Introducing ... the MaSh Annual Newsletter!

aSh – the marketing shrine of IIM B has been aptly

named so to signify the road taken by a marketing

disciple to achieve the highest pinnacle of learning.

Any shrine is venerated and needs to keep up the sanctity to retain

its holiness. That’s exactly what Team MaSh has been striving to do

from the time of inception of the club, nearly 6 years ago.

2010 has been a phenomenal year for MaSh. From flagship events in

Vista to marketing research live projects, branding workshops and

placement preparation guides – Team MaSh has done it all. Well

almost! With the new year ushering in and a new team that is all

charged up, MaSh is looking to get bigger and better than ever this

year.

This newsletter, which would be an annual issue from now on,

chronicles the events that MaSh has been part of through the year

2010 besides giving a glimpse of what is in store for the future. It

wraps up with a farewell note to our outgoing senior coordinators

and wishes them all the very best in the bright future that awaits

them.

M In this Issue…

Introducing ... the MaSh Annual Newsletter!

The Ultimate Test – War of Sections

Marketing @ Vista

Live Projects, Workshops & more...

Team MaSh

“Marketing takes day to

learn. Unfortunately it takes

a lifetime to master”

- Philip Kotler, 1931 -

US marketing guru

”

War of Sections (WoS) was the very first event to be conducted soon after inducting the new team of junior coordinators for 2010-11. The event kicked off with gusto with the prelims happening across sections. Despite the impending submissions the next day, WoS saw enthusiastic groups of PGP1s turn up at L^2 to lead their sections to victory.

WoS started off in style with the traditional Quiz on marketing. A clever mix of pictorial, ad based & factual questions set off those grey cells buzzing for both the participants as well as the audience. This was followed by AdMad which let loose the whacky yet creative side of the incoming batch.

It was thoroughly entertaining for the crowd as well as our esteemed judges, Sandy & Shubham, both MaSh senior coordinators. The last event was the much awaited Dumbcharades which tested the acting skills as well as brand knowledge by making the participants enact

advertisements shown to them and asking the teams to guess the brand.

The audience had turned up in hordes to cheer for their teams.

The organizers even put forth quite a few questions for the audience and correct answers were duly rewarded with goodies.

At the end of the day, Sec C beat defending

champions Section A by a close margin to take home the MaSh WoS Rolling Trophy. Overall it proved to be an immensely enjoyable and fun-filled evening for one and all!

The Ultimate Test – War of Sections

Marketing @ Vista

MaSh hosted a variety of marketing events at Vista2010, IIM Bangalore’s flagship business festival conducted by Forum for Industrial Interaction (FII). These activities tested participants from India’s top business schools on numerous facets of marketing and rewarded excellence. While Chakravyuh tested a participant’s ability to negotiate a sale, Anveshan focused on Marketing Research.

Snaps from Anveshan

Committed to giving exposure to participants on real-world marketing scenarios, Pratibimb – a marketing strategy simulation game that went online this year, demanded knowledge and quick decision making. The prelims of this event had an explosive response with 232 participants registering themselves.

Ascendo, an International event, on the other hand, concentrated on the pressing issue of sustainability.

Supplementing these specialized challenges was MarkGuru, our flagship event - the ultimate test

of all facets of Marketing in a simulated real-time environment.

Mark Guru – Flagship event of MaSh

With INR 1.6 lakhs worth prize money at stake, these five events saw the best marketers from across India’s leading business schools racking their brains in a quest for success!

Participants fighting it out at Chakravyuh

The rush for Pratibimb

Live Projects A number of live projects were launched this

year starting from i2India, Azko Nobel to the

Business Standard opportunity which was the

first direct sales project. i2India clients were

immensely satisfied with the quality outputs

from the first project and they recruited the

same team for the second project execution too!

Summers / Finals Prep

MaSh was one of the first few clubs to kick start

activities to aid students in their placements.

MaSh conducted mock interviews for a

whopping 234 students for summer preparation

with the help of experienced PGP2s. The

students’ preparation was further aided by the

release of a 48 page "Summers Preparation

Guide" which gave in depth insights marketing

profile roles. Apart from company write-ups, the

guide also had a section containing tips & tricks

for cracking selection processes. Since the guide

provided a plethora of information with respect

to many marketing companies, it was

propagated to PGP2s for their finals preparation

as well. The Summers Preparation drive also

presented "Interview Experiences" guide book

to the PGP1s, which had excerpts from 80

PGP2s, interviewed by MaSh.

Workshops

The year kicked off with a group discussion, conducted by Lumière Business Solutions – a qualitative marketing research Firm. Soon after the PGP1 batch came in, a workshop was conducted by Nokia. Unilever Unplugged, a workshop conducted by HUL brand managers

was aimed at giving the future marketers a flavour of what Brand Management and Marketing is all about. It took the candidates through a typical day in a Brand Manager’s life. With Lux body wash as the product, the workshop involved students in designing an integrated brand communication for the product in Indian market. In the Lowe Lintas brand building workshop held in February, Arun Raman of Lowe Lintas kept the audience engaged with his witty remarks about ads and his insights about the world of branding.

Live Projects, Workshops & more...

Cases & Competitions

P & G conducted the P & G CEO Challenge &

soon followed it up with two editions of P & G

Marketing Live game – one before the summers

& another before the final placements. MaSh, in

association with PlaceCom, helped ensure

successful execution of each of the above events.

“Bindaas Andaaz”, a marketing strategy

competition was launched in IIMB in association

with printbindaas.com & IIML. Towards the end

of January, “SnapStriker”, a marketing strategy

competition was launched in association with a

startup, Snapmem.com.

PAN IIM – Marketing Digest The year 2008 witnessed the joint collaboration and effort from marketing clubs of IIM-A, B, C

and L resulting in the launch of the PAN IIM-

Marketing Digest called “The Looking Glass”. With

contributions from industry experts as well as students, it was the first of its kind -

providing access to latest

trends, developments and practices being followed in the marketing field. The first issue was a huge success owing to the joint effort across the 4 IIM’s.

The Third Edition:

The November 2010 issue consisted of articles covering a diverse range of topics right from technology to consumer behavior to novel marketing ideas. The concepts covered included social media marketing, insights of new product launch, ambush marketing, cloud marketing, strategies followed by successful companies (Apple, Pepsi co) etc. Apart from the insightful articles, the magazine also tested the knowledge level of the readers in the form of “Quizzes”, “Identifying the Personality” stimulating the interest level among the students.

The team from IIMB, which won the P&G CEO challenge at the national level.

Meet Team MaSh!

A big thank you from

PGP1s to the outgoing

PGP2s of the team for

their hard work &

support in making

MaSh what it is today.

We will miss you guys!!

All the very best for

your future!

Outgoing Senior Coordinators of MaSh (2010 -11) – You Rock!!

MaSh Senior Coordinators 2011-12