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Annual Issue, March 2011

SummIT (The Technology Cell @ NMIMS)


ForewordDear Students, The SUMMIT team this year too has excelled in making information technology reach out to all of you. They had conducted several guest lectures and panel discussions ranging from topics such as Careers in the IT Industry to The Changing Role of the CIO. Specific mention must be made of the fact that the SUMMIT team organized a highly interactive session by Prof. Mohan Tanniru Dean and Professor of MIS at Oakland University, USA, for students of the MBA 1st and 2nd year. I am also delighted to see a huge amount of interest from the students to participate in the Computer Associates Global Case Study Competition. I am sure you will all benefit immensely from this competition. It really does not matter who wins. The very fact that you have participated is a big achievement and it will help you in the long run. I wish all the second year students all the very best in their careers and I look forward to their involvement in


SUMMIT activities next year too as an Alumni, of course! I also wish all the first year students all the very best in their Summer Projects. The first year students will soon decide on their choice of electives. As I had explained to all the first year students in the Open House session on March 21st, our Information Systems Area electives have been designed keeping the industry requirements (IT Industry , Consulting Industry , User Industry) and also the roles in mind. The demand for an MBA with Information Systems Major or Minor is very high. Therefore, if you have any questions about careers, roles or Information Systems Area electives please feel free to drop in any time and get your queries clarified. I wish you all once again all the very best for the future! Regards Dr.Nilay Yajnik Professor and Chairman Information Systems Area SBM, NMIMS

CONTENTS Table Of ContentEDITORIAL ....5 ABOUT SUMMIT ......6 ARTICLESAre we ready to harvest in the clouds ? ....... Solutions to the IT industry to penetrate the SME market .................


13 Latest Trends in the field of IT .........22 Indian I.T. and the 2020 vision ......28The new era challenges of IT: the 2 Cs-

33 Innovations in IT...............38 Why West, Why not East...........42 BRAIN TEASERS......48Consolidation and compliance ..................4

TEAM SUMMIT.......50


You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new. -Steve Jobs MANTHAN is a unique initiative undertaken by SummIT. It invites articles all over the top B-schools of the country like IIMs, XIMB, etc. and publishes the top ones. MANTHAN has also enabled the confluence of diverse industry perspectives on IT and business. This years theme: IT 20-20 Vision and strategies

Best Wishes TEAM MANTHAN, 2011


About SummITSUMMIT is a student body at NMIMS that involves itself with developments in the fastest changing domains of world business, i.e. Ideation & Information Technology. IT, being essentially borderless, needs to be understood at a macro level and ideation is what keeps any business going, be it new business or running existing business efficiently. The rapid changes in the business environment have resulted in increased complexities and responsibilities for the information manager today. The club members therefore regularly bring to campus distinguished people from the IT world & other prominent industry people to interact with students and to get broader perspectives on pertinent issues of future importance. Activities (2010-11) Ideas Our Flagship Event IDEAs is the flagship event of SummIT. This is the event where panel discussion or Seminars are conducted. The purpose of IDEAs is to be the only source which keeps the budding managers updated on the industry front. This year the Guests of Honour for IDEAs were: Mr. Lokesh Bhagwat, VP-Strategy, Patni Computers Mr. Milind Rumade, Sr. Manager, Accenture Mr. Shailesh Mahajan, Director, AmSoft Consulting Theme: The current and future trends and the role of MBAs in IT industry. Microsoft Office 2010 Workshop SummIT cell has always stressed on adding 6 value for the students and there was no better way than asking Microsoft to conduct a

session on Microsoft Office. The session was conducted by Dr. Nitin Paranjape, the Microsoft Guru. The session was a huge success. SummIT cell received accolades from all the attendees. Paragana Khoj - the online treasure hunt game was organized on November 17, 2010, as part of the college annual fest, Paragana. It was a very successful event. Ideate Ideate, is the interactive IT newsletter. Every issue invites articles on various broad topics of IT. This year, SummIT launched two editions of Ideate. Zero Respect Zero Respect was the inter-collegiate LAN Gaming event organized by the SummIT cell as part of Euphoria 2011, cultural event at NMIMS, Mumbai. It was conducted in a 2-day period (March 5-6th) and featured the popular multiplayer games (Counter Strike 1.6, FIFA 11, NFS Most Wanted, Call of Duty MW II). The gaming room was equipped with gaming boards and LED lights, projectors, etc. Rock music played while the gamers took on the battle. The brand new and powerful Alienware laptops on which the gaming was conducted added to the ambience and gave the participants a rich gaming experience.

Manthan- the IT e-Magazine Manthan is a unique initiative undertaken by SummIT. From last year, Manthan has gone online in e-versions. Manthan has also enabled the confluence of diverse industry perspectives on IT and business.


1st Prize

Are we ready to harvest in the clouds ?Rajkumar Singh, SIBM PuneSitting on a bench in my campus on lavale hill, eating hot samosa under naked sky, I heard few of my batch mates talking about cloud computing. My friend sitting beside me jump into discussion (most common time pass in Bschool) arguing about the benefits and threats of cloud computing. Computer science engineer were there to flaunt their knowledge while nonengineers (hard to find in a B-school) were looking equally puzzled. After watching the discussion one of non engineer anxiously enquired -What is cloud computing? Before anyone can answer properly, one of my friend working on his laptop immediately googled it (the work MBAs are best) and opened the first link and read Cloud computing is - Internet based development and use of computer technology whereby dynamically scalable virtualized resources are provided as a service over the Internet. The reaction of the non engineers said it all. To elucidate it our marketing student jump into discussion claiming cloud computing reduce cost, you dont need to install software etc. Proper definition comes from a fin guy Cloud computing is a technology that uses the internet and central remote servers to maintain data and applications. Cloud computing allows consumers and businesses to use applications without installation and access their personal files at any computer with internet access. The idea of the "cloud" simplifies the many network connections and computer systems involved in online services. 8

Cloud computing is a general term for anything that involves delivering hosted services over the Internet. These services are broadly divided into three categories: Infrastructure-as-a-Service (IaaS), Platform-as-a-Service (PaaS) and Software-as-a-Service (SaaS). The service that we are going to discuss is SaaS It is a class of software that is available on demand and, oftentimes, directly from an application service provider. One of the best known SaaS applications is, a customer relationship management (CRM) application used by many businesses. Under Salesforce.coms SaaS model, users connect to Saleforce.coms web-based system and buy only enough licenses for their users. Licenses under their model arent "per computer" as is the case with a lot of other software. After gathering momentum over the last 5 years, the cloud and software-as-aservice are now more than mere buzzwords, witnessing massive adoption from all sectors of the economy, particularly the small and medium business segment. In a recent report, IDC predicts that over 2010-2014; SaaS will grow six times faster than traditional packaged software, reaching over $40 billion in revenues by 2014. 9

So once cloud computing is clear then discussion start on it being a blessing or a threat in the future

Benefits of cloud Computing 1.Predictable anytime, anywhere access to IT resources 2. Flexible scaling of resources (resource optimization) 3. Rapid, request-driven provisioning 4. Lower total cost of operations Challenges Managing a Cloud Environment Cloud computing enables organizations to provide reliable, on-demand services in a flexible and affordable manner offering the benefits of open standards, scalable systems and service oriented architecture. With these benefits also come new complexities that must be properly managed. Rapid growth of virtualized resources across multiple environments Relationship of virtualized resources to underlying physical infrastructure Health monitoring and problem determination across a physical and virtualized infrastructure


Threat of Cloud computing


Even though some threats are present in cloud coming but future look too promising for Cloud computing. Closing it with the statement of David Girouard, the president of Googles Enterprise business, he said we believe that 100% web is the future of the cloud computing model and so do we.


2nd Prize

Solutions to the IT industry to penetrate the SME marketK. Meyappan, LIBA ChennaiGROWTH OF SMES The total spending by Indian small and medium enterprises on IT, which has been grow