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Maximizing Social Media Platforms
Written by: Heather E. Coleman, Training Coordinator and Ron Marshall, Assistant Training Coordinator
Ferndale Career Center713 East Nine Mile Road
Ferndale, MI 48220248.586.8930
www.ferndaleschools.org/fccwww.facebook.com/FerndaleCareerCenter
www.twitter.com/FerndaleCareerLinkedIn Group: Ferndale Career Center
6.9.2011
Social Media Statistics
2010@equalman
Social Media Revolution 2011
Source: www.socialnomics.com
What Is A Personal Brand?Who needs to know about you, what need are you best-positioned to fill, and what differentiates you from others in
your field or space?
Personal Branding consists of three elements: • Value Proposition: What do you stand for? • Differentiation: What makes you stand out? • Marketability: What makes you compelling?
Source: http://personalbrandingwiki.pbworks.com/FrontPage
Attend our “Personal Brand: Defining Your Career Identity” workshop
Mondays, 9 – 12:30 pm for much more!
So…how do I get started?
Online Professional NetworkingTwitter • LinkedIn • Facebook • Blogging
Pre-Interview via Social Media
Next steps:Next steps: www.linkedin.comwww.linkedin.comwww.twitter.comwww.twitter.com
www.facebook.com www.facebook.com
Today
Today, social media is one of your greatest tools in obtaining an interview. Utilizing your professional and personal network in order to connect with the employer is very powerful.
Are companies really using Social Media?
Social Media ROI
Source: www.socialnomics.com
It’s about
conversation,
listening and
relationship
building.
www.mashable.com
Utilize LinkedIn for networking, recruiting, professional growth, career advancement,
leadership opportunities…and that’s just the beginning!
Update your status every day. Share blog links, ideas, tweets of value.
Add your other social media
sites and blog.
Create a strong career summary – past, present
and future!
Leveraging Your Network Contacts
1st Level – Those you know
personally, in-person or via social
media
2nd Level – Those you know through
your 1st level connections
3rd Level – Those you know through
your 2nd level connections
Extensive Job Search and Network Connections to Jobs
LinkedIn Groups
Get involved in LinkedIn Groups based
on your interests and area of expertise.
The interaction, collaboration, and
attention from employers, recruiters and colleagues within
the industry.
Position yourselfas a leader!
Did you know: All groups
have specific, targeted job boards?
The world of Twitter?
Yes, that’s right – Twitter has literally changed the landscape of the Internet, business, marketing, career search, networking and
beyond.
Did you know…In January 2009, 29% of businesses used Twitter to find
candidates.
And…as of January of 2010, 88% of companies are using Twitter to recruit
and attract talent via keyword searches.
This is significantly more effective -
and far less expensive - than
posting to traditional job
boards.
With one ‘tweet’, thousands of people can be notified of job
openings in their
specific field.
Employers observe the value you add to your given field through the
information you are sharing.
The Incredible Power of the RT, @mention and Twitter Lists
RT (“Re-Tweet”): Sharing the
information of someone you follow
while simultaneously promoting their work. Excellent
relationship builder.
#Hashtags#Hashtags for specific job
search, professional collaboration, recruiting, business and more.
Twitter Lists
Being listed on Twitter is similar to a letter of recommendation. It elevates your professional social media presence and
lends credibility to your work. They are also a great way to
determine if you are ‘on brand.’
Listing others shows your appreciation for the value they
add, encourages your followers to follow them, and
gains their attention.
The Purpose of Facebook:• A place to connect with family
and friends• A network to discuss topics,
share insight, ask questions• A venue where we engage with
others on a global scale in a way previously impossible
Who Is a Friend?
“People who care about
you, support you, and
promote you."
Facebook Privacy Settings
YOU determine who sees what content,
photos, posts and status updates
via your privacy settings.
Facebook Newsfeeds Only YOU see your Newsfeed
Friendship and BusinessSupporting People, Organizations and Community
Everyone you’ve granted
permission to can see your WALL
Professional/Personal Cross-Over: Build and deepen existing and new relationships.
People want to hire and work withpeople that they
know, trust, respect – and
like.
Business Pages
Today, it’s all about transparency, customer
engagement and collaboration.
Start your business page to provide value in your field, engage with
others, to promote your servicesand your community!
Sharing Information and Tagging on Facebook
Facebook makes it simple to share information that is posted with a few clicks. Tagging makes it easy for other people to connect and see that
you’ve promoted them.
Facebook QuestionsThere is a powerful collaboration opportunity with FB Questions!
Whether you are asking for insights from your customers or tapping into
your network to discuss relevant career issues – people love to share
their thoughts, ideas and experiences.
Quora
Quora is possibly the best question-driven network out there for business and career
connecting.
Share your expertise, utilize it for research and
professionalgrowth - and in the process meet key
people in your field.
Get Connected Today!HeatherEColeman
facebook.com/HeatherEColeman twitter.com/HeatherEColeman
linkedIn.com/in/[email protected]
RonMarshalltwitter.com/Ron_Marshall facebook.com/ronmarshall linkedIn.com/in/ronmarshall
Ferndale Career Centerferndaleschools.org/fcc
twitter.com/ferndalecareerfacebook.com/ferndalecareercenterlinkedin.com/in/ferndalecareercenterferndalecareercenter.wordpress.com
Facebook Group: Career Savvy – A Career, Business and Networking Group
#MIsuccess #FerndaleCC
