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Is change a chance
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Is change a chance?
Marlies Sobczak-Boumans Schinnen NL
Consultant - author - counselor ESPA
Companies – government - universities
About Wellness
Bron NBTC
To complete the market
Overzicht bedrijven met
wellnessaanbod
Hotellerie
Overige bedrijven
Thermen/baden/spa’s
Cosmeticabedrijven
Fitnesscentra
Hotel/wellnesshotel Medical wellness hotel Wellness resort Kneipp hotel Kuurhotel Vitalhotel enz.
Kuurkliniek Hersteloorden Revalidatiecentra Gezondheidscentra Sanatoria Massage/fysiotherapie Medische behandelcentra Artsenpraktijken Thema gerichte praktijken (asinotherapie e.d.)
Thermencentra Zwembaden Sauna’s Day spa’s Wellnesscentra/-studio’s
Wellnessclubs Wellnessoases Zweefbadcentra Floating centra Yoga- en meditatiecentra Anti-aging centra
Fitnessstudio’s Sportinrichtingen Afslankstudio’s
Beautyfarms Schoonheidssalons Instituten voor huidtherapie Cosmeticastudio’s Zonnestudio's
Gezondheidscentra
Bron: Bundesinstitut BIBB juli 2010
The world is changing
hardening environment
increasing need of relaxation
more interest in body and soul
today actual, tomorrow out/gone
From wellness to selfness
Difficult times for marketers and investors
age complexity
the format men/women are fading
luxury is democratizing=luxury is everywhere
consumers want experience
quick and easy
Silver economy, golden chances
Quote:
"we have silver in our hair, gold in our teeth and gas in
our belly? Plenty with expensive
medical drugs, we are like a goldmine. We take critics as
a sponge, because of our richness and the economy is
floating on our bag".
The market has to change
transformation
capital intensive
volume
profit
all year around
Competitors
For € 200,- to the sun, all inclusive
1% dies
3% migrate
5% change his mind
9% price
14% quality
68% to less join/challenges
What is the reason that you are losing your guests?
necessity competition
reconstruction house versus holyday
general competition
camping versus appartement
product competition
choose for me or for a colleague
Competition
Risk for oversupply
Increased demand - intensive
Increase market supply
entrances € 15 - 20
gastronomy € 20 - 25
beauty € 10 - 15
medical consults € 2
linen rental € 1 - 4
selling products € 0 - 3
average daily spending by visitors in € facts by Rabobank
The concept is leading
Concept
Facilities
Product/services Packages
Sales
Market opportunity
innovation
need
new market
challenge
money
to spend
pay for it
a new
market
no no no no
no new market
no
YES
YES
YES
YES
YES
Time for investment?
exceptional volume rentability marketing- tool
new Market
no worthwile investment
YES
YES
YES
YES
YES
know- ledge
no no no no no
The local DNA as a USP
Innovation = integration
innovation =
integration
SRB
food
service
treat- ments
dura- bility
relaxa- tion
climate medi-
cal
activi- ties
holistic
nature
local reme- dies
innovation =
integration
investors tourist organization
knowledge institute
landscape designers
governement-activities/events
(wellness) accomodations/facilities
local business
insure companies
Innovation = cooperation
investors tourist organization
knowledge institute
landscape designers
governement-activities/events
(wellness) accomodations/facilities
local business
insure companies innovation
=
cooperation
construction
strategic
analysis
selection
facilities and
product
content policy and
company
structure
employees
new market
plans
construction
and
investments
market
position
marketing/p.r.
business plan
overall realisation in
total balance
sales
analyse
customer
expectations
Steps to a new market
The costumer is leading
market market
market service operation
facility
customer
Best practice
Health & Wellness Montferland
40 Hectares-landscape part of the product-own laboratory
with wellnessproducts-young families and people who need
medical help together
Best practice
Q bic hotels - occupation 90 % servicequote 8,5
Hotel room - lounge and restaurant - guestbook
Best practice
An absolute experience: exciting, funny, relaxing, caring The tiny fish nibble softly on the skin
Change is a chance