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PRESENTATION ON BALAKA GROUP LTD.

Marketing Plan on Balaka Group

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Marketing Plan on Balaka Group

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Page 1: Marketing Plan on Balaka Group

PRESENTATION ON

BALAKA GROUP LTD.

Page 2: Marketing Plan on Balaka Group

INTRODUCTION

Uncompromising excellence is our standard. With a strong ownership and management team, we provide our representatives with the best support and most productive working environments necessary to offer you first-class service. Confidence in each other to deliver the most creative and innovative services to our clients. The foundation of our services is our fast growing goodwill and reputation which we have earned through our highly dedicated, well organized management and Marketing Team. Key person of this company Mr. Imran Hossain as CEO of this company has a Real Estate Agent license from Bangladesh. Balaka Group Service is leading a strong management team and property listing, supporting and such as this type of customer care also. We are always committed to care your better service.

Page 3: Marketing Plan on Balaka Group

INTRODUCTION

Balaka Group , ltd is a start-up company in the Mohakhali area. It is the mission of Balaka to provide real estate services in the newly established Mohakhali , located to the Dhaka . Balaka is a full service real estate, mortgage, and title company. There is no other alternative like this type of project to maintain living space of this rapid population.besides,daily need of people constantly developing citizen comfortness to take planned attempts than owner attempts,combained attemption is more helpful.balaka group believes on customer rights and advantage of achieving ability than own narrow self-consciousness

Page 4: Marketing Plan on Balaka Group

THE SERVICES

• Agency/ Brokerage :- Sales/Buy/Rent –Land, House, Industrial Land,

• Property preparation

• Moving consulting and planning

• Property Marketing

• Corporate Fit-out

• Valuation and Advisory Services

Page 5: Marketing Plan on Balaka Group

TOP PROJECT

Greater Jossore Tower

This tower is suited in near the intersection of jaidevpur in the

midpoint of gazipur city.which will be the most modern tower

for magnificent resident,entrepreneurship and for marketing in

north Dhaka and gazipur.

Page 6: Marketing Plan on Balaka Group

TOP PROJECT

Greater Jossore Tower

What exist in this tower

1.Ultramodern decorated flat2.Entrepreneurship,office space3.Nation and international branded shopping space4.Largest convocation center resturent5.Entire air-conditioning system6.Different residence and entrepreneurship lift7.largest car parking8.fire extinguish system

Page 7: Marketing Plan on Balaka Group

THE FUTURE

Vision statement :

• To be the best preferred real estate firm, providing the most creative and innovative services on a consistent basis, to drive meaningful value to our clients. To be the best at what we do.

Mission Statement :

* To make the buying and selling of real estate as cost effective as possible while maintaining the highest level of service.

* To provide accurate and up-to-date information, skilled analysis and sound real estate advice.

* To continually explore new ideas and technology, to make the selling and buying of real estate faster, less costly, and easier.

Page 8: Marketing Plan on Balaka Group

SWOT Analysis

• SWOT Analysis is a useful technique for understanding your Strengths and Weaknesses, and for identifying both the Opportunities open to you and the Threats you face.

Strength

• superior customer service

• excellent store location

• a unique product

Weakness

• poorly trained staff

• undifferentiated product or service

• poor stock management system

Page 9: Marketing Plan on Balaka Group

SWOT Analysis

Opportunity

• entering a young developing market

• introduction of a government grant to increase consumption of your product (eg: solar power)

• Acquiring distribution rights for a complimentary product

Threat

• new competitor entering your market

• new regulations

• increased trade barriers

Page 10: Marketing Plan on Balaka Group

THE MAKET

Market research findings

• Provide an overview of your market research findings. This could include:

• products and services and their customer fit;

• customer profiles;

• customer characteristics; and

• customer needs and wants.

Promotion strategy

Your promotional strategy will ensure that consumers find out about your product or service. There are four main promotional tools:

• advertising;

• selling

• sales promotion; and

• public relations

Page 11: Marketing Plan on Balaka Group

MARKETING BUDGED

Total Sales and Marketing Expenses :- Tk547,000

Page 12: Marketing Plan on Balaka Group

THE ENDTHANKS FOR WATCHING