Matthew Bresnahan

Biography sketch Integrated Marketing Communications specialist, Communication consultant, Campus media graduate assistant at Edinboro University of Pennsylvania for the campus newspaper, The Spectator and WFSE 88.9 FM as a production consultant/assistant, B.A.: Journalism and Media Studies specializing in print journalism, M.A.: Integrated Marketing Communications, creator of over published 40 diverse articles, producer of collegiate television programs.

Matthew B. Bresnahan 114 Oakhaven Drive | Freedom, PA 15042 | Cell: (724) 650 4252 |

Organizations: mb100722@scots.edinboro.edu | Professional correspondence: mbbresnahan22@gmail.com | LinkedIn: https://www.linkedin.com/in/matthewbresnahan | Twitter: @Bresnaman | Facebook: https://www.facebook.com/matt.bresnahan.14 | Instagram: @moderndayironman | Website: https://matthewbresnahan.wordpress.com/ Professional Summary • Savvy communications expert with a wide-ranging background in marketing and executive

communication, employee engagement and branding. • Dedicated and experienced multimedia journalist with extensive experience in a variety of areas

including general campus events, technology, health/science and athletics. • Versed in a wide range of communications solutions and technologies. • Developed skills in communicating with others, learning new tasks, and managing my time wisely. Highlights • Dedicated team player • Superb writer and editor • Deadline-driven • Compelling public speaker • Event planning • Proficient in Microsoft Office Suite and database management • Proficient with the Adobe Creative Cloud Suite • Hootsuite Education

Sept. 2014 – May 2016 Master of Arts in Communication Studies – Integrated Marketing Communications Edinboro University of Pennsylvania, Edinboro PA • Relevant coursework: Integrated Marketing, Small Group Communication, Organizational Communication,

Communication Research • Cumulative GPA: 4.00

Aug. 2010 – May 2014 Bachelor of Arts in Journalism and Media Studies Edinboro University of Pennsylvania • Graduated with Latin Honors – Summa Cum Laude • Relevant coursework: Advanced Electronic Journalism, Intro to Public Relations, Crisis Communication,

Intro to Electronic Layout, Feature Writing, Editorial Page, Advanced Electronic Journalism • Cumulative GPA: 3.85 Accomplishments • Graduate school commencement speaker on May 7, 2016. • Developed and implemented an innovative internal communications strategy to improve group

engagement through strategic messaging. • Served as sound director, technical director, operated all three cameras in three-camera productions. Experience Communications & Marketing Intern | Edinboro University Communications & Marketing | Jan. 2016 – May 2016 • Developed University press releases for upcoming events and stories for Boro Weekly a University

web publication, Edinboro University Magazine, University’s biannual magazine publication and the University’s website.

• Assisted the Principal Prospect Research in filling gaps in University alumni databases and constructing alumni profiles to held recruiters and Advancement officials find likely donors.

• Assisted University Advancement in grant writing opportunities to fund future initiatives, construction of greenways and other related tasks with the support of the Erie County Greenways Program.

• Assisted in the planning and coordination of Boropalooza 2016. Campus Media Graduate Assistant | Edinboro University’s WFSE 88.9 FM & The Spectator | Aug. 2014 – May 2016 • Assisted in implementing Rivendell, a digital radio system and edited songs for airplay and the

development of radio PSA and other types of content and production competencies.

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• Assisted in copyediting the campus newspaper, The Spectator, for publication. Media and Public relations consultant | Students of Edinboro for Environmental Defense | Aug. 2014 – May 2016 • Produce a news package for the Students of Edinboro for Environmental Defense ( S.E.E.D.) regarding

their public relations campaign about a “trashion” show event as part of Edinboro University Earth Day celebration including a PSA and a feature story preview of the event.

• Consult with the head of the organization as well as the public relations director and the faculty adviser to determine which media vehicles to utilize in advertising the organization’s events to the campus and the local community.

Communication and social media consultant | Team Pink Consulting Group | Feb. 2015 – May 2015 • Worked collaboratively with Linked by Pink, a local nonprofit organization, as well as other team

members to improve the quality and understanding of social media management. • Implemented a social media campaign, which included adding Instagram as a channel in their media

mix, integrating social media accounts and scheduling posts with Hootsuite and instructed with organizational leaders on how to use the mobile application Fontcandy to increase the consistency, coordination, effectiveness and reach of their messages to their target audiences.

• Persevered through group conflict and uncertainty to understand and improve on our consulting group’s process that heightened group cohesion, supportiveness and allowed us to provide better recommendations to satisfy the needs of the client.

Writing consultant | Edinboro University Writing Center | Sept. 2012 – April 2013; Sept. 2013 – May 2014 • Advised students how to best critique, edit and think critically. • Answered any questions that any students or visitors had about their work. • Worked collaboratively with the student to maintain their involving and improve the quality and

understanding of the editing process. • Became proficient in major citation styles: APA, MLA, Chicago. Staff writer & News production assistant | Edinboro Campus Media | Sept. 2011 – May 2014 • Wrote factually correct, concise and engaging news stories within tight deadlines for The Spectator. • Gathered and verified factual information regarding stories through interviews, observation and research. • Provided an excellent opportunity to network with various industry leaders and experts to gather multiple

perspectives on issues. • Wrote a news story weekly for a weekly publication across multiple media platforms. • Simplified topics such as healthcare, energy, government and technology through clear, concise and

compelling writing. • Versed in state-of the art chroma key technology from the Bob Wallace Television Studio for Edinboro

University Television (ETV) • Served as sound director, technical director, operated all three cameras in a three-camera production

and ran the teleprompter during several Edinboro University Television productions. Honors and Awards

• Member of the Dr. Robert C. Weber Honors Program at Edinboro University • Member of the National Honors Society • Member of the Delta Alpha Pi Honors Society - Beta chapter • Delivered the student address at Graduate Student Commencement at Edinboro University on May 7,

2016. • Awarded of the 2015-2016 Friends of the Baron-Forness Library Student Research Grant for Master’s

Thesis research. Professional Development • Presented “The Process of Stigma Management: Expectancy Violations, Behavior Modification and

Desire for Normality” at the 75th annual Pennsylvania Communication Association Conference at Penn State York in October 2015.

• Presented “Social stigma and Self-advocacy of Persons with Physical Disabilities Among Peers in Post-Secondary Education” at the 107th annual Eastern Communication Association Conference in Baltimore, MD March 31-April 2, 2016.

• Defended Master of Arts thesis entitled, “The Dating Game: Social Information Processing Theory and Mediatization in Computer-Mediated Communication” at Edinboro University on May 3, 2016.

Professional references upon request