Title: Top Email Tactics to Improve Relevancy & Deliverability

Date: November 17, 2010 1p.m. EST

Go to Registration Link: http://email-webinar.marketingsherpa.com

Objectives:

Goal: 1,000 Registrants/ 500 Attendees

Target Audience: All leads in targeted industries (Email Marketers)

All prospects in targeted industries

Message/Description:

Call to Action:

Customer: Client

Presentation Details: Speaker: Sherpa, Research Director, MarketingSherpa

Speaker: Jon Smith, Client

Task Items: Due Date Weeks Out Lead Tasks

10/22 4 Sherpa Launch call to discuss theme/content

-Invite (Presenters)

10/25 3 Sherpa Web Page Description & Content Brief

10/25 3 Spera Launch of Landing Page

10/25 3 Client Approval of Landing Page w/ any suggestions

11/5 2 Sherpa Presenter (Send Sherpa) PPT Presentation for content

11/5 2 Sherpa Send Presenter PPT Presenation

11/12 1 Presenters Presenters Finalize Slides Send to Sherpa

11/12 1 Sherpa Sherpa Combine Both PPT Presentations & Send back to Presenters for review

11/12 0 Sherpa Final PPT Presentations Sent back to presenters

11/15 0 ALL Dry Run Through of Presentation w/Speakers

11/17 0 ALL Speakers Sign on (30 Min) before for Sound check

Promotion: When What Who or Where Key Points

3-4 Weeks Before 10/25 Ad Vertical Ad -Register/Description/Offer

10/25 Ad Homepage Text Ad -Register/Description/Offer

10/25 Ad LinkedIn Text Ad -Register/Description/Offer

11/4 Email #1 Email Newsletter -Register/Description/Offer

11/5 Email #2 Sherpa SSA -Register/Description/Offer

11/9 Email #3 LinkedIn -Register/Description/Offer

11/16 Email #2 Best of Weekly NL -Last Chance

11/18 Email

Follow-up

Webinar Attendees -Thank you, PPT Slides & Follow Up

-Download Registrations, Send to FTP & Client

-Send Speakers Q & A

*Note: Timing of marketing campaign is subject to change.

Reminders: 1-Immediately after registering (Thank you & Confirmation)

2-Day before reminder

3-Hour before reminder

Recap: 1001 Registered

689 Attended

Yes Recorded Session Saved

Yes Uploaded to FTP

Replay: *Available as an article

-Send Description, Title, and Useful Links to Sherpa (Include Video, Slide, PDF)-Send Description, Title, and Useful Links to Sherpa (Include Audio)

This marketing template has been created by MarketingSherpa.

MarketingSherpa Webinar Plan - SAMPLE TEMPLATE

• Provide email marketing research findings from 2011 Email Marketing Benchmark Report

The top challenge facing email marketers today is relevancy. Email marketers are having trouble targeting recipients with relevant

messaging which in turn impacts their deliverability and overall email metrics. Join Sergio Balegno, Jeffrey Rice, and Tom Sather as

they discuss the most effective tactics for overcoming email relevancy and deliverability challenges, present case studies that reveal

how marketers made real improvements, and identify steps you can take now to achieve email success.

Receive a free special section on: Deliverablity