Masood Textile mills report

7/29/2019 Masood Textile mills report

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Masood Textile Mills LTD

Faisalabad, Pakistan

Muhammad Umar Khan

Submitted in partial fulfillment of the requirements

For the degree of Bachelor of Business

Administration

At

National university of Modern languages

Islamabad, Pakistan

Aug 2k9 ~ July 2k13


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NATIONAL UNIVERSITY OF MODERN LANGUAGES

FACULTY OF MANAGEMENT SCIENCES

It is hereby certified that the report has been thoroughly and carefully read and recommended to

the faculty of management sciences for acceptance of the Final Internship Report by Muhammad

Umar Khan roll no, ic-2148, session (August 2009 to June 2013) Morning, in the partial

fulfillment of the requirement for the degree of Bachelor of Business Administration of the

National University of the Modern Languages Islamabad.

Date: _____________________

Supervisor Name ____________________________

Supervisor Signature ____________________________

Panel Member Name ____________________________

Panel Member Signature ____________________________

Head of Department ___________________________


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Dedication

Dedicated to my adorable parents


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Acknowledgements

On the inspection, I would be thankful to Allah Almighty. Without the blessings and mercies of

Allah Almighty I was not able to complete this report successfully with my all skills &

capabilities.

Greatly obliged to Mason Textiles and my boss Fakhar Masood who give me opportunity to

seek the knowledge and provide me a good scholastic environment.

I am very grateful and to my Madam Eesha Ghani, who help me out at every stage with

guidance assistance and appreciation.

I am deeply thankful to my Parents and associates for their encouragement, backing, guidance

and affection which help me in real to complete my internship and this internship report.

In the end, I send my special gratitude to those whose names have not been mentioned but they

have supported and beckoned me on every step.


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Contents

Acknowledgements....................................................................................................................................... 4

CHAPTER NO 1: INTRODUCTION OF THE COMPANY....................................................................... 7

Introduction............................................................................................................................................... 7

History of MTM:..................................................................................................................................... 10

Production Details of MTM:................................................................................................................... 18

Business Principles of MTM: ................................................................................................................. 19

Quality and ISO 9000 in Masood Textile Mills ...................................................................................... 19

How does Masood maintain these factors? ............................................................................................. 20

Quality Control System at Masood : ....................................................................................................... 20

Corrective and Preventative Action: ....................................................................................................... 20

ISO & TQM: ........................................................................................................................................... 21Vision Statement ..................................................................................................................................... 21

Mission Statement:.................................................................................................................................. 21

Organizations Values: ............................................................................................................................. 21

Customer profile ..................................................................................................................................... 22

Corporate Objectives: ............................................................................................................................. 23

Management and Departmental Hierarchy in MTM apparel division: ................................................... 24

Management Hierarchy in MTM ............................................................................................................ 25

DEPARTMENTALIZATION ................................................................................................................ 26

CHAPTER NO 2: COMPANY ANALYSIS .............................................................................................. 27

SWOT Analysis ...................................................................................................................................... 27

Strength ............................................................................................................................................... 27

Weaknesses ......................................................................................................................................... 27

Opportunities: ..................................................................................................................................... 27

Threats: ............................................................................................................................................... 27

BCG Matrix: ........................................................................................................................................... 28

Growth Strategies.................................................................................................................................... 29

Market Penetration .............................................................................................................................. 29

Product Development.......................................................................................................................... 29

Market Development .......................................................................................................................... 29

Market Diversification ........................................................................................................................ 29


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Competitor Analysis ........................................................................................................................... 29

CHAPTER NO 3: MARKET ANALYSIS ................................................................................................. 32

Market Analysis ...................................................................................................................................... 32

Target Consumers ............................................................................................................................... 32

Market segmentation........................................................................................................................... 32

Market targeting.................................................................................................................................. 32

Market Positioning.............................................................................................................................. 32

Differentiation..................................................................................................................................... 33

Marketing Research .............................................................................................................................. 34

Defining the problem and research objectives .................................................................................... 34

Implementing the research plan .......................................................................................................... 34

Analyzing the data .............................................................................................................................. 34

Interpreting and reporting the finance ................................................................................................. 35

Four P, s of the marketing mix................................................................................................................ 36

Product ................................................................................................................................................ 36

Level of Product.................................................................................................................................. 36

Providing actual benefit ...................................................................................................................... 37

Price .................................................................................................................................................... 37

Place.................................................................................................................................................... 38

Promotion............................................................................................................................................ 38

Product Idea Marketing: ......................................................................................................................... 38

Distributors of MTM: ............................................................................................................................. 38

CHAPTER NO 4: MY EXPERIENCE....................................................................................................... 38

APPEARL DIVISION: ........................................................................................................................... 39

CONCLUSION:...................................................................................................................................... 40

SUGGESTIONS & RECOMMENDATIONS........................................................................................ 41

References:.............................................................................................................................................. 42


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CHAPTER NO 1: INTRODUCTION OF THE COMPANY

Introduction

TEXTILE INDUSTRY OF PAKISTAN

In 1947, at the time of independence Pakistan Textile Industry was like a feeble child with

only three cotton mills, a small woolen spinning, whereas weaving, hosiery and knitwear were

features of cottage industry. Now when we have entered into new millennium, Pakistans Textile

Industry has become a stalwart fellow, which has grown in all sections. Now we are not only

self-sufficient but are also exporting surplus products. Today we have over 8.358 million

installed spindles, 166,000 installed rotors 20,000 shuttle less looms, 200,000 power looms,

8,000 terry towel looms, 7620 canvas looms, 157,000 woolen/worsted installed spindles, 15,000

woolen looms, 12,000 knitting machines, over 600 processing units and over 2500 garments

units.

We all know, journey of textiles starts from seed and culminates at ready-to-wear garments

and in present competitive world scenario, it is combination of high production efficiencies, most

appropriate technologies and work methods, together with trained work force, management and

marketing skills which can give any industry a successful status.

Textile industry today is the backbone of economy of Pakistan and provides the largest

number i.e. about 40% of total industrial jobs and very vast industrial service opportunities. It

has always been the pillar of Pakistans economy contributing substantially to Govt. revenues. It

also has a dual linkage. As a major consumer of domestic cotton,

It provides a market for a leading cash crop and thus has a critical influence on the

growth and productivity in agrarian sector. Hence the performance of the textile industry has a

vital impact on the overall growth and development of the economy. The industry also tops, as

an earner of ever-so- scarce foreign exchange and exported goods worth US $4.9billion last year


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and this amount is about 60% of the total national exports. Its share in total GDP is 8.5%. The

investment in Textile Industry is 31% of total investment. The interest that banks and other

financial institutions earn from Textile sector is RS. 4 billion per annum. The salaries and wages

that Textile sector provides to workers is Rs. 40 billion per annum. Its contribution to R & D is

RS.116 million per annum. This very remarkable achievement did not come easily and is due to

the combined and tireless efforts of the Govt. Planners, industrialists, technical support staff and

our hard working and inexpensive labor. On the top of these, Pakistan has been blessed with

suitable climate and perennial supply of good quality water to grow about 1.7 million tons per

annum of the lint cotton, the silver fiber that forms a natural and sound base for a viable textile

industry. Pakistan textile industry consumed 1441 million Kg raw cotton and 406 million Kg

fiber during 1998-1999.

MTM Profile:

Ch. Nazir Ahmed who was the founder established Masood Textile mills limited in 1984 and

now ch. Shahid nazir is the chief executive. The Masood textile mill is established under the

company ordinance 1984.

The company has latest equipment and machinery to serve globally. The company has

modern computerized networking system. All the Accounting and finance relating work is

carried out through computer. The company has capability in fabric, ginning spinning, knitting

laundry and apparel manufacturing.

The companys apparel division, which is producing high quality garments, is situated at

Sargodha road, near singed cinema, Faisalabad. But its registered office has shifted to canal road

Faisalabad.

The company implements the quality system and had awarded ISO 9002 certificate. The

company maintains quality standard at all levels to establish consistency and efficiency. The

company is exporting its products to U.S.A.U.K. and Germany.


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CHAIRMAN/CHIEF EXECUTIV OFFICER:

MR. SHAHID NAZIR

DIRECTORS:

CH. MUHAMMAD AMIN

CH. MUNIR AHMAD

MR. FAZAL ELAHI

MR. NASEER AHMAD SHAH

MR. MUHAMMAD ARSHAD

MR. MUAMMAD NAWAZ

DIRECTOR FINANCE:

MR. MUHAMMAD FAROOQ

CHIEF FINANCIAL OFFICER:

MR. BINYAMIN

COMPANY SECRETARY:

MR. ABDUL BARI HAQQANI

AUDITORS:

M/S RUAZ AHMAD CHARTERED ACCOUNTANTS

BANKERS:

HABIB BANK LIMITED

UNITED BANK LIMITED

MCB LIMITED


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THE BANK OF PUNJAB

HABIB BANK A.G. ZURICH

REGISTERED OFFICE:

UNIVERSAL HOUSE, WEST CANAL ROAD, FAROOQABAD, FAISALABAD.

MILLS:

32-K.M SHEIKUPURA ROAD, FAISALABAD.

History of MTM:

Masood Textile mills were incorporated in 1984 with 4 spinning mills. It is a public

limited company with its registered office at Faisalabad and listed in all stock exchanges of

Pakistan. It is vertically integrated textile unit. It has its own spinning, knitting, processing and


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stitching units. Initially it was engaged only in spinning. But in 1993 company changed its

strategy in adding up most process and disposed off three spinning units. In 1995 company made

its own garments units with only 35 stitching machines but today it has about 1000 stitching

machines of different brands. All credit of this success goes to visionary personality of

Mr.Shahid Nazir, the Chief Executive of the company.

They strive to lead in creating, developing and manufacturing of knitted apparel products

right from basic to highly fashioned garments thus responding to emerging trends in the industry.

They translate conceptual ideas of our customers into reality and shape them through our

technical bent and professional acumen. The team here strongly believes that Customer

satisfaction is the essence of business today. MTM has the technology with expertise, productswith knowledge and most importantly the right mindset to achieve total customer satisfaction.

t Us

Turn Over HistoryLargest Knitwear Exporting Company of the country.

Turn Over

in Millions(Rs.)


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About Us

Faisalabad

Chamber of

Commerce

JCPenney

Purchasing

Partnership

Award

2007
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JCPenney has awarded MTM

Purchasing Partnership Award

2007.

FTL has awarded MTM.

JCPenney

Purchasing

Partnership Award

(2004 , 2006)
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"Purchasing Partnership Award".

UBL Award

UBL has awarded MTM

Divisional Quality

Award 2005


"Divisional Quality Award".

FTL Accuracy of

Information and

Compliance
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Supplier award

(2006)

FTL has awarded MTM "Accuracy

of Information and Compliance

Supplier Award ".

Operational

Excellence Award

for 2002

FTL has awarded MTM "Accuracy

of Information and Compliance

Supplier Award ".

Quality Control

Award 2005
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Fruit of the Loom has awarded

MTM"Quality Control Award

2005".

JCPenney Awards MTM "The best

supplier of the region award 2001-

2002". The ceremony was held in

Singapore on 17th July 2002.


"Operational Excellence Award for
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2002".

Best Quality Award

2002

JCPenney has awarded MTM "Best

Quality Award for 2002"

Production Details of MTM:

1.

Masood Textile mills were incorporated in 1984 with 4 spinning mills. It is a publiclimited company with its registered office at Faisalabad and listed in all stock exchanges

of Pakistan. It is vertically integrated textile unit. It has its own spinning, knitting,

processing and stitching units. Initially it was engaged only in spinning. But in 1993

company changed its strategy in adding up most process and disposed off three spinning

units. In 1995 company made its own garments units with only 35 stitching machines but

today it has about 1000 stitching machines of different brands. All credit of this success

goes to visionary personality of Mr. Shahid Nazir, the Chief Executive of the company.

2. They strive to lead in creating, developing and manufacturing of knitted apparel productsright from basic to highly fashioned garments thus responding to emerging trends in the

industry. They translate conceptual ideas of our customers into reality and shape them

through our technical bent and professional acumen. The team here strongly believes that

Customer satisfaction is the essence of business today. MTM has the technology with
http://www.masoodtextile.com/aboutus/awards/large_images/jcp-award2002-pic-small.JPGhttp://www.masoodtextile.com/aboutus/awards/large_images/jcp-award2002-pic-small.JPG


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expertise, products with knowledge and most importantly the right mindset to achieve

total customer satisfaction.

Business Principles of MTM:

Corporate Objectives

To maximize the wealth of shareholders, increase market share and achieve customer

satisfaction. Making arrangements towards achieving total quality standards, to get growth

through professional management, to reduce the cost of production up to minimum level, to

control the atmosphere by installation of latest machinery, to continue to improve / surpass past

achievement.

To lead the local manufacturers, attain a good word of mouth and to make company image

stronger in the international market.

Quality and ISO 9000 in Masood Textile Mills

Masood has ISO 9002 certification and the registration # 99086699. We have the logo of threeaccreditation bodies ANSI RAB USA, UKS UK. MOODY conducted DAR/TAG Germany and

the audits.

What is ISO (International Standards Organization) a worldwide body that prepares and

issues the standards?

What is quality? Performance on the parameter or customer satisfaction is called quality.

What is quality assurance? All actions necessary to ensure that a product and services will besatisfy all quality requirements and provide the consistency in the product.

What is Total Quality Management (TQM)? A management approach based on the participation

in the quality of every member of an organization to delight all customers


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How does Masood maintain these factors?

Masood Textile has documented a quality manual that states the quality management system of

the organization. Management establishes a documented quality plan setting out the specific

quality practice, resources required and the sequence of activities relevant to particular product

.

Quality Control System at Masood :

There are quality checks at every stage of manufacturing starting from Raw Cotton, Yarn Fabric,

Processing, Cutting, Stitching and Packing. Before the fabric is cut, it is checked whether it

conforms to the customers standards of shrinkage, finished g/cm 2 etc. After each lot of fabric is

cut, 100% cut parts inspection is conducted to ensure that only good quality pieces move to the

stitching units. During the process of sewing, each and every process is inspected by in line

Inspectors. The inspectors make sure that only good parts move to the next stage. An individual

tracking number is sewn inside each garment. After trimming and pressing of the garments,

highly experienced final inspectors inspect each garment. The Quality assurance team monitors

the performance of every individual inspector b picking up the inspected garments and checking

the quality of these garments.

To ensure that the garments are packed as per the requirements of our valued customers, wecan even track & check, which ease the garments, has been packed in. With the help of this, we

plan to achieve the Zero Defect Level.

Corrective and Preventative Action:

Masood has a very strong corrective and preventative action plan. Masood has

centralized the corrective action and controls the non-conformity arising in the system. If

necessary the relevant person immediately takes the corrective action. For preventative action,

the department head keeps the record. Electronic records are kept by the Information

Technology Department.


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ISO & TQM:

ISO department provides a management system at Masood, which is free of non-

conformance. The department has training system that creates awareness of Total Quality

Management System (TQM). All the departments and people at all involved in this program.

Masood has a team of qualified and certified auditor who would check, improve and ensure the

consistency in the system.

Vision Statement

A leading producer of textile products by producing the highest quality of products andservices to its customers.

To strive for excellence through commitment, integrity, honesty and team work. Highly ethical company and be repeated corporate citizen to continue playing due role in

the social and environmental sectors of the company.

To develop and extremely motivated and professional trained work force, which woulddrive growth through innovation and renovation.

Sustained growth in earning in real terms.

Mission Statement:

Our mission is to be a dynamic, profitable and growth oriented company by providing

good return on investment to its shareholders and investors, quality products to its customers, a

secured and friendly environment place of work to its employees and to project Pakistans image

in the international market

Organizations Values:

Trust Integrity Respect


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Customer profile

Masood Textile Mills has also proud of work with world best Labels like

JC Penney (Stafford, Arizona, St. Johns Bay) War Naco (Chaps Ralph Lauren, Calvin Klein) Indus (Vantage, Champs, Tom Taller) Vanity fair Lee, Wrangler Perry Ellis Levis


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Corporate Objectives:

1. Maximization of wealth of shareholders.2. To increase market share3. To achieve customer satisfaction.4. Making arrangements towards achieving total quality standards.5. To get growth through professional management.6. To growth through professional up to minimum level.7. To control the atmosphere by installation of dated machinery.8. To continue to improve/ surpass past achievement.9. To lead the local manufactures.10.To attain a good word of mouth and to make company image.11.Stronger in the international market


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Management and Departmental Hierarchy in MTM apparel division:

1. Merchandising2. Production Planning & Control (PPC)3. Industrial engineering4. production

i. Cuttingii. Stitching

iii. Finishingiv. Clippingv. Packing

vi. Shipment5. Quality assurance6. Quality control7. Human Resource8. Information Technology9. Procurement10.Finance11.Forwarding12.Stores13.Marketing14.Transportation15.Compliance1166..Washing


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Management Hierarchy in MTM

Top Management

Middle Management

Lower Level Management

Chief Executive

Officer

General Manager

Manager

Deputy AssistantSenior Officer


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DEPARTMENTALIZATION

Departmentalization is the arrangement of Individuals job activities into groups and these groups

are combined to from larger department and units to form the total organization

The Departmentalization in Masood TEXTILE is very clear. These departments are Human

resources, marketing, finance, production, export, purchasing, administration and quality

assurance.

Except quality assurance all department are under the supervision.

Supervisor

ForemanOperators

Helpers


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CHAPTER NO 2: COMPANY ANALYSIS

SWOT Analysis

SWOT Analysis is necessary for the smooth functioning of every business. Following is a brief

SWOT analysis.

Strength

Specialist Financial expertise. New and innovative product or service Location of business Quality processes and procedures

Weaknesses

Lack of marketing expertise Undifferentiated products and service (i.e. In relation to competitors) Poor quality goods or services ( for local customers) Damaged reputation

Opportunities:

Developing market such as the Internet. Mergers, joint ventures or strategic alliances Moving into new market segments that offer improved profits New international market Market vacated by an ineffective competitor

Threats:

New competitor in your home market Price wars with competitors Competitor has a new, innovative product Competitors have superior access to channels of distribution Taxation is introduced on your product


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BCG Matrix:

Boston Consulting Group is used to help corporations with analyzing their business units

or product lines. This helps the company allocate resources and is used as an analytical tool

in brand marketing, product management, strategic management, and portfolio analysis.

MTM is divided its channels according to its program

JC Penney has not only has the largest revenues, but also enjoys the largest market share ofall Textile Industries operating in the country, in term of Production. It has high market share

and market growth is also very not low so we put it in the category of Super Stars.

War Naco that show market growth is high and market share is also high so we put it in thecategory ofStars.

Indus has market share not much low but till not high and show market growth is very highso it is in the category of starting stars and all other competitors rest in the Question mark.

Existing channels Profitability

JC Penney 65%

War Naco 80%%

Indus 75%

Vanity fair Lee 100%

Perry Ellis 60%Levis 40%


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Growth Strategies

Market Penetration

Market penetration means a strategy for companys growth by increasing sales of current

products to current market segments without changing the product. MTM has a better market

penetration. Many modifications come in MTM. For example: Now a days Fair Price Store

entertain the people very well.

Product Development

Product Development means a strategy for company growth by offering modified or new

products to current market segments. For example: They are now offering Hand Made Trousers.

Market Development

Market Development means a strategy for company growth by identifying and developing new

market segments for current company products. For example: MTM is now offering apparel

manufacturing.

Market Diversification

Diversification means a strategy for company growth by starting up or acquiring businesses

outside the companys current products and markets. It is no diversification in MTM.

Competitor Analysis

Major competitors faced by MTM is

Existing Products New Products

Existing

Markets

1.Market penetration 3.Product development

New Markets 2. Market development 4.Diversification


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Iqra Textiles.The company was established in 1997 to deal in manufacturing and export of textile

products. The company has established a modern manufacturing unit for knitted garments

in Faisalabad, Pakistan. This is a complete unit consisting of knitting, cutting, and

stitching facility of modern imported machinery. The unit is capable of manufacturing

garments for ladies, gents, and children by all sorts of fabrics including 100% cotton,

50/50 poly cotton nylon, polyester, and viscous PV as well.

Since the start of business it has manufactured top quality branded products for

international market. With every passing year of existence, IQRA Tex has recorded

exponential growth. This manufacturing unit has created new standards of excellence.

The company is equipped with irreplaceable experience and infused with the latest

machinery. IQRA Tex is set to meet all challenges of the new millennium.

One of the biggest reasons of IQRA Tex success has been its commitment to invest towards the

future, while not forgetting the tried and tested. IQRA Tex is unique in its size and scale in

comparison to other companies considering its multi-dimensional approach. Our product range in

knitting garments includes:

Men

Ladies

Childrens

K & M TextilesKNM is a Manufacturer in Pakistan.KNM is provide knitted garments,panties,workwear,high

performance garments, mens undergarments and related aspects services to the customers

Products include:Childrens garments

Ethnic garments

Ladies blouses

Bags and cases

Mens shirts


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Party costumes

Skirts

Sweaters

Tank tops

Textile and leather products

Sitara Textiles MillsA fabric woven with tender care & dyed in the brilliant shades of nature adds elegance and

magnificence to this world. Sitara Textile is a manufacturer of such fabulous fabrics; fabrics that

speak of unparalleled quality & unmatched comfort!

Sitara Textile specializes in producing high class fabric products made of superior quality

materials & possesses state-of-the-art production facilities in made-ups and fabrics for various

consumer needs. The company makes use of the latest technology & equipment to make sure that

each product is original in style and shows exquisite craftsmanship. Sitara is a company that

believes in originality as character & quality as foundation. The entrepreneurial spirit of the

company assiduously seeks constant development, steady progress & outstanding performance.

At Sitara we produce up to 3200mm wide fabric in 100% Cotton, Poly / Cotton, Viscose, Poly /

Viscose with plain and different weaves like Twills, Drills, Satins, Dobbies, and Jacquards etc.

All these qualities are available in Bleach, Dyed and Printed Fabric (Pigment & Reactive).

Crescent textile millsFabrics for males and females, bed sheets, pillows, jeans, (for international market only)


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CHAPTER NO 3: MARKET ANALYSIS

Market Analysis

Target Consumers

There are too many different types of consumers, with too many different kinds of needs, and

some companies are in better position to serve certain segments of the markets. Each company

must divide up the total market, choose the best segments and design strategies for profitably

serving chosen segments better that its competitors do. This process involves three steps:

Market segmentation Market targeting

Market Positioning

Market segmentation

Market segmentation means dividing a market into distinct groups of buyers on the basis of

needs, characteristics, or behavior ho might require separate products or marketing mixes MTM

has different segments. Consumer can grouped and served based on psychographic and

behavioral factors. E.g. Male are mostly interested in buying trousers and t-shirts.

Market targeting

Market targeting means process of evaluating each market segments attractiveness and selecting

one or more segments to enter. In the start MTM has only do work in making garments for

mens, but now they are making it for all areas.

Market Positioning

Market Positioning means arranging for a product to occupy a clear, distinctive and desirable

place relative to competing products in the mind of targeting consumers. Formulate competitive

positioning for a product and a detailed marketing mix. MTM remains its image as a home or


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family oriented product lines. MTM are family oriented and they carters the need of international

customers by showing eastern family programs as well by making knitted clothes for them.

Differentiation

Market offers to create customer value. MTM supports government policies on national and

international matters. It supports government policies on national and international matters.

MTM also supports government policies on national and international matters, while other textile

industry does not support it.


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Marketing Research

Research plan of MTM is done through many media research companies. MTM is in contract

with such companies.

MTM has market research which involved four steps.

Defining the problem and research objectives. Developing the research plan for collecting information. Implementing the research plan, collecting and Analyzing the data. Interpreting and reporting the finance.

Defining the problem and research objectives

Defining the problem and research objectives is the hardest step in the research process. When

the problem has been defined clearly the manager must set the research objectives.

Marketing managers and researchers work closely to identify a problem to be addressed and on

the basis of the analysis define research objectives. There are many examples to this area

To create a public message intended enhances are first identified along with the problem. Then

the norms and culture is studied and on the basis of the study problem is addressed.

Developing the research plan for collecting information:

When problems and research objectives are identified, a plan to be followed is developed. Plan

gives the right track to gives the problem. Best way to collect data and to prefer the research isidentified and suggested. A good plan depends on how much well the problem and research

objectives are defined. MTM should present a research plan which is in written proposal. The

proposal should cover the management problems addressed and the research objectives, and the

information to be obtained.

Implementing the research plan

In this step MTM marketing puts the marketing plan into action. This involves accumulation of

data. Sometimes data collection activities are out sourced and sometimes internal staff does thework.

Analyzing the data

After the data to be collected it is analyzed and important findings are collected. Data is check

for errors and accuracy.


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Interpreting and reporting the finance

In this step the data collected after being verified is interpreted On the basis of interpretation the

findings are transformed to whichever way, so as to get the desired results. Marketers interpret

the finding , draw conclusion and suggestion and report them to the management.


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Four P, s of the marketing mix

It is the set of marketing tools a firm uses to pursue its marketing. Marketing mix is also called 4

ps that are as follows.

Product

Goods are offers to the target market, includes,

JC Penney(Stafford, Arizona, St. Johns Bay) War Naco (Chaps Ralph Lauren, Calvin Klein) Indus (Vantage, Champs, Tom Taller) Vanity fair Lee, Wrangler Perry Ellis Levis

Level of Product

MTM planners make product on these levels.

Providing core benefit


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The most basic core benefit is to make products to give an image of international brand to the

international market and customers. Now days they are offering Retail Outlet for Local

customers (Employs can do shopping from their only)

Providing actual benefit

It makes products to the customers, to give an image of international brand. While producing its

products (premium) at competitive rates to its strong customer ship both in Pakistan and

England.

Theme/Script:The committee evaluates the high standards of script and the social/artistic merit of the theme.

The appropriate time band and target audience is also a factor in assessing the merit of the script.

The committee also takes into account the social awareness of brands.

Direction/Production Quality:The committee evaluates the standard of production, which includes selection of location and

makes the product accordingly.

Technical Quality:The committee assesses the high standards of the production. Any production, which does not

fulfill the production standard, is rejected.

Price

.Firstly they check the currency exchange, then check what is our production cost , then we

check out that what is the price of that quality product in that country , with similar quality.

Keeping in view this thing, the company exports only the products in those countries that earns

considerable revenue or profits.


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Place

International Coverage:

Europe United States

Promotion

Promotion of MTM Program is done through Newspapers only. In Print Media, promotion is done

by publishing ads. Moreover it is advertised in MTMs website, fliers, banners etc. Moreover MTM does

not need any advertisement but keeping in view enhancing the brand and the company recall ability they

are doing promotion partially.

Product Idea Marketing:

MTM is a factory of ideas and has its own ideas. Ideas are shared within departments.

Competitors copy MTM. But MTM doesnt follow competitors. MTM has been offering

premium quality products.

Distributors of MTM:

A large number of products have been sold in different countries that resulted strength of the

financial condition of MTM and more efforts are being made to increase the sale of MTM

revenues. Distributution is done by having a specified source of transport of MTM. Keeping in

view the value of SCM (supply chain management) the company is focusing on implementing

highly effective source of logistics e.g., inbound and outbound.

CHAPTER NO 4: MY EXPERIENCE

I joined MTM and I was impressed by their unique development processes. As I was interestedin pursuing a career in the job that suitable to my interest, and I would like to learn more about

opportunities in the company (MTM).During my internship, I had completed a, short-term but

learning oriented experience with my studies. During my internship I learned many things in the

organization that is, if there would be any disciplined formats in the organization, everything in

the organization would happen accurately, effectively and efficiently. As I work in Marketing
http://en.wikipedia.org/wiki/Europehttp://en.wikipedia.org/wiki/United_Stateshttp://en.wikipedia.org/wiki/United_Stateshttp://en.wikipedia.org/wiki/Europe


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Department, Supply Chain Department (logistics& distribution), and the APPERAL division

(production).My experience was good, knowledgeable and had excellent communication with

the subordinates, during the internship program I had learnt about how to handle the situation in

a stress way, how to tackle the problem accurately, enhance the skills of making Documentation.

During this work experience I had learnt about the risk management. Overall my experience was

good, in a professional way

APPEARL DIVISION:

We believe that prevention is better than cure. The sooner the problem is tracked, the better it is

in delivering the goods on time. During the process of stitching we have inline inspection and

final inspection processes. The garments are 100% inspected by highly experienced inspectors.

Our objective is to produce with Zero Defects. .

The BACK TRACKING SYSTEM plays a vital role in developing sense of responsibility and

accountability in every person in making and inspecting the garments. The same thing is

emphasized in ISO-9002, so we are not only the ISO-9002 Certified holder but also the true

executors. The company has independent Quality Assurance Team that conducts inline audits

and final finished goods audits. The QA. Manager ensures that before the goods leave the

factory, they comply with the customer's AQL standard.

7 cutting units working under the supervision of skilled unit managers,

these cutting units are well equipped with latest machinery including

Gerber Plotter, Auto Spreader, Auto cutter, Band Knife, Spreader and

Bierrebi etc.


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With over 6,185 stitching machines, manned with the most skilled and

expert operators. The Quality control and Quality Assurance

departments are in place to make sure the company's objective of zero

defects. Computerized Bar coding and Back Track systems provide

Masood 100% predictability and tracking performance.

Latest Tajima embroidery machines, fully automated, 6 color 40 heads

provide Masood the flexibility and capability to cater to the customer

requirements.

CONCLUSION:

Masood Textile is a big name in knitted garments. Its working environment is simply the best in

Faisalabad.

The company has fully equipped cutting, stitching and packing units. Its quality assurance

system is one of the best in Pakistan. Recently it wins Best supplier awards 2001-02 from JC

Penny the World Wide stores chain. The companys infrastructure is good. Offices are fullyfurnished. The company is centrally air-conditioned. The company is working in Papers less

environment. Computerized bar coding and back tracking system are there.

Company has good warehousing capacity for fabrics and garments. Customer portfolio of the

company is very broad. World leaders in Apparel are working with MTM.

Company has no separate marketing department. CEO and Marketing Manager of the company

perform marketing functions individually.

Company is engaged in merchandising and its merchandising department is very efficient for

taking orders and fulfilling them accordingly. Companys decision making is centralized. All

major decisions are made by higher management and implemented by lower management.


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Now Company is giving preference to its personals separate personnel department is

established and a ladies wing is also incorporated.

Financially the company is performing well. Its sales are increasing and its profits are rapidly

growing.

Simply we can say that Masood Textile Apparel Division is performing well.

SUGGESTIONS & RECOMMENDATIONS

There is no doubt MTM is very organized textile mills. Still there is always room for

improvements and following are some measures I suggest for improving the performance of the

company.

i) Decisions making should be decentralized. Middle and lower level managementshould have participation in decision making.

ii) Company should have separate organized marketing department.iii) Company should introduce products with its own brand name.iv) Company should capture Middle East markets.v) Company should start its own Apparel Stores Chain.vi) Company should try to reduce workload.vii) Promotions, increments and other benefits should be performance based in the

company.

viii) Company should introduce fork lifters for indoor logistics.ix) The company should build a dispensary for workers in the premises.x) Company shouldnt depend upon large customers it should also try to capture small

ones.

xi)

Company should try to develop over all thinking in employees, not only departmentalthinking.

xii) Company should try to create interdepartmental coordination and harmony.xiii) Company should try to control wastage of fabric. It reduces cost of production.xiv) Company should try to enhance its customer portfolio by increasing marketing efforts


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References:

http://www.masoodtextile.com/index.php
http://www.masoodtextile.com/index.phphttp://www.masoodtextile.com/index.phphttp://www.masoodtextile.com/index.php

Documents

Masood Textile mills report