MARKET SEGMENTATION, TARGETING AND SEGMENTATION, TARGETING AND POSITIONING MARKET 3 STEPS OF THE TARGET MARKETING PROCESS 1 Market segmentation 2 Market targeting 3 Positioning Bases for segmenting a market Requirements for

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    30-Apr-2018

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<ul><li><p>MARKET SEGMENTATION, TARGETING AND </p><p>POSITIONING</p><p>MARKET</p><p>3 STEPS OF THE TARGET MARKETING PROCESS </p><p>1Market segmentation </p><p>2Market targeting </p><p>3Positioning</p><p>Bases for segmenting a market </p><p>Requirements for Effective Segmentation</p><p>Demographic segmentation </p><p>Demographic segmentation </p><p>Behaviour segmentation Geographic </p><p>segmentation </p><p>Measurability</p><p>Accessibility</p><p>Substantiality</p><p>Action ability</p><p>Evaluating Market segments</p><p>Segment size and growth</p><p>Segment structural attractiveness</p><p>Company objectives and resources</p><p>Choosing and implementing a positioning </p><p>strategy</p><p>Communicating and delivering the chosen </p><p>position Positioning strategies</p></li></ul>

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