MBA-784: Creativity and Innovation

Course Code Course Title Credits (ECTS)

MΒΑN-784 Creativity and Innovation 7.5

Department Semester Prerequisites

School of Business Fall, Spring, Summer None Type of Course Field Language of Instruction

Required Management English

Level of Course Year of Study Lecturer

2nd

Cycle 2nd

Dr Rudi Kaufmann

Mode of Delivery Work Placement Co-requisites

Face-to-face N/A None

Module objectives

1. Reflecting on students’ own level of creativity and developing an innovative mindset.

2. Creating awareness of those factors, characteristics and procedures that make

individuals and companies creative and innovative.

3. Based on an understanding of possible barriers for creativity and innovation, students

appreciate the importance of systematically planning for innovation.

4. Identifying corporate growth opportunities to maximize growth and profitability.

5. Understanding the implications and opportunities from relating innovation and

corporate social responsibility.

6. Acquire a basic understanding of change management.

7. Explain the role of a leader for innovation planning.

8. Understand the relationship between Innovation planning and Total Quality

Management.

Learning Outcomes

After completing this course, you are able to:

1. Apply tools to unlock creativity and innovation.

2. Improve innovation capabilities of employees by developing a corporate

culture conducive for creativity and innovation.

3. Transform opportunities for growth into corporate strategies.

4. Draw on and applied best practice in SME Innovation Management from

European and local scenes.

5. Identify a product, process or social innovation that can be applied to a

company.

6. Develop an innovation management plan and Implemented all parts of an

innovation management plan.

Course Content:

1. Creativity, Innovation and Vision

2. A Corporate Culture conducive to creativity and innovation

3. The relation between Innovation and CSR and Networking

4. Funding opportunities

5. Change Management

6. Strategies for Growth

7. The relation between Innovation and Knowledge Management

8. The relation between Innovation and Leadership

9. The relation between Innovation and TQM

10. The elements of an Innovation Management Plan

11. European Best Practice Case Studies

Teaching Methods

The course methodology consists of several elements:

1. Readings

2. Presentations

3. Forum discussions

4. Live online discussions

5. Self-reflection activities

6. Movies, games and other creative activities

7. Creating and continuously reflecting on and updating your Innovation Plan

8. Quizzes

Assessment Methods

Homework and Project Presentations, Self-Assessment, Mid-Term, Final Exam.

1. Homework, Presentations and Self-Reflections (see lectures) 2. Mid-Term Exam (Team): ‘In the News Report on Creativity and Innovation’ (4000 words

+/- 10%)- accounts to 25% of Final Mark 3. Project (Team): Innovation Management Plan based on chosen Product/Service or Social

or Process Innovation based on Innovation Management Plan Template provided in class-

accounts for 25% of final mark 4. Presentation of Innovation Management Plan (Team)- accounts for 10% of final mark 5. Individual Final Exam based on lecture content- accounts for 40% of the final mark.

Textbooks:

Title Publisher Year ISBN

Pervaz, K.A. and

Shepherd, C.D

Manual by

Kaufmann, Hans

Ruediger

Innovation

Management: Context,

strategies, systems and

processes.

Innovation

Management for SMEs.

Developed for EU

Leornardo Project.

FT Prentice

Hall

Intercollege

Nicosia

2010

2009

ISBN-978-0-

273-68376-6

Recommended Background Reading – Journals and Press

Online Innovation Management Course for SMEs:

http://www.mint.intercol.edu/course/view.php?id=3

Gelb, M.J. 2000. How to Think like Leonardo da Vinci: Seven Steps to Genius Every Day.

Dell. US

International Journal of Innovation Management

European Journal of Innovation Management

Economics Research

International Journal of Entrepreneurship and Innovation Management

Creativity and Innovation Management

EuroMed Journal in Business

World Review of Entrepreneurship, Management and Sustainable Development

International Journal of Management Cases