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Space for VFFS
By : A.K.Choudhari
VFFS Market & Players
What we cover
• Market size
• Industry to Focus
• Major Players
• Opportunities
• How to grab them
Market Size
• India : 500+ ( 70+ Imported machines)
• Philippines : 150+ ( 70+ Imported machines)
• Thailand : 150+ ( 50+ Imported machines)
• Indonesia : 135+ ( 50+ Imported machines)
• Vietnam : 120+ ( 40+ imported machines)
• Singapore : 25+ ( 15+ imported machines)
• Middle East : 160 + ( 120+ imported machines)
• Malaysia : 125 + ( 50+ imported machines)
• China : 600 + ( 150+ imported machines)
TOTAL MARKET : Not less than 2000 machines (out of which 750 machines are imported in countries)
IndiaPopulation : 1129 Million
GDP per capita : 3900 USD
No. of VFFS Machines sold in 2006 : 400+
Most Packed Products : Snacks & Grains
Major Player : Bosch & Local
Average Price of machine : 50,000 USD
( Local for 8,000 USD)
Market - India
500 - 600 Machines/ Annum
Price range : 10 - 70,000 USD
No. of Players with substantial presence
MNC’s : 7 ( 2 of them have local factory)
Local : 50 + ( 10 are covering all India &
others are regional)
Market - India
MNC’s :
HLL ( Unilever) : Buy 10-20 Machines/ year
Cadbury : Having 20 machines from Hassia
Frito Lays : More than 50 machines in 4
factories( Bosch/ TNA/ Hassia )
Nestle : Have 50 + Machines for Coffee/
Milk
Market - India
Local Customers
Co-op. Dairies : 4,500 machines
( mostly for Milk, others for powder)
Haldiram : Buy 10-20 Machines/ year
Amul : Pack Milk Powder ( Bosch/ TAM)
Balaji : Snacks ( TNA & Woodman)
Ramdev : Spices
Rice Mfgrs. : Plenty ( 8 big players with multiple
machines but mostly local)
Players - India
Local Parties & their Capability
• Nichrome : 10 MUSD ( Approx 300 m/c’s) Strong in
Milk, Seeds, Snacks, Tea, Coffee,
Spices & Grains
• Samarpan : 250 machines in milk, edible oil, spices,
frozen food & snacks.
• Pakona : 140 machines/ annum in powder, grains
& snacks ( Total 1500 machines in 10 years)
• Vijaypack : 50 machines/ annum in dairy, spices & grains
Players - India
MNC’s• Bosch, Bangalore : 70 -80 machines/ year, 60-70 KUSD
each mostly in Pepsico, HLL, Haldiram,
ITC, Basmati & seeds sector
• Hassia, Pune : 40-50 machines in Beverage, Food,
Confectionery, Cookies & grain sector
• Rovema (China) : 20-30 machines in Dairy, Frozen food &
Chemical
• TNA, Australia : 30-40 Machines/ year in Snacks
• Woodman, USA : 25-30 machines
Philippines
Population : 92 Million
GDP per capita : 5000 USD
No. of VFFS Machines sold in 2006 : 150
Most Packed Products : Snacks & Dairy
Products
Major Player : TAM & Local
Av. Price of machine : 50 KUSD (Local 10K)
Indonesia
Population : 250 Million
GDP per capita : 3500 USD
No. of VFFS Machines sold in 2006 : 135
Most Packed Products : Snacks & Chemical
Major Player : Kawashima & Local
Average Price of machine : USD 40,000
( Local for 5000 USD)
Thailand
Population : 70 Million
GDP per capita : 9200 USD
No. of VFFS Machines sold in 2006 : 150+
Most Packed Products : Snacks & Grains
Major Player : Fuji & Taiwan made
Average Price of machine : 50,000 USD
( Local for 8,000 USD)
MalaysiaPopulation : 26 Million
GDP per capita : 12,900 USD
No. of VFFS Machines sold in 2006 : 125+
Most Packed Products :Snacks & Frozen Foods
Major Player : Kawashima & Local
Average Price of machine : 50,000 USD
Local : Sun Propack 100 m/c’s for US10K each
Vietnam
Population : 85 Million
GDP per capita : 3100 USD
No. of VFFS Machines sold in 2006 : 120+
Most Packed Products : Snacks & Dairy Products
Major Player : Rovema & Local
Average Price of machine : 50,000 USD
( Local for 10,000 USD)
UAE
Population : 4.5 Million
GDP per capita : 46,200 USD
No. VFFS Machines sold in 2006: 65
Most Packed Products : Snacks & Chemical
Major Player : Ishida & Local
Average Price of machine : USD 60,000
( Local for 8000 USD)
Saudi Arabia
Population : 20 Million
GDP per capita : 13,500 USD
No. of VFFS Machines sold in 2006 : 90
Most Packed Products : Snacks & Chemical
Major Player : Bosch & Local
Average Price of machine : USD 70,000
( Local for 10,000 USD)
Singapore
Population : 4.5 Million
GDP per capita : 31,500 USD
No. of VFFS Machines sold in
2006 : 25
Most Packed Products : Snacks & Grains
Major Player : Kawashima & Local
Average Price of machine : USD 40,000
( Local for 5000 USD)
China
Population : 1320 Million
GDP per capita : 7700 USD
No. of VFFS Machines sold in 2006 : 600+
Most Packed Products : Snacks & Chemical
Major Player : Kawashima & Local
Average Price of machine : USD 40,000
( Local for 5000 USD)
FUTURE & DECISIONS
What is to be Done?
• The only way is more focus to this product line & better coverage of market
• More agile & aggressive sales team in field. We must have weightage for new lines of business to grow them.
• Target must be given balancing usual business & new product lines & this will help business to grow three dimensionally.
