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Marico Q1FY18

New Product Launches and Brand Restages Detailed Update

Appended to Information Update Q1FY18

Edible Oils – Restage

The brand launched its new packaging with relevant benefit positioning for each of the variant derived from factors affecting heart health.

• Saffola Active – Pro Weight Watchers

• Saffola Tasty - Pro Fitness Conscious

• Saffola Gold – Pro Healthy Lifestyle

• Saffola Total – Pro Heart Conscious

Hair & Care – Fruit Oils

Exciting and Super Nourishing range of

fruit based hair oils under the Hair & Care

brand

Available in 2 variants with extracts of:

•Olive, Sweet Lime and Green Apple

•Orange, Pomegranate and Strawberry

Parachute Advansed Men Range

- A nourishing range of haircare products (Cream and Oil)

specially formulated for Men.

- Consists of 3 non-sticky hair creams (Classic, Anti- dandruff

& Anti Hair fall) along with Non-sticky Nourishing Anti Hair

Fall oil

Set Wet Gels with New Exciting Packaging

-The new packaging was designed in line with the brand image of being “Young and

Vibrant”

-The Company will keep on innovating in this category and will come up with newer

offerings in the future.

Set Wet Beard Gels & Cream

-Launched with the objective to extend equity of Set Wet beyond hair gel

to beard grooming under the umbrella of style

-Set Wet Ultimate hold hair gel formula with Added aloe vera extracts

• Up to 5 hours of hold

-Set Wet Beard Softening Cream formula with ingredients that keep your

beard soft and manageable

Set Wet No-Gas & Blast

- Set Wet No Gas Deos

-Launched in order to extend Set Wet’s

participation into the no-gas segment of the

fragrances category

- Set Wet Blast

- Launched with the objective of disrupting

the fragrance category penetration through

an affordable deo offering at INR 49 which lasts

for a month.

Thank You

More to come in the coming quarters