Marketing Mix of Tata Motors - 4p of Tata Motors

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OCTOBER 2, 2014

Home MARKETING BASICS Market ing Mix of TATA MOTORS

Marketing Mix of TATA MOTORS

Tata motors is a leading automobile brand. It is most widely known for its

commercial vehicles such as buses and trucks. However, TATA motors has also

started an excellent expansion in passenger cars and it is rapidly gaining market

share. The Marketing mix of Tata Motors talks about the 4P of the brand which has

helped the brand rise in the automobile empire.

1. Product: Tata has a very wide range of products it has passenger cars, utility

vehicles, Trucks, Commercial passenger Carriers And Defence Vehicles

Passenger

cars

UtilityVehiclesTrucks Commercial

Passenger Carriers

Indica vista Safari Dicor Tata

Novas

Buses

Indigo XL Sumo Grande TL 44 Winger

Nano Sumo Magic

Fiat cars Xenon XT

2. Price: The prices of Tata motors are generally affordable acceptable by the

general public at large. Tata always have something for the lower class people with

Nano being their trump card. Giving discount every month and special promotion for

certain type of vehicle also one of the strong strategyuse by Tata Motors. Discount

can be made from Companys profit or from dealers profit at certain range.

3. Place: Tata Motors has an extensive dealer network covering Indian and

International markets. Wherever you are, there is a Tata Motors Sales and Service

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Bio Facebook Google+ Latest Posts Su gg estions

dealership close to you. The channel of distribution, physical location, and dealership

method of distribution and sales is generally adopted. The distribution of vehicle

must be in a very systematic way, from the plant to dealership and to end user. This

is not only in India itself but also to the world-wide dealership.

4. Promotion: Tata motors promote their products via Advetising and after sales

services

5. People: Tata Motors owe our success to the highly motivated and talented staff.

Our recruitment division picks the crme-de-la-crme from premier universities,management and engineering institutes in India. they put them through rigorous

training programmes to hone their entrepreneurial skills and impart comprehensive

product knowledge.

6. Processes: Tata motors follow Balanced Scorecard Collaborative, Inc for

achieving excellence in overall Company performance.

7. Physical Evidence: The management of the company has managed to keep

their hopes alive even in this recession and hopes that the worse is behind Tata

Motors recently launched the most awaited car of the year, Tata Nano and the

company has already received 203,000 booking that are fully paid and 70 percent of

the applicants are ready to wait till the end of 2010 for the car to be manufactured.

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Comments

JEAN DIARRA says:

A pr il 3 0, 2 01 2 a t 9 :2 4 pm

Bonjour,pourquoi TATA MOTORS nest pas reprsente au MALI?

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Ma y 1 3 , 20 1 1 a t 3 : 1 6 p m

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