities –basic and advanced business models on internet –

internet banking and related technologies – security and privacy issues – technologies for E –

Business. Future and Growth of E – Business

Suggested Readings: 1. Hammer, Micheal and Jamts Chamby Reengineering the Corporation, 1997

2. Leon, Alexix Countdown 2000, Tata McGraw

3. Ptak, Carol A. & Eli Schragenheim ERP, St. Lucie Press Ny, 2000



E- Commerce

Objective: The objective of the course is to acquaint the students with the use of E – Commerce

in competing markets.

Course Contents: Introduction to E-Commerce: Definition – Forces fuelling E-Commerce – Industry

frame work – types – Internet Service Providers – Internet access providers – Internet v/s online

Services; WWW Concepts – Technology – Applications – Electronic Payment Systems:

Electronic Payment Technology – Digital Cash – Electronic Cheque – On-line Credit Card,

Electronic Commerce and Banking; Changing dynamics in the Banking Industry – Home banking

implementation approaches – Open v/s Closed models – Management issues in online Banking –

Electronic Commerce and Retailing – changing retail industry dynamics – Online retailing –

Management changelings – Electronic Commerce and publishing ; Online publishing strategies –

approaches – Advertising and online publishing – Digital copyrights and Electronic publishing ;

Intranets and Supply Chain Management; Managing retail supply chains – Supply Chain

application software – Intranets and customer asset Management – Customer asset Management

basics – online sales force – online customer service and support – Technology and Marketing

strategy; Intranets and manufacturing ; Integrated logistic, -agile Manufacturing – Emerging

Business requirements – Manufacturing Information Systems – Intranet based manufacturing

logistic management; Intranets and Corporate Finance : Financial Systems – Financial Intranets –

Software modules in Financial Information Systems – Transaction Accounting – Inventory

Accounting Payment Management – Treasury and Cash Management – Human Resource

Management Systems – size – structure of Financial Software Markets – The Corporate Digital

Library – Intelligent Agents.

Suggested Readings:

1. Cady, G. H. and Part McGreger, The Internet, BPB Pub., Delhi, 1999

2. Carpenter, Phil, e Brands, HBS Press, Boston, 2000

3. Keen, Peter and Mark McDonald, The e-Process Edge, Delhi, Tata McGraw Hill,

2000

4. Mann, Catherine, L. Global Electronic Commerce, Institute for International

Economics, Washington DC, 2000

5. Oberoi, Sundeep, e-Security and You, Delhi, Tata MacGraw Hill, 2001

6. Rich, Jason R. Starting an E-Commerce Business, IDG Books, 2000

MARKETING GROUP

OMK 301– At MBA Full Time Semester –III

OMK 501– At MBA Evening Semester – V

Consumer Behaviour

Objectives: The basic objective of this course is to develop an understanding about the consumer decision-

making process and its applications in marketing function of firms.

Course Contents: Introduction to consumer behaviour; Consumer Behaviour and Marketing Strategy; Consumer

Involvement and Decision Making; Information Search Process; Evaluative Criteria and Decision

Rules; Consumer Motivation; Information Processing and Consumer Perception; Learning in

Consumer Behaviour Change – Brand Loyality and Brand Equity Consumer Attitudes and

Attitude Change; Influence of Personality and Self Concept on Buying Behaviour;

Psychographics and Lifestyle; Reference Group Influence; Social class and culture Influence

Diffusion of Innovation and Opinion Leadership Family Decision Making; Industrial Buying

Behaviour; Models of Consumer Behaviour; Consumer Behaviour Audit; Consumer Behaviour

Studies in India.

Suggested Readings: 1. Assael, H. Consumer Behaviour and Marketing Action. Ohio, South Western, 1995.

2. Engle, J F. etc. Consumer Behaviour. Chicago, Dryden Press, 1993.

3. Howard, John A. etc. Consumer Behaviour in Marketing. Englewood Cliffs, New Jersey,


4. Hawkins, D I. Etc. Consumer Behaviour; Implications for Marketing Strategy. Texas,

Business, 1995.

5. Mowen, John C. Consumer Behaviour. New York. MacMillan, 1993.

6. Schiffman, L G and Kanuk, L L. Consumer Behaviour. New Delhi, Prentice Hall of

India, 1994.

The list of cases and specific references including recent articles and reports will be announced in

the class at the time of launching of the course.

References:

Bennet and Kassarjian : Consumer Behaviour, Prentice Hall



Adverting And Sales Promotion Management

Objectives: The aim of the paper is to acquaint the students with concepts, techniques and to give experience

in the application of concepts for developing an effective advertising programme and also to

develop an understanding about concepts, methods and strategies of sales promotion.

Course Contents: Dimensions of advertising Concepts of advertising & Advertising management Classification of

advertising, Advertising and marketing mix Advertising and other promotional tools – Functional

and purpose of advertising The business of advertising. Planning and objective setting,

Framework of the planning process, Communication and persuasion process, Wilbur Schramm’s

Model, Two Step Flow of Communication Advertising plan, Marketing communication process,

Setting objective, Theory of Cognitive Dissonance and Clues for advertising Strategists:

Stimulation of Primary and Selective Demand, DAGMAR approach and positioning Planning of

an advertising campaign,; Copy Writing Creative execution : Message Strategy Attention &

comprehension, Understanding attitudes formation in advertising Ad-evoked feeling through ad-

campaign Brand and advertising, equity, personality. Group influence and advertising, word of

moutg. Message tactics: Advertising and creativity Desciplined creativity Creative approaches in

advertising, Major successful campaigns in advertising (national and international level)

Advertising copy writing process. The basic creative process, As per the different medias, Copy

testing, The actual production process. Advertising Organisation and role of advertising agency :

The advertising industry, The advertising agency Interaction with the advertiser, Compensation

pattern Advertising Appropriation Recent trends in advertising International advertising Client-

agency relationship. Media management Media Planning Role of media , Media objectives,

Media mix, Media tactics : Selection of media vehicals, media schedules Television media, print

media, electronic media, out door, direct mail, transit and supplementary media. Social, ethical

and legal aspect of advertising, E-communication Internet advertising & marketing; Evaluation

of advertising Camping.

Sales Promotion and Marketing Mix; Nature and Types of Sales Promotion; Consumer Behaviour

and Sales Promotion; Deal Prone Consumer; Economic Theories of Promotion; Sales

Promotion’s Impact on Sales; Evaluation of Sales Promotion Experiments; Choice and Purchase

Timing Models; Manufacturer Promotion Planning Process; Retailer Promotion Planning

Process; Strategic Issues in Designing Promotional Strategies; Substantive Findings and Issues on

Coupons, Trade Dealings, and Retail Promotions.

Suggested Reading: 1. Aaker, David A. etc. Advertising Management, 4

th ed. New Delhi, Prentice Hall of India,

2001.

2. Beleh, George E and Beleh, Michael A. Introduction to Advertising and Promotion. 3rd

ed. Chicago, Irwin, 1995.

3. Borden, William H. Advertising. New York, John Wiley, 1981.

4. Hard, Norman. The Practice of Advertising. Oxford, Butterworth Heinemann, 1995.

5. Kleppner, Otto. Advertising Procedure. Englewood Cliffs, New Jersey, Prentice Hall

Inc., 1986.

6. Ogilvy, David. Ogilvy on Advertising. London, Longman, 1983.

7. Sengupta, Subroto. Brand Positioning, Strategies for Competitive Advantages. New

Delhi, Tata McGraw Hill, 1990.

8. Ailloni and Charas, Dan. Promotion: A Guide to Effective Promotional Planning,

Strategies and Executions. New York, John Wiley, 1984.

9. Assael, Henry. Consumer Behaviour and Marketing Action. Bosten, Kant, 1987.

10. Blattberg, Robert C and Scott, A Neslin. Sales Promotion: concept, Methods and

Strategies. Englewood Cliffs, New Jersey, Prentice Hall Inc., 1990.

11. Schaltz, Don E and William, A Robinson. Sales Promotion Management. Chicago, Crain

Books, 1982.

12. Strang, Roger A. The Promotional Planning Process. New York, Praeger, 1980.

13. Totten, John C and Block, Martin P. Analysing Sales Promotion: Text and Cases,

Chicago, Commerce Communication, 1987.

14. Ulanoff, Stanley M. Handbook of Sales Promotion. New York, McGraw Hill, 1985.

15. Arens & Bovee’ Advertising’ Irwin, The Dryden press.

16. Shimp Advertising

17. O’Guinn Allen’ Advertising Kuegler TJ “Advertising and Marketing” South Western

College Publishing 2000.

18. Jerry Wind & Vijay Mahajan “Digital Marketing “ John Wiley & Sons Inc. 2001.

19. Jaweler Jerome and Drewniany Bonnie L. “Creative Strategy in Advertising”

Wadsworth Publishing company 1998.

20. Kleppner, Otto. “Advertising Prodedure Englewood cliffs, New jersey, Prentice Hall Inc.

1986.

21. Ogilvy, Devid. “ Ogilvy in Advertising. London, ongman, 1983.

The list of cases and specific reference including recent articles and reports will be announced in




International Marketing

Objectives: 1. The basic objective of this course is to acquaint the students with environmental,

procedural, institutional and decisional aspects of international marketing.

2. To Acquaint the students with mechanism of International Marketing, Balance of

Payment and Financing International Trade.

3. To Provide an understanding of International Business Operation and working of

multinationals and India’s join ventures abroad.

Course Contents: International Marketing – Definition, Concept And Setting; Distinctions between

International Trade, Marketing and Business; Economic Environment of International

Marketing; International Institutions – World Bank, IMF, UNCTAD, WTO, Economic

Integration Customs Union, Common Markets, Free Trade Zones, Economic

Communities; Constraints on International Marketing – Fiscal and Non-fiscal Barriers,

Tariffs Non-tariff Barriers; Terms of Trade; Tariffs Trading Partners – Bilateral Trade

Agreements, Commodity Agreements and GSP; India and World Trade, Import And

Export Policy, Direction and Quantum of India’s Exports; Institutional Infrastructure for

Export Promotion; Export Promotion Councils, Public Sector Trading Agencies, ECGC,

Commodity Boards etc.; Procedure and Documents – Registration of Exporters, Export

Quotations, Production and Clearance of Goods for Exports, Shipping and

Transportation, Insurance, Negotiation of Documents; Instruments Of Payments – Open

Account, Bills of Exchange; Letter Of Credit – Export Finance; International Marketing

Mix – Identification of Markets, Product Policy, International Product Life Cycle,

Promotion Strategy, Pricing Strategy and Distribution Strategy; Various Forms of

International Business; Marketing of Joint Ventures and Project. Exports & Tendering –

International Trade Theories – Export Packaging & labelling – Problems of Indian

Export- Import Management – Sources of Information for International data – Restrictive

Trade Practices - Legal Dimension of International Marketing – Counter Trade & Global

Sourcing – International Marketing Intelligence – Risk in forgein Trade & Management –

Strategic Market Plan .

Suggested Readings:

1. Bhattacharya, B. Export Marketing: Strategies for Success. New Delhi, Global Business

Press, 1991.

2. Johri, Lalit M. International Marketing: Strategies for Success. University of Delhi,

Faculty of Management Studies, 1980.

3. Keegan, Warren. Global Marketing Management. Englewood Cliffs, New Jersey,


4. Onkvisit, Sak and Shaw, J J. International Marketing: Analysis and Strategy. New Delhi,

Prentice Hall of India, 1995.

5. Pripalomi, V.H.: International Marketing, Prentice Hall.

6. Terpstra, Vern and Sarathy, R. International Marketing. Oriando, Dryden Press, 1991.

7. Walter, I and Murray, T. Handbook of International Business. New York, John Wiley,

1988.

8. R.L. Varshney and B. Bhattacharya International Marketing Management, An Indian

Perspective, Sultan Chand & Sons, 4792/23, Daryaganj, New Delhi – 100002.

9. T.A.S. BALAGOPAL, Export Management, Himalaya Publishing House, Ramdoot, Dr.

Bhalero Marg, Girgaon, Bombay –1.

10. James M. Livingestone : International Marketing Management, Mac Millan Press Ltd.,

London.

11. Harold J. Hack : International Trade American Management Association N.Y.

12. Richard D. Robinson : International Management, Holt, Richard and Winston, London.

13. Chakrabarti H. : Trade and Commerce of Ancient India.

14. Francis Cherunilam : International Business.

15. Charles Kindleburger : International Economics.

16. B.S. Rathod : Export Management.

17. U.J. Kegan : Global Marketing Mangement.

18. R.M. Srivastava : International Strategic Management.

19. Thakur-Boston-Srivastava : International Management Concept & Cases.





Marketing of Services

Objectives:

The objective of this course is to develop insights into emerging trends in the service

sector in a developing economy and tackle issues involved in the management of services on

national basis.

Course Contents: The Emergence of Service Economy; Nature of Services; Goods and Services Marketing;

Marketing Challenges in Service Business; Marketing Framework for Service Business; The

Service Classification; Service Product Development; The Service Encounter; The Service

Consumer Behaviour; Service Management Trinity; Service Vision and Service Strategy; Quality

Issues and Quality Models; Demand-supply Management; Advertising, Branding and Packaging

of Services; Recovery Management and Relationship Marketing; Service Marketing; Origin and

Growth-Classification of Services-Marketing of financial services-The Indian scene-Designing of

service strategy.

Suggested Readings: 1. Lovelock, Christopher H. Managing Services: Marketing Operations and Human

Resources. Englewood Cliffs, New Jersey, Prentice Hall Inc.,1995.

2. Lovelock, Christopher H. Services Marketing, Englewood Cliffs, New Jersey, Prentice

Hall Inc.1993.

3. McDonald, Malcom and Payne, A. Marketing Planning for Services. Butterworth,

Heinemann, 1996.

4. Newton M P Payne, A. The Essence of Services Marketing. New Delhi, Prentice Hall of

India,1996.

5. Verma, H V. Marketing of Services. New Delhi, Global Business Press, 1993.

6. Zelthami, V A and Bitner, M J. Services Marketing New York, McGraw Hill,1996.



Brand Management

Objectives: The objective of this course is to introduce the students to the concept of brand. How companies

offer various products in the market through brands, their extension the building of brand equity.

Students are expected to understand the concepts, applications and competencies in using

knowledge of brand to develop better marketing strategies.

The broad topics to be covered are:

Introduction to the concept of brand.

Understanding brand-concept of brand knowledge, brand personality, brand equity, brand

positioning brand value, brand research

Issues in managing the brand-brand portfolios, brand positioning strategy,

Measuring brand equity, extensions of brand

New brand development

Product offering, differentiation, the process, setting objectives, market dynamics, launching new

brands,

Role of promotional tool like, Advertising, Sales-promotion schemes, direct marketing etc in

brand building

Decision to be taken in managing the product offering Marketing decision to build brands-

branding commodity products, building global brands

Financial valuation of brand

Net branding

Brand leaderships

Brands as intellectual property

Branding the corporate

Brand Revitalization.

Branding in Different sectors: Customer Industrial, Retail and Service.

References: 1. Aaker David A. “Brand Leadership, “The free Press New York 2000.

2. Aaker David A. “Managinfg Brand Equity”, The Free Press New York 1991.

3. Kania Deborah “Branding. Com” NTC Business Book 2000.

4. Kapferer, Jean-Noel; Stategic Brand Management, Kogan Page India Private Pvt.

OMK 401– At MBA Full Time Semester –IV

OMK 401– At MBA Evening Semester – IV

Industrial Marketing

Objectives: The objective of this course is to lay a foundation for an understanding of the complex

dimensions of the industrial marketing

The proposed curriculum of the subject is : Nature and scope of Industrial Marketing, v/s Consumer marketing, System of Industrial

marketing, Characteristics of industrial marketing, Specific problems of industrial marketing,

customer relationship, Nature of demand in Industrial Markets derived demand, joined

demand; Product Management; Concept of Industrial goods, Characteristics of industrial

goods, Planning industrial products and services, Product Management, Product

specification/quality, Segmenting, targeting and positioning of industrial products, Industrial

Buying behaviour, Industrial Buying Process, Industrial Buying Behaviour models, Industrial

customer, Industrial Product Pricing, Pricing new products, Price Determinants, Competitive

bidding, Negotiations,; Purchasing : Concept, Selection and training of purchase personnel,

Repetitive purchase, Progressing of supplies, Purchase records/ Purchase Accounting, Legal

aspects of purchasing. Distribution and channel relationship, Logistics management,

marketing research and market information system, industrial services, industrial marketing

communication, industrial marketing strategy, planning and implementation Sales force

management; Technology and Industrial Markets.

Suggested Readings:

1. Corey, E. Raymond. Industrial Marketing : Cases and Concepts . 3rd

ed. Englewood

Cliffs, New Jersey, Prentice Hall Inc. 1983.

2. Gross, A C. etc. Business Marketing. Boston, Houghton Mifflin, 1993.

3. Hill, Richard. Etc. Industrial Marketing. Homewood Illinois, Richard D. Irwin, 1975.

4. Reeder, Robert R. etc. Industrial Marketing : Analysis, Planning and Control, Englewood

Cliffs, New Jersey Prentice Hall Inc. 1991.

5. Webster, F E. Industrial Marketing Strategy, 2nd

ed. New York, John Wiley, 1979.


OMK 402– At MBA Evening Semester – IV

Sales and Distribution Management:

Objectives:

The basic objective of the course is to provide students with knowledge, skills & attitude to

specify, evaluate & utilize information for successful distribution & promotion (sales) of products

& services from producer to consumer/buyer.

Course Contents: Nature and Scope of Sales Management; Setting and Formulating Personal Selling Objectives;

Personal selling process – negotiation, customer relationship management; Recruiting and

Selecting Sales Personnel; Developing and Conducting Sales Training Programmes; Designing

and Administering Compensation Plans; Supervision of Salesmen; Motivating Sales Personnel;

Sales Meetings and Sales Contests; Designing Territories and Allocating Sales Efforts;

Objectives and Quotas for Sales Personnel; Developing and Managing Sales Evaluation

Programme; Sales Cost and Cost Analysis.

Distribution, Logistics, Supply Chain Management – their role in Marketing .

Physical Distribution & Sales

Transportation & Physical Distribution

Elementary aspects of transportation, modes of transportation, transportation costing in relation to

Marketing Transportation pricing & carrier liability.

Marketing Channels & Distribution Management

Significance of Marketing channels in Physical Distribution, factors influencing selection of

channels, channels for new products, evaluating channel performance, physical distribution

information centre packaging, testing; Costs in physical distribution .

Distribution Audit.

Organizational patterns in marketing channels

Vertical marketing systems, Conventional marketing channels, voluntary & co-operative group,

franchise systems.

Channel management by channel participants

Channel management by manufacturers, wholesalers, retailers, Joint channels management

through partnership.

Suggested Reading: 1. Anderson, R. Professional Sales Management: Englewood Cliffs, New Jersey, Prentice

Hall Inc., 1992.

2. Anderson, R. Professional Personal Selling: Englewood Cliffs, New Jersey, Prentice Hall

Inc., 1991.

3. Buskirk, R H and Stanton, W J. Management of Sales Force. Homewood Illinois, Richard

D. Irwin, 1983.

4. Dalrymple, D J. Sales Management: Concepts and Cases. New York. John Wiley, 1989.

5. Johnson, E M etc. Sales Management: Concepts, Practices and Cases. New York,

McGraw Hill, 1986.

6. Stanton, William J etc. Management of a Sales Force. Chicago, Irwin, 1995.

7. Stiil, R R. Sales Management, Englewood Cliffs, New Jersey, Prentice Hall Inc., 1988.




OMK 601– At MBA Evening Semester – VI

Marketing of Social Services

Objectives:

The Course is designed to give an opportunity to acquire knowledge about the application of

Marketing tool and techniques in the marketing socially desirable causes specially in the context

developing country like India.

Course Contents: Relevance of social services in a developing economy; applications of marketing in social

services, e.g. health and family welfare, adult literacy programme, environment protection, social

forestry etc.; socio-economic-cultural influences on beneficiary system; organising for marketing

social services; beneficiary research and measurement of their perceptions and attitudes; planning

and implementation of mass campaigns; beneficiary contact programme; use of print and

electronic media in mass communication; diffusion of innovative ideas; geographical expansion

strategies in mass contact programme; review and monitoring of making strategies of socially

relevant programmes.

Suggested Readings : 1. Betsy, D Gelb and Ben, M. “Marketing is Everybody’s Business Goodyear, Santa

Monica (California)”. 1972.

2. Gather, A and Warren, M D. “Management and Health Services” Pergamon Press,

Oxford, 1977.

3. Hyenion, K E. “Ecological Marketing”.. Columbus, Ohio 1976.

4. Jena, B and Pati R. “Health and Family Welfare Services in India”. Ashish, New

Delhi..1986.

5. Kotler, Philip and Roberto, Eduardo L. “Social Marketing : Strategies for changing

Public Behaviour”. Free Press, New Yourk, 1989.

6. Maitra, T. “Public Services in India”. Mittal, New Delhi.1985.

7. Pena, J J and Posen B. ed :Hospital Quality Assurance”. Aspen, Marykland. 1984.


OMK 602– At MBA Evening Semester – VI

Management of Retail Business

Objectives : The course will focus on manufactures perspective on retailers and understanding of the retail

business.

Course Contents : An introduction to the Retailing System. Retailing mix – social forces – Economic forces –

Technological force – Competitive forces; Retailing definition, structure, Different formats –

marketing concepts in Retailing – Consumer purchase behaviour – Cultural and Social group

influence on Consumer Purchase Behaviour; Retail store location – Traffic flow and analysis –

population and its mobility – exteriors and layout – Customer traffic flows and pattern – Creative

display; Merchandise Planning – Stock turns, Credit Management, Retail Pricing, Return on per

sq. feet of space – Retail promotions – Staying ahead of competition; Supply Chain Management

– Warehousing – Role of IT in supply chain management; Franchising, Direct Marketing/Direct

Selling – Exclusive shope – Destination stores – Chain Stores – Discount Stores an other current

and emerging formats – Issues and options; Retail Equity, Technology in Retailing – Retailing

through the Internal.

Suggested Readings : 1. Diamond Allen, Fashion Retailing, Delmar Pub. 1993.

2. Diamond, Jay and Gerald Pintel Retailing, Prentice-Hall, NJ, 1996.

3. Drake, Mary Francis, J.H.Spoone and H. Greenwald Retail Fashion, Promotion, and

Advertising Macmillan, NY, 1992.

4. Levy,Michael&barton A Weitz Retailing management,2nd

edition ,Irwin,

London,1995

5. Morgenstein,Melvin and Harriat Strongin Modem Retailing,prentice-hall,NJ,1992.

PRODUCTION & OPERATION MANAGEMENT GROUP

OP&O 301 – At MBA Full Time Semester –III

OP&O 501 – At MBA Evening Semester –V

Production Planning & Control

Objectives : This course is meant to familiarise the students with various techniques useful for production

planning and control.

Course Contents : Introduction to P.P.C. Basic Approaches to Aggregate Production Scheduling, Quantitative

Approaches to Aggregate Planning, Evaluation of Decision system and Rules for Aggregate

Planning, Aggregate Production Inventory Policies, Materials Requirement Planning, Batch

Planning and Shop Loading, Safety Stock Policies, Mass/Production Flow Line Design System,

Order Delivery and Production Control, Job Scheduling – Flow Shop, Job Scheduling-Job shop.

Suggested Readings: 1. Burbidge, John L. Principles of Production Control. London, Donald and

Evans,1981.

2. Caubang, Ted C. Readings on Production Planning and Control. Geneva,ILO.

3. Greene, James H. Production and Inventory Control Handbook, New York,McGraw

Hill, 1987.

4. Mc Leavey, Dennis W and Narasimhan, S L Production and Inventory



Applied Operation Research

Objectives : The course is designed to present the scope of various Quantitative methods with enough

specification so that the manager understands the reasoning behind the methods and is able to

interpret their results.

Course Contents : Linear Programme, Formulations of Linear Optimisation Models, Simplex and Transportation

Models, Sensitivity Testing and Duality, Dynamic Programming and its applications, Integer

Programming and Combinational Models, Network Analysis, Shortest Route and other Network

Models, Waiting Lines and its Applications, Simulation and its Applications, Goal Programming

and its application to business.

Suggested Readings : 1. Ahuja A K. etc. Network Flows. Englewood Cliffs New Jersey, Prentice Hall Inc.

1993.

2. Gould, F J. etc. Introduction to Management Science. Englewood Cliffs New Jersey,


3. Gupta, M P and Sharma J K. Operation Research for Management. New Delhi,

National, 1997.

4. Taha Harndy A. Operations Research : An Introductions. Macmillan, New York,

1992.

5. Mathur, K and Solow D. Management Science. Englewood Cliffs, New Jersey,


6. Sharma S. J K. Operations Research : Theory and Applications, New Delhi,

Macmillian India, 2001.

7. Srinath, L S. Operation Research for Executive. New Delhi, Affiliated East West

Press, 1994.



Total Quality Management

Objectives : The objective of this course is to acquaint the students with to make clear to candidates the basic

concept of Total Quality (TQ) from design assurance to service assurance; to give emphasis on

International Quality Certification Systems – ISO 9000 and other standards and their applicability

in design manufacturing quality control and services, to closely interlink management of quality,

reliability and maintainability for total product assurance; to focus on quality of services in

contemporary environment.

Course Contents : Basic Concept of Total Quality (TQ); Evolution of Total Quality Management ; Components of

TQ Loop; Conceptual Approach to S.Q.C. Acceptance Sampling and Inspection Plans; Statistics

Process Control; Process Capability Studies; Humanistic Aspects of TQM; Management of Q. C.

and Z.D. Programmes; Quality Improvement Teams; Q-7 tools; Quality Costs, Taguchi Loss

Function; Functional Linkage of Quality with Reliability and Maintainability Failure Analysis;

(FTA/FMEA) and Optimum Maintenance Decisions; Total Productive Maintenance (TPM);

Quality Audits; Lead Assessment and ISO-9000 Standards; Marketing Aspects of T.Q.; Total

Quality of Services; Total Quality and Safety; Six Sigma.

Suggested Reading : 1. Carruba, Eugene R and Gorden, Ronald D. Product Assurance Principles :

Integrating Design Assurance & Quality Assurance, New York, McGraw Hill, 1991.

2. Grant, Eu-gene L and Leavenworth, Richards. Statistical Quality Control, McGraw

Hill, New York, 1991.

3. Ireson, W G. and Coombas, C P. Handbook of Reliability Engineering &

Management, New York, McGraw Hill, 1988.

4. Lochner, Robert H. and Matar, Joseph E. Designing for Quality. London , Chapman

& Hill, 1990.

5. Pike, John and Barnes. Richard. TQM in Acton. London, Chapman & Hill, 1994.

6. Schmidt, Warren H. and Finnigan, Jerome P. TQ Manager. San Francisco, Jossey

Bass, 1993.

7. Spenley. Paul. World Class Performance Through TQ, London, Chapman & Hill,

1992.



Logistics Management

Objectives : The Course is designed to explain basic theory and techniques of logistics to examine the issues

and problems associated with logistics in a changing business environment, and to show how

logistics can improve an enterprises effectiveness and competitiveness. Students would be

encouraged to use computer software packages for problem solving.

Course Contents :

Introduction to logistics and its Interface with Production and Marketing; Measure of Logistics;

Physical Distribution and Logistics; Logistics System Analysis and Design; Warehousing and

Distributing Centers, Location; Transportation System; Facilities and Services; Dispatch and

Routing Decisions and Models; Inventory Management Decisions; Logistics Audit and Control;

Packaging and Materials Handling; International Logistics Management; Logistics Future

Directions.


1. Ballau, Renald H. Business Logistics Management. Englewood Cliffs, New York,


2. Beal K. A Management Guide to Logistics Engineering, U.S.A., Institute of

Production Engineering, 1990.

3. Benjamin S.B. Logistics Engineering and Management. Englewood Cliffs, New

York, Prentice Hall Inc. 1996.

4. Bowersox, D J and Closs, D J. Logistics Management : A System Integration of

Physical Distribution, New York, McMillan, 1986.

5. Christopher, M. Logistics and Supply Chain Management : Strategies for Reducing

Costs and Improving Services, London, Pitsman, 1992.

6. James, C J. and Wood, Donald F. Contemporary Logistics. New York, MacMillan,

1990.

7. Shapiroa, R. Logistics Strategy : Cases and Concepts. St. Paul, West. 1995.



World Class Manufacturing

Objective: To acquaint the students with the world class manufacturing environment and optimised

production principles

Course Contents :

World Class Manufacturing Environment; Imperatives for success – Technology, System

approach and change in the mindset; Strategic decisions in manufacturing Management; Choice

of Technology, Capacity, Layout/Automation in Material handling system; Aggregate Planning

and Master Production Scheduling-Materials Requirement Planning (MRP) – Software in Use,

Manufacturing Resources Planning (MRP-11) Software in Use, Implementation Problems/Indian

experience; Optimised Production; Technology Principles advocated by Eliyahu Goldtratt; just –

in – Time System; JIT Manufacturing System, JIT Pull system Use of Kanban, JIT Purchase –

Source Development, Buyer – seller relation; Supply Chain Management/Bench Marking; Total

Quality Management-TQM Philosophy, TQM Principles, TQM tools including Circles, SQC /

Acceptance samplings, Quality through design, QFD – Quality House, Failure Mode effect

analysis, Fault – tree analysis, Concurrent Engineering Principles Taguchis’ Quality loss function

and Robust Design concept, Designing products thro ‘Fuzzy’ logic, Quality Management System

and ISO9000 Standards; Total Productive Maintenance, Objective of TPM – total system

effectiveness, Break – down Maintenance, Prevention, Maintenance, Predictive. Maintenance,

Condition Monitoring Systems Maintenance Prevention, Maintainability improvement,

Reliability improvement, Total employee Involvement and small Group Activities, Customer-

Driven Project Management (Integration of TQM, Project Management System with customer –

driven team structure); Automation in Design and Manufacturing, Flexible manufacturing System

(FMS), Group Technology/Cellular manufacturing Systems; Six Sigma,

Suggested Readings : 1. Buffa, Elwoods and et al Programmed leaming at for Production and Operation

Management – IIIinois, learning System Co., 1981.

2. Dervitsiptis, Kostas N : Operations Management Auckland, McGraw-Hill, 1981.

3. Hughes, Chris, Productions and Operations Management – London, Pan Books,

1985.

4. Schonberger, Richard J : Japanese manufacturing techniques, NY, Free-Press, 1982.

OP&O 401 – At MBA Full Time Semester –IV

OP&O401 – At MBA Evening Semester –IV

Purchasing & Material Management

Objective : The key objective of this course is to acquaint the students with Decision-making for effective

and efficient purchase, storage and flow of materials in manufacturing and service organizations;

Cost-reduction techniques in Pre-Purchase, Purchase and Port-Purchase systems; Modern

Material planning and delivery systems like MRP and JIT and Material handling and logistics

systems.

Course Contents: Role of Purchasing and Materials Management – Objectives, Organization and Inter-

relationships, Determination and Description of Material Quantity, Material Planning in Push and

Pull System, MRP and JIT; Determination and Description of Material Quality – Receiving and

Incoming Quality Inspection, Acceptance Sampling Plans, Vendor-Process Capability; Cost-

Reduction Techniques – Standardisation, Simplification & Variety Reduction; Value Analysis

and Engineering, Make or Buy Decisions, Purchasing Research, Sources of Supply, Price

Determination and Negotiation, Vendor Rating, Selection and Development, Legal Aspects of

Purchasing Public Purchasing and Tendering, International Purchasing – Procedures and

Documentation; Purchasing of Capital Equipment – Appraisal Methods, Evaluating Suppliers’

Efficiency, Stores Layout, Classification and Codification; Material Logistics – Warehousing

Management, Material Handling, Traffic and Transportation, Disposal of Scrap, Surplus and

Obsolete Materials; Inventory control of Spare Parts, Materials Information System.

Suggested Readings : 1. Ansari A and Modarress B. JIT Purchasing, New York, Free Press, 1990.

2. Baily P. etc. Purchasing Principles and Management, London, Pitman, 1994.

3. Burt, David N. Proactive Procurement. Englewood Cliffs, New Nersey, Prentice Hill

Inc. 1994.

4. Dobler, D.W. etc. Purchasing and Materials Management, New York, McGraw Hill,

1990.

5. Dutta, A.K. Integrated Materials Management, New Delhi, PHI, 1986.

6. Farrington B and Waters, Derek W, Managing Purchasing . London, Chapman &

Hall, 1994.

7. Gopalakrishnan P and Sunderashan M. Handbook of Materials Management, New

Delhi, Prentice Hall of India, 1994.


OP&O 402 – At MBA Evening Semester –IV

Project Management

Objectives: The course is designed to enable the students to develop, understand and design large complex

systems with new planning and control techniques.

Course Contents : Meaning and Significance of Project Management, Developing the Project Network, Time

Estimates and the Levels of Details, Basic Scheduling, Computation, Scheduling Activities to

Satisfy Resource Constraints, Multi project Scheduling, Time-Cost Trade off, Network, Cost

control, Use of Critical Path Methods in preparing project proposal, computers and critical path

Programme.

Project Implementation and Monitoring Techniques. Making the Scheduling and monitoring

effective scheduling and monitoring effective orientation programme for effective scheduling and

monitoring.

References : 1. Wiest, Jerome D. and Levy, Ferdinaudk

A Management Guide to ERT/CPM, Prentice Hall of India Pvt. Ltd., New Delhi,

1977.

2. Choudhary, Sadhan : Project Scheduling and Monitoring Practice, South Asian

Publishers, New Delhi, 1983.

3. Phillips and Moder : Project Management with CPM and PERT, Van Nostrand

Reinhold Company N.Y., 1970.

4. Dennis Lock : Project Management Grower Press London, 1968.

5. Dennis Lock : Industrial Scheduling Techniques, Gower Press, London, 1971.


OP&O 601 – At MBA Evening Semester –VI

Transportation Management

Objectives:

The objective of the course is to acquaints with the problems faced in planning policy and

executing the transportation system.

Course Contents :

Growth of Urbanisation and Problems of Transportation; Transport-Challenges and Limitations;

Government Activities in Transportation; Transportation Systems – Planning, Operation and

Management; Trip Generation and Distribution; Load Planning; Transportation Modes and their

selection; Sequential Travel Demand Forecasting Models; Future Developments in

Transportation; Motor Vehicle Act 1988 and its Impact on Urban Transport System; Emission

Norms.

Suggested Readings : 1. Baerwald, J.E. Transportation and Traffic Engineering Handbook. Englewood Cliffs,

New Jersey, Prentice Hall inc. 1976.

2. Bell. G. etc The Business of Transport, Plymouth, McDonald and Evans, 1984.

3. Dickey.J W. Metropolitan Transportation Planning. New Delhi, Tata McGraw Hill,

1980.

4. Grey, G E. amd Hole, L A. Public Transportation Planning : Operations and

Management, Englewood Cliffs. New Jersey, Prentice Hall Inc. 1979.

5. Gupta, M P. Metropolitan Transportation System, New Delhi, National, 1983.

6. Papacostas, C S. Fundamentals of Transportation Engineering, Englewood Cliffs,

New Hersey, Prentice Hall Inc. 1987.


OP&O 602 – At MBA Evening Semester –VI

Service Operations Management

Objectives:

The key objective of this course is to acquaint the students with decision making in planning,

design, delivery, quality and scheduling of service operations. The candidates are also expected to

appreciate the role of service quality and operations in emerging services economy of India.

Course Contents : Matrix of Service Characteristics : Challenges in Operations Management of Services; Aggregate

Capacity Planning for Services; Facility Location and Layout for Services; job Design – Safety

and Physical Environment; Effect of Automation; Operations Standards and Work Measurement;

Measurement and Control of Quality of Services; Dynamics of Services Delivery System;

Scheduling for Services Personnel and Vehicles; Waiting – Line analysis; Distribution of

Services; Product-Support Services; Maintenance of Services; Inventory Control for Services;

Case Studies on Professional Services.

Suggested Readings : 1. Bowmen David E. etc. Service Management Effectiveness : Balancing Strategy,

Organization and Human Resources, Operations and Marketing. San Francisco,

Jossey Bass, 1990.

2. Collier David A. Service Management : Operating Decisions. Englewood Cliffs, New

Jersey, Prentice Hall Inc., 1987.

3. Fitzsimmons, James A and Sullivan, Robert S. Service Operations Management,

New York, McGraw Hill, 1982.

4. Heskett, James L etc. Service Breakthroughs-Changing the Rules of the Game. New

York, Free Press, 1990.

5. Murdiek, R G. etc. Service Operations management. Boston, Allyn and Bacon, 1990.

RURAL AND URBAN MANAGEMENT GROUP

ORM – 301 AT MBA (FULL TIME) SEMESTER III

ORM – 501 AT MBA (EVENING) SEMESTER V

Co-Operative Management

Objectives: The objective of the course is to expose the students to the functional problems of co-operative

organizations in view of the compulsions of technology and the changing market structure with

the globalisation of markets.

Course Contents: Co – operative Administration: A Global Perspective; Ecology of Co – operative Administration;

the Co – operative Sector & Economic Development; Co – operative Management; Nature &

Functions; Professionalised Management for Co – operatives; Role of Leadership in Co –

operative Management; Placement and the Role of the Board of Directors in Co – operative

Management; The State and the Co – operative Movement; Effects of Co – operative Law on

Management; Long Range Planning for Co – operative Expansion; Policy Making; Executive

Direction; Human Resource Management; Organisational Structure; Project Formulation,

Implementation and Evaluation; Financial Management; Marketing Management; Procuring

Management; Distribution Management; Co – ordination between Trading Co – operatives &

Public Sector Trading Agencies; Problems & Prospects;

Suggested Readings: 1. Ansari, A.A. “Co – operative Management Patterns” Amol Pub., Delhi, 1990.

2. Akmat, J.S. “New Dimensions of Co – operative Management, Himalaya Pub. House,

1978.

3. Goel, B.B. “Co – operative Management and Administration” Deep & Deep Pub. 1984.

4. Kamra, Pawan Kr. “Co – operative Management” Deep & Deep Pub. 1987.

5. Sah, A.K. “Professional Management for the Co – operatives”, Vikas Pub. House P. Ltd.,

1984.

6. Taimni, K.K. “Managing the Co – operative enterprise ed., Minarva Associates P. Ltd.,

1978.

List of cases and specific references including research papers, articles and books will be

announced in the class.



Rural Marketing

Objectives: The objective of the course is to explore the students to the rural market environment and the

emerging challenges in the globalisation of the economies.

Course Contents: Nature, characteristics and the potential of rural markets in India, Socio-cultural economic &

other environmental factors affecting rural marketing. Attitudes and behaviour of the rural

consumers and farmers; Marketing of consumer durables and no durable goods and services in

the rural markets with special reference to product planning, Media Planning, planning of

distribution channels and organising personal selling in rural markets in India. Marketing of

agricultural inputs with special reference to fertilizers, seeds and tractors; Organization and

functions of agricultural marketing in India. Classification of agricultural products with particular

reference t seasonality and perishability, Marketing structure and performance. Processing

facilities for different agricultural products. Role of agricultural price commission. Role of central

and state governments. Institutions and organizations. In agricultural marketing, Unique feature

of commodity markets in India. Problems of agricultural marketing; Nature, scope and role of co-

operative marketing in India.

Suggested Readings: 1. Arora, RC, Integrated Rural Development, 1979. Schand, New Delhi.

2. Desai, Vasnat. Rural Development, 1988. Himalaya, Bombay.

3. Mishra, SN. Politics and Society in Rural India. 1980. Inter India, Delhi.

4. Porter, Michael E. Competitive Strategy, 1980. Free Press, New York.

5. Rudra, Ashok. Indian Agricultural Economics. Myths and Realities, 1982. Allied, New

Delhi.

6. Stalk, George, Competing Against Time, 1990. Free Press, New York.





Rural Industrialisation

Objectives: To provide a comprehensive understanding of the Linkages between Rural Industrialisation, Agro

– based industries and Rural Development.

Course Contents:

Rural – Urban organizational and industrial patterns : Decentralised Industries : Small and

Medium Scale Industries: Choice of Rural, Agro based industries: Issues in the size and Location

of Industries: Appropriate technology and issues in the transfer of technology: Rural Labour

employment and rural industries: Policy and Development of Cottage Industries: Organization

and administration of KVIC: Promotional measures: Subsidies, Incentives and financial inputs:

Issues in product development, Pricing, Quality marketing and Local Governments: Socio-

economic impacts of Rural industrialization: Sectoral Systems Approach to Rural

Industrialization.

Suggested Readings: 1. Acharya, S.S. amd Agarwal, N L. “Agricultural Marketing in India”. 1987. Oxford &

IBH, New Delhi.

2. Dasgupta, S. “Diffusion of Agricultural Innovation in Village India”. 1989. John Wiley,

New York.

3. Desai, Vasant. “Rural Development” 1988. Himalaya, Bombay.

4. Dholakia, R.H. and lyenger 5. “Planning for Rural Development: Issues and Case

studies”. 1988. Himalaya, Bombay.

5. Hanumantha. Rao, C H. “Technological Change and Distribution of Gains in Indian

Agriculture”. 1975, Macmillan, Delhi.

6. Papola, T.S. “Rural Industrialisation” 1982, Himalaya, Bombay.

7. Thakur, S.Y. “Rural Industrialisation in India: Strategy and Approach”. 1986. Sterling,

New Delhi.





Rural and Credit Finance

Objectives:

To provide a conceptual framework and understanding of financial management practices and

methods foe rural development agencies.

Course Contents: Rural Indebtness: Factors, Analysis and Implications: System of Rural and Agricultural Credits in

India: Short term, Medium term and Long term Credit Systems. Rural Credit : Needs, Objectives,

Sources (Institutional, Non-institutional), and Types. Role of Central, State and Local Bodies.

Role of Co-operatives and Commercial Banks. Integrated Agricultural Credit Services. Multi

agency approach to Rural Credit and Agricultural Finance. Structure and Responsibilities of

Credit Agencies Loans Overdues and Recovery, Farm Credit and Modernisation: District and

Block level Credit Planning: Refinance: Purpose, Guidelines, Terms and Conditions: Credit

Facilities and Support Services.

Suggested Readings: 1. Ajit Singh, “Rural development and Banking in India Theory and Practice”. 1985. Deep

& Deep, New Delhi.

2. Dandekar, V.M. “Financing Small and Marginal Farmers Through Co-operative Credit

Structure”. 1976. Allied, Bombay.

3. Desai, Vasant, “Rural Development: Organisation, and Management, vol-3, 1988.

Himalaya, Bombay.

4. Jain, S.C. “Management in Agricultural finance”. 1970. Vora, Bombay.

5. Naidu, L.K. “Bank Finance and Rural Development”. 1986. Ashish, New Delhi.

6. Tokbi, M.R. and Sharma, D.P. ed. “Rural Banking in India”., 1975. Oxford, Delhi.





Rural Resources and Development

Objectives: To provide an in-depth understanding of the problems and processes of rural development

ecology, resources and other major developmental issues.

Course Contents: Rural economy, Income, resource distribution and gaps: Rural ecology, Irrigation, Water supply

and habitation: Land holdings, assets distribution and Land reforms: Land Utilisation and

cropping patterns: Agricultural productivity: Technology inputs – Water, Electrification,

Fertilisers. Seeds, Implements, Plant protection and subsidies: Manpower: Employment,

Migration: Rural Women: Status, Role and participation: Forest Resources and Social Forestry:

Special area Development programmes: Wasteland development: Public services and Extension

services.

Suggested Readings: 1. Arora, R.C. “Integrated Rural Development”. 1979. S. Chand, New Delhi.

2. Bansil P.C. “Agricultural Statistics in India”. 1974. Arnold Heinemann, New Delhi.

3. Gupta A. “Ecology and Development in the Third World”. 1988. routledge, London.

4. Hanumantha Rao, C. “Agricultural Production” Functions Costs and Returns in India”.

1965. Asia, Delhi.

5. Joshi, PC. “Land Reforms in India”. 1975. Institute of Economic Growth, Delhi.

6. Joshi, Ved. “Migrant Labour and Related Issues”. 1987. Oxford and IBH, New Delhi.

7. Khusro, AM. “The Economics of Land Reforms and Farm Size in India”. Institute of

Economic Growth, Delhi.



ORM – 401 AT MBA (FULL TIME) SEMESTER IV

ORM – 401 AT MBA (EVENING) SEMESTER IV

Urbanization in India

Objectives: To provide a comprehensive understanding of the problems associated with the processes of

Urbanisation and Industrialisation in India.

Course Contents: The Dimensions and processes of Urbanisation: Features of Urban economy: Industrialisation

and Urban Growth: Socio – economic implications: Urbanisation trends in India: Regional

disparities: Growth of Urban settlements: Distribution patterns: Problems of Housing and space:

Slums and Unauthorised settlements: Urban Land policy and utilisation: Urban employment and

the Informal sector: City-hinterland relationships; Rural – Urban continuum: Migration:

Infrastructural and service needs.

Suggested Reading: 1. Abdul Aziz. “Urban poor and Urban informal sector”. 1984. Ashish, N. Delbi.

2. Bose, Ashish. Indian Urbanisation, 1901 – 2001 2nd

ed, 1980. Tata Me-Graw Hill, N.

Delhi.

3. DeSouza, A. “Urban growth and Urban planning: Political Context of Peoples’

Priorities”. 1983. Indian Statistical Institute, N. Delhi.

4. Dube. K. and Singh A K. ed. Urban Environment in India. 1978. Abbinay, New Delhi.

5. Ghosh, P K. ed. “Urban Development in the Third World”. 1984. Green-wood, West

Port.

6. Plalankikr, P G. “Urban Mobility in the Developing Countries, 1978, Popular, Bombay.

7. Satyaraja, R. “Urban Unorganised Sector in India”. 1989. Mittal Publications, New

Delhi.




ORM – 402 AT MBA (EVENING) SEMESTER IV

Urban Organization & Management

Objectives: To review the functions of the Urban Institutions, organization, and administration and the role of

the local government in the management of Urban community development services.

Course Contents: Urban community development Concepts and; strategies: Municipal and Urban administration;

Evolution, functions, finances, personnel: Urban and Metropolitan growth: Central, State and

Local organizations; functions and systems in India; Public utilities and services, Water Supply,

Transport, Energy, Housing, Health Sanitation and Social welfare, Employment, Unorganised

labour, Customer and commercial services, Law and Order, and other social services / utilities.

Organization and administration of public utilities – in Slums / Unauthorised settlements. Applied

Urban analysis: Land Policy, Settlement control, tenant and rent control. Financing of public

utilities and control.

Suggested Readings:

1. Bahl, Roy ed. “Urban Government Finance: Emerging Trends”. 1981. Sage, Baverly

Hills.

2. Bent, Alan E and Rossum, Ralph A. “Urban Administration: Management, Politics and

Chance”. 1976. National University Press.

3. Bertuglia, C 8 etc. ed “Urban Systems: Contemporary Approaches to Modelling”. 1987.

Croom Heim, London.

4. Bhattacharya, M. “Management of Urban Government in India”. 1976. Uppal Books,

New Delhi.

5. Cullen, Lan. “Applied Urban Analysis: A Critique and Synthesis”. 1984. Methuen,

London.

6. Datta, A. “Urban Government Finance and Development”. 1970. World Press, Calcutta.

7. Gupta, R P. “Planning and Development of Towns”. 1983. Oxford and IBH, New Delhi.




ORM – 601 AT MBA (EVENING) SEMESTER VI

Urban Planning & Strategies for Development

Objectives: To provide comprehensive knowledge on methodologies and techniques of Urban Planning and

Management Strategies.

Course Contents: Urban policies in Indian cities: Urban planning in India: Review and analysis: Multi criterion

evaluation of Urban planning: Urban programme planning: The Master Plans: Housing and

resettlements: Public infrastructure planning and management: Need assessment and access:

Community participation in planning and development of sites and services projects: Spatial,

Locational analysis and distribution strategies.

Suggested Readings: 1. Bourne, L A ed “Urbanisation and Settlement Systems: International Perspective”. 1984.

Oxford University Press, Oxford.

2. Foot, David. “Operational Urban Models: All Introduction”, 1981. Metheuefi, London.

3. Godstein, S and Sly, D F. ed. “Measurement of Urbanisation and Projection of Urban

Population”, 1985. International Union for the Scientific Study of Population.

4. India Ministry of Works and Housing, Town and Country Planning Organization.

“Towards, Human Settlement Policy in India: 2001 A.D.”. 1978. New Delhi.

5. Krueckberg, D A and Silvers, A L. “Urban Planning and Analysis: Methods and

Models”. 1974. John Wiley, New York.

6. Lee, C. “Model in Planning: An Introduction to the Use of Quantitative Models in

Planning”. 1974. Pergamon Press, Oxford.

7. Masser, Ian. “Evaluating Urban Planning Efforts: Approaches to Policy Analysis”, 1983.

Gower, Hampshire.




ORM – 602 AT MBA (EVENING) SEMESTER VI

Urban Development and Regional Planning

Objectives: To provide a comprehensive understanding of the importance of regional planning and micro

level planning in Urbanisation and Urban development.

Corse Contents: Regional disparities – Urbanisation: Indices and structural characteristics: Systems Approach to

Regional Urbanisation: Role of small towns and Institutions in Urbanisation: Micro level

planning: Concepts, Strategies and Factors: Regional planning strategies: Information needs,

networking: Generation and Utilisation for planning, evaluating and monitoring.

Suggested Readings: 1. Clavel, P. “Urban and Regional Planning in an Age of Austerity”. 1980. Pergamon Press.

New York.

2. India Ministry of Works and Housing. “Report of the task Force on Planning and,

Development of Small and Medium Towns and Cities. V.1”. 1977. New Delhi.

3. Mandal, R S and Peter G S. ed. “Urbanisation and Regional Development”. 1982.

Concept, New Delhi.

4. Shukla, V. “Urban Development and Regional Policy in India: An Iconometric

Analysis”. 1988. Himalaya, Bombay.

5. United Nations. Department of International Economics and Social Affairs”. Patterns of

Urban and Rural Population Growth”. 1980. New York.

6. Wishwa karma, R K. “Urban and Regional Planning Policy in India”. 1981. Uppal

Books, New Delhi.



PUBLIC SYSTEMS GROUP

OPS – 301 AT MBA (FULL TIME) SEMESTER III

OPS-501 MBA (EVE) SEMSTER -V

Public Enterprise Management

Objectives: The objective of this course is to expose the students to the managerial aspects of public

enterprise and to help them to understand the working of these enterprises and to measure and

evaluate their performance and efficiency.

Course contents:

Genesis, Rationale and Objectives and Roles of Public Enterprise, Organizational Forms and

Working of the Board of Management, Public Enterprise Policy and Reform Measures,

Institutional Arrangement for Designing and Implementing Memorandum of Understanding

(MoU); Project Management Methodologies in Public Enterprises; Problems with Regard to

Choice, Transfer and Management of Technologies in Public Enterprises; Pricing Policy and

Price Controls in Developing countries, Marketing Problems of Public Enterprises; The concept

of Administered Prices; Institutional Mechanism for Price Fixation Process; Budgetary

Techniques and Financial Control System in Public Enterprises; Expenditure control, Zero Base

Budgeting and Performance Budgeting; Personnel Administration in India; Training and

Development Facilities; Problems of Job Satisfaction, Absenteeism, System of Reward and

Punishment; Stress and Executive Behaviour, Problems of Industrial Relations and Trade

Unionism in Public Enterprises; Problems of Evaluation of Performance Autonomy vs.

Accountability in Public Enterprises; Human Resource Development in Public Enterprises.

Suggested Readings: 1. Bhattacharya C D. Public Sector Enterprises in India. Allahabad, Kitab Mahal, 1990.

2. Bureau of Public Enterprises. Public Enterprises survey, 1994-95, New Delhi, 1996.

3. Khandwall, Pradip N. Excellent Management in the Public Secotr: Cases and Models.

New Delhi, Vision Books, 1990.

4. Laxmi Narain. Principles and Practices of Public Enterprise Management. Delhi, Sultan

Chand, 1991.

5. Mishra, R K and Ravishanker, O S. Current Perspectives in Public Enterprises. Delhi,

Ajanta, 1985.

6. Nigam, Raj K. Towards a Viable and Vibrant Public Sector in India. New Delhi,

Documentation Centre for Corporate and Business Policy Research, 1986.

7. Patil S M. and Nigam R K. We and the Public Sector, Documentation centre for

corporate and Business Policy Research. New Delhi, 1988.


OPS-502 MBA (EVE) SEMSTER –V

Financial Management in Public Systems

Objectives: The basic objective of this Course is to appraise the students about the Financing and Investment

decision-making process in Public Systems organizations.

Course Contents: Finance functions in Public enterprises; Role of Financial Adviser, Major sources of Finance of

Public enterprises; Capital markets for raising funds, Government grants and subsidies, Public

deposits; Cost Control, Profit Planning and executions; Capital structure, Investment decisions in

Public enterprises; Problems of Pricing; identifying and solving Financial problems of Non-Profit

organizations with attention to funds, accounting, budgeting and control; Investment decision-

making when market valuation cannot be used as a criterion; Sources of funds for non-profit

organizations.

Suggested Readings: 1. Glynn J J. “Value for Auditing in Public Sector”. 1985. Prentice Hall, Englewood Cliffs,

N.J.

2. Gross, MJ and Warshayer, W. “Financial and Accounting Guide for Non Profit

Organisation”. 3rd

ed. 1979. Ronald Press, New York.

3. Gupta, G S. “Budgetary Control in Electricity undertakings”. 1984. National, New Delhi.

4. Henke, Emerson O. “Accounting for Non Profit Organisations”. 2nd

ed. 1977.

Wordsworth, Belmont (California).

5. Livingstone, J L and Gunn, S C “Accounting for social goats: Budgeting and analysis of

Nonmarket Projects”. 1974. Harper and Row, New York.

6. Lynn, E S and Freeman, Robert F Fund. “Accounting: Theory and Practice” 1974.

Prentice Hall, Englewood Cliffs. N.J.

7. Rmanathan, V V. ed. “Financial Organisations in Public Enterprises” 1983. Institute of

Public Administration, Hyderabad.

The list of cases and specific references including recent articles will be announced in the class at

the time of launching of course.


OPS-503MBA (EVE) SEMSTER –V

Hotel Management

Objectives: The basic objective of this Course is to acquaint the students with the working of the hospitality

industry.

Course Contents: Hotel Industry – Introduction and evolution – classification of hotels – types of accommodation –

Intermediary accommodation and grouping of accommodation; Development of Hotel Industry in

India – Industry defined – Early history of Hotel Management – Hotel Industry Vs Tourism

Industry; Characteristics of Hotels – Activities of Hotels – Accommodation Management – Front

office – House keeping – Bar and Restaurant – Supporting services – Working of Hotels –

Maintenance of equipments – Maintenance of accounts; Room occupancy rate management –

estimation of demand, seasonal pattern of guest occupancy – Factors affecting the determination

of room rates during season and off season; marketing functions and its relevance to the hotel

industry – sales – purchasing – storage systems – inventory levels – ordering levels – costing –

food cost reports – recipe costing – menu pricing – hotel security; Licences – permission from

statutory authorities – labour department – city corporation – police – state excise – customs –

department of tourism – employee state insurance – food and beverage services – problems and

prospects of Hotel industry.

Suggested Readings: 1. Anand, M.M. Tourism and Hotel Management in India, Prentice – Hall, Delhi, 1976.

2. Doswell, Roger Approach to Hotel Planning, New University Education, London, 1970.

3. Medlik, S. The British Hotel and Catering Industry, Sir Issac Pitman and Sons Ltdd.,

London, 1961.

4. Negi, Jagmohan, Hotels for Tourism Development, Metropolitan Books, Delhi, 1983.

5. Paige, G. and D.K. Paige The Hotel Receptionist, Cassell, London, 1979.

6. Sutton, Donald F. Financial Management in Hotel and Catering Operation, Heinemann,

1979.

The list of cases and specific references including research papers, articles and books will be




Tourism Management

Objectives:

The basic objective of this course is to acquaint the students with the tourism.

Course Contents: Definition of Tourism and the need for Tourism – The birth, growth and development of

Tourism – Factors influencing growth of Tourism – Tourism in India and abroad; Tourism

Planning – Need for planning – Government’s Role in planning – Tourism under Five Year

Plans; Tourism and culture: Tourism and people – Tourism and economic development –

Tourism and growth of related industries – Tourism and employment – Tourism and related

developments such as social, political, educational etc.; Tourism marketing: Concepts and

importance – Marketing functions in Tourism – Tourism marketing mix; Tourism pricing:

Methods of pricing – Tourism promotion Advertising costs – Steps in planning an advertising

campaign – Tourist publicity; Tourism and Government administrative systems: Ministry of

Tourism – Department of tourism – Indian Tourism Development corporation – World Tourism

Organisation – Travel agents in India.

Suggested Readings:

1. Elliot, James Tourism, Routledge, London, 1997.

2. Hall, Derak R. (ed.), Tourism and Economic Development, Belhaven Press, London,

1991.

3. Mazanec, Josef A. (ed.) International City Tourism, Pinter, London, 1997.

4. Lea, J. Tourism and Development in the Third World, Routledge, London, 1988.

5. Mowforth, Martin and Ian Munt Tourism and Sustainability, Routledge, London, 1988.





Energy Management

Objcectives: This course would equip the participants with knowledge and skills needed in managing energy

crisis, developing non – conventional sources of energy and using conservation and conversion

technologies for organisational use at a macro level. Techno – economic aspects of various

operating decisions taken by organizations and policy decisions fixed by the Government are to

be reviewed.

Course Contents: Organization for Energy Management: Goal setting in Energy Management; Energy crisis, energy

use Patterns and scope for Conservation; Energy Audit, Energy Pricing; Review of and

conversion technologies; Incentives for conservation in thermal and electrical Systems in the

organization; Non conventional sources of energy; Utilisation of solar energy, Biomass as a

source of energy; The option of Nuclear energy, in the developing countries.

Suggested Readings: 1. Donglass, C. “Energy Technology Handbook”. McGraw Hill, New York, 1977.

2. Ghosh, P K. and Gupta, G S. “Cost of Power Generation, Transmission and

Distribution”. National, New Delhi. 1983.

3. Kreith, F. and Kreider, J F. “Principles of Solar Engineering N.Y.McGraw Hill, 1978.

4. Penner, S S. and Learman, L. “Energy: Non Nuclear Technology, Vol. II”. Addison

Wesley, New York, 1975.

5. Prakash, IK. “Energy and Environment”. Oxford University Press, New Delhi. 1980.

6. Thorndike, E H. “Energy and Environment”. Addison Wesley, New York. 1976.

7. Venkateshwaralu, D. “Chemical Technology, 1, Chapter, 9-10”. Indian Institute of

Technology, Madras, 1975.





Environmental Health Management & Safety Planning

Objectives:

The aim of this paper is to expose the students about the possible health hazards faced in the

health care delivery process through the waste generated. It talks about the environmental health

and safety management leading to quality health.

Course Contents:

Concept of Health Care Planning, Health Expenditures, Hospitals as a Health Care Delivery

System; Management of Health Care Systems; Dimensions of Health Care Management;

Management of Quality; Concepts of Environmental Health Care; Microbiological

considerations; Laundries, CSSD, Insect, Rodent Control, Emergency and Disaster Planning;

Safety management; Patients and Personnel Safety, Fire Safety, General Sanitation; Hazardous

Waste Management; Solid Waste Handling & Disposal; Liquid Waste Handling, Collection &

Disposal; Water Treatment and Distribution. Planning and Organising for Safety and Waste

management; Legal and Social Aspects of Waste Management; Trends and Practices;

Management of Costs; Health care Budgeting; Cost Containment; Management of Conflicts;

Organising for better Health Care Management; Collective Employee Participation; Bargaining;

Rewards and Punishments.

Suggested Readings:

1. Ferry, Ted Safety & Health Management Planning, Van Nostrand Reinhold, New York,

1990.

2. Bond, Richard G, G.S. Michaelsen and Roger L. DeRoos Environmental Health & Safety

in Health Care Facilities , Macmillan Pub. Co. Inc. 1973.

3. Journal of Hazardous Waste Management, U.S.A.

4. Zweife, Peter I and Friedrich Breyer Health Economics., Oxford University Press, New

York, 1997.

5. Kurt, Darr & Jonathan S R., Hospital Organization and Management: Text and Readings,

CBS Publishers & Distributors, 1992.

6. Goyal, R.C. Handbook of Hospital Personnel Management, Prentice Hall of India, New

Delhi, 1993.





Health Systems Management

Objectives: The course is designed to appraise the participants on the uses of Systems Management concepts

for the purpose of efficient health sector decision-making, control and evaluation.

Course Contents:

Systems analysis and systems dynamics in health care; Health systems: Characteristics, Planning

methodologies, Goals and functions; Strategic management in health care; Quantitative

foundations of health services management; Health Systems research: Users and applications;

Evaluation methodologies for monitoring the performance and needs in health services;

Operational planning and management issues in health care; Health care decision making for

mega problems; Approaches; Contemporary trends in health care; Health Manpower policy,

Planning and management; Project Management in Health care.

Suggested Readings: 1. Ferrer, H P. ed. “The Health Services Administration Research and Management”. 1972.

Butterworths, London.

2. Hodgetts, R M and Cascio, D M. “Modern Health Care Administration”. 1983. Academic

Press, New York.

3. Homby, P. etc. “Guidelines for Health Manpower Planning”. 1981. WHO, Geneva.

4. Hyman, Herbert H. “Health Planning: A Systems Approach”. 2nd

ed. 1982. Aspen,

Rockville.

5. Indian Council of Medical Research. “National Conference on Evaluation of Primary

Health Care Programmes. 1980. ICMR, New Delhi.

6. Ramaiah, J J. “Health Programme Management Through PERT”. 1979. Abhinav, New

Delhi.

7. Wortman, P.M. ed. “Methods for Evaluating Health Services”. 1981. Sage, London.





Health Care & Social Policy

Objectives:

Designed to impart knowledge on the a) Health and Social Welfare polices, b) Factors related to

health policy formulation, c) Tools of analysis needed for the study of health policies d) The

dynamics of policy making.

Course Contents: Social Welfare, Social policy, Health care and Social Development; Public and Social policy;

Approaches to analysis, resources, Structure and Organizations; Factors in

Social Policy; Situational, Structural, Ideological and Environmental; Health Policy formulation:

Factors, determinants and other sectoral issues; National health policy: Review of different

committees; Distribution of health services in India: Disparities; Health policy: Input, Output and

Performance; Role of Private and Voluntary groups; Role of national and International agencies,

Health and Social Policy: International Perspective; Health policy the Disadvantaged.

Suggested Readings:

1. Chatterice, Meera. “Implementing Health Policy”. 1988. Manohar, New Delhi.

2. Christianson, J B and Mamor, T R. “Health Care Policy: A political Economy

Approach”. 1982 Sage, London.

3. Djunkanovic, V and Mach, E P. ed “Alternative Approaches to Meeting Basic Health

Needs in Developing Countries”. 1975. WHO. Geneva.

4. Lee, Kenneth and Mills. Anne. “Policy making and planning in Health Sector”. 1987.

Oxford University Press, Oxford.

5. Leichter, HM. “A comparative approach to Policy Analysis: Health Care Policies in Four

Nations”. 1979 Cambridge University Press, Cambridge.

6. Parsten, G. “Planners, Politics and Health Services”. 1980. Croorn Helm, London.

7. Roemer, M I. “Comparative National Policies on Health Care”. 1977. Mareel Dekker,

New York.

The list of cases and specific references including research papers, articles and books will be




Health Care Economics and Finance

Objectives: Designed to explore the range of financing and economic techniques which can be used to aid a

resource decision making and resource allocation in the health sector.

Course Contents:

Assessment of causes of poor health in the developing countries; Health services, economic

development and national development and national development planning; Economic appraisal

of health services: Needs vs Demand vs Supply model; Health sector financing and expenditure

surveys; Primary care: Costs, resource availability and allocation; Methods and models in the

analysis and evaluation of health, sector financing; Financial management in health services:

Budgeting, control, pricing and efficiency; Economics Non-Governmental health care;

Economics of various National, health programmes.

Suggested Readings: 1. Carrin, G. “Economic Evaluation of Health in Developing Countries”. 1983. Oxford

University Press, New York.

2. Clieverley, W D., ed. “Financial Management of Health Care Facilities”. 1976. Aspen,

Maryland.

3. Conyers. D and Hills, P., “An Introduction to Development Planning in the Third

World.” 1984. John Wiley, New York.

4. Drummond, M F. “Principles of Economics Appraisal in Health Care” 1985. Oxford

University Press, New York.

5. Ferror, H P ed. “Health Services: Administration, Research and Management”. 1972.

Butterworths, London.

6. Ferrnati, D., “Strategies for paying for Health Services in Developing Countries”. 1984.

World Bank Washington D.C.

7. Fieldstein, P J. “Health Care Economics”. 1979. John Wiley, New York.



SMALL BUSINESS AND ENTREPRENEURSHIP MANAGEMENT GROUP

OSB – 301 AT MBA (FULL TIME) SEMESTER III

OSB – 501 AT MBA (EVENING) SEMESTER V

Government Business Interface

Objectives: The objective of the course is to highlight the need for strong interaction between government

and business in India so that the resources are channelised to priority sectors and the firms are

induced to enter into a competitive environment specifically created for them by government.

Course Contents: State Participation in Business, Interaction between Government, Business and Different

Chambers of Commerce and Industry in India; Public Distribution System; Government Control

over Price and Distribution; Consumer Protection Act (CPA) and The Role of Voluntary

Organizations in Protecting Consumer’s Rights; Industrial Policy Resolution, New Industrial

Policy of the Government; Concentration of Economic Power; Role of Multinationals, Foreign

Capital and Foreign Collaborations; Indian Planning System; Government Policy Concerning

Development of Backward Areas/Regions; Government Policy with Regard to Export Promotion

and Import Substitution; Controller of Capital Issues. Government’s Policy with Regards to Small

Scale Industries. The responsibilities of the Business as well as the Government to Protect the

Environment; Government Clearance for Establishing a New Enterprise.

Suggested Readings:

1. Amarchand, D. Government and Business. 3rd

ed. New Delhi, Tata McGraw till, 1996.

2. Cherunilam, Francis. Business and Government. 8th ed. Bombay, Himalaya, 1995.

3. Dasgupta A.and Sengupta, N. Government and Business New Delhi, Vikas, 1987.

4. Marathe, Sharad S. Regulation and Development. New Delhi, Sage, 1986.

5. Trivedi, M L. Government and Business. Bombay, Multitech, 19880.





Small Business Marketing

Objectives: The objective of this course is to develop in-depth analysis for better understanding of the nature

of competition in changing business environment.

Course Contents:

Basis for Competition; Structural analysis of Industries; Generic competitive Strategies;

Framework for Competition Analysis; Market Signals; Competitive Moves; Technology of

Competitive Advantage; Strategy towards Buyers and Suppliers; Strategic Groups within

Industries; Competitive Strategy in Declining Industries; Competitive Strategy in Global

Industries; Strategic Analysis of Integration Capacity Expansion; Strategies of Entering into New

Businesses; Portfolio Techniques in Competitor Analysis; Techniques of Conduction Industry

Analysis.

Suggested Readings: 1. Albert, Kenneth J. The Strategic Management Handbook. New York, McGraw Hill,

1983.

2. Allio, Robert J. The Practical Strategist: Business and Corporate Strategy in the 1990s.

California, Ballinger, 1988.

3. Ansoff, H I. Implanting Strategic Management. Englewood Cliffs, Prentice Hall Inc.,

1984.

4. Harnel, Gary and Prahlad, C K. Competing for the future. Boston, Harvard Business

School Press, 1994.

5. Hax, A C and Majlyf, N S. Readings in Strategic Management. Cambridge, Ballinger,

1984.

6. Porter, Michael E. Competitive Advantage. New York, Free Press, 1985.

7. Stalk, George. Competing Against Time. New York, Free Press, 1990.

The list of cases and specific references including recent articles will be announced in the at the

time of launching of course.


OSB – 503AT MBA (EVENING) SEMESTER V

Financing of Small Business

Objectives:

The objective of the course is to familiarise the participants with the various modes of Small

Business Financing.

Course Contents:

Financial Management in Small Industries; Financial needs of Small Business – types of capital

requirements: Cash Management Problems; Sources of finance for small business in India:

Indigenous bankers, public deposits, State Finance Corporations, Industrial Co – operatives

adequacy and appropriateness of funds from banking and non-banking financial intermediaries;

Monetary Policy of the Reserve Bank of India for Small Business; Financial Assistance form the

Central and State Governments. Small Scale Industries and Financial Allocation and Utilization

under Five Year Plans – a Critical Appraisal.

Suggested Readings: 1. Bhalla, V.K. Financial Management and Policy 2

nd ed. New Delhi, Anmol 1998.

2. Bhattacharya C D. Public Sector Enterprises in India. Allahabad, Kitab Mahal, 1990.

3. Desai, Vasant. Small Scale Industries and Entrepreneurship. Bombay, Himalaya, 1995.

4. Pickle, Hal B and Abrahamjon, Royee L. Small Business Management. 5th ed. New York,

John Wiley, 1990.

5. Schumacher, E F. Small is Beautiful, New Delhi, Rupa, 1990.

6. Staley, E and Morsay, R. Small Scale Industries in the Developing Countries. New York,

McGraw Hill.

7. Vepa, Ram N. How to Success in Small Industry. New Delhi, Vikas, 1984.



OSB – 304AT MBA (FULL TIME) SEMESTER III


New Enterprise Management

Objectives: The objective of this course is to expose the students to the managerial aspects of new enterprise

and to help them to understand the working of these enterprises and to measure and evaluate their

performance and efficiency.

Course Contents:

Entrepreneurship and its role in economic development. Problems of industrialization in

underdeveloped countries with special reference to India. Industrial policy, Regulation and

control of Industries in India; Mechanics of setting of new enterprises-size and location, optimum

units-its meaning and determinants; size of industrial units in India. Theory of industrial location

factors determining the industrial location. Regional distribution of industrial activity in India;

Recent trends in the localisation of industrial activity in India: Regional planning of industrial

activity in India; Feasibility studies: technical, marketing and financial; Managerial problems of

new enterprises; production purchasing, Financing labour and marketing problems Facilities

provided by different Institutions and Agencies in India, financing facilities for new enterprises,

marketing and other facilities.

Suggested Readings: 1. Caticts A Dalley: Entrepreneurial Management Going All out for Results (McGraw Hill,

1971).

2. Clelland, D.C. and D.G. Winer: Motivating Economic Achievement (New York 1969).

3. Srucker, Peter. Innovation and Entrepreneurship. East – West Press (P) Ltd., 1992.

4. F.M. Harbison: Entrepreneurial Organizations a factor in Economic Development,

Quarterly journal in Economics August, 1952.

5. Gupta, C B and Srinivasan. Entrepreneurial Development in India. New Delhi, Sultan

Chand, 1997.

6. Hisrich, Robert D and Petors, Micheal P. Entrepreneurship: Starting, Developing and

Managing a New Enterprise. 3rd

ed. Chicago, Irwin, 1995.

7. Holt, David H. Entrepreneurship – New Venture Creation. Englewood Cliffs, New

Jersey, Prentice Hall Inc., 1992





Entrepreneurial Development

Objectives: The objective of this course is to expose the students to the growth of entrepreneurship in

developing countries with special references to India.

Course Contents: Entrepreneurial traits, types and significance; Definitions, characteristics of Entrepreneurial types,

Qualities and functions of entrepreneurs, Role and importance of entrepreneur in economic

growth. Competing theories of entrepreneurship; Entrepreneurial Development Programme in

India. – History, Support, Objectives, stages of performances; Planning and EDP – objectives.

Target group, selection of centre, pre-training work; Govt. Policy towards SSI’s; Entrepreneurial

Input; Entrepreneurial Behaviours and entrepreneurial motivation. N-Achievement and

management success, Entrepreneurial success in rural area. Innovation and entrepreneur;

Establishing Entrepreneurs System. Search for business idea, sources of ideas, idea processing,

input requirements: Sources and criteria of financing, fixed and working capital assessment;

Technical assistance, marketing assistance, sickness of units and remedial assistance; Preparation

of feasibility reports and legal formalities and documentation.

Suggested Readings: 1. Cliffton, Davis S and Fyfie, David E. “Project Feasibility Analysis”. 1977 John Wiley,

New York.

2. Desai, A. N. “Entrepreneur & Environment “. 1990. Ashish, New Delhi.

3. Drucker, Peter, “Innovation and Entrepreneurship”. 1985. Heinemann, London.

4. Jain Rajiv. “Planning a Small Scale Industry. A Guide to Entrepreneurs” . 1984. S.S.

Books, Delhi.

5. Kumar, S A. “Entrepreneurship in Small Industry”. 1990. Discovery, New Delhi.

6. McClelland, D C and Winter, W G. “Motivating Economic Achievement”. 1969. Free

Press, New York.

7. Pareek, Udai and Venkateswara Rao, T. “Developing Entrepreneurship – A Handbook

on Learning Systems”. 1978. Learning Systems, Delhi.



OSB – 401 AT MBA (FULL TIME) SEMESTER IV

OSB – 401 AT MBA (EVENING) SEMESTER IV

Technology Acquisition & Diffusion

Objectives:

This course will highlight at the indicators of Technology and Market survey for Technology with

a point of view of Diffusion, also the parameters on which Technology is assessed and evaluated

and the key works for the success of an effective diffusion will be discussed.

Course Contents: Technological Indicators; Make vs. Buy Decisions; Technomarket Survey; Assessment &

Evaluation of Technology (TA &TE); Methodology of TA; TA Imperatives; Organization &

Management of TA; TE Parameters: Financing the Technology: Government Funding: CSIR,

IDBI, ICICI CII and UNDP etc.; Venture Capital; Identification of Core Competence;

Technology Absorption Efforts-Case Studies DRDO; Management of Technology Absorption;

Benefits of Technology Absorption; Future Thrust for Technology Absorption; Importance of

Diffusion; Diffusion Strategies; Case Studies-Indian Experiences; Technology Marketing Issues,

Strategies – Internal transfers, export etc.

Suggested Readings: 1. Coates, VT: A handbook of technology assessment. U.S. Department of Energy,

Washington D.C. 1978.

2. Hawthorne, Edward P: Management of technology London, McGraw – Hill, 1978.

3. Fransman, Matrin & Kenneth King Technological Capabilities in the third world,

Macmillan, 1984.

4. Jain, Ashok, S. Pruthi, K.C. Garg, S. Anabi: Indicatiors of Indian Science & Technology,

Segment Books Pubi. 1996.

5. Twiss, Brain & Goodridge, Managing Technology for competitive advantage, Pitman,

1989.

6. Wad A, Radnor M, Technology Assessment: Review & Implications for developing

countries, UNESCO Science Policy Studies No. 16, 1984.




OSB – 402 AT MBA (EVENING) SEMESTER IV

Technology Transfer & Absorption

Objectives: To share awareness and experiences in the field of Transfer of Technology through mutual

interaction by sharing views and experiences of some Professionals in the field of Technology

Transfer, and to provide field purchase solution to these issues through better managerial

techniques and organization changes.

Course contents: Aim and Objectives of Technology Transfer; Models of Technology Transfer, Technology

Transfer Modes; Technology Search Strategy; Dimensions of Technology Transfer; Features of

Technology package; Routes of Technology Transfer; Technology Absorption capabilities of

recipient enterprise; Competence of know – how supplier; Pricing of technology; Technology

Transfer Agreements; Code of conduct for Technology Transfer; Government initiative and

Technology Transfer; Indian Experiences and case studies.

Suggested Readings: 1. Mann, TS, Transfer of technology, Bombay, Himalaya Pub. House, 1982.

2. Menon, KSV, Technology transfer: Concept modalities and case studies, Delhi, Gold

Line, 1990.

3. Mogavexco, L.N. and R.S. Shane, 1982, Technology Transfer and Innovation, Marcel

Dekker, New York.

4. Nath, NCB and Misra, L (ed): Transfer of technology in Industry. Case studies on

utilisation indigenous R & D. Delhi, Indus Pub. Co. 1994.

5. Singer, Hans: Hatti, Neelamber; Tandon, Rameshwar (ed): Technology transfer by multi-

nationals. Delhi, Ashish pub. House, 1988.




OSB – 601 AT MBA (EVENING) SEMESTER VI

R & D Management

Objectives: To develop middle level scientists in the modern concepts of R & D management with a view to

make them effective project managers and to enhance their human and behaviour skills to make

them effective member of a large multi-disciplinary projects.

Course Contents:

Survey of Emerging Technologies; Environment Analysis; Project Proposals; R & D

Management: Management of Knowledge workers, R & D environment; Management of High

value Instruments Test Facilities, workshops etc; Identification of partners/contractors for R & D

Projects; R & D Budget; Technology Scanning; Procurement Procedure; Material Management

Policy; Discard Policies and Procedure; Contract Management; Vendor Development;

Procurement and Utilisation of Capital Equipment; Test Facilities; Sharing of resources with

other Institution – Sponsored Resources; Development Tools; Design Methodologies; CAD /

CAM / CIM; Design for Manufacturing; Design for Maintenance.

Suggested Readings: 1. Cetron, Marvin J and Goldhar, Joel D (ed): The science of managing organised

technology. N.Y., Gordon & Research, Science Pub., 1970

2. Jain, RK and Triandis, HC: Management of research and development organizations;

managing the unmanageable, N.Y. Wiley, 1990.

3. McLeod, Tom: The management of research, development and design in industry.

England, Gower, 1988.

4. Meredith, jack R and Mantel, Samuel, J: Project management: a managerial approach.

N.Y. Wiley, 1985.

5. NTIS: The management of Government R & D Projects; the effects of the contractual

requirement to see specific management techniques. Texas, University of Texas at

Austin, 1972.




OSB – 602 AT MBA (EVENING) SEMESTER VI

Programme Management

Objectives: To train the scientist and managers in the practical application and modern tools and techniques

of planning, scheduling; monitoring and control of multiple projects.

Course Contents: Project Feasibility Study: Programme Management Concepts-Society Model ADA, IGMDP

Model. Deemed University Model. MOUs etc. PMBOK ISO standards; Project Appraisal; Project

Selection; Networks Models and their applications-PERT, CPM, GERT, Precedence Network;

Resource Allocation and Scheduling; Project Costing-Zero base Budgeting, Budgetary Control,

CAG Report; Project Monitoring and Control – CASM (DRDL Model); Time and Cost Over run;

Concurrent Engineering; Project Closure-Cube Model; IEEE Models; Project Management

Software; Major Projects in DRDO / DAE / CSIR / HAL etc. SARVATRA; IGMDP; MBT;

FALCON; SAMYUKTA; INSAS; LCA.

Suggested Readings:

1. Choudhury, Sadhan: Project scheduling and monitoring in practice. Delhi, south Asian

Pub., 1986.

2. Harrison, FL: Advanced project management. London, Gower, 1985.

3. Lockyer, KG: An introduction to critical path analysis. London, Pitman Books, 1982.

4. Martino, RL: Project management and control; finding the critical path; Applied

operational planning; Allocating and scheduling resources; N.Y. , American Management

Association, 1965.

5. Meredith, Jack R and Mantel, Samuel J: Project management; a managerial approach

N.Y. Wiley, 1985.

6. Srinath, LS: PERT and CPM; principles and applications. Delhi, East-West Press, 1975.

7. United Nations Industrial Development Organization: Guide to practical project

appraisal; social benefit – cost analysis in developing countries. Delhi, Oxford and IBH

PUB. Co., 1978.



Human Resource Management &Organizational Development Group

OHR 301 at MBA (FT) Semester-III

OHR 501 at MBA(Evening)Semester-V

Manpower Development & Technological Change

Objectives:

Recent years have witnessed rapid technological changes affecting industry and business

in different ways. This course aims to discuss the major aspects of technological change and the

kind of human resource management strategies and stops which may equip the organization and

its human resources to adequately cope with such changes.

Course Contents:

Manpower Management in the 21st Century; Environmental Context of Human Resource

Management; The Emerging Profile of Human Resources; Special Features of New Technology;

Concept and Process of Technological Innovation; Organizational Implications of Technological

Change; Human Resource Implications of Technological Change; Performance/Potential

Evaluation in the Context of New Technology; Technology Transfer with Human Face; New

issues in Manpower Training and Career Development.

Suggested Readings:

1. Clark, Jon. Managing Innovation and Change. University of Southampton,1995.

2. Clark, Jon. Human Resource Management and Technolo

3. Compbell, A and Warmer, M.New Technology, Skills and

Management.London,Routledge,1992.

4. Rastogi, P N. Management of Technology and innovation. New Delhi,Sage,1995.

5. Warmer,M.New Technology and Manufacturing Management.London,Wiley,1990.

6. Womack, J P . etc. The Machine That Changed the World. New York,Maxwell

Macmillan, 1990.

7. Whittaker, D H Managing Innovation. Cambridge, Cambridge University Press,1990.

OHR 302 at MBA(FT) Semester-III

OHR 502 at MBA(Evening) Semester-V

Management Training & Development

Objectives: The purpose of this paper is to provide an in-depth understanding of the role of Training

in the HRD, and to enable the course participants to manage the Training systems and process.

Course Contents:

Training Process - an Overview; Role, Responsibilities and Challenges to Training

Managers; Organization and Management of Training Function; Training Needs Assessment and

Action Research; Instructional Objectives and Lesson Planning; Learning Process; Training

Climate and Pedagogy; Developing Training Modules; Training Methods and Techniques;

Facilities Planning and Training Aids; Training Communication; Training Evaluation; Training

and Development in India.

Suggested Readings: 1. Beunet, Roger ed. Improving Training Effectiveness.Aldershot,Gower,1988.

2. Bucklely R&Caple,Jim.The Theory & Practice of Training.London,Kogan & Page,1995.

3. Lynton,R Pareek,U.Training for Development.2nd ed.New Delhi,Vistaar,1990

4. Pepper,Allan D.Managing the Training and Development

Function.Aldershot,Gower,1984.

5. Rae,L.How to Measure Training Effectiveness, Aldershot, Gower,1986.

6. Reid,M A etc.Training Interventions:Managing Employee Development.3rd ed.

London.IPM,1992.

7. Senge,P.The Fifth Discipline:The Art and Practice of the Learning Organisation.London,

Century, 1992

OHR 303 at MBA(FT) Semester-III

OHR 503 at MBA(Evening) Semester-V

Managing Interpersonal & Group Processes Objectives:

The purpose of this course is to advance understanding regarding interpersonal and

group processes and help the participants to examine and develop process facilitation skills

mainly through laboratory and other experience based methods of learning.

Course Contents: Group as a Medium of Learning; Developing and Change; Group Cohesiveness;

Influence Processes; Interpersonal Communication; Interpersonal Awareness and Feedback

Process; Interpersonal Trust; Group Decision Making; Group Synergy; Team Building.

Suggested Readings: 1. Bennis,W G. Essay in Interpersonal Dynamics.U.S.A.Dorsey Press,1979

2. Kolb. D.etc.Organizational Behaviour: An Experiential Approach.5th ed.Englewood

Clitts,

3. New Jersey,Prentice Hall Inc.,1991.

4. Kolb.D.etc.Organizational Behaviour: Practical Readings for Management.5th

ed.Englewood

5. Cliffs,New Jersey, Prentice Hall of India,1991.

6. Mainiero, L A & Tromley C L. Developing Managerial Skills in OB,New Delhi, Prentice

Hall of India, 1985.

7. Moore, M D etc. Inside Organisations: understanding the Human

Dimensions.London,Sage,1988.

OHR 304 at MBA(FT) Semester-II

OHR 504 at MBA(Evening)Semester-V

Organizational Change & Intervention Strategies

Objectives: The objective of this paper is to prepare students as organizational change facilitators

using the knowledge and techniques of behavioral science.

Course Contents:

Organization Change - an Overview; Approaches to Problem Diagnosis; Some Major

Techniques of Planned Change; Steps in OD, General OD Competencies, OD Skills, Designing

Interventions - Interpersonal, Team, Inter group and System; Evaluation of OD, Ethics of OD

Professional, Future of OD.

Suggested Readings: 1. Abad, Ahmad, etc. Developing Effective Organisation, New Delhi, Sri Ram

Centre for Industrial Relations 1980.

2. De Nitish.Alternative Designs of Human Organisation.London,Sage,1988.

3. French, W H and Bell, CH. Organization Development. New Delhi, Prentice Hall

of India, 1991.

4. French, W H , etc. Organization Development Theory, Practice and Research,3rd

ed. New Delhi,Universal Book Stall,1990.

5. Harvey, D F. and Brown.D R. An Experiential Approach to Organisation

Development, Englewood Cliffs, New Jersey, Prentice Hall Inc.,1990.

6. Huse, F E and Cummings, T G Organization,Development and Change,3rd

ed.New York, West,1985.

7. Sinha Dharani, P.etc. Consulting Styles. New Delhi,Vision,1982.

OHR 305 MBA(FT)Semester-III

OHR 505 MBA(Evening)Semester-V

Counseling Skills for Managers

Objectives:

To develop basic skills among students to independently handle a wide range of

employee counseling and performance counseling.

Course Contents: Emergence and Growth of Counseling Services; Approaches to Counseling; Counseling

Process - Beginning, Developing and Terminating a Counseling Relationship and Follow up;

Counselor’s Attitude and Skills of Counseling; Assessing Client’s Problems; Selecting

Counseling Strategies and Interventions - Changing Behaviour through Counseling; Special

Problems in Counseling; Application of Counseling to Organizational Situations with a Focus on

Performance Counseling.

Suggested Readings: 1. Cormer, L S. and Hackney, H.The Professional Counselor’s Process Guide to Helping.

Englewood Cliffs, New Jersey, Prentice Hall Inc., 1987.

2. Maclennan, Nigel, Councelling for Managers, Aldershot, Grover, 1996.

3. Moursund, J. The Process of Counsellingand Therapy. 2nd ed. Englewood Cliffs. New

4. Jersey, Prentice Hall Inc. 1990.

5. Munro, C A, etc. Counseling: A Skills Approch Methuen, 1980.

6. Reddy, Michael. Counseling at Work. British Psychological Society and Methuen,

London

7. and New York,1987.

OHR 401 MBA(FT) Semester-IV

OHR 401 MBA(Evening) Semester-IV

Cross Culture & Global Management

Objectives: The objective of this course is to develop a diagnostic and conceptual understanding of

the cultural and related behavioural variables in the management of global organisations.

Course Contents: Human and Cultural Variables in Global Organisations; Cross Cultural Differences and

Managerial Implications; Cross Cultural Research Methodologies and Hofstede’s Hermes Study;

Structural Evolution of Global Organisations; Cross Cultural Leadership and Decision Making;

Cross Cultural Communication and Negotiation; Human Resource Management in Global

Organisations; Selection, Source, Selection Criteria for International Assignment; Compensation

and Appraisal in Global Perspective, MNC and Compensation System.

Suggested Readings: 1. Adler, N J. International Dimensions of Organisational Behaviour. Boston, Kent

Publishing, 1991.

2. Bartlett, C and Ghoshal, S. Transnational Management: Text, Cases and Readings in

Cross Border Management, Inwin,1995.

3. Dowling. P J. etc. International Dimensions of Human Resource Management. 2nd

ed. California, Wadsworth, 1994.

4. Hofstende, G. Cultures Consequence: International Differences in Work Related

Values. London, Sage,1984.

OHR 402 to MBA(FT)Semester-IV

OHR 402 to MBA(EVE)Semester-IV

Management Development

Objectives: The purpose of this course is to advance an understanding of concepts, methods, and

strategies underlying the development of executives.

Course Contents: Field of HRD: Definition, Objectives and Functions of HRD Professionals; Open

Systems Theory Perspective for Training; Strategic Planning Approach; Organizational

Environment and Training; Principles of Learning; Learning and Behaviour, Teaching/Learning

Debate, Training and/or Development; Management Development - Perspectives, MD and

management education, pitfalls, continuing need, need for effective MD, MD Policy and

Committees; Planning the Strategies and Programme to reach MD objectives; Training

Methodology An overview of the training process; Management Effectiveness Audit and,

Management Inventory: Training needs Assessment and Training objectives; Designing training

for effective learning; Methods of MD including Training for Human Relations, leadership,

Team Work, Communication and creativity; conduction of MD Programme - Role of Programme

Co-ordinator, trainee, top management; Evaluation; Getting Management Training to Pay-Off.

Suggested Readings: 1. Bienvenu, B J. “New Priorities in Training”.1969. American Management Association.

2. Binsted, Don. “Developments in Interpersonal Skills Training”. 1986.Gower,London.

3. Brinkerhoff, Robert.”Achieving Results from Training How to evaluate HRD to

Strengthen Programs and Increase Impact”. 1987. Jossey Bass, San Francisco.

4. Craig, Robert L. “Training and Development Handbook”, 3rd ed. 1987. McGraw Hill,

New York.

5. Kinlaw, Dennis C.”Developing Superior Work Terms: Building Quality and the

Competitive Edge”.1991 University Associates, California.

6. Lynton, Rolf P and Pareek, Udai.”Training for Development”. Richard D.Irwin,

Homewood Illinois.

7. Singh, P N. “Training for Management Development”. 1984. Forum of Asian Managers,

Bombay.

OHR 403 to MBA(FT) Semester-IV

OHR 601 to MBA(Evening)Semester-VI

Legal Aspects of Labour Management

Objectives:

The objective of this course is to develop an understanding of various labour laws

necessary for effective management of labour force.

Course Contents:

The factories Act. The Trade Unions Act. The Industrial Disputes Act, The Payment of

Wages Act, The Minimum Wages Act, The Employee’s State Insurance Act, The Workman’s

Compensation Act, The Payment of Bonus Act, The Employees’ Provident Fund and

Miscellaneous Provisions Act, Payment of Gratuity Act, Industrial Employment (Standing

Orders) Act, The Employment Exchange, Compulsory Notification of Vacancies Act.

Suggested Readings: a. R.C.Chawla & K.C. Garg : A text Book of Industries Law, Kalyani Publishers,

Ludhiana, 1979.

b. S.N.Mishra : Industrial Law, Allah bad Law Agency, Allah bad 1982.

c. P.L. Malik : Industrial Law, Eastern Book Company, Luck now, 1980.

d. V.N. Pandey :Text Book of Labor and Industrial Lays : Estern Book Company, Luck

now,1980.

e. N.D.Kapoor : Hand Book of Industrial Law : Sultanchand Sons, New Delhi,1980.

OHR 404 MBA(FT) Semester-IV

OHR 602 MBA(Evening) Semester-VI

Human Resource Planning & Development – Strategies and Systems

Objectives: The purpose of this course is to facilitate an understanding of the concepts, methods and

strategies for HRD.

Course Contents: Field of HRD - Concepts, Goals, Challenges; HRD Climate and Practices in India;

Staffing HRD Function; Developing HR Strategies; HRD System Design Princples; Design &

Administration of Select HRD Systems; HRD for Workers; HRD Intervention; HRD Approaches

for coping with Organisational Changes; Case Studies of HRD in Indian Organizations.

Suggested Readings: 1. Dayal, Ishwar. Successful Applications of HRD. New Delhi, New Concepts, 1996.

2. Dayal, Ishwar. Designing HRD Systems. New Delhi,Concept.1993.

3. Kohli, Uddesh & Sinha, Dhami P. HRD- Global Challenges & Strategies in 2000

A.D.New Delhi,ISTD,1995.

4. Maheshwari, B.L. & Sinha,Dhami P. Management of Change Through HRD.New Delhi,

Tata McGraw Hill,1991.

5. Pareek, U.etc. Managing Transitions: The HRD Response. New Delhi,Tata McGraw Hill,

1992

6. Rao, T V. etc. Alternative Approaches & Strategies of Human Resource

Development.Jaipur, Rawat,1988.

7. Silvera,D N . HRD: The Indian Experience Delhi, New India,1991.