Master Words 493

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INTRODUCTION

Through the experiences of myself and others in the research work for thisbook it has been proved that with the use of a Master Word which is associated

with a particular response, we can transform our responses and therefore

ourselves.

This book is about you and what you are. You are basically a mind to which

is attached a physical body.

The mind and body interact but the mind is what we truly are. Within that

mind are responses and reactions which are the results of our conditioning

and experiences. Hence our patterns of behaviour, which to a greater degree,

are predictable.Observe the idiosyncrasies of your walk, the way you negotiate stairs, the

countless mannerisms that are just you.

Every response and reaction begins in the mind and these can be changed

if you wish. Master Words can produce a new or changed attitude from which

emerges an emotion or feeling that is instrumental in transforming those

responses and reactions. This is in effect the transformation of you and your

life.

Master Words will invoke the right attitude and feeling for action towards

what you desire.

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CHAPTER ONE

FROM BOARDROOM TO DISCOVERY

This book was born out of a rather unpleasant experience. I as a career girl

in my mid-thirties was called to a board meeting of a large engineering company

I worked for in my native county of Somerset in the United Kingdom. I was a

member of a design team and I had been summoned to elucidate on certain

plans for the design team in a rather large project which involved considerablecapital investment.

Whilst on the subject of capital investment the atmosphere became rather

tense and two members of the Board became rather agitated regarding the

expenditure allocated in favour of the design team and its department. A heated

discussion escalated into virtually a slanging match and one member of the

Board who appeared to receive more than his share of criticism seemed to

remain completely undisturbed by the whole episode. When I commented on

this later in the day this gentleman told me that in such circumstances when

he felt anger and resentment rising within him he always hummed quietlywithin himself that lovely melody Greensleeves. My first reaction to this was

the inclination to start laughing but as the gentleman in question was obviously

serious I resisted the urge. He went on to tell me that in his younger days he

often gave vent to feelings of anger and frustration, only to regret it later realising

that by not controlling his emotions he worsened the situation in which he was

involved and also harmed himself with tension and stress.

THE RESPONSIVE EFFECT

The incident had faded into the lower reaches of my memory, when six years

later I read a book by William Beale, who mentioned the effect certain words

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have on our emotions and minds. Beale particularly mentioned the responsive

effect these Master Words , particularly those with a mystic feel about them,

have on our moods and feelings.

Beale claimed these words transported our being and consciousness from

one state to another and if this was so I could see many immediate advantages.At that particular time I was experiencing marital problems which were

depressive to say the least, and on reflection was looking for something to keep

me going. With my changing moods and depressions I decided to research

the claims of William Beale and experiment with various words and analyse

their effects.

MA NY SURPRISING THINGS

This research brought me into contact with many people who revealed manysurprising things about these Master Words and their consequential effect

upon those using them. My research went far beyond the words themselves.

I studied why we are what we are and why we seem intent on arousing conflict

within ourselves. Why we are bent on making ourselves and those around

us suffer.

My mind constantly recalled the board meeting incident where one indivi

dual remained calm and composed amid the fracas of the meeting simply by

holding or focusing his mind onto a melodic piece of music.

When I discovered the claims of an author that a single word can have thesame effect I was, in the light of my own experiences, more than interested.

INITIAL DOUBTS

To say that I was sceptical at the outset of my research would be an under

statement. To believe that just one word could transform ones inner feelings

seemed hardly credible. The first glimmer of its possibility came when I was

studying a report on meditation in which it suggested to the meditator that

one simple and effective form of meditation was to meditate upon a single

word. This particular word was to be personally chosen by the meditator and

was to have some profound and meaningful significance about it. This report

continued and enlarged on how one could select their word.

I began to see the possibility of that I wished to believe but there were still

deep reservations within me. After all, to meditate upon a word seated com

fortably in serene circumstances was a far cry from inwardly uttering a word

to oneself during one of any number of diverse situations you can find yourself

involved in.My reservations drove me to question yet again why we found ourselves

in situations where we experienced the need to manufacture a state of being

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contrary to how we really felt in that situation. Our gentleman at the board

meeting probably feit like giving his verbal assailants a good old-fashioned

punch on the nose but he didnt for the reasons stated earlier. In such a

situation it would take most people a lot of conscious effort to control them

selves. The very thought that a single word could do that motivated me on tothe exploration of the many segments within us that makes us what we are.

CHATTERING GIRL ALTERS DIRECTION OF STUDIES

One evening my studies suddenly veered away in another direction when I

was reflecting on my day in the office where I now worked and the pleasant

chattering of one particular girl, who was always referring to her mother and

quoting her many words of wisdom. From these thoughts it occurred to me

that our mind levels, particularly the subconscious, must be initially condi

tioned in some way. No doubt our parents condition us from a very early age.

They set us up, programme us and from this programming we act and react

to the situations and circumstances our lives present to us.

REINCARNATION?

I studied some work by Krishnamurti, who placed much emphasis on our con

ditioning. During my quest to glean more information on this I began to readabout the theory of Reincarnation, whereby our conditioning is not only drawn

from this lifetime but from previous lifetimes also. Therefore, was I to conclude

that whatever we are is the result of this and previous lifetimes conditioning?

The deeper I thought about it the more I was convinced of its probability.

What if the reincarnation theory was wrong? It matters very little for the

conditioning we assimilate is evident in many instances. Many traits are carried

over from our childhood, where they were implanted by our parents, well into

our adulthood and sometimes continue for our entire lifetime.

A simple example would be of a child being stringently conditioned/disciplined to say please and thank you. Unless there is a reformatory

process of some nature this child will remain well mannered, as far as please

and thank you are concerned for the rest of its life.

CHANGE A ND REFORM

The point I am making is that we are what we are through our thinking and this

thinking/consciousness is the result of our conditioning. At this point in my

research I was positive the only way to change yourself or your circumstanceswas to reform yourself. That now seemed obvious but one had to decide what

facets of oneself needed to be changed/reformed.

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It seemed to me that one could alter ones reaction to any situation once

the method or means had been discovered.

On one hand I had my own eye witness account of someone changing

his normal (?) reaction to a given set of circumstances by humming silently

a melodic piece of music. On the other hand I had numerous personal

experiences related to me whilst researching the effect of Master Words over

various reactions prompted by day-to-day living situations and experiences.

PROFOUND DISCOVERY

I decided to conduct several personal experiments with Master Words all of

which proved to be extremely successful with one exception, and on that

occasion I made a profound discovery which led to an even more effective

use of Master Words. I will tell you of this discovery in Chapter Five.

CHAPTER TWO

OUR IDEAL STATE OF BEING

With my research behind me and the positive knowledge that Master Word

power definitely works I was inclined to ask myself where to now?

I had researched the authenticity of author William Beales claims and found

from many friends, relatives and mere acquaintances who kindly experimented

with these Master Words that his claims were absolutely true. Not only that

but a wealth of other information also became available through these many

contacts.

Where to now? was partially answered by one of my contacts who empha

sised his concern as to the use to which one would put Master Word power.

I acknowledged his concern and told him I was also pondering the best

possible uses for it. This man then told me that his Yoga Instructor had oncetold him that the nearest any of us could get to genius was through total com

bined concentration and relaxation. I considered this statement later for some

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considerable time, the more I dwelt on it the more I could see the truth of it.

The more we are mentally and physically harmoniously integrated the more

meaningful and fruitful are our lives. A life in which none of our energies are

wasted with inner conflict and disjointed efforts to make spiritual and material

advancements. Once we had reached this state of being our aim should beto make it a constant experience, rather than an intermittent state that ebbs

and flows as the tide.

USE THIS STATE AS A BASIC EVER PRESENT CONDITION

This experience of total concentration and relaxation should be used as a basic

pattern or launching pad from which other more desirable states of experience

can be attained. Once we are functioning on a day-to-day level within this new

found level of experience we have truly raised our level of being.

From this level of experience one can begin to enhance ones talents and

creativity, known and unknown at this point. Of course one must have belief

not only in the power and effectiveness of the Master Word power, but in our

own innermost forces that we have blunted and immersed in worry, doubt,

fear and other negative forces and power. The intended function of the Master

Word is to release these latent powers so that they may be fulfilled when

allowed total expression. Our latent powers will not rise to the surface whilst

being suppressed by negative emotions and consciousness, e.g. how cananyone be creative whilst in a state of anger? By creative I naturally mean in

the positive sense. Once you have used the Master Word to remove and

replace your anger with relaxation and concentration you can then use your

Master Word for summoning your creativity.

NEGATIVE RESPONSES TOOK OVER FROM CREATIVITY

A friend of mine is a very good artist. She uses oils for her painting and she

works in her own studio which has excellent light, a very nice view of the gardenand the atmosphere of the studio has a meditational quality about it. Some

months ago she became very tense due to a family situation and eventually

she stopped her painting and began to complain about everything, including

the studio, concerning her painting. In effect she was blaming her surroundings

and external sources for her lack of desire to paint. I, as a friend and eager to

introduce Master Words, expressed my opinion that the source of her turmoil

was from within her. I agreed that the family situation had been responsible

for disturbing her equilibrium initially but the negative response she was

reacting with to this situation was coming from her.We decided on a personalised Master Word to create concentration and

relaxation for her. This was used for some days and then the desire to paint

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suddenly returned. This profusion of the need to create was so great it com

pletely absorbed her total being for days and the family situation, whilst still

active, once more became a part, albeit unpleasant, of her life rather than an

all-consuming situation that affected every aspect of her total being.

A T ONENESS WITH OURSELVES

During my research it was also my pleasure to meet an old gentleman who is

a friend of my parents. He was greatly interested in my theories concerning

our expression in life and he talked of our experiences whilst journeying

towards the ultimate experience. He referred to more than one life and offered

the opinion that if the ultimate aim and experience was oneness with our

Creator this could not be possible until we were at oneness with ourselves.

To be at one with ourself is to be free of inner conflict and strife. It wouldbe a state in which we would experience as near our natural, as nature intended,

potential that our conditioning allows, hence the need to reform ourselves and

I truly know and believe Master Words can do this for us.

MASTER WORDS WILL TRIGGER DESIRED EFFECT

The power of Master Words is not unlike hypnosis in principle. Under the

influence of hypnosis you can recall events in the past or react mentally and

physically to suggestions and orders given by the hypnotist. Master Wordscan and will trigger the desire to relive and experience sensation or emotion

by virtue of the Master Word that conjures within our mind an association

with the desired effect we require.

As an example, if you had very unhappy childhood memories, that

thoroughly depressed you, whenever I mentioned your place of birth and

childhood, you would no doubt feel depression to a degree whenever I

mentioned that place. Or conversely if you had experienced a very happy

childhood you would feel just that on my utterance of your first home town.

To reinforce this, psychiatrists use word association as part of their skills

to become familiar with our inner feelings and thought patterns from which

may emerge a clue or definite indication to the source of our problems.

The function of Master Words is to replace or change our mood feelings,

emotions, state of being, call it what you will, into a positive creative state of

existence.

MA NY THOUGHTS - MA NY QUESTIONS

With that thought in mind we are faced with the question Do we wish, or are

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Believe me, through my own experiences this question will raise many more,

e.g.:

Will I like the new me?

Will my friends and loved ones like any change?

Will friends and loved ones note the change and refer to it? If they do what

do I say?

What if the result of any change is not what I envisaged?

Might I find change will bring side effects?

Will I remain the real me despite any changes?"

Will any change possibly mean a change of attitude towards friends and

loved ones?

These are just a sample of the many questions one asks oneself and if you

are not careful you will, through these questions, sway your desire for anychange to a negative attitude that results in no action.

CHAPTER THREE

YOU ARE YOUR CONDITIONINGAND EXPERIENCES

I open this chapter with a plea from the heart! Never undersell, belittle yourself

or experience guilt and blame for being what you are.

As I stated earlier you are as your conditioning assimilated in this and maybe

previous lives. Do not feel guilty, simply do something about the situation if

you are not happy with it! The fact that you are reading this book indicates

a step in the right direction. You are seeking to improve yourself and your

circumstances.

Your conditioning, particularly your early life conditioning makes you what

you are! That conditioning was not of your own choice or making.Accept that, see it clearly, you are what you are and you now wish to change

the you that your conditioning and experiences have moulded together.

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CHANGING YOUR CHILDHOOD CONDITIONING

The changes you wish to effect may only involve small areas of your personality,

it may be a wish to delete a habit or perhaps it is bigger changes you wish to

undergo. Whatever the nature of the required changes within yourself they will

not happen overnight! For the simple reason that most of our changes requireeradication of something that has long been part of our make-up since child

hood.

If one decides to effect a change within a very short time it can only be

through continual conscious effort which would not in any way be the deep

profound reforming process that is essential for us in the long term.

FOOLHA RDY SCHOOLGIRL

I can remember as a schoolgirl going to the local swimming baths and beingprompted by others to climb the high-diving board. I, not wishing to appear

cowardly, which in fact I was, acted out the role of a brave schoolgirl diving

from the top board. It was not an act of courage or bravery for inwardly I was

petrified. With knees knocking and stomach behaving like a cement mixer it

was more a case of foolhardiness rather than bravery.

I have not ventured anywhere near a diving board since. My fear inwardly

was intense and would be to this day if I attempted the same thing again.

I digress merely to illustrate that we can gloss over fear on occasions but

it does not remove or lessen it.

The fears and insecurities that become apparent in our questions amount

to Will it hurt? . My answer to that is No , if you are truly seeking to improve

yourself and your circumstances, for that is your divine right to spiritual and

material advancement.

Let us take each question from the small sample given earlier and answer

them.

Q. Will I like the new me?

A Whatever you have seen fit to change must be something you dislike or

consider needs to be changed. Providing you have this right in all respects,

there is no problem. Remember we are not talking of a total transformation,

rather a reformation of a segment that is just one of a number that is the

whole.

Q. Will my friends and loved ones like any change?

A I have mentioned the personal responsibility each of us hold to ourselves

and the Creator. We must honour that responsibility irrespective of anyoneeises likes and dislikes. Exercise a positive attitude that if the change

improves one, friends and loved ones will like and love us even more.

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Q. Will friends and loved ones note the change and refer to it? If they do what

do I say?

A. We are all sensitive to change particularly that which affects us personally.

Whilst the change within us may seem quite dramatic it may be hardly

perceivable to others. Whatever we may feel, people are always more

interested in themselves than others. Should anyone make reference to

any change, just laugh or smile avoiding comment or discussion. Changes

or reformatory processes function internally and therefore will not manifest

externally to the degree we are sensitive to, or imagine.

Q. What if the result of any change is not what I envisaged?

A. Well, it depends on what we expected as a change. There may well be

results that do not comply with our expectations. Firstly, one should ask ifthe result is effective to the point of being acceptable and satisfactory. If it

is, all is well, if not, one should analyse the effect desired and the efficacy

of the Master Word.

Q. Might I find change will bring side effects?

A. I can only stress that any change towards the improvement of ones own

being and circumstances can only be good as I assume that is the effect

desired. Any side effects this brings with it can only be good also.

MO ST OF US WISH TO CHANGE IN SOME WAY

Most of us wish to change ourselves in some way. If we are to escape from

our conditioning there must be changes. There are methods and systems in

books and other forms which promise to fulfil not only our desire to change

but almost everything else one can think of. I believe most of these methods

will work but if they fail it is because the ones who apply and use these methods

are in conflict with themselves and therefore the promises and effectivenessof the method in question fails miserably.

When sustained conscious effort is applied it demands discipline to

continue that effort. If inner conflict is evident it requires discipline to quell it,

therefore our strength of discipline becomes weak and it reflects in our

conscious effort which usually results in lack of application, so is it any wonder

many methods/systems fail?

For anything to work successfully we must be in total harmony. Relaxed

and totally concentrating on that to which we wish to apply ourselves, whether

it be prayer, meditation, hypnosis or any system involving mind power. Wemust be harmonised, without conflict. Master Words will introduce this

required state for you with the very minimum of conscious effort.

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CHAPTER FOUR

OUR LIFE AND WHAT IT IS

As we express ourselves, as our conditioning and experiences, any changes

we desire must be made at the point where that conditioning and those

experiences react to our mode of day-to-day living.

We may find in certain situations we over or under react and by doing so

we create yet another situation which we dislike and disapprove of. On

reflection, are we not back to the beginning of this book with our gentleman

in the boardroom who nullified any reaction to his critics by silently humming

Greensleeves?

THE HERE A ND NOW '

I have quite recently read a book that dealt only with the here and now and

our reactions to it. This book advocated acceptance of the here and now by

lessening our reactions. It suggested we could sail smoothly through life by

not under or over reacting so much, if at all. This is what we are trying to achieve

and indeed will with less conscious effort, with our Master Words.

Our aim is to reform/alter our responses to certain situations that at their

worst hurt us and at their best disturb us slightly.

To do this we must observe ourselves and our reactions in given situations.

Once we have detected an over/under reaction we must consider erasure of

that response by replacing it with what we consider to be the correct reaction

for us in the circumstances. That reaction being one that makes for self-

improvement and a better here and now. If we are to simply define our lives

as a series of here and now experiences that is all we have to be concerned

about, the only thing that exists, what we are, where we are and what we aredoing. That which is our life now!

It is the quality of our life and particularly the reactions to that life that we

are concerned with. Everything we experience within ourselves, emotions and

pure reactions, together with our external experiences that make us what we

are. If we are to change what we are we must look at our reactions to that we

are experiencing - life!

UNCLOAK OURSELVES A ND SEE WHAT WE ARE

To do this we must uncloak ourselves of the unreal, insincere trappings of our

lives (roles, images, material possessions, clever vocabulary, etc.) and get

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down to the nitty gritty of our real and true selves. These unreal insincere

trappings of life imprison us with their fatal charm, fatal being the operative

word, for these trappings hide and shield our true selves from our endeavours

to expose that we have never seen and truly do not know.

What we do know is what we feel and if that hurts we do not wish to feelit again. There are many other feelings and reactions we dislike because they

make us feel uncomfortable and therefore we do not wish to experience them.

Some of these feelings and reactions may be very necessary for us and in

some cases unavoidable, but what of our reactions that are avoidable and

only recur because we allow them to? These can be changed by substituting

one reaction for another.

BA D REACTION - BAD SITUATION

For an example, if you feel, or react with anger whenever you are jostled by

other shoppers in a busy supermarket that is your reaction to their behaviour.

Your reaction may bring about an angry retort from them. Which results in two

parties angry and under stress with the possibility of the situation deteriorating

with even more anger and stress.

If your reaction had been one of a calm acceptance of the situation, a smile

from you may have brought an apology from the other shopper, resulting in

no anger or stress and the acceptance of the situation in the supermarket that

day.

REACTIONS AND REFORMED REACTIONS

The initial reaction of anger into one of calm acceptance can be achieved by

the use of Master Words with mystic power.

As I am now beginning to steer our thoughts and concentration onto the

Master Words and how they work let us first look at the reactions we may

wish to reform or replace together with the reaction we would like:

Anger - Calm, composed control

Inferiority - Equal quality of right and expression

Timidity - Courage and stoutheartedness

Jealousy - Acceptance of others and their possessions

Arrogance - Non-aggressive, just and truthful expression

Tension - Relaxed, tranquil state of being

Procrastination - Mental, physical action

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Over-sensitivity - Unaffected responses to criticism and

unimportant events

Unforgiveness - Gracefully erase from our mind

Fearful - Unafraid, face up to events with the confidence tocope with them

Lack of confidence - To be bold and sure

Those reactions and their counterparts are just a few of which may affect

our lives.

Master Words can and will also induce into our minds a triggering effect

that will set in motion our latent powers from which we can realise almost

anything from creativity to money and material possessions.

Once we establish ourMaster Words for whatever we desire, and by estab

lish I mean to use the Master Words I suggest or those you have personally

introduced and feel in tune with, then the way to whatever you wish is there

before you.

CHAPTER FIVE

HOW OUR MASTER WORDS WORK

AND TO WHAT EFFECT

Before we explore our Master Words and how they work let us spend a little

time on how we are affected by external agencies. Colour affects us greatly

and this knowledge is being used more widely from doctors and dentists

to shops and offices all for different reasons but with people very much in

mind.

Doctors and dentists wish to relax their patients and therefore colours thatinduce relaxation are used. Blue is a colour used a lot for relaxing and also

healing ones mind and body.

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Shops use colours that are inviting and also relaxing for obvious reasons

- we tend to spend more when we are relaxed.

Offices are often decorated with light, bright colours so we may effect our

work more efficiently.

Music also affects us in different ways. Supermarkets use it almostcontinuously, again to relax us and loosen our purse strings.

Certain tunes and pieces of music can bring us a recall of specific events

and periods of time in our lives. Even now I hear pop music that was popular

when in my teens and on hearing this music I instantly recall my teenage days

associated with that tune, in fact there are many periods in my life to which I

can link a song or piece of music.

I was told by several people in my research work for this book that their

sense of smell recalled memories.

ROMA NCE IS A BA R OF SOAP

I can remember a certain lady telling me that her favourite soap, with a fragrance

of pine, reminded her very much of her honeymoon in Portugal where the

house she rented for the honeymoon period was situated amidst a large area

of pine trees. To think that such a romantic occasion could be recalled by a

mundane item like a bar of soap!

A hypnotherapist friend of mine quoted several cases where a certain smellor fragrance brought a deep-seated memory to the surface of his patients

mind and in some cases the patient experienced a very unpleasant physical

reaction to the memory.

TRIGGERING EFFECTS

From these informative notes from my research one can see the triggering

effect colour, music and our sense of smell has upon us. There are no doubtother agencies that trigger memories whereby we relive former experiences.

Perhaps a particular view or scene reminds us of one very much like it and we

are reminded of happy occasions in connection with that view or scene. This

of course cannot happen until we see the place that reminds us of our former

happiness.

With our Master Words it is entirely different in the respect that we do not

have to see a certain colour, hear a particular song or experience a fragrance

to alter our state of consciousness. We carry our Master Words with us all

the time and use them at the appropriate time and occasion. If we wish to alterour reaction to a set of circumstances we encounter in our life we just focus

on the appropriate Master Word to change our responses.

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PERSONALISED MASTER WORDS COUPLED WITH A SONG

During my own personal experiments i found that by using two personalised

Master Words coupled with a certain popular song I completely relaxed.

I experimented with this combination at bedtime and found that not onlydid i go to sleep quicker than usual but the quality of my sleep was far better

than before.

The Master Words I used were MOON RIVER uttered so, M-O-O-N- R-

l-V-E-R. With this utterance my mind seemed so tuned into these words that

I began to visualise the silvery moon shining on a smooth flowing river. That

was enough to relax anyone I concluded.

BUILD UP A REPERTOIRE

You can if you wish, do as I did, build up a repertoire of Master Words and

from time to time exercise those words with their associated responses/

emotions.

Up to this point we have only been concerned with promoting certain

responses/reactions/emotions but Master Words can activate much more

than that.

A composed, tranquil, relaxed mind and body, with the mind in a fairly deep

state of concentration which has been brought about by Master Words can

by triggering the creative mind, produce anything we desire. Money, health,people, riches of all kinds, peace of mind, virtually anything in fact. These can

all be promoted initially by our Master Words.

You will with your ever changing responses, emotions and moods need

to use your Master Words often, in accordance with our inner changes

and conflict. This see-saw effect is due again to our conditioning and the

responses/emotion emerging from that conditioning.

Our optimistic responses tend to believe a certain happy event or

happening will be so, then almost without any warning another response may

emerge and pull us towards the opposite view of the situation.

In this context most of us find happiness is a fleeting experience, flitting

in and out of our consciousness with our differing responses to life. I am sure

most of us would wish to experience a more constant state of happiness, again

Master Words can help to promote this.

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CHAPTER SIX

THE FIRST STAGE OF YOUR

SELF-DEVELOPMENT

Back in Chapter Four I referred to our reactions and reformed reactions. Most

of those reactions were derived from our emotions. To free ourselves of inner

conflict and strife we must allow our positive emotions full reign and expression.

Our positive and negative emotions cannot reign or be active at the same time,

it has to be one or the other, positive or negative.

In order to allow our positive emotions to dominate our negative forces wemust develop the habit of activating positive emotions constantly with the help

of Master Words.

MIND COMMUNICATION IS FEELING EMOTIONS

This is very important because our contact with the universal mind, which

can manifest our desires, is effected through the power of our subconscious.

The language or mode of communication between these two is feeling or

emotion.Through this our good emotions will bring forth a positive and good

response from the universal mind. Negative emotions and their darker forces

will only bring negative and dark responses to us. Therefore we must allow

our positive emotions and responses to work for us. They will also, when in

control, dismiss our inner conflicts.

Liken our mind power to a garden or plot of land which when neglected,

will be overrun with all types of weeds and undesirable growth. Only we can

keep it free of these with positive emotions that encourage the growth and

development of the right reactions and responses.

REVIEW THE SITUATION

To clarify our thoughts at this point let us review the situation together.

Firstly, we know we have to dismiss our inner conflicts, negative responses

and emotions with positive responses and emotions activated by Master

Words.

Once we are working in harmony with ourselves, that is physically andmentally relaxed but mentally concentrating on the here and now', we can

proceed to manufacture with the use of Master Words any desired response

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or emotion that can then communicate with the universal mind via our mind

power. We can convey to this provider of our desires whatever we wish.

Therefore our first stage is to achieve a state of being whereby we can

express ourselves at our maximum efficiency. That state is total physical

relaxation allied to total mental relaxation and concentration. This state alonewill give us the fabulous reward of operating within the here and now without

any inner conflict or distractions. Also it is a wonderful basic sense of uncom

plicated being from which we can add so many wonderful things to our lives.

Before we launch ourselves into the Master Words I must explain that the

words I give are Master Words that have worked for me personally or other

people. You may find it more fun to think of your own personal Master Words

once you have the feel of how it all works. If you do this, then your Master

Words are truly personalised and tailored for you. I suggest that if you do

concoct your own Master Words you do not reveal them to anyone else. For

they are your own trigger words that activate your responses and emotions,

a very private and personal matter.

HO W DO YOU PERCEIVE YOUR RESPONSES AND EMOTIONS

We must now explore our first stage of relaxation and concentration. Ask

yourself what does mental and physical relaxation conjure up in your mind?

For me it is a sense or feeling of letting go or dropping. Freeing myself of

tension mentally and physically. I can now, with this feeling of relaxation

associate it with a waterfall. The few waterfalls I have seen just effortlessly

seem to operate constantly in a way that belies the power of the water

negotiating the fall. This water just drops, merges into the river or pool at the

bottom of the fall and continues on. That has a great relaxing effect on me.

Therefore for me

RELAXATION IS A W-A-T-E-R-F-A-L-L

For the second part of our first stage, concentration I see as a place where

invisible rays from our minds meet. A place where these rays focus. Again for

me

CONCENTRATION IS TO F-O-C-U-S

The first stage for me personally has the Master Words

W-A-T-E-R-F-A-L-L and F-O-C-U-S.

You will find, whatever Master Words you use, that after a few practiceruns when you associate the response with a word, you have in fact conditioned

yourself to that word with a premeditated emotion or response.

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THIS FIRST STAGE OF SELF-DEVELOPMENT IS IMPORTANT

If you are at this moment feeling apprehensive about concocting your own

words you have no need to worry. Near the end of the book there will be a

glossary of Master Words with mystic power for you to choose from.

This first stage in using Master Words is very important for it is the foundation upon which everything else you do in connection with Master Words

will be built.

If you never proceed beyond this first stage you still have taken a major

step towards your self-development and spiritual growth. This stage is that

crucial in your efforts to improve yourself and your life.

To achieve a constant state of physical relaxation and mental relaxation

and concentration is a giant step indeed. All one has to do is look at the reverse

side of those states of being and recall how tired, inefficient and error prone

one is when tension is clearly evident. Or how disorganised and below par we

become when we lack concentration. Just think of all the time, energy and

mistakes one can be spared by achieving this first stage. In reaching it my

sincere wish is that you then journey on to enjoy a better existence and the

joy of experiencing all you desire.

CHAPTER SEVEN

OUR MENTAL AND PHYSICAL HEALTH

The aspect of our life being covered in this chapter is our mental and physical

health. It must rate very high in our priorities because it is irreplaceable.

Therefore let us look at this valuable possession and what contributes to its

continuing good condition and also its decline.

Of course our mental and physical health are inter-related. One affects the

other whatever its condition.

Our emotions affect us greatly, not only mentally but physically too. A simpleexample is where one is under constant tension and pressure. In those

conditions one can be continually tired and physically run down.

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The worst kind of tiredness is mental tiredness. For in this condition you

are both mentally and physically tired. To be just physically tired still leaves

one with a certain amount of mental energy and willpower. Recall any Oxford

and Cambridge boat race you may have seen. The winning crew although

physically tired never look to be as tired as the beaten crew because, mentally,with their victory, they are buoyant and still appear to have energy to spare.

The losing crew are in fact as losers beaten mentally and physically therefore

totally drained of energy.

We can therefore see how our emotions affect us mentally and physically.

In Chapter Four I did list a few negative emotions and responses together

with the responses they should be replaced with by the use of Master Words.

I believe it would be in our interests if we looked at some of the positive and

negative emotions that affect our health in various ways.

The most powerful positive emotions that can be activated by Master

Words are love, faith, desire, hope and enthusiasm.

NEGATIVE EMOTIONS MU ST BE REFORMED

Powerful negative emotions that must be reformed and replaced by a positive

emotion being triggered by Master Words are fear, jealousy, hatred, revenge,

greed and anger.

With both positive and negative emotions there are others unmentionedfor I have only concerned ourselves with the most powerful of these emotions.

POSITIVE EMOTIONS EXPRESSED CONSTANTLY

By activating and experiencing our positive emotions we are expressing

ourselves within our forces of good that operate at a higher level. By doing

this our communication with the universal mind is more easily affected and as

our feelings and emotions are, by their very nature, good and at a high level,

that is what the universal mind will manifest for us.When we express ourselves with negative emotions and forces very little

is conveyed to the universal mind because we are then operating at a much

lower level, also there is so much confusion and turmoil within us that very

little makes sense, even to the universal mind.

When we are letting the negative emotion of anger take control it is

sometimes referred to as a blind rage which is a very apt description for the

intensity of our rage is such that emotionally we are blind, closed at one end

with no outlet, and this being so that emotion has nowhere to go and therefore

takes up the only option left to it, to remain within us and tear us apart in its

blindness, turmoil and strife.

It can be seen from this that for good wholesome mental and physical health

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negative emotions must be completely controlled and subdued. Positive

emotions must be constantly encouraged to express themselves if only for

the sake of our health.

Our health can be affected in many different ways by negative emotions.

In my research amongst friends and contacts for this book I heard of manycases of depleted health caused through emotional imbalance.

YOUNG MA NS FEAR OF THE UNKNOWN

One particular case involved a young man who had just returned from living

abroad with his parents. He was in his early twenties and on his return to this

country got his first job. He appeared to be elated with the situation and off

he went five days a week to his place of employment in a large town some

miles from his home. After a few weeks his parents noticed he had becomemuch quieter and withdrawn, he started to refuse his breakfast and complained

about headaches. When his parents questioned him as to any possible cause

for these things, the young man could not offer any explanation. He was

advised by his parents to visit the family doctor who in turn recommended

that the young man visit an optician concerning his headaches. The optician

recommended glasses that duly arrived and were worn but the situation did

not improve. Eventually the young man visited an older cousin of his with whom

he felt a particular rapport. He told his cousin that he had never been particularly

confident with himself and as he had until recently lived most of his life abroad

with his parents he felt he had been shielded and cosseted by them with their

wealth and lifestyle. Now he was out in the world, as he put it, he felt unable

to cope without someone to lean on. His confidence, what there was of it, had

disappeared and he feared that he was unable to cope with the unknown, a

totally new and different existence. His cousin suggested another visit to

the doctor with the newly imparted information. Regrettably the doctor just

suggested that the young man pulled himself together.

When the young man and his cousin, whom I had known for some years,visited me and related the whole sorry story I commented that in a way the

doctor was right in his diagnosis, it was a matter of pulling oneself together

or working in harmony with yourself.

This young man was fearing new experiences and with his experience he

felt he would be unable to cope with them. He agreed on Master Words for

relaxation, concentration and faith, which were:

RELAXATION - S-U-B-S-l-D-E

CONCENTRATION - R-l-V-E-T

FAITH - G-U-l-D-E


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I saw him on several occasions afterwards and he was very much improved

mentally and physically. Headaches had disappeared, he was eating and

sleeping much better, and his attitude towards life had become more positive.

This example of a young mans experiences illustrates the power of negative

emotions and the way they can deplete our mental and physical health.I would suggest after exercising your powers of relaxation and concentra

tion through Master Words you then promote constant good health. You are

already well on the way with your relaxation and concentration. Just add to

those powers the feeling/emotion of vibrant wholesome health and associate

with this feeling/emotion a Master Word that will recall that emotion for you

when required. The Master Word for vibrant wholesome health is:

R-E-N-E-W

Before I close this chapter I will remind you of the substance we are

surrounded by in some form or other, that is energy, without which we cannot

live. The Master Word for energy is:

P-E-R-P-E-T-U-A-L

A Master Word will change our whole attitude which in turn promotes the

desired emotion that communicates with the universal mind.

CHAPTER EIGHT

HOW TO BRING MONEY AND RICHESINTO YOUR LIFE

The sequence of events instigated by a Master Word now becomes

increasingly clear.

A Master Word promotes or changes an attitude or response, from which

emerges an emotion orfeeling which, in turn, communicates with the universal

mind.

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It is said that like attracts like. Also, think lucky and you will be so! We can

now begin to see how these may be so.

This is surely what is meant by the adage We are what we think. A thought

or attitude promotes an emotion which conveys to the universal mind a

desire.

I do not at this point wish to dwell too much on the subject of luck because

I wish to cover that subject in a later chapter. But to illustrate the point I recall

an occasion when I was with a group of people and the subject of luck came

under discussion. We eventually discussed lucky charms and we decided to

declare our own particular lucky mascot. All sorts of charms and lucky items

appeared from handbags, etc. As we displayed our good luck omens on the

table before us there was one notable exception. Notable because this

particular lady was considered to be extremely lucky in raffles, tombolas, etc.

When we voiced our surprise she calmly replied that whilst we could not seeher lucky charm, she always displayed it!! It was she told us, her LUCKY

ATTITUDE!!

I can now, all these years later, appreciate what she meant! Her attitude

was one of constant luck and this attitude manifested an emotion which

conveyed to the universal mind this ladys wishes. She was what she thought,

lucky.

This is the principle involved with money and material possessions which

I intend to cover in the remainder of this chapter.

RECALL THE FEELING OF MO NEY

The use of a Master Word to create an emotion or feeling of money or material

possessions may seem to be a little more difficult but this is not so. There must

have been occasions, no matter how short-lived in everyones life, when money

was possessed to the point of buying something you had long wanted. Perhaps

you may have even saved this money over a iong period. Whatever the

circumstances there is an unmistakable feeling that one has. Naturally the

feeling of joy and power in acquiring ones aim and desire is evident on these

occasions but there is more to the situation than that. I believe we can relate

this feeling to a sense of power and relaxation. If you have never possessed

much money within your life and then acquire, through various means, a

sizeable amount you will recall a distinct feeling or sensation of power

inasmuch as you can then afford to purchase something you have, up to then,

been unable to.

Bing Crosby, the singer, was a millionaire and once in an interview he was

asked how he was able to be so relaxed in whatever he was involved in.Bing pulled out his wallet, produced a wad of notes and said This is what

relaxes me, lots of money!

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If you ever come into contact with someone who is rich, they have generally

speaking, a nice relaxed, confident, secure attitude towards their life and

riches. It is this attitude and consequently feeling/emotion that you must

capture or recapture to inform the universal mind of your desires for money

and material possessions. Once you have captured that feeling/emotion andassociated it with a Master Word, your money consciousness can then be

brought into being. That consciousness then relays to the universal mind your

wants.

A further aid to the manifestation of the required emotion is a deep feeling,

perhaps better described as an intense yearning, for whatever you desire.

FIRMLY ESTAB LISH FEELING/EMOTION

A ND MASTER WORD

To establish firmly in your mind the technique to activate your money

consciousness you must, as before, realise an attitude by the use of a Master

Word that promotes an emotion which in turn communicates with the universal

mind. The feeling or emotion in question is one you associate with yourMaster

Word. If you have never experienced that certain feeling that is unmistakable

in its connection with money and material possessions you must manufacture

it with the use of the imagination, whereby you will familiarize yourself the

feeling of possessing money and things of a material nature.Once that feeling is established you must associate it with a Master Word .

Master Words for riches, money and material possessions are:

B-E-H-O-L-D

A-M-A-S-S

R-A-l-N-B-O-W

A-B-U-N-D-A-N-C-E

You may use any of the above Master Words. You may prefer one for

money and another for riches generally.

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CHAPTER NINE

ALLOW YOUR CREATIVITY TO FLOW

To be able to express yourself in a creative way is a wonderful gift and blessing.

This creativity may take the form of painting, poetry, pottery, music, gardening

or house building.

If you are in any way responsible for anything creative then count your

blessings, for not only are you fulfilled in whatever function your creative activity

takes but also it is a natural outlet for your emotions.

AVOID FRUSTRATIONS

A cousin of mine has for many years run a small business assembling small

parts for kitchen equipment. He has often said that the work drives him mad

with sheer repetition and monotony - in fact he has said he would not do this

work as an employee. The only reason he continues is because it is his own

business. Through the years he has had many minor illnesses of psycho

somatic origin. This is a situation where your emotions are frustrated and

unexpressed (unused) and through this situation appears some physical

evidence of what is happening within that person.

In my cousins case it was a series of minor illnesses including severe

migraine, shingles, and several bouts of deep depression.

About five years ago he was introduced to the art of calligraphy (penman

ship) by a friend of his and he now spends much of his spare time reproducing

his favourite poetry in this way. The significant outcome of this is that he has

not suffered any illness which could be said to be of psychosomatic nature.

EXPRESS YOURSELF AS YOU TRULY ARE

The friend of mine who paints, mentioned in Chapter Two, is also an art teacher.

She told me about one of her students whom she had known for some years

as a lovely outgoing, larger than life character. This student somewhat

shocked my art teacher friend with her initial efforts of paint to canvas. The

students efforts were positively puny, whereas the teacher, knowing her

personality expected something lavish, probably over lavish. My teacher friend

had a quiet word with the student who replied that she seemed to be

suppressing herself, afraid to express herself on canvas as she did in life. Itwas pointed out to the student that if twenty students painted a single apple

every painting would be different as none of us saw everything the same and

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we all expressed our views differently. From the very next lesson onwards there

was a vast difference in the art student. She expressed herself on canvas as

she did in life, fully and expansively. Whilst her art was never of the highest

quality, albeit very good, this student eventually expressed herself just as she

was.How many of us can really say truthfully that we express ourselves as we

truly are? Whilst we are a series of experiences and responses there are many

complexities and inhibitions intermingled with those experiences and

responses. Therefore anything that helps us to reveal our true selves is a major

step towards our true and ultimate expression.

BRING YOUR CREATIVE TALENTS TO THE SURFACE

Master Words can and will bring your creative talents to the surface and on

doing so enhance and embellish them.

Sadly, the majority of us journey through life without discovering our niche

or calling. There are many square pegs in round holes, a situation that is often

dictated by circumstances and regrettably, even worse, by ignorance.

In this respect our educational system is sadly lacking. 1believe that at

some time in some way during our time at school our creative talents and

aptitudes should be fully searched for and once found encouraged and guided

within a pattern of education that allows that talent to blossom. I know thatthe present system incorporates a streaming of pupils dictated by their

stronger subjects but I feel the educational authorities have not exploited this

far enough to benefit their pupils fully.

There are at least two organisations in London, as well as in other cities,

where you can, for a fee, take a comprehensive computerised questionnaire

that by its very nature and system of cross references highlights your likes,

dislikes, attitudes and aptitudes. Once this questionnaire has been scored

by the computer you then discuss these findings with a consultant from the

organisation who will advise you on any course of action to be taken within oroutside your career.

I speak of this matter from first-hand experience for some ten years ago

during a very unsettled period of my life I took this test in London.

I travelled from my home in the West of England, completed the question

naire before lunch and had my appointment with the consultant after lunch.

Some very revealing facts emerged from the questionnaire and subsequent

consultation. Unfortunately at my age it was too late to embark on the profes

sion I seemed most suited to, but this test also showed I was suited, albeit to

a lesser degree, to the career I was following at that particular time.

If all this information had been extracted at a much earlier age it may have

resulted in an entirely different life and career.

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NEW LEASE OF LIFE

Whilst the majority never discover their niche in life others do, and sometimes

in their latter years. This appears to be increasingly so and the reason may be

the wide range of adult education subjects available particularly to Senior

Citizens during the day. Art classes are very popular with everyone includingSenior Citizens who often experience a new lease of life with their newly found

hobby or talent.

If you are unimpressed and disbelieve my claim that we all possess creative

talent and ability of some kind have patience with yourself and take heart

from the fact that there are many people who feel this way. They may even

have attempted something creative in nature and failed for some reason.

Despite this I will reiterate my earlier statement that we all possess some

creative talent.

PATIENCE WILL B E REWARDED

I recommend patience because your creative talent may be buried well beneath

your long-held negative emotions and forces. These emotions and forces can

be removed by constantly exercising your positive emotions. In doing so your

creative energy will manifest in a fashion suitable for you.

Experiment by trying to master a musical instrument, or paint, draw, write,

create a beautiful garden, anything that employs your undoubted creativeenergy.

If you find that you have no inclination towards any creative activity

just use your Master Word that will activate the creative energy within you

and this by its very nature will indicate to you the way it wishes to express

itself.

To release and allow it to freely express itself one needs to know the feeling

or sensation of this energy that flows from us as ink from the pen, words from

the speaker and rays from the sun.

Feel this beautiful golden energy flowing from the very centre of your beingin a relaxed creative way. When you have experienced this feeling/emotion

associate it with yourMaster Word which will trigger your creativity whenever

you need it.

Your Master Words for creativity are:

F-L-O-W-l-N-G

C-O-M-P-O-S-E

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CHAPTER TEN

THE POWER OF LOVE

Love is the most powerful emotion and power we possess, it is also a very

grossly over used word particularly within books, songs, films and that

detestable ploy, emotional blackmail.

In fact it is so over used that to most people it means very little. Some

people use this word love or luv as a form of address to another person.

Certainly books and songs use it abundantly in their titles and contents,

possibly because of its emotive powerthat will probably result in us (the buyingpublic) purchasing the book, record or seeing the film.

Emotional blackmail, whether used by children, lovers, rejected or other

wise, and just plain immature adults is always more potent when love is

mentioned and included in its content. There is no doubt we are very much

conditioned by the word and subject, love.

How many times have you seen a little boy or girl manipulate their parents

simply by saying I love you, Mummy/Daddy?

The power of this word and emotion is undoubted. Many heroes are

motivated by this emotion and it can influence us to behave both irrationallyand selflessly.

In the light of what we know about this emotion and its power we should

treat it with some respect as we would any other powerful force. This is not

to say it is harmful or bad, quite the contrary when it is put to good use it can

achieve miracles and great works, from art and literature to wonderful personal

feats.

POWER OF ATTRA CTION

To those who find their lives are devoid of this power, love, one has to remember

that in order to receive, you have to give. It is simply a matter of magnetism

and attraction.

We are now of course referring to love in terms of relating to another person

from whom you wish to be shown love in whatever form you desire.

We are at this point beyond the stage of physical attraction. Compared with

true love physical magnetism and attraction are merely preambles. Therefore,

being beyond that, the physical is out of the way, you are now faced with the

emotion of love and that can attract love from others. In order to do that youhave to show that emotion yourself, so that the same emotion can respond from

another. Also to communicate with the universal mind concerning your desires.

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THE MA NY WAYS OF LOVE

As love is so powerful and affects us all differently there are many ways it can

express its power.

If you wish to attract and win someone you know then you will have to

charm and magnetise them by a show of love in the form of kindness, understanding and consideration. Should it be a matter of improving an existing

relationship then, as stated a little earlier, you express yourself with love and

the other person will respond accordingly. This is providing of course the other

person is prepared to return your display of love, you cannot expect a reaction

from what is not consciously there.

Referring to more general terms of love you will find as you give so shall

you receive. Show love and you will receive love.

As many deeds are done in the name of love always be prepared to show

and give it. The Master Words that will induce this emotion are:

L-O-T-U-S

R-A-D-l-A-T-E

B-L-O-O-M

It is not necessary to use ali three words, just one of your choice.

CHAPTER ELEVEN

LIVE WITHOUT FEAR

The most negative emotion of all that is a constant companion to all our

problems is FEAR.

It is the enemy within us all, destructive in the extreme, constantly gnawing

away at our confidence and undermining our mental and physical health, ifwe allow it to. This emotion creates more havoc in our lives, more mental and

physical illness and disease than the remaining causes collectively.

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Fear can hinder and block anything we desire, from our spiritual and material

growth to the simple day-to-day tasks we perform.

If we allow any of our fears to dominate us then we become unbalanced

and our mental and physical health breaks down from this dominance and

pressure.Therefore to rid ourselves of this destructive and negative force even by a

minimal degree can only be to our advantage. To free ourselves completely

would be heaven on earth with our newly found expression of faith and belief

in ourselves and that which created us.

How is it possible to obtain freedom from fear and live our lives in such a

manner?

SEEK OUT AND ANALYSE YOUR FEARS

We must recognise any long term personal problems. Fetch them to the surface

of your mind and analyse them constructively in order to seek out that which

motivates the problem, fear.

The worst action you can take is to suppress your fears, to push them back

and down into the recesses of your mind hoping they will never reappear.

Remember the energy of your emotions demands expression, they cannot

be suppressed indefinitely. They will break out sometime just like a festering

sore.

FIND THAT WHICH AL IENATES YOU

FROM YOUR TRUE SELF

Once you have recognised the problems that are alienating you from your

creative expression just relax with the help of your Master Word for relaxation,

and when you clearly see the fear that fuels the problem, see it for what it is.

in almost every case it is fear of the unknown, how we will react and cope ina situation that is completely new and therefore unknown to us. Our very being

demands a situation of comfort, comfort within the knowledge that our situa

tion is a familiar one, one we know we can cope with. We ail experience and

suffer it in some form or other. Dissect your fear, get right into the very centre

of it and you will find once you do this the problem is not so fearsome after

all. In fact nearly every time you do this your creative mind will express the

way you will behave in those unknown circumstances. The unknown becomes

known and you will then probably smile, even laugh, at those fears. Your

creative mind will imagine the situation you fear and then proceed to imagineyour reaction to the situation. As long as that reaction is positive in nature you

cannot possibly fail to cope with it.

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POSITIVE REACTION TO FEAR

I did, until two or three years ago, go to a laundrette with my laundry. I always

went early in the morning when it opened at 7.00 am. A pleasant man who

was retired opened and cleaned the laundrette before it became busy. One

particular morning I saw a spider close to the machine I was about to use. Myreaction was typically female, a few hurried steps backward! The man assured

me there was nothing to fear, he picked up the spider and placed it outside

the building. He then went on to tell me that as a young man in the Merchant

Navy he visited Australia and decided to stay there, but this man had one

problem, he hated snakes. He worked on a ranch and there were many snakes

about, including the dreaded Tiger Snake, so as you can imagine his fear

could become reality, the unknown becoming the known. This gentleman was

wise enough to perceive this, he also realised that unless he despatched his

fear from within him his life in Australia would be intolerable. With these factsclearly before him he made the decision that he would make the unknown

physically known to him.

He armed himself with a revolver and ammunition, went to an area on the

ranch where the Tiger Snakes were numerous and forced himself to walk

through that area. On doing so he was confronted by one of these snakes which

he shot, then he hunted as many snakes as he could find that day and shot

them. After which he reluctantly picked up these snakes and skinned them!!

DESPATCH YOUR FEARS

In effect this man despatched his fears by acting upon it, and in doing so

replaced his negative inaction, fear, with positive action.

There is a message there for us all: despatch your fears and negative

emotions and replace them with positive emotions.

The ultimate state of being, as far as negative and positive forces are con

cerned, is one of complete fulfilment with positive attitudes and emotions. Or

in simpler terms you fill your space with positive forces and in doing so,prohibit negative forces. For you cannot have or enjoy the good things of this

life whilst fear remains within you.

If you are well aware of your attitude and feelings when fear is totally absent

from you, your Master Word association will be effected quite easily.

If this is not the case note the occasions when you feel totally relaxed and

fearless and capture that feeling for future occasions when, in conjunction

with your Master Word, you will recall your attitude, feelings/emotions whilst

enjoying a fearless state of being. Master Words for that state are:

D-E-F-U-S-E

E-X-P-E-N-D

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CHAPTER TWELVE

MAKE YOUR OWN LUCK

In Chapter Eight I referred to a certain lady who always displayed her lucky

charm, her attitude!

I could, apart from giving you Master Words for luck, close this chapter right

now. For that word attitude houses everything there is to know about luck.

You may speak of lucky numbers, gambling systems, being in the right

place at the right time, etc., but your attitude is the one ingredient which is so

vital to this subject.Having established the importance of ones attitude let us explore other

relevant factors concerning luck.

Throughout this book I have stressed that our attitudes, from which feelings/

emotions are derived, are an important link in the use of Master Words.

Beyond this indisputable fact I find that within certain experiences we live

through, our attitudes take on greater importance. The question of luck is one

and money is another. Whilst attraction is a very active requirement for both

of these things it goes deeper than that, because the manifestation of all that

we desire through the medium of luck or chance involves the added dimension

of competition: more than one person desiring the one prize, competing for

all manner of things, sporting feats, jobs, men, women, etc.

Money involves competition also, as it has a limiting factor placed on it.

Because of this the power of attraction through our attitude is vital to the end

result.

NEGATIVE THOUGHTS - NEGATIVE RESULTS

For instance, can you recall a series of unlucky events, in which everything

seemed intent on going wrong? I am sure most of us can. My most vivid

memory of a series of bad luck goes back to the very bad winter in 1963 when

in one day I managed to have four punctures with my car. I agree my tyres

were fairly well worn and a vast amount of grit had been thrown over the roads

by the local councils but four punctures in the one day seemed extraordinary.

I had to make a few calls that day over a distance of approximately forty miles

and I can recall my reaction to the first puncture. It was one of near panic, inthe circumstances, and negative thoughts concerning the remainder of the

journey. These thoughts eventually justified themselves with a further three

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punctures and I believe on reflection that I attracted those circumstances with

my negative attitude.

I therefore clearly attracted bad luck and in the same way you can attract

good luck into your life.

We all know those happy-go-lucky characters who never seem to

experience bad luck and should this experience come their way they bounceright back (luckily) on their feet.

From this we can see that luck, in its many forms, is reflected by our attitude.

DO THEY ALL HAVE THE POWER?

Just ponder on the inconceivable number of lucky charms, etc., one can buy

in the many market places. A necessary part of the salesmanship involved in

the sales of these charms, etc., is that of convincing the purchaser of their

efficacy.Can such a widely diverse selection of goods all claiming to attract good

luck all fulfil the promises of the pre-sale salesmanship? The answer to that is

yes providing the attitude of he/she buying the charm is one of attraction

rather than repulsion.

Once you buy the lucky charm of your choice and are convinced of its

potency which produces the required attitude and emotion to bring forth good

luck, you have set in motion the law of attraction which will undoubtedly work

for you if applied diligently.

YOU A RE THE POWER

If I approached you with a small pot plant that I said originated in the Tibetan

mountains and was cultivated by the holy men in those mountains, and

because of this special plants high level consciousness you could, by

talking to the plant, attract endless good luck into your life you would prob

ably believe me. If you were convinced, to a high degree, that this plant

helped you to attract endless good luck into your life and you accepted it fromme, you would in all probability experience good luck in some form or other.

Despite the fact that the plant came from my back garden and was an attractive

weed.

Please note that you would be convinced that this plant helped you to

attract endless good luck. Helped is the operative word, for the plant would,

through your conviction that it actually brought you good luck, promote within

you the attitude and feeling/emotion which would attract good fortune from

the universal mind.

Recall the lady who always displayed her lucky charm, the right attitude to

attract luck. How could she fail to do so? Once you have ascertained and

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established through your Master Word the attitude and feeling/emotion to

attract good luck, exercise it as often as possible until it becomes a constant

integral state of being.

REMOVE YOUR MENTAL B UNK ERS

By being so, any negative or limiting thoughts will be crowded out from

your space by your positive attitude which is initially responsible for your

good luck call sign. Many of us through our conditioning believe it is our lot

to suffer and not enjoy the good things in life. We stop the manifestation of

these good things with our negative thinking. We must remove the blinkers

that limit our mental view of what life can give us once we adopt the right

attitudes.

If our call sign is one of negative, bad, ugly thoughts then negative, badand ugly experiences will befall us, for our space and total being will comprise

of just those things. Allow only positive attitudes and emotions to flow through

your space and sure enough you will reap your reward.

As we are all different and therefore perceive life differently, good luck can

mean and take many forms. I believe the form good luck takes for you

personally is relevant to the life style and state of being your life is expressed

by. I am not going to say that a pauper cannot win a vast fortune on the football

pools, but think of the effect it would have on his life. It would, unless he waswise, have a considerable and dramatic effect that he would be unable to cope

with. It would be much better if he won a smaller amount that was, for him,

manageable. That would be better luck than a larger amount that brought

endless problems with it.

Good luck can come in endless small packages that are dispensable to

the facets of our lives without involving dramatic changes.

Experience this attitude of impending good luck and fortune that is waiting

to arrive and enrich your life, not just on one occasion but throughout your

whole life. Your Master Words for good luck are:

l-N-F-L-U-X

W-l-N-D-F-A-L-L

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CHAPTER THIRTEEN

GIVE YOURSELF THE POWER

OF PROTECTION

In the last chapter we concerned ourselves with good luck and how we

can attract it. It was also explained how we can inadvertently attract bad

luck. On this premise we can bring into our lives many other undesirable

events.

From this you can see that the first vital step you take in order to protect

yourself and your property from any harm, whether it be from psychic or

physical attack, is to refrain from wishing or bringing it upon yourself.

To give anything credibility by thinking it possible will obviously give it power

or increased power if it already exists in any form. This is how it is with anything,

negative or positive. As we do not wish for any negative happening we cancel

out any credibility it may have by not thinking it possible or better still not

thinking about it at all.

Psychic attack on another person can be and is carried out. Probably much

more than we realise. There are those who use their psychic power and energyfor this kind of thing, as another would use their physical power to attack

people and property.

Therefore if you wish to protect yourself, your loved ones and your property

it can be achieved with the use of Master Words.

To refresh your memory as to how this can be done, just recall that with

the positive use of our emotions we are communicating with the universal

mind, that which is responsible for the plan of life within which we all exist.

Our emotions and thoughts are a true universal language. It is said that at our

higher levels and dimensions of existence emotions and thoughts are the onlycommunication. One can see, even at our level, the advantages of this fast,

uncomplicated true form of communication.

It is in this way we, with our Master Words, inform the universal mind of

our desires. As we are now concerned with the protection of ourselves and

our property we therefore tell this enormous power of our wants.

I know of some who, as an additional aid to their Master Words and

emotions, visualise themselves, their loved ones, and property, surrounded by

a white protective layer of energy. You can also do this if you wish in order to

capture the feeling of protection so you may associate it with your Master

Word.

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MA STER WORD QUELLS UNRULY DOG

One dear old lady who was involved in some of my early research for Master

Words was telling me how she loved to walk along the banks of a river not far

from her home. The shortest route to this river was along a public footpath

which went along the side of a house and its garden. The garden was quiteopen with a stout wire netting fence. This old lady was unfortunately very

frightened of a large black dog who ran loose in this garden. The dog

had a loud bark and always ran straight at the fence, almost as though it

intended to jump over it. This frightened the lady very much, so much in

fact that she avoided that route to the river and took a longer alternative

route. When I heard of this situation from the lady I decided to try protection

with Master Words against the dog. I walked along the path by the garden

on two occasions and each time the dog came rushing at the fence barking

loudly. The next day I took the same journey but this time prepared with

my Master Word and experienced feeling/emotion of protection. The dog

as usual began to hurtle towards the fence and then as it came closer to

the fence and me the bark began to dwindle to a mere whimper as it

stopped rushing to the fence. I just kept my gaze fixed on the dog and continued

walking.

On my journey back passing the garden with the dog I looked intently

at the dog who just looked up at me and resumed its position of laying

down.Unfortunately the old lady, although impressed with my experience, was

so frightened of the dog that she just could not face it under any circumstances

but for me a Master Word afforded protection from an unruly dog.

GIVE YOURSELF, YOUR LOVED ONES AND

YOUR PROPERTY PROTECTION

If you wish a life of protection for yourself, your loved ones and your property,

it can be yours through communication to the universal mind via your MasterWords, attitude and feelings/emotions.

Master Words for protection are:

E-N-C-L-O-S-E

B-A-R-R-l-E-R

R-E-P-E-L

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CHAPTER FOURTEEN

OUR PERSONAL POWER

The ability to do or act, is to have power within the circumstances you are

operating and experiencing.

The level of power depends upon the authority you have in those

circumstances.

Some people can exercise their power naturally and easily, for that is how

they express themselves. Others are embarrassed with the authority to

exercise power, they are too self-conscious of the fact and it is difficult for

them to express themselves with this authority and power. Nevertheless weall have to exercise power in our lives in some form, if only for our own

protection.

Apart from any given power by an employer, local or national government,

organisation or society we need, as individuals, to exercise our own power for,

and what is right, in the many differing circumstances of our lives, e.g.:

GIVEN POWER

Teachers over pupils and students. Police over civilian population.

Management and foremen/women over shop floor workers.

Top, middle and lower management over various departments.

Government over country.

Individuals as Captains and spokesmen in sport and other competitions.

Chairman/woman over organised meetings.

Union, Society or organisation over members.

Any individual(s) voted in or elected by members over those members.

Law of the land or country.

This is to highlight a few examples.

There is also power by, for and what is right, e.g.:

Parents over children for the childrens sake.

Employers over employees.

Employers and unions in negotiation.

The public over unscrupulous traders and organisations.

The people through their representatives over national and localgovernment.

People in their everyday contact with other people.

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One can see by these illustrations the complexities of power you can

become involved with, and by this you need to be able to exercise any given

or rightful power wherever the occasion arises.

This of course not only involves having the ability to perceive the situation

with clarity but it demands courage, confidence and good expression of

yourself in speech and manner.

NECESSARY INGREDIENTS

Some people do not stand up for themselves because they lack, to some

degree, the necessary ingredients essential to exercising power.

These ingredients can be activated by the use of Master Words. You do,

as before, need to familiarise yourself with that which you need to associate

with your Master Word.

In the case of courage recall the occasions when you strongly experienced

the sense/feeling of courage. If you truly cannot recall such a time imagine

yourself in courageous circumstances where you are the hero or heroine.

Failing this, recall a personal hero/heroine. Any of these will familiarise you

with the feeling/emotion of courage and this also applies to confidence,

another of the essential ingredients.

CONFIDENCE AND COURAGE

Confidence and courage are also necessary for a good presentation of yourself

in speech and manner. You may be able to easily recall a politician, television

personality or spokesman/woman whom you admire for their presentation in

speech and manner. This will activate the right attitude and feeling/emotion.

If you are aware that your speech needs to be improved in any way then

you must make the effort to improve it by other means as well. Bearing in mind

that improved courage and confidence will make a big difference to your

speech and manner.

I have covered this subject of courage and confidence primarily for thosewho are inhibited in their true expression by the lack of courage or confidence

which in effect depletes their personal power. This can be remedied by the

use of Master Words which Ill give at the end of this chapter.

RATIONALISE AND SIMPL IFY

It is well to remember, as explained in Chapter Eleven, that the number one

enemy of our mental and physical well-being is fear, fear of the unknown and

its possible power over us. With such a situation our personal power is thendiminished and virtually handed over to an unknown set of circumstances

by us through giving the circumstances we fear, credibility. To avoid this, you

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must rationalise and simplify your thoughts on your mental and physical

make-up.

Therefore to activate and enhance our personal power we must exercise

our positive thoughts and emotions constantly and justly. Our space must

be filled with those thoughts and emotions through which we will express

ourselves with a given or rightful power.The Master Words to activate our attitudes, feelings and emotions are as

follows:

Of the many people one meets in life it is those who are enthusiastic about life

in general who are the most easily remembered and come readily to mind.

Enthusiasm is an emotion that can lift you from the ordinary to that of the

extraordinary in whatever sphere you operate. It can transform the apathetic

to one who suddenly becomes alive and impassioned with the will to do things

that their apathy had never dared to consider before. It is by its very nature

infectious, it can rub off on to others. It is a vital ingredient for each and every

one of us.

Salespeople in particular need this quality so that they may enthuse about

their product or service in order to persuade the buyers mind that the buyer

cannot exist without that product or service. Salespeople may, as individuals,

lack certain qualities deemed almost necessary to be successful and still be

effective, but not without enthusiasm, for not only is it necessary but it also

compensates for other shortcomings.

SUCCESSFUL LEADERS HAVE IT

Enthusiasm is a positive emotion that can take us into areas of experience

through the sheer effervescence of its nature. It can affect those around us

Courage

Confidence

Power

B-U-l-L-D

S-U-M-M-l-T

C-O-M-M-A-N-D

CHAPTER FIFTEEN

ENTHUSIASM AND AGGRESSION

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with its infectiousness and is a positive aid to gaining personal power. You will

note that all born leaders and those in commanding positions have this quality.

I am sure we can all recall people we know who allow life to pass them by

due to their inert and negative attitude to life. They complain of and allow the

slightest inconvenience to disrupt their plans and consequently hardly everdo anything. They show so little enthusiasm for anything that you wonder if

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Master Words 493