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Maximize your Impactwith our Total Audience Solution
Spring 2015
Opportunity Summary• Maximize your visibility by putting your ad on page one
• Includes a multimedia component on the Wicked Local site of your choice
• Coordinate your message in complementary, high-impact ad units
• All for one affordable weekly price
... A True “Total Audience” Solution!
Our New “MAXIMUM IMPACT” Multimedia Program
The Power of Front Page Strip Ads
#1 for Readership• Page One is the most visible, well-read part of the newspaper
• You can “own” this high-impact, prestige position
#1 for Advertising Impact• Full process color
• Page exclusivity
• Opportunity to build brand awareness, drive education & sales
• Leverage the power of print
Expanded Ad Size• We’ve expanded our standard front-page strip width to 6 columns
(full width)
• We’ve increased our standard depth to 3”
• More space and impact for your advertising message
The Benefits of our Multimedia Solution
Expand Your Audience• The best way to maximize your reach to consumers is to reach them
across multiple platforms, multiple times.
• Advertising in only one medium means you’re missing a portion of our total audience.
• This is a HUGE audience -- 7 in 10 adults read newspaper media content in print or online in a typical week, or access it on a mobile device in a typical month (Newspaper Association of America).
Why a Multimedia Program?• Better results through increased frequency, multiple media touch points,
higher visibility, and a larger audience base.
Partner Benefits
The XXXX is the local source for news, in print and online. Benefits to the advertiser include:
• Our combined audience gives you extensive reach and penetration of the local market.
• Increase your brand recognition and revenue potential
• Engage with our affluent, influential, responsive audience
• Associate your business with our established, trusted brand.
Why partner with the XXXXXXXX?
xxx,xxx xxx,xxx
Source: Scarborough Research, Boston R2 2014, cume readership. Google Analytics Jan/Feb 2015 Average.*Readership is based on calculating each publication's representation of total circulation by percentage and applying that same percentage to the total readership number provided by Scarborough Research.
Investment Summary
Our New “MAXIMUM IMPACT” Multimedia Program
Front-Page Newspaper Ads• XXXXX (newspaper name)
• Full-width ad (6 columns x 3” deep) for XX weeks
• Readership of XXXXX
Digital Banners• Banner ad unit of your choice
o Recommendation: XXXXXXXXXXXXX
• 75,000 monthly impressions (for daily)
• XXXX monthly visitors (for community sites) , reached on a SOV basis
Total investment: $XXX/week for XX weeks = $XXXXX
Additional Options
Our New “MAXIMUM IMPACT” Multimedia Program
Maximum Frequency • Make a 52-week commitment and receive our best weekly rate
• Total investment: $XXX/week for XX weeks = $XXXXX
Short-Term Campaigns• Make an eight-week commitment for a higher weekly rate
• Total investment: $XXX/week for XX weeks = $XXXXX
Section-Front Alternative• High-impact print alternative with similar benefits to Page One
• Page exclusivity; full process color at no additional charge
• Priced substantially below section-front ads
• Same digital component
• Total investment: $XXX/week for XX weeks = $XXXXX
Additional Publications• Discounts are available for adding nearby publications
• Weekly-daily combinations are also available
Terms and Conditions• Print rates include full process color and are based on a front page, 6
column x 3” ad unless otherwise specified• Advertisers can choose digital banners based on availability and
preference• Written agreement required• Consecutive weeks required• Agreement renews automatically unless written notice is received 30
days prior to expiration• Print portion billed weekly; digital portion billed in equal monthly
installments
For more information, contact your multimedia representative
Our New “MAXIMUM IMPACT” Multimedia Program
CONTACT INFORMATION
Rep Name
Rep Phone
Rep Email
Our New “MAXIMUM IMPACT” Multimedia Program
