Marketing to Grow Your Business – Social Media

Facebook 201 | Building Relationships Through Your

Facebook Fanpage

• What is a Facebook Audience?– People that “Like” your Fanpage on Facebook– Friends of the people that “Like” your Fanpage

on Facebook– People that you want to “Like” your Fanpage

Facebook

• Build Audience Feature in Admin Panel• Invite Friends• Invite Email Contacts• Share page

Building Your Audience

• Marketing Materials• Advertisements• Blog

– Special post– Sidebar or tab– Facebook app

• Business Cards• Website• Newsletters

– Add Facebook Icon to end of each letter– Article about your new online presence

Leveraging Your Facebook URL

• “Like” raffle– Just “like” to win a… (new homeowner basket for

Executives, industry book for Broker/Owners, etc.)

• This or That–Home décor, landscaping ideas, etc.

• Guess the neighborhood• Best photo caption• Can have prizes, can just provide free

recognition, have fun with it!

Contests

• People won’t go to your page if it’s boring

• Must post interesting facts, news, ideas, photos, videos, you name it to attract a following

• Sign up for the Facebook 301 class to learn more ideas about how to get people coming back to your Facebook Fanpage

Intriguing Content

• Peak times:– Monday (after the weekend)– Wednesday (most popular day)– Thursday (as people prepare to make weekend

plans)– 8 a.m., 11 a.m. and 8 p.m. (EST) However studies

show that morning posts are 39.7% more effective than afternoon posts in terms of user engagement

• Make a schedule:– By taking advantage of what we know about

WHEN people access Facebook, you can reach your key audience right where they’re at!

Developing a Social Media Calendar

• Ideal frequency is 2-4 posts a week• On Facebook, try to only post once a

day unless you have breaking news (save multiple posts a day for Twitter and Instagram)

• Keep the posts short and sweet. If you have more than a few sentences to post, put that information on your blog and link back to it on Facebook

Frequency of Posts

Example Calendar

• For starters, develop a Facebook Calendar for your business

• Determine what days you’d like to post (leveraging the information you learned today about peak times)

• Record those days in your planner, iPhone, agenda, etc. and be sure to take the 5 or so minutes on those days to regularly post

Action Items

• Join us for the next social media class– Facebook 301 | Understanding the Metrics & Finding

Content That Sticks on Facebook– January 24, 2013 10 a.m. Pacific Time

With all the information out there, it can be difficult to navigate and determine what type of content to post on Facebook. This class will teach you:

– How to determine what your audience wants to see– How to gauge your audiences’ reactions to your posts– The tools to develop a top-notch social media calendar that will drive your

social media campaign

This is the heart of social media – what to post! Take this class in order to take control of your brand’s online voice.

What to Expect in Facebook 301

• Class: Executive Access 203 | Listings & Tools• Date: January 23, 2013• Time: 1:00 p.m. Pacific

• Class: Facebook 301 | Understanding the Metrics & Finding Content That Sticks on Facebook

• Date: January 24, 2013 • Time: 10:00 a.m. Pacific

• Class: Executive Edge | Sell More Homes• Date: January 24, 2013• Time: 11:00 a.m. Pacific

Coming Up…

• Just a few questions• Provides feedback for future classes• Thank you!

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Questions?