marketing or social media or digital media or manager

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    Tamara DeschryverMobile Phone: 619-507-6554 * [email protected]

    Management, MarketingEmphasis on social media marketing

    Mission: Executing and contributing towards organization's communication goalsby elevating the brand and gaining market share & profits.

    * Global marcom professional with 13 years of experience in developing and implementing internal and external communications for an international manufacturer.* Resourceful and creative leader in web and print product launches, mentoringdesign teams, proactive liaison to customer and end user and sales, informationtechnology and corporate brand departments. Conceptualize and manifest marketingcampaigns that effectively reinforce and build brand images.* Effective with technical, conceptual and content development of sales-drivingcollateral and messaging. Proven ability to drive record-high marketing campaignresponse rates and execute successful product launches.

    Skills

    * Social Media Strategies

    * Corporate Communications* Creative Team Leadership* Product Positioning & Branding* Web & Print Content Development* Managing Departmental Budget* Development of Sales Collateral & Support* Public & Media Relations* Advertising

    Selected Award Highlights

    Product Award (Worship Facilities magazine 2009, Residential Systems 2008, PC Ma

    gazine 2008)Corporate Employee Award (2004-Events, 2003-Extranet project, 1999-Events)Education Award (1990 Rotary Award, Excellence in Marketing)

    Professional Experience

    HITACHI AMERICA LTD, Chula Vista, CA - Hitachi America, Ltd a subsidiary companymanufacturer in electronics and services catering to consumer and business to business applications.Senior Marketing Communications Manager, 09/09 to 09/10Manage corporate marketing and communications functions, overseeing up to a $1.5M budget and up to 5 member team. Direct brand management, PR, media relations,corporate positioning, product launches, advertising, sales collateral and trade

    show marketing.Selected Accomplishments:* Designed and executed a 3 step value partner program to facilitate with product launches, sales results increased by 50% within 18 months of launch.* Reduced marketing budget by maximizing the usage of viral communication campaigns.* Maintained and managed value add partnerships focused on education, soho, worship and government sectors.* Led and collaborated with Corporate Branding to reinforce new web and brand guidelines while completing project 2 months in advance of actual target date.

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    * Increased online web traffic & subscribers by developing and implementing monthly eNewsletter

    * Tracked and analyzed web traffic reports on bi-weekly basis to measure value of content,

    Keyword hook, hyperlink interest and maintained less than 2% unsubscriberate.

    * Increased total number of subscribers by 20% via online registration, trade shows and online

    promotions.* Reduced departmental expenses by 30% due to the continual downsizing and economic factors.* Led market launch of 100 new products. Identified competitor's positioning, researched new communication outlets via public relations and shows in collaboration with sales team and created campaigns generating profit in annual sales.

    Tamara Deschryver Page 2 * Phone: 619-507-6554

    HITACHI HOME ELECTRONICS AMERICA , Chula Vista, CA subsidiary of Hitachi America, Ltd manufacturing consumer electronic products.SENIOR MANAGER, ADVERTISING, 08/07 to 09/09Managed and maintained brand and corporate messaging. Leveraged and collaboratedwith Corporate

    and VPs to position and increase overall services and brand awareness through cost effective yet turnkey marketing strategies.Selected Accomplishments:* Led efforts to increase brand awareness for Consumer Electronics in 2008 through TV, print and online ads.* Turned around and improved department efficiencies, productivity and morale through effective leadership.* Managed a budget of up to $12M and reduced overhead expenses by 50%.* Doubled public relations coverage by reinforcing and promoting case study viaweb on eNewsletters.* Promoted to lead marketing efforts singlehandedly for 8 months following division's major downsizing initiative. Diverse scope of responsibilities encompassedagency relationship management, processing invoices, public/media relations, pr

    oduct marketing and advertising for multimedia products, print and online marketing collateral development, media buying and tradeshow events to support business growth in North America, Canada and Latin America.* Hired and managed team, as well as vendors of graphic design, photography andprint production services. Planned and coordinated quarterly sales meetings.

    ________________________________________

    HITACHI AMERICA LTD, Brisbane, CA - Hitachi America, Ltd a subsidiary company manufacturer in electronics and services catering to consumer and business to business applications.Senior Manager Marketing Communications 04/05 to 07/07Manager Marketing Communications 10/00 to 03/05

    Senior Marketing Communications Specialist 04/1999 to 09/00Marketing Communications Specialist 10/1997 to 03/1999Managed all promotional & logistical arrangements related to events & shows; internal and external programs. Designed and coordinated bimonthly direct mail campaigns to support the Multimedia sales team. Updated data sheets, product guidesand training manuals. Researched and compiled marketing reports for sales managers.Selected Accomplishments:* Developed & implemented company's only online "Survival Show Guide".* Authored 2 White Papers for Hitachi Marketing in North America and a Global Ma

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    rketing white paper.* North America sales jumped 30% from 2000 to 2005 and Latin America sales surged 50% from 2003 to 2005.* Hired and managed Latin America PR firm resulting in over 20+ brand placementper month in the trade and consumer publications.* Coordinated high-level alliance meetings and created customized marketing plans with key strategic customers at various locations nationwide.* Bolstered brand awareness and increased market share from "other" category totop 3 overall.

    Technology

    Software: CS2, SAP,MS Office, Vista (Word, Excel, PowerPoint, Outlook, Access),MAC,

    Tamara Deschryver Page 3 * Phone: 619-507-6554

    Education

    Internet Marketing Communications San Jose State University, CaliforniaMarketing

    Business Management Pasadena City College, CaliforniaCourses included: Marketing Buying and Selling,Product Management

    Vesalius College Brussels, Belgium

    Affiliations

    Membership: National Association of Professional Women 2011-2012, Cambridge Who's Who VIP Member-2008-2009, Cambridge Who's Who Member-2007

    Trade Associations: Intl Communications Industries Association, National Computer Council Education,

    Referrals and Portfolio Available upon Request