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Mastering The Art of Getting Your Blog All Over The Media Carol Margolis

Mastering the art of getting your blog all over the media - Carol Margolis

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Page 1: Mastering the art of getting your blog all over the media - Carol Margolis

Mastering The Art of Getting Your Blog All Over The Media Carol Margolis

Page 2: Mastering the art of getting your blog all over the media - Carol Margolis

Publicity for You and Your Blog

• Travel writing can be more than writing about travel and hoping for an assignment. It is about getting publicity about you and your business so that the media comes to you! Learn ways to work with the media in magazines, radio and television so you are contributing to them and they¹re promoting you!

• Exposure, credibility and sponsorships are enhanced when you reach a wider audience. Publicity is the way to make this happen, and it can be done for free!

Page 3: Mastering the art of getting your blog all over the media - Carol Margolis

This can be you, too!

"Carol Margolis, who has two websites, SmartWomenTravelers.com and BusinessTravelSuccess.com, may be the ultimate expert about women on the road.” USA Today Aug, 2014

Page 4: Mastering the art of getting your blog all over the media - Carol Margolis

If I Can Do It, So Can You!A business traveler for 25+ years

Founder of:

Business Travel Success, Inc.

Smart Women Travelers, Inc.

Author, Speaker, Consultant working with corporations, meeting planners and the travel industry and travelers to enhance the travel experience.

Media/PR coverage:

Good Morning America, Great Day Houston, Fox TV and more. Contributed to USA Today, CNN, Wall Street Journal, Reuters, New York Times, LA Times and numerous business and travel sites, magazines, radio shows and more.

Page 5: Mastering the art of getting your blog all over the media - Carol Margolis

How Did I Get All This Media Coverage?No investment $

•Contacting television stations

•Responding to HARO requests

•Connecting with media via Twitter

•Contacting radio show producers

•Building network of media

Investment $$$$

•Hired a PR firm to promote me

%

%

PR Results:

Page 6: Mastering the art of getting your blog all over the media - Carol Margolis

Identify story ideas for today and the future• What’s going on in the news

• Identify popular and obscure holidays and anniversaries

-- you can tie into the topic of your blog

-- you can generally talk about

Great reference: Chase’s Calendar of Events, a reference book found at most major libraries or at http://www.chases.com

• Tie in your travels to local stories

Page 7: Mastering the art of getting your blog all over the media - Carol Margolis

Know what magazines, radio and tv are interested in

Magazines

Radio

TV

• Stories not time-sensitive for print magazines• Tie into seasonal articles• Read their media calendars

• Short topics• Entertaining, newsy or controversial

• Time sensitive• Seasonal• Have topics for slow news days

Page 8: Mastering the art of getting your blog all over the media - Carol Margolis

Create story lines to attract media attention

• Catchy headline, clever opening line• Must grab attention in the first sentence• It’s the story that sells the story after the attention-grabbing

opening.• Include who, what, when, why and how

Page 9: Mastering the art of getting your blog all over the media - Carol Margolis

Ideas for Headlines

• Why do 50 states in the U.S. celebrate Cinco de Mayo when only 1 State in Mexico does?

• Survey finds ____ out of ____ people _______.

• 5 Ways to Save on ________.

• How to live like you’re in _______ right here at home!

• _____ and other myths about ________.

• Most people think ______, but the real truth is _______.

• 7 Things You Should Never Say At the Airport.

• Assessing your risks of _______.

Page 10: Mastering the art of getting your blog all over the media - Carol Margolis

Produce a one-page of your story ideas and

experience

See http://smartwomentravelers.com/global-media-and-press/ for One Sheet formats

Page 11: Mastering the art of getting your blog all over the media - Carol Margolis

Write pitch letters that will get read

Email subject: Story idea: ____________

Include the leading lines from your segment proposal

Segment proposal

Page 12: Mastering the art of getting your blog all over the media - Carol Margolis

Identify who to contact in the media HARO http://www.helpareporter.com (free)

Be a source for a media opportunity

Submit your own query for contributions

TV stations:

http://en.wikipedia.org/wiki/Lists_of_television_stations_in_North_America

Radio:

http://www.talkers.com/heavy-hundred/

Check out http://www.radiopublicity.com ($$)

Wooden Horse Pub ($$)

http://www.woodenhorsepub.com

Over 2,000 US and Canadian consumer and trade print magazines, contact info and media calendars. Try it out for $1.99 (24 hours) or $9.95 (7 days)

Page 13: Mastering the art of getting your blog all over the media - Carol Margolis

Where to Find Journalists

SeekorShout.com (was JournalistTweets.com)

Twellow.com (News/Media category)

Wefollow.com

JustTweetIt.com (Media > Reporters/Press)

MuckRack.com – Lowest rate is $179/month; 30-day risk-free trial

Page 14: Mastering the art of getting your blog all over the media - Carol Margolis

Build relationships with the media

• Follow them on Twitter

Retweet their travel news

Dialogue over something that interests them

Send story ideas

• Have interview questions already prepared (ideally with time noted for each answer)

• Maintain a pitch tracking log

Page 15: Mastering the art of getting your blog all over the media - Carol Margolis

Build a Media Page

Add a media page to your site. Include:

Contributions to other blog sites

Contributions to tv, radio, magazines

Videos and recordings of your voice

Awards, recognitions

Quotes from readers and media

Write press releases announcing your upcoming appearances.

See example: http://smartwomentravelers.com/global-media-and-press/

Page 16: Mastering the art of getting your blog all over the media - Carol Margolis

Wrap-Up

• Build rapport with the media• Make sure your stories are appropriate. Think “How will

this play with the public?”• Never, ever burn the media with bad information• A thank-you card goes a long way• Consistently deliver strong stories and the media will be

contacting you!• Media doesn’t have to be expensive

Page 17: Mastering the art of getting your blog all over the media - Carol Margolis

Contact Carol Margoliswww.twitter.com/smartwomentrav

https://www.facebook.com/SmartWomenTravelers

[email protected]

Page 18: Mastering the art of getting your blog all over the media - Carol Margolis