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TRANSPORTATION DESIGN

FIND YOUR DIFFERENCE

MasterTorinoMaster Diploma IED

Title

Coordinator

Starting date

Duration Location

Language

Master Diploma IED in Transportation Design

Alessandro Cipolli

March

2 years, full-time

Turin

English

IN THE BEGINNING, I LOOKED AROUND BUT COULDN’T FIND THE CAR I DREAMT OF, SO I DECIDED TO BUILD IT MYSELF.”FERRY PORSCHE

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18th ED

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Students from the previous editions of the master course collaborated with:

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MASTER COURSEIN TRANSPORTATION DESIGN

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Mobility is among the main topics for our contemporary and our future, therefore, there is a great need of people working with dedication and competence. Being a Transportation Designer in this scenario means being able to make the dream of joining work and passion come true. IED Torino offers this chance to people with a great passion for cars and will to learn design techniques. Our aim is to take students at the core of design world, making them learn about innovative thinking and how to approach, develop and finalize the design of a car exterior and a car interior. Turin is the perfect city for this course, because it is the world capital of car design, and it was the birthplace of the most important design houses and car companies of Italy. The city offers the chance to get the whole network of Car Designers to come to IED sharing their abilities with our students for classes, lectures, workshops or for recruiting young talents.

The Master course focuses on offering a chance to study by simulating a real work experience, both individually and as a team. Since 2004, IED presents its concept car as a world premiere at Geneva International Motor Show, the world’s most important display of car design, and it is the only Design school showing there a full scale model every year. The goal to is present a prototype that has been imagined, designed and sculpted entirely by the students of the Master course, in collaboration with a company. Moreover, during the Motor Show students have the opportunity to meet today’s best designers that will play a very important role in their job placement.

The future of mobility is a theme that is transversal to many sectors. While the complex contemporary job market within the automotive field requires professionals with a specific training in terms of global view on the vehicle, driving systems and experience, ergonomics, and human-machine interaction, the main topic is even wider than that.It involves highly diversified skills, such as those related to Transportation Design, Product Design, Sound Design, Interaction Design and New Media. This is the reason why IED developed a broad and complex vision on this topic, creating special occasions in which students of different locations and fields are engaged in the development of projects and ideas related to movement - of individuals, goods and information - vehicles, user experience and services. This vision is the result of all the activities that IED has been promoting for years, confirming the leading role played by the Institute. It involves the most important brands in the automotive sector and other companies connected to the world of on-field mobility.

For a deeper understanding of this course, get an insight into the students’ activities and projects by exploring the activities carried out by the students. Take a look at the projects carried out by the former classes:

ied.edu/master-in-transportation-design

OVERVIEWIED Master courses represent an experience that allows students to explore concepts so to define their own professional identity.

Admission to the Master course is open to graduates in all design fields, architecture, engineering, product, digital and media design, as well as to professionals with, at least, two years of work experience in the automotive sector. Candidates can also apply for a direct admission to the second year.

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WHAT’S NEXTWorking with internationally renowned professionals, becoming aware of the real job’s dynamics, acquiring new contacts and getting into a network: these are the main achievements of IED Master students.

This educational pathway provides high quality experiences allowing students to meet the main characters in the chosen field of study, to strengthen their competences and to acquire new ones, towards the progressive definition of their future.

IED Masters offer several occasions for personal and professional growth that everyone is meant to catch according to the own specific inclinations. Career Service works together with the faculty to support participants in the achievement and maximization of their results. A team of experts advices students and presents them to selected companies and agencies, organising interviews and monitoring all the necessary steps to start a successful professional career.

At the end of the second year of the master students can hold positions as Car Exterior Design experts able to face design projects from the concept to its prototype creation. Their roles are strategic for design centres and all the main automotive companies. Thanks to the focus in interior and UX design our graduates can work as experts in multimedia products for automotive companies, in design centres of the automotive and yacht fields or in firms active in the development of user interaction interfaces.

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ALUMNIOur former students are now working in some of the most important brands in the automotive field.

Marcos Villalon | JAGUARAlberto Brizzo | JAGUAR LAND ROVERAlessio Minchella | JAGUAR LAND ROVER Chaitanya Rajwade | MAHINDRARahul Sadwelkar | MAHINDRAAndrey Gusev | KIA MOTORS EUROPEQuentin Amore | MASERATIDaniele Zanrei | MASERATIGoran Ozbolt | MCLARENAlex Schultz | MCLARENMax Shkinder | MCLARENMatteo Magrini | MERCEDESAlessandro Malaspina | MV AGUSTAAndrea Mocellin | NIOLuigi Giampaolo | NISSAN CHINAVictor Uribe | OPELMarco Di Gregorio | PIAGGIO

Mihai Painatescu | ARES DESIGN Manuel Diaz | AUDI Dennis Juan Manuel | AUDIManuele Amprimo | AUTOMOBILI LAMBORGHINIAndres Pinilla | AUTOMOBILI LAMBORGHINIAndrea Vetrucci | AUTOMIBILI LAMBORGHINIDavide Amantea | AUTOMOBILI PININFARINA Luca Borgogno | AUTOMOBILI PININFARINA Fabio Piunti | AUTOMOBILI PININFARINA Claudio Carbone | CARNONE/CANOOMatteo Krzanowsky | CHANGAN EUROPE Andrea Berardi | CHANGAN EUROPE Simone Tironi | CHANGAN EUROPEAlexandros Liokis | FCADonato Pacella | FCAStefano Cornetto | FERRARIJanmejay Desai | FERRARI

Francesco Cundari | PININFARINANazzareno Epifani | PININFARINAAlessandro Nardolillo | PININFARINA Matteo Piguzzi | PININFARINAPierluigi Ferrari | PININFARINA CHINAPaolo Trevisan | PININFARINA USA Alan Derosier | RENAULT Werner Gruber | SALEENPaolo Spada | SPADA CONCEPTDror Peleg | SUZUKIJin Kim | SWM MOTORSCosimo Amadei | TATA MOTORSSalvatore Ville | TATA MOTORSGiresh Baraya | VOLKSWAGENJuan Pablo Bernal | VOLVOGuglielmo Guglia | VOLVOLouise Temin | VOLVO

Andrea Loi | FERRARI Weyen Luo | FERRARIRoberto Mastruzzo | FERRARIAndrea Militello | FERRARICarlo Palazzani | FERRARIIvan Telesca | FORD GERMANIALiviu Tudoran | FORD GERMANIAMaurizio Tocco | FORD AUSTRALIAEmanuel Derta | GREAT WALLEdwin Osorio | GREAT WALLValerio Aiello | HONDA MOTORBIKEVadim Artemiev | HONDA JAPANGiulio Partisani | HONDA JAPANNicola Danza | HYUNDAI EUROPEMarco Gianotti | HYUNDAI EUROPEFabrizio Vacca | HYUNDAI EUROPEMudit Gupta | JAGUAR

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The Master course in Transportation Design is an advanced training program designed for providing specific analytic, critical and methodological skills aimed at the creation of innovative and stunning vehicles.

Due to its international identity and to the mix of different backgrounds, the Master course features an open-minded approach to design. In an increasingly demanding labour market, the course sets itself up as an incubator for tomorrow’s professionals and, thanks to an on-going relationship with companies and design centres, it contributes to the creation of very sought-after profiles. Over the two years on a full-time basis, the Master course represents a unique training offer, because it not only prepares students in the Transportation Design field, but it also allows them to specialise in Car Interior Design and User Experience and in Car Exterior Design.

Many companies choose to share their values and expertise with IED Master students in order to find a different, fresh, and, above all, multidisciplinary point of view. Some of our Alumni shared with us their experience:

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Ricardo Campos OrtegaIED Alumnus“I’m very proud to be part of the first IED class that worked with Honda for the Final Thesis, in which we created TOMO, our vision of a fun car for 2025 shown at the 89th Geneva Motor Show. Working with a such a big brand as Honda gave us the opportunity to meet and work with professionals from their studios in Japan and Germany. Our brief was to imagine a fun driving experience for young people for the next 6 years. Keeping that in mind, as team we decided to approach the challenge with a unique way to develop the project, we imagined the world in 2025 with an extensive research, which led us to create a manga story of an specific character and his life in said time. This approach allowed each one of the team to develop different solutions and ideas that better adapted to our vision of the future, then we presented each one of our ideas to Honda’s design team and they selected the most suitable proposal.It was a big challenge taking the chosen proposal and turning it into a real car, working together we were able to create a simple and pleasing design being coherent with Honda’s design language.

Working on a real brief was an invaluable lesson, because we were asked to create a car as production-ready as possible. Usually, as students we are relatively free while creating new concepts and designs, however, with TOMO we experienced the design process and the creation of a concept as they happen in the real automotive world.It was an amazing experience, we learned from each other in the team and we grew together as designers.”

Nicolas ChoIED Alumnus“I was lucky enough to be part of the first class with a focus on Car Interior Design as a major element of the Transportation Design Master thesis. Having as teachers mainly professionals with a background in automotive interior design was a fantastic springboard from which I could learn and develop. I lived invaluable few months developing as Final Project the Hyundai Kite buggy, the first IED vehicle presented at at the Geneva Motor Show. I’ve been lucky enough to work with a strong brand such as Hyundai, highlighting the main differences between student designs and real

professional output in studios. With only 5 months to deliver a concept car for an international motor show, work was fast-paced with many design avenues explored until the final design was fixed. A good balance between an aesthetically-pleasing exterior form and an interior with the right packaging solutions with good ergonomics, was a must. It was a fully-immersive design experience between teams of exterior and interior designers, sharing and developing ideas continuously. Balancing each students’ design opinions to culminate into one concept, as well as dealing with feasibility and adapting the design on the fly was a fantastic learning experience. It taught me as an Interior Designer the importance of communication through team-work, adaptability during the design process and made me understand the manufacturing constraints that must be considered in automotive design.”

METHODOLOGY AND STRUCTUREThe Master course in Transportation Design leads participants in mapping a project method articulated in specific steps.

The didactic pathway smoothly integrates theoretical knowledge, experience on the field and visits to company premises and manufacturing plants in order to improve awareness on technologies and processes.

PROGRAMME

1ST YEARThe first year gathers students coming from different backgrounds, providing shared theoretical and design basis. Final goal of this part of the course is the production of 1.4 scale models. Key-element is the Design Process: from the idea to the final product, going through the important choice of proper tools, software and skills for project development.

Car Design• Interior Design• Exterior Design• Sketching• Adobe Photoshop• Vehicle Engineering

3D Modelling• Alias Automotive• Autodesk Maya• Clay Modelling

Supplementary subjects• History of Design• Project Communication• Design Management• External Visits

2ND YEARAt the end of the first year, participants have the possibility to choose between two majors: Car Exterior Design or Car Interior Design and User Experience. Students receive a commission for a concept car from a real Design Centre, having the chance to get involved in a true work environment. They work on the same project, but focusing on different aspects, dealing with some mutual discipline and workshops, which provide in-depth analyses about Advanced Design and Interface Design, in order to explore and experiment with new scenarios and sectors that are close to Transportation Design. Students discuss and collaborate in order to produce their own project, dealing with all the different stages of the drafting and with the problems faced by a style centre, the final objective being the production of a full size scale model. They also focus on the interiors of the car using the most advanced technologies to develop interactive platforms and interfaces. They first deal with planning and timing by facing a real case study, then they work on the design phase with the concept creation.

The final model consists in a unique mock-up joining the efforts of all the group.

Car Exterior Design• Exterior Design• Aerodynamics• Advanced Graphic Techniques

Car Interior Design & UX• Interior Design• UX Design• Color & Trim

Supplementary subjects• Advanced Clay Modelling• Advanced Drawing Techniques• Advanced 3D Modelling• Project Management• Portfolio

IED reserves the right to make any change in relation

to the didactic needs or those of the school itself.

FACULTY

COORDINATOR

Alessandro CipolliFounder and Head of Design at SupermonkeystudioOwner of Supermonkeystudio, he is actually working with several clientsworldwide. He moved to Turin from Lausanne to study Transportation Design at IED. After 10 years of experience in the car industry working for Hyundai, Pininfarina, Quartostile, TorinoCrea and FCA, on projects like Fiat Panda, Fiat 500, 500L, 500X, Alfa Romeo Giulia he decided to start a new professional path as freelance. IED teacher since 2008, he became the Coordinator of the Master in Transportation Design in 2015. His skills are 2D sketching, 3D modeling and, above all, creative thinking.

PROFESSORS

IED faculty consists entirely of professionals able to teach theory and practice, through case histories and project works in collaboration with companies that allow participants to meet directly the job market.

Michele AlberaFreelance Designer

Xavier Blanc BaudrillerService and User Experience Designer

Mauro BonuLead VR Artist SiTI

Luca DazzanSenior Alias Cas/Cad Manager exe DESIGN

Supreeth FasanoFreelance Marketing specialist

Luca MenicacciCar DesignerQuartostile

Umberto Niola Prototype ManagerPininfarina

Antonio NozzaAdvanced Exterior Designer Suzuki Italia

Francesco PagliaFreelance Automotive Designer

Kislaya PathakAlias Surface Designer Maserati, FCA Group

Dror PelegExterior DesignerSuzuki Italia

Davide PerroreCar Senior Interior Designer Pininfarina

Fabio PiuntiSenior Interior Designer Automobili Pininfarina

Guillermo Rodriguez Chief Operations OfficierLDA Design

Marco SciarpaFreelance Graphic Designer

Luca SgarbossaFreelance Art Director & Communication Designer

Davide TealdiAutomotive and Bike DesignerSupermonkeystudio, ESSERE Group

The Master Edition 18/19 involved a mobility project in partnership with Granstudio. Under the supervision of Lowie Vermeersch -Founder and Creative Director- and Wouter Haspeslagh -Urbanist and New Mobility Researcher- the students were challenged to imagine the horizons of the future mobility.

IED Career Service aims to support students in their contacts with the world of work through relationships with companies, agencies, freelancers, and a customised activity of tutoring and monitoring. During their path, students can take advantage of a bespoke activity of support and monitoring. They also have the possibility to meet external companies and participate to selection interviews for activation of internships or collaborationsonce the study path is over.

Moreover every year IED organises the Career Days: targeted meetings with companies and agencies aimed at the selection and search of profilesto join their teams. Students have the chance to present their own works highlighting their motivation, creativity and aspirations.

PARTNER

Here there are some of the partnersthat already collaborated with IED:

3M, Accenture, Adidas, Alessi, Alfa Romeo,Amnesty International, Apple, ArnoldoMondadori Editore, Aston Martin, Barilla,Benetton, BMW, Bottega Veneta, Bulgari,Calvin Klein, Canon, Campari, Cappellini,Coca Cola, Damiani, De Agostini, Diesel,Dior, Dolce&Gabbana, Ducati, EdizioniCondé Nast, Emergency, Emilio Pucci,Ermenegildo Zegna, Fendi, Ferrari,Ferrero, FIAT Chrysler, Flos, FontanaArte, Ford, Gianni Versace, Giorgio Armani,Herno, Hewlett Packard, Honda, IBM,Illy, Ikea, Inditex Group, Jaguar, Jil Sander,Lamborghini, Lancia, Lavazza, Lego, LouisVuitton, Luxottica, Marni, Maserati, Martini,Max Mara, Mediaset, Microsoft, Missoni,MTV, Moschino, Nestlé, Nike, Nintendo,Nivea, Piaggio, Pirelli, Pixar, Polaroid,Pomellato, Prada, Puma, RCS, RAI, Redbull,Renault, Roberto Cavalli, Salvatore Ferragamo, Sergio Rossi, Sony, Swarovski,Swatch, Tod’s, Toyota, Universal Studios,Valentino, Volkswagen, We Are Social,WWF Italia, Yahoo, Yoox.

CAREER SERVICE

IED is a 100% Italian excellence as wellas an international network with campusesin Italy, Spain and Brasil.

170 academic partnerships spreadover Europe, Asia, USA, Canada, Australia,New Zealand and South America. Many of these partnerships allow Undergraduate students to participate to the Exchange Study Program and Erasmus+, attending a semester abroad.

Moreover, IED is member of a wide-ranging academic and cultural network:CUMULUS – International Associationof Universities and Colleges of Art, Designand Media; ELIA - The European Leagueof Institutes of the Arts; WDO – World Design Organization; ENCATC – European Network on Cultural Management and Policy.

IED also keeps relations with variousinternational Universities and AcademicAssociations, including: ADI - Associazioneper il Disegno Industriale, NAFSA - Association of International Educators, EAIE – European Association for International Education.

The international dimension and vocationare also confirmed by the presence ofstudents coming from over 100 countries.

IED is a place of fruitful exchangesand confrontation between differentcultures and contributes to traininga new generation of professionals readyfor entering the contemporary market.

ALUMNI

Over 120,000 former students. A global, multicultural and interdisciplinary community: a place of exchange,communication and bespoke services,an incubator of opportunities, relationshipsand visibility. Whoever spent alsoa short time in IED classrooms, through the dedicated platform, has the chance to get in touch with the whole alumni community, coming from international contexts. Registered alumni can find out more about IED network, receive invitations to events, initiatives and exclusive community seminars. Last but not least through this platfrom alumni are being informed of a selection of dedicated job offers

AN INTERNATIONAL NETWORK

IED MASTER COURSESIED Master are strongly rooted in the Italian design cornerstones as curiosity, enterprise and growth. Such mindset guarantees a combination of skills, technique and creativity to give more and more effective answers to those who want to excel in the fields of creativity and management. Designed in collaboration with companies, Master courses prepare for the job market and allow to build your own professional identity.

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PRACTICAL INFORMATION

QUALIFICATION Attendance is mandatory. At the end of the Master course, enrolled students who successfully attended at least 80% of each course, receive a IED Diploma. To get the certificate students must pass all exams and demonstrate commitment in developing a successful Final Project. An examination board awards the student’s final grade marked – according to Italian ranking reference system, min 66, max 110 with honors.

ENTRY REQUIREMENTS The application form can be sent by anyone who holds a First Level Academic Diploma, a BA Degree or other equivalent qualification (graduates of private schools at University level) or with an equivalent professional experience in the disciplinary area of the course. Grad students may also participate, provided that they get their degree by the date of discussion of the final project.

LANGUAGE REQUIREMENTSThis Master course is taught in English. To ensure course contents are fully understood, IED demands applicants a B2 level - equivalent to IELTS 5.5 or TOEFL IBT 68. In order to demonstrate the required language proficiency, non-native speakers have to submit a language certificate or undergo a language test run by a IED representative.

DEADLINEApplicants are strongly suggested to complete the enrolment process at least 30 days before the beginning of the selected course.

SELECTION AND ADMISSIONTo start Master admission process applicants must log in to the reserved area with their credentials, upload the documents required for admission to the course and complete the personal information. An Admission Advisor will support throughout the course selection, admission and enrolment process. Applicants can get the login credentials by sending a request email to the Admission Advisor. If not in contact with an Admission Advisor yet, fill in the “Apply online” form to receive an email with useful references and information about the selected course. By replying directly to the message the process goes ahead and credentials will be sent. The documents needed to start the selection are:

• pre-enrollment form, available in the personal area;• a letter of motivation in the language of the course;• updated CV;• a copy of the Bachelor’s degree if available;• transcripts of university exams;• portfolio;• ID or passport;• self-certification of residence;• tax code

IED Master’s degrees establish limited enrolments. Once the upload of all the documents has been completed and the suitability for the chosen course has been verified, applicants will be invited to a motivational interview aimed at deepening and evaluating the skills acquired during previous studies, the qualifications and marks obtained, any professional experiences made, individual aptitudes/motivation as well as verifying the proper knowledge of the course language.

ENROLMENT Once the selection step is done, applicants will receive the certificate of admission and the regulations to sign and upload in the personal area. At the same time, they can pay the balance of the registration fee, thus reserving a place in the classroom.

SCHOLARSHIPS AND FACILITATIONSIED supports young creatives thanks to a policy of economic facilitations and scholarships. Moreover Italian students may take advantage of subsidised loans.

ADMISSION OFFICEIED Admission Office offer steady assistance to students asking for more information. They help you to find out more about IED and choose the best course, providing detailed information on courses organisation, contents, goals and future job prospects.

ACCOMMODATION IED provides support to all students looking for accommodation through dedicated service providers. Most of the accommodation options available are easy reachable from IED schools. IED Admission Advisor may give further details.

OPEN DAYSOpen Days are great opportunities to meet, on-site or online, coordinators, business partners and IED staff, find out more about the contents and professional opportunities of a Master course’s programme at IED and take a look at the school.

INFOIED TorinoAdmission Office Via San Quintino, 39 - 10121 Torinot. +39 011 541111

USEFUL LINKS

ied.edu/apply-to-master ied.edu/pricelist-masteried.edu/financial-aidied.edu/servicesied.edu/accommodation-in-milanied.edu/alumni

Interior Design

50 YEARS OF EXPERIENCEINTERNATIONAL NETWORK11 LOCATIONSAROUND THE WORLD10000 STUDENTS A YEAR+100 NATIONALITIESUNDERGRADUATE,MASTER, SUMMER,SEMESTER AND CONTINUINGEDUCATION PROGRAMMES

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All the images used are students’ projects or the result

of collaborations with companies.