Marketing Fiber to Home Service

Greenlight Community BroadbandWilson, NC

Early Examples

Recent Examples

Lessons Learned• Community Broadband is NOT the same

as traditional triple play service• Price should not be a key marketing focus• Community partners are key• Word of mouth is the most important

marketing tool• Customer Service• Community benefit• Quality of internet service• Local provider

Lessons Learned• Word of mouth is the most important

marketing tool• Customer service is key• Stress Community benefits• Local provider• Quality of internet service