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“WHY MAROON PR? Vision Statement:“We drive growth through relationships”
After nearly two decades in the communications and branding
areas for a number of sports organizations and professional
teams, public relations specialist John Maroon launched
Maroon PR on April 3, 2006.
Maroon PR has experienced growth each year since it
opened its doors. Originally an agency focused on sports
and entertainment clients, the firm experienced tremendous
success, leading to the creation of two distinct divisions in
May of 2009 - Sports & Entertainment and Corporate public
relations.
Through our professionalism, extensive media relationships,
business ethics and results achieved, Maroon PR has earned
the confidence of our clients. From positioning them favorably
in the media to utilizing our relationships to help them
grow, the team at Maroon PR is dedicated to surpassing the
communications goals of our clients.
“ “I have worked with many public
relations professionals throughout
my career and John is the best. I am
not surprised that Maroon Public
Relations is a great success and
I am pleased to call them Ripken
Baseball’s firm.
Cal Ripken, Jr.
President
Ripken Baseball
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Sports & Entertainment
When Maroon PR opened its doors in 2006, we were strictly
a sports and entertainment agency. Our first two clients, Cal
Ripken, Jr. & Ripken Baseball and the Babe Ruth & Sports
Legends Museums remain with us to this day.
The Sports & Entertainment division has grown and continues
to be a vital part of our business. Current and past clients
include The Cal Ripken, Sr. Foundation, Sullivan’s Steakhouse,
USA Football, Jamie Moyer and The Moyer Foundation, Nick
Markakis and The Right Side Foundation, Baltimore Municipal
Golf Corporation, The Carmelo Anthony Foundation, The
Professional Baseball Athletic Trainers Society (PBATS), the
United Football League (UFL), the World Series of Poker, and
Turner Broadcasting.
“ “
How refreshing it is to work with
the principals of an agency and get
good, honest, hard work. Maroon PR
are professionals nimble enough to
adapt to your changing needs and
deliver results. It’s not the size of the
shop that matters, it’s the service.
And Maroon PR can be trusted to
service your account and exceed
your needs in doing so.
Seth Palansky
Sports & Entertainment Director
World Series of Poker
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Corporate
The Corporate division was started in 2009, but has already
grown exponentially.
Current and past clients include The American Cancer
Society’s South Atlantic Division, Reading Is Fundamental
(RIF), the University of Maryland, CRI Solutions, the law firm
of Davis, Agnor, Rapaport & Skalny LLP, IT services provider
MNS Group, Geier Financial Group, corporate realty company
The Acclaim Group, full-service creative agency Renegade,
Clipper City Brewing Company, and Landmark Theatres in
Baltimore.
“
“Our relationship with Maroon PR
has helped us take the marketing
of our firm to the next level. Maroon
PR’s team of talented professionals
took the time necessary to truly
understand our organization, and
the goals we’ve established for our
firm. They quickly connected us
with valuable resources extending
our public relations reach not only
locally, but regionally and nationally.
We look forward to continuing this
relationship in the years to come.
Joseph N. Geier
President & Founder
Geier Financial Group
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Nonprofit
Since opening, Maroon PR has developed into nonprofit
specialists and currently works with many charitable
organizations. We understand the budgetary constraints and
unique inner workings of nonprofit organizations. In addition,
our skills in forming strategic relationships and media
partnerships serve our nonprofit clients very effectively.
Some current and past nonprofit clients include the Cal
Ripken, Sr. Foundation, The Moyer Foundation, The Right
Side Foundation, USA Football, Reading Is Fundamental,
The American Cancer Society’s South Atlantic Division,
Greyhound Pets of America and Adonal Foyle’s Kerosene Lamp
Foundation.
“ “
I have known John and worked with
him for many years and he has been
and continues to be a great friend
and outstanding public relations
professional. Maroon PR is an
invaluable part of our team and as
we continue to grow nationally and
take our programs to the next level
they will play a significant role in our
growth and our success.
Steve Salem
Executive Director
Cal Ripken, Sr. Foundation
“
MAROON CLIENT: CAL RIPKEN JR.
Media Relations
Throughout their years in the industry, the Maroon PR team
has established unmatched relationships with the local,
regional and national media. These relationships now become
your resource as Maroon PR takes your story to the media
and utilizes its well-earned rapport with the press to garner
the attention that you seek for your organization, event,
product or service.
Members of the media receive calls, emails and faxes from
public relations people all of the time. Without pre-existing
relationships with these members of the media, those efforts
to communicate your story are passed over or simply viewed
as one of a million. We will work with you to target the right
media outlets, reach out to those outlets, and convey your
story with passion and accuracy.
“
“
As a sportswriter, I’ve been on
the receiving end of pitches from
marketing people for years. But I’d
never tried pitching anything myself
until I published my first book, “One
Helluva Ride: How NASCAR Swept
the Nation,” and found I lacked both
the muscle and expertise. Maroon PR
provided exactly what I needed: the
savvy, connections and energy to get
my book in the hands of influential
broadcast journalists. And they
were a joy to work with--principled,
personable and great fun.
Liz Clarke
Sportswriter and Author
The Washington Post
Executive Positioning
Top corporate executives are the most visible symbol of the
organization. As a result, a consumer’s assessment of a
company is often predicated upon the public’s perception of
the organization’s leader.
Utilizing public relations to market a company’s executive is
an effective means for positioning the individual as a forward-
thinking industry/community leader, while enhancing the
company’s reputation in the eyes of critical audiences. Maroon
PR has demonstrated experience in assisting executives in
maximizing their exposure and positioning their expertise as
a valuable resource to the media, while strengthening the
image of the company within the industry and community.
“
“
As Renegade and Maroon have been
working together the past two plus
years we have formulated valuable
trusting relationships with the
whole Maroon team. Together, with
Renegade’s goals in mind, we have
developed strategic partnerships
resulting in great public awareness
for Renegade, and more importantly,
new business opportunities that
provide us with a strong return for
Renegade’s investment in Maroon’s
services. Maroon PR has not only
met our business goals; they are also
great to work with.
Tim Watkins
President/CEO
Renegade
Speech Writing and Messaging
Maroon PR will work with you to develop a full speech or
concise message points and spend time with you to make
sure that your message is delivered with passion and power.
We will also work with your team on messaging to ensure
everyone is on the same page. Everyone cares deeply
about their message and they can speak to that message in
great detail. Narrowing down the message to make it easy
for others to retain and easier to use in a news story is an
ongoing challenge that Maroon PR can help you overcome.
“
“
John Maroon and the Maroon PR
team were incredible to work with
during the campaign for the U.S.
Department of Labor. Our goal
with the campaign was to promote
the employment of people with
disabilities throughout the United
States. From the Little League World
Series in Pennsylvania, to Anaheim
Stadium in California, Maroon PR
was able to help spread the word,
attract attention, and promote our
efforts throughout the country. They
are truly a great company to work
with.
Jim Abbott
Former Major League Baseball Player
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Crisis Management
A true crisis isn’t the one that you have a plan for…it’s the one
that comes unexpectedly and threatens the stability of your
organization. In these instances, it takes a proactive approach
to assess the situation and act accordingly.
In 1993, John Maroon was the Director of Media Relations
for the Cleveland Indians baseball team when they endured
a tragedy during spring training. On the only off day of the
spring, a few of the team’s players got together with their
families for a picnic that ended with a boating accident that
claimed the lives of Steve Olin and Tim Crews and threatened
the life of Bobby Ojeda. By working through the shock
and the grief while taking both a reactive and a proactive
approach to the media storm that quickly came to the small
town of Winter Haven, Fla., John was able to be respectful
to the ballplayers and their families while, at the same time,
satisfying the media’s need to do their jobs.
John Maroon’s expertise in crisis communications has
led to requests for him to share his insight with industry
professionals and the general public. John has appeared
on various national media outlets, including ESPN Radio’s
The Brian Kenny Show, Sporting News Today, PR Week,
Comcast Sportsnet, as well as several local and regional
television and radio outlets to discuss national sports issues
(i.e. Tiger Woods, Mark McGwire’s steroid admission, etc.).
Additionally, John frequently speaks on crisis communications
at conferences and seminars throughout the region.
The Maroon PR team is equipped to handle any and all types
of crisis situations.
“ “Having a plan in place for when a
crisis strikes gives any organization
a step in the right direction. Being
prepared, staying on message and
getting ahead of the news are keys
to managing any storm.
John Maroon
President of Maroon PR
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Strategic Partnerships
One of the things that differentiate Maroon PR from other firms is that we are always looking
for opportunities to partner our clients and friends in a way that results as a win for all
involved. Some examples of Strategic Partnerships that we have established include:
USA Football and Under Armour: In 2008, USA Football
- the national governing body of youth and amateur football
- was looking for a uniform partner for the first-ever USA
Football Junior National Team. Maroon PR arranged for its client, USA Football, to meet with
the firm’s friends at Under Armour (UA). Because of the meeting, UA became the official
apparel partner of USA Football and outfitter of their national teams in 2009.
Reading Is Fundamental and the Washington Nationals
and Washington Capitals: Maroon PR’s client, Reading Is
Fundamental (RIF), is the largest family and children’s literacy
nonprofit in the United States. The DC-based organization distributes tens of thousands of
new books to children every year. One of the largest book distributions occurs in Washington,
DC. Maroon PR brokered a partnership between RIF and the Washington Nationals in
2008, as well as the Washington Capitals in 2009. The result was great media coverage for
all parties and the opportunity for each to see the value of the relationship. RIF and the
Nationals continue to work closely together on various events and initiatives.
The Right Side Foundation and Aramark: Baltimore Orioles’
outfielder Nick Markakis and his wife, Christina, formed The Right
Side Foundation in 2009 and began a monthly program called
“Fun for 21,” where 21 kids from local nonprofits are treated to a fun experience. Maroon PR
introduced Nick and Christina to the firm’s friends at Aramark, the caterer and food provider
at Oriole Park at Camden Yards, the Verizon Center, the Maryland Science Center and more.
The result was a full sponsorship by Aramark of The Right Side Foundation where their venues
will host the monthly “Fun for 21” program and feed the kids a wonderful meal for free.
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Social Media Marketing
Social Media Marketing offers organizations a new way to initiate and develop relationships.
Still new to most organizations and business professionals, Social Media Marketing engages
various online communities to generate exposure, opportunities and sales. The No. 1
advantage of participating in Social Media Marketing is that it assists with generating added
exposure for your brand, which increases traffic and helps to build new partnerships and a
larger network of people following your organization.
Maroon PR understands that the most important thing is to make sure that the tools
we use are driving the right message, reaching the right people, and starting the right
conversations. In order to do this effectively, Maroon PR offers a wide range of Social Media
Marketing tools with an understanding and expertise in how each platform operates. As an
agency, we are able to strategically implement a method of Social Media Marketing that will
fit each client’s needs.
WEBSITE
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Brand Building & Management
What do people think of when they hear your name or the
name of your organization? What do you stand for? That
defines your brand.
Building a brand doesn’t just happen, it is created. Maroon
PR can help you build your brand through consistency;
consistency that runs across your messages, your website,
your collateral materials and your advertising. This consistent
message, along with a look and a feel that runs throughout all
of the ways you communicate with your customers, are the
key steps to building a brand.
After a brand is built, many people forget that it needs to be
managed and protected. This is essential or all of the hard
work you have invested in building your brand is negated
quickly. We will help you manage your brand and stay on the
course to make sure your brand is effective and stands out.
“
“
As Sullivan’s Steakhouse entered
our newest market in Baltimore, it
was important for us to select a PR
firm who had a solid understanding
of the marketplace and strong ties
to the media industry and business
community. Thanks to Maroon
PR’s professionalism, hard work,
and strong local relationships, our
restaurant quickly became the “it”
place to be in Baltimore.
Jim Oboyski
Regional Manager
Sullivan’s Steakhouse
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Video Production Services
Public Service Announcements, HD television spots, corporate videos and introduction videos
are just a few of the services that Maroon PR can provide. We can assist you with every
aspect of your video needs, including scripting and editing the video to produce a beautiful,
finished product.
We work with Renegade, an advertising agency with in-house production and
post-production facilities. Based in Hunt Valley, Md., Renegade offers a wide
variety of services, including creative development, production, post production, motion
graphics, interactive, design, print design and more.
Our other video and creative partners include Mattmar Productions
and 15four. All of these companies can work with all budgets to tell
your story through video in a most effective and powerful way.
Graphic Design
Having the right look for your collateral materials is essential to building your brand
effectively. Our graphic artists have done extensive work for Geier Financial Group, CRI
Solutions, the University of Maryland, Ripken Baseball and more. From logo development to
corporate brochures to advertising, Maroon PR will work with you to give you the look that you
need and the consistency throughout that will enhance your brand.
Rick Gilbert Design is a full-service graphic design studio located in the
heart of Baltimore City. RGD builds and maintains brands from the bottom
up by providing comprehensive visual solutions across all forms of media.
Services performed, but not limited to, are branding and identity, custom web
development, and print/online sales collateral. Their work has reached local, national, and
international audiences. To learn more, visit www.rickgilbertdesign.com
Dann Shannon Designs is a graphic design company that provides effective
results for print and interactive media to corporate, as well as nonprofit
customers. We offer affordable, quality, graphic design and desktop publishing solutions for
logos and corporate identity, in addition to layout and production for ads, brochures and
other marketing collateral.
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Web Design
A functional, easy-to-navigate website is a must for any business.
Our web partner, AgencyofRecord.com, invites the customer to
be hands-on in the development of their website. Once the site
is completed, it will have an extensive and easy-to-use backend
manager that allows the client to update the site as needed. Maroon
PR will work with your group to develop a website that is consistent
to your brand.
Some examples of websites in which Maroon PR assisted
in creating include:
• www.RightSideFoundation.org The official website of The Right Side Foundation.
• www.CarmeloCares.org The official website of The Carmelo Anthony Foundation.
• www.CRISolutions.net Official website for CRI Solutions, Inc.
• www.BabeRuthMuseum.com The website for both The Babe Ruth Museum and the Sports Legends Museum
Events
Maroon PR has extensive experience in managing all
aspects of events for our clients. From media outreach to
programming, logistics, sponsorships and partnerships, our
experience in the events universe is vast. You can utilize that
experience to take your event to the next level. Whether it is
a milestone, a celebration, a fundraiser or a grand opening,
Maroon PR will be a valuable part of your team throughout
the planning and execution of the event.
We will be a resource to you when you need an outside
perspective and additional assistance to ensure that your
event is a great success.
“ “I worked with John on many events
over the years. His attention to
detail and enthusiastic approach is
unmatched. It has been a pleasure to
work with his new team and watch
them develop into a successful
marketing firm.
Brooks Robinson
Member
National Baseball Hall of Fame
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My client, Fogo de Chao, was happy
to work with Maroon PR to bring
a Carmelo Anthony Foundation
event to their Brazilian steakhouse
in Baltimore. The team members
at Maroon PR were professional
and easy to work with. They
understood the restaurant’s needs
and made sure they were met. We
were pleased with the results and
consider the collaboration a positive
experience for all involved.
Melissa Libby
President
Melissa Libby & Associates
Event Planning and Promotion
Cal Ripken, Jr. breaking the consecutive games played
streak, the Opening of Jacobs Field, the annual Cal Ripken,
Sr. Foundation Gala, the Constellation Energy Senior
Players Championship, the VIP Grand Opening of Sullivan’s
Steakhouse in Baltimore, the 5K Run for The Right Side
Foundation, the annual Babe Ruth Museum Gala, and the
Inaugural PAETEC Jazz Festival - Baltimore…these are some of
the events that the Maroon PR team has worked on for
our clients.
We will help you choose the right vendors, take a critical and
creative eye to all aspects of the event, gain tremendous
media attention, assist with scripting and logistics and
locate the ideal partners for you and your event.
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Media Buying & Partnerships
For clients with an advertising budget, using that money
wisely and making sure you are reaching your target audience
is essential. Maroon PR has worked with many clients on their
media buys including the Constellation Energy Senior Players
Championship golf tournament, the inaugural PAETEC Jazz
Festival in Baltimore and the Babe Ruth Museum to name
a few.
Many of Maroon PR’s nonprofit clients may not have a
budget to support an ad buy so we work with them to form
media partnerships that benefit all parties involved.
Examples of this include:
• The Cal Ripken World Series with WBAL-TV and radio and
BaltimoreSun.com
• The Babe Ruth Museum Gala with CBS Radio and MASN
(the Mid-Atlantic Sports Network)
• The Right Side Foundation’s 5K Run with 105.7 The Fan
and WJZ-TV
“ “
The folks at Maroon PR are a
pleasure. They know the sports
and entertainment industry and
they were a great choice for us
to help promote and market the
Senior Players Championship in
Baltimore. They greatly enhanced
our advertising buy and the editorial
coverage of our event by leveraging
existing relationships.
Steve Schoenfeld
Executive Director
Constellation Energy Senior Players Championship
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Photography
Maroon PR has strong professional photography partners who
can provide our clients with reasonably priced professional
photography services for events across the country.
Bill Wood is an award-winning photographer and the former
team photographer of the Washington Redskins. He has
worked with Maroon PR and their clients on everything from
head shots to events and website photos. Wood is also the
current official photographer of Ripken Baseball.
Steven Kasich is a New York Metropolitan-area based
photographer specializing in events, youth sports and
commercial shoots. He has worked with Maroon PR on the
Cal Ripken World Series and the annual Koby Mandell
Foundation gala.
U.S. Presswire is a global leader in premium digital media
content creation and distribution to media companies
worldwide. They offer some of the industry’s premium sports
content and they work with Maroon PR on events throughout
the country.
www.billwoodphotography.com
www.uspresswire.com
www.ny-njphotographer.com
