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Maruti Suzuki

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This document deals with the strategy of Maruti Suzuki

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MARUTI SUZUKI

Mission and VisionVISION leader In Indian Automobile Industry.Customer delight and Shareholders wealth maximization.MISSIONDeveloping cars faster and making it affordable.Fuel efficient vehicles.Product development and diversification.

PESTEL FRAMEWORK

SWOT ANALYSISknown for their quality and are very specific with Research & Development.Largest service network.Global Brand.Feature rich cars at low prices.WEAKNESSImage stuck on small cars.STRENGTH

OPPORTUNITIES New Segments like Commercial Vehicles.Target the mid range products.

THREATSIncreasing costs of manufacturing.

PORTERS 5 FORCES

MARUTI SUZUKIS STRATEGIESCater to all the price segments.70% business from repeat buyers.Diversification.Maruti Finance (80%) and Maruti Insurance.True Value customer retainingLarge network, Investment by dealers.Vehicle Maintenance service.MDS ( Maruti Driving School )Certified instructers, technology- simulators.Niche segments 7seater.Cost Reduction and Operational EfficiencyEuro I&II

STRATEGIES contRural sales 32% of its national sales.First mover.SMALL CARS.Innovations - AMT Automated Manual Transmission.Cost leadership.

Competitive AdvantagesLargest car maker 54% of passenger car market.Car at each price point 25,000 Rs.Largest sales and distribution network1421 sales outlets across 1097 cities.3060 service stations across 1454 cities and towns.

HATCHBACKSSUVSEDANMPV/MINIVAN

FutureForay into Hybrid Cars.Foray into LCV one step approach.Frugal Engineering

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