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MARKETING KITLAST UPDATE: JULY 2019
Another great brand from
Studies show that people who believes in luck are happier than those who don’t and that people tend to gravitate towards these people. Luck means happiness and happiness is a powerful thing!
Our brand ambition is to create and connect with real emotions. We cannot promise luck, because luck is only for those who try. But what we can do, is to communicate the feeling of anticipation and possibility. That magic behind a lucky moment – a feeling which appeals to our audience, moves them closer to our brand and act.
Our communication is positive but does not over-promise or venture beyond reality. We have our feet on the ground and we focus on what matters. We are transparent, responsible and fair, and we keep a firm distance from any shady behaviour. We are here to stay, which means that we don’t take risks in our advertisements or efforts to secure responsible gaming and compliance.
A FOREWORD ABOUT THE BRANDTHAT LUCKY FEELING…
Luckycasino was re-launched in May 2018, as one of the first casinos to adopt Trustly’s Pay’n’Play method, allowing users to enjoy our games without registration and to withdraw their winnings in just a few minutes.
A big effort was made (and still is) on the Marketing side: TV, Outdoorads, Google Adwords, Facebook Ads, and of course, affiliation. Thanksto these marketing efforts, Luckycasino has gained a relevantpercentage of brand awareness, consideration and preference.
Our ambition is always to be at the forefront of technical advancement, whether it comes to the latest CRM tools, our own platform or having the best and latest payment methods.
Ready to be part of it?
A POSITIVE, USER-FRIENDLY AND FAST CASINO
LUCKYCASINO:THE PRODUCT
SIMPLE AND FAST
PAY’N’PLAY & LOCALIZED PAYMENT METHODS
MOBILE FIRST & 360º MOBILE FOCUSED
CRM PROMOS
JAPANESE DEDICATED TEAM
IN-HOUSE CS IN 6 LANGUAGES
03
04
05
06
LUCKYCASINO USPs
01
02
Everything from Slot games, to table games and Live Casino – we’ve got every user’s needs covered. From Europe and all the way to Japan, we segment and deliver the most popular casino games for each market.
A SELECTION OF GAMES FROM THE WORLD’S MAIN CASINO STUDIOS
CURRENT PROVIDERS:
COMING SOON:
…AND MORE!
+850 GAMES AND COUNTING…
Getting new customers through the door is just the first step. Thanks to decades of experience within the iGaming world, we’ve perfected the customer lifecycle, to maximise the profit on your leads.
Our weekly promotions include, but are not limited to:• Tournaments• Prize drops• Mystery Prizes• …and any other cool ideas that we come up with!
Our experienced CRM team work tirelessly, using every tool available, whilst making sure that we are GDPR compliant. Our relationship with each customer is key to ensure their long-term happiness. That means actively informing them of all the fun stuff going on, but also that we do this in a tactful and respectful manner. That’s why our CRM team work closely with our customer service team, to make sure that players don’t miss any of the latest action at Lucky Casino.
KEEPING PLAYERS HAPPYCAMPAIGNS & PROMOS
今すぐプレイPLAY NOW
27th Feb 10:00 CET – 3rd March 23:59 CETJump into carnival season and have a chance to win a share from €5 000 in cash! Carnival prizes will be dropping on your account between Wednesday 27.02.19 – Sunday 03.03.19 in these games: Royal masquerade, Samba Carnival, Grim Muerto, Imperial Opera, Golden Colts, Star Joker. Celebrate with us and win grand prizes this week!
€5 000 IN CARNIVAL PRIZES
今すぐプレイPLAY NOW
Are you ready for the sparkling prizes that can drop at any time? This time the prize pool will be double, €3 000 is there to win! Play games; Jackpot Raiders; Ozwin's Jackpots; Holmes & the Stolen Stones between 21.06.19 (09:00) – 23.06.19 (09:00) and keep your eyes on the prizes.
For detailed prize pool and full T&C's click below.
48 HOURS PRIZE DROPSUserName様、こんにちは！本日もやってきました。7の付く日はラッキーカジノの日！キャンペーン開催です。キャンペーン期間内にご入金をいただくことにより、最高$200までの77%入金ボーナス進呈！このラッキーチャンス、お見逃しなく！！！
☆★☆★☆★☆★☆★☆★☆★☆★☆★☆
最高$200がもらえる！
CRM EXAMPLES
Special Promo for Japan, focusing on the lucky factor of number 7. Carnival Promo for RoW. Cash Race for RoW
今すぐプレイWow <<Name>>! €3 000 prize pool in the 48
hours prize drops that is running right now.
Play games; Jackpot Raiders; Ozwin's Jackpots; Holmes & the Stolen Stones until
23.06 (09:00) and the prizes can drop at any
time! Play now at www.luckycasino.com
Stop SMS? Change settings. T&C within the
games.
<<Name>>, Jump into carnival season and
have a chance to win a share from €5 000
in cash! Carnival prizes will be dropping on
your account in the next 3 days.Play now at www.luckycasino.com
Stop SMS? Change settings. T&C within the
games.
The welcome offer at Lucky Casino, for players residing in Sweden, Finland and Germany, offer new players a unique opportunity.Its mechanics are simple:
Make a deposit and start playing. If you don’t manage to double your balance within 24 hours, you will get a 100% cashback, up to €25.
For Example:1 – Deposit €252 – Play3 – If you don’t double your balance within 24 hours, you will get
€25 back, wager-free, within 48 hours
DOUBLE UP…OR GET YOUR CASH BACK!OUR UNIQUE WELCOME BONUS FOR SWEDEN, FINLAND AND GERMANY
Double Up
Double Up
Double Up
200% opptil 1 000 kr
200% up to €100
100% bonus up to $500 + 25% bonus up to $500 + 50% bonus up to $500
MARKET BONUS
SWEDEN
FINLAND
GERMANY
NORWAY
ROW
JAPAN
WELCOME BONUSES
Consistency is key for brand recognition. And that’s why the logo must be treated with respect. Please only use the versions supplied in the link below. Don’t deform it or change it in any way. Always keep a reasonable space between our logo and other elements. Available formats:
• AI: Vector, scalable• SVG: Vector, web-ready, scalable • PNG: Image, not scalable upwards
Need another format? Another size? Any other questions? Don’t hesitate to contact your account manager directly, or send us an email at: [email protected]
BRAND ASSETSLUCKYCASINO LOGO
LOGO OVER DARK COLORS LOGO OVER BRIGHT COLORS
https://www.dropbox.com/sh/8gveqmcje64yh6s/AAC_GR0m478D7Zkl6dclDP6Da?dl=0
https://www.dropbox.com/sh/p2x9qydl09hscm0/AABhSl-Tz0Bv9BVkwQaFzUkGa?dl=0
NEVER OVER BLACK NEVER OVER YELLOW
We have many display ads to cover different concepts and
sizes. Since every affiliate is unique, we like to work on
Demand. Tell us how we can improve your performance, and
we will help you to optimize your efforts.
In your account, you can fetch both animated and static
banners. We can also deliver static banners directly to you, to
integrate them exactly as you prefer. High priority is placed on
delivering this quickly and in line with your needs. Your
success is our success!
Do you need a special format or size? Do you prefer a visually
rich banner, something more informative, or focusing on a
specific attribute?
Contact your account manager directly, or send us an email at:
BANNERS & LANDINGSTAILOR MADE BANNERS AND LANDING PAGES FOR YOUR SPECIFIC NEEDS
Display Ads following TVC campaign. Generic Luckycasino concept.
Tailor made banner for:
https://www.xn--svenskntcasino-cib.com
Welcome Bonus concept.
Leaderboard from japanese banner set. Welcome Bonus concept.
LANDING PAGES EXAMPLES
Facebook Ads landingpage:http://promo.luckycasino.com/winning-feeling
Facebook Ads landingpage:http://promo.luckycasino.com/book-of-dead
Japanese Affiliates landingpage:https://promo.luckycasino.com/welcome/jp
Finnish Affiliates landingpage:https://promo.luckycasino.com/doubleup/fi
We offer a wide selection of payment methods that suit all our markets and specific user needs.
Pay’n’PlayTrustly’s Pay’n’Play solution is offered to players residing in Sweden, Finland and Germany. This enables them to start playing without registration and to withdraw their winnings within minutes.
Localized methodsWe offer the most popular payment methods world-wide, in addition to the most popular methods within each market
Upcoming methodsPlayers demand the very best, so rest assured that we’re always on the lookout for the most popular methods in each of our core markets!
PAYMENT METHODS BY COUNTRYSWEDEN, FINLAND, GERMANY
JAPAN
NORWAY
ROW
PAYMENT METHODSTHE BEST OPTIONS FOR EVERY MARKET
NO FEES
Our experienced in-house support team offer their services in 6 languages. And we have implemented a customer satisfaction feedback system, currently hitting a whopping 90% satisfaction! Players can contact us by email, livechat and phone.
CUSTOMER SUPPORTNATIVE IN-HOUSE SUPPORT IN 6 LANGUAGES
WHY DON’T YOU PUT US TO THE TEST?
こんにちは!
Wie können wir helfen?
Hvordan kan vi hjelpe deg?
Puhumme suomea äidinkielenämme
Vi pratar svenska!
English: [email protected]: [email protected]: [email protected]: [email protected]: [email protected]: [email protected]
RESTRICTIONSPLAYERS FROM THE FOLLOWING COUNTRIES ARE NOT ALLOWED TO REGISTER AT LUCKYCASINO:
Australia Afghanistan Algeria American Samoa Antarctica BelgiumBulgariaChinaComorosCyprusDenmarkEcuadorEstoniaEthiopiaFaroe IslandsFranceFrench GuianaFrench PolynesiaFrench Southern Territories GreeceGreenland Guadeloupe GuamHong Kong Hungary India Indonesia IranIraqIsraelItalyJordanKoreaKuwaitLibyaMalaysiaMartiniqueMayotteMyanmarMontenegroNew CaledoniaNorthern Mariana Islands PakistanPhilippines Poland PortugalPuerto RicoRéunionRomaniaRussian FederationSaint BarthélemySaint Martin (French part) Saint Pierre and Miquelon SingaporeSlovakiaSouth AfricaSpainSvalbard and Jan MayenSyriaTurkeyUnited States Minor Outlying Islands United States of AmericaUnited States Virgin IslandsWallis and FutunaYemenAland IslandsCzech RepublicSlovenia
French Southern Territories GreeceGreenland Guadeloupe GuamHong Kong Hungary Indonesia IranIraqIsraelItalyJordanKoreaKuwaitLibyaMalaysiaMartiniqueMayotteMyanmarMontenegroNew CaledoniaNorthern Mariana Islands PakistanPhilippines Poland PortugalPuerto RicoRéunionRomaniaRussian FederationSaint BarthélemySaint Martin (French part) Saint Pierre and Miquelon SingaporeSlovakiaSouth AfricaSpainSvalbard and Jan MayenSyriaTurkeyUnited States Minor Outlying Islands United States of AmericaUnited States Virgin IslandsWallis and FutunaYemenAland IslandsCzech RepublicSlovenia
MyanmarMontenegroNew CaledoniaNorthern Mariana Islands PakistanPhilippines Poland PortugalPuerto RicoRéunionRomaniaRussian FederationSaint BarthélemySaint Martin (French part) Saint Pierre and Miquelon SingaporeSlovakiaSouth AfricaSpainSvalbard and Jan MayenSyriaTurkeyUnited States Minor Outlying Islands United States of AmericaUnited States Virgin IslandsWallis and FutunaYemenAland IslandsCzech RepublicSlovenia
Svalbard and Jan MayenSyriaTurkeyUnited States Minor Outlying Islands United States of AmericaUnited States Virgin IslandsWallis and FutunaYemenAland IslandsCzech RepublicSlovenia
