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ten years of work by manic
manic 1
What We talk about
When We talk about
Manic*
10 years of manic
FootnoteS
* It was running season when we finally got down to writing this. Good thing we procrastinated for two years, because it gave us the chance to steal the title from Haruki Murakami — What we talk about when we talk about running — who borrowed it from Raymond Carver — What we talk about when we talk about love. Unlike Murakami, we didn’t ask for permission because we don’t think that either of them would mind — or notice.
When we started in 1999, Ren was a sweet puppy, the maximum bandwidth was 56kb, browsers only supported 256 colours and animation was done using animated gifs. The html editors of the day were Hotdog Professional and GoLive Cyberstudio. And we still like to brag that the first website we ever built was coded on Notepad.
Our first office was above a karaoke pub on Duxton Road. It was all of 200sq ft and an Ikea carpet took up one-third of the space. There were only two chairs and when clients came by, we all sat on some cushions on the carpet. Those were the heady dotcom days.
every evening at 6pm sharp, the first strains of My Way would come wafting through the floorboards. The owner of that place really liked that song and he warmed up with it a few times a day before the crowds came.
Since then, bandwidth and screen resolution have gone through the roof and words like “dither” and “web-safe” have all but disappeared from the web designer’s lexicon.
The next 10 years will undoubtedly see more changes. Cool as Papervision, aS3 and augmented reality are now, “the next big thing” is surely just round the corner, much like the next version of CS.
But some things will never change. Like a client’s request to “make it bigger,” be it font sizes or logos. Plastic surgeons probably hear that a lot too.
We’re glad we’re not alone. We can’t thank designers like Stefan Sagmeister and Paula Scher enough for revealing that even they get similar “requests”. It’s incredulous. and it made us feel all better.
Speaking of clients, we won’t pretend that we like them all. But design, by definition, needs clients. and we’re grateful to have met some nice people and made a few friends through our work. We’ve even thanked some of them at the end of this book.
Manic has given us the chance to make some money doing something that we love. More importantly, it’s let us hang out with the cutest dog in the world every single day for the last 10 years. Now, it’s even allowed us to indulge in our own 10th anniversary book. We couldn’t have asked for more.
We thought it would be nice to compile some of our favourite works, a Greatest Hits of sorts to mark a decade of being manic. If nothing else, it gives us some perspective of how far we’ve come since those Duxton karaoke days.
When asked how she came up with the Citi logo in such a short time, Paula famously said that it took her a second and 34 years.†
“It’s done in a second and every experience and every movie and everything of my life that’s in my head.” What a perfect way to sum up what design is all about!
enjoy our book and don’t forget to clear your cache.
† even Paula was not totally original. The story goes that Picasso said something similar to a woman who refused to pay him for a portrait done in five minutes.
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10 years of manic
Singapore FilM coMMiSSion
This project almost did not happen — it was a government tender, which we saw as a warning sign of sorts. Government tenders usually meant that spec work was required, something that we stood firmly against.
Luckily, in this case, the client reassured us that they were not looking for spec work. and we convinced them that even though they were a government agency, it did not hurt to have an extraordinary website.
We crafted a cinematic website that was tailor-built with thoughtful controls to show off locally made movies.
The site was named One of the Top 50 Websites in the World in 2007 by STeP Magazine and went on to win the coveted Favourite Website award (FWa) and Communication arts’ Site of the Week. That same year, it was also a
finalist in the Singapore Creative Circle awards.
even now, we’re happy to say that it’s probably still the most awarded government website in Singapore.
WWW.SFc.org.Sg
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Mini SingaporeWhen MINI met Manic, sparks flew.
The year was 2003. MINI was a newcomer to the local car scene and Manic was a three-year-old upstart. We shared the “mini yet mighty” mantra and did some of our best work together.
From 2003 to 2005, the MINI.com.sg website received more than 1200 enquiries, of which 10% were test drive requests. a significant number of these led to MINI purchases, to the delight of our friends on the sales team.
We also looked after email marketing, created print ads and even had a hand in a giant 50-foot MINI replica which was used in an outdoor installation on Orchard Road.
Like all whirlwind romances, it ended all too soon. We parted amicably when the distributorship changed hands.
interactive / print advertiSing / outdoor advertiSing / e-Mail Marketing
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perForMance MotorS
By the time the distributorship for MINI changed in 2005, we were already working on BMW as well, another Performance Motors (PML) marque.
Since then, we’ve worked on the development of all BMW-related interactive strategies and programmes, including the creation and maintenance of the main website, email marketing, search engine marketing, as well as customised web-based applications for various events and initiatives.
In the last few years, our involvement with the BMW brand has grown by leaps. In 2007, we were appointed to work on the production of all PML newspaper and magazine ads for the BMW brand, and in 2009, we started working with the BMW asia regional headquarters based in Singapore, as well as with BMW Indonesia.
WWW.pMl.coM.Sg/bMW
interactive / print advertiSing
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the neW Ford FieSta
interactive
Our superiority complex got a further boost when this site bagged three web awards — Design Licks, Page Crush and Design Charts. We shouldn’t have been surprised.
The Ford Fiesta is sporty, fun-to-drive, with unexpected attention to detail and the website is similarly trendy with a sleek interface that showcases all of the Fiesta’s features to maximum effect.
Social media sites such as Facebook, delicio.us and Youtube were also used to generate buzz and to pick up more traffic to the site. Prior to this, we also worked with Vantage automotive to develop websites
for the Ford and LandRover brands, as well as a viral campaign for the launch of the Ford Mondeo.
WWW.SuperioritycoMplex.coM.Sg
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dilMah teaThis is an example of the kind of long-standing relationships that Manic likes to build. Nine years after Dilmah Tea first appointed us to build their international brand website, we continue to produce creative interactive work for one of the world’s largest tea companies.
Completed projects include product and branding websites and microsites, an international e-commerce website and a distributors extranet that is used by their partners all over the world. Websites have also been localised for various markets in languages from French to Italian to Dutch.
We’ve been working with Dilmah Tea since 2001, and we’re happy to say that at the time of press, we’re still working with one of our oldest clients. WWW.dilMah.coM WWW.teatiMerockS.coM WWW.dilMahconServation.org
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the body Shop aSiaSince 2006, Manic has helped to bring The Body Shop’s message of naturally inspired, ethically sourced products to web users all over asia.
Three years after we designed the first campaign microsite for them, Manic is today the interactive agency for The Body Shop Singapore, Hong kong, Indonesia and New Zealand. We created a region-wide database solution that manages more than 2,000 products in four different languages online, allowing the client to easily maintain their rapidly expanding catalogue.
keeping pace with a regional FMCG client means being involved with the nuts and bolts of running these living, breathing sites on a daily basis. It also means working with the client to come up with innovative ways to connect online with their audiences through websites, microsites and social media channels.
The result of this work has been impressive. every month more than 400, 000 people visit the four country websites we created, with average time spent by each visitor at an impressive 12 minutes. and with plans to eventually offer e-commerce on the websites, Manic’s work, as they say, has only just begun.
interactive
WWW.thebodyShop.coM.Sg WWW.thebodyShop.coM.hk WWW.thebodyShop.co.id WWW.thebodyShop.co.nz
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the body ShopMicrosites and online campaigns are an integral part of The Body Shop’s online strategy. Throughout
the year, such initiatives are used for the launch of new product lines and seasonal promotions.
In 2008, Manic was engaged to create a Christmas Gift Finder for The Body Shop International office in the Uk. The client wanted an application that helped shoppers find suitable gifts for their loved
ones. Using xml, we created one that was easily localised by Body Shop offices all over the world, allowing the client to change the product assortment themselves.
For asia, we also worked on The Body Shop’s Tea Tree microsites in 2008 and 2009, creating engaging online experiences for korea, Hong kong and Singapore. Combined with the client’s offline efforts,
sales for Tea Tree products doubled during the campaign month in Hong kong, giving a 3000% ROI!
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dp architectSHow do you better a website that not only won multiple awards but was also named one of the
Top 50 websites worldwide by STeP Magazine in 2007?
That was the challenge we faced when we were tasked with the revamp of our own creation in 2009. In the words of the client’s CeO, he wanted something that would make him “fall off his chair.”
DP architects is one of Singapore’s best known architecture firms, having designed such iconic projects as the esplanade, the Sentosa Integrated Resort, Suntec City, Vivo City and Dubai Mall. Since our first collaboration in 2006, the firm had doubled in size and had set their sights on the international arena.
To match their global ambitions, the new site was built with scalability and ease of maintenance in mind. It combined an elegant design concept with robust information architecture and intuitive navigation,
including the option for users to deeplink and bookmark each page — features not usually associated with Flash websites.
We delivered a site that had the wow-factor that the CeO wanted and the ability to effortlessly showcase some 300 projects in over 20 countries through stunning photography or renderings.
all without sacrificing the bells and whistles that they had grown so accustomed to.
WWW.dpa.coM.Sg
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Signs you’re not shopping at the right places.
10 years of manic
In the same-ish business of mall marketing, Manic cut through the clutter with a campaign for The Cathay which centered around get-it-or-you-don’t New Yorker type cartoons targetted at potential
tenants and hip young urbanites.
The integrated campaign ranks as one of Manic’s most ambitious projects. Working alongside the client and other agency partners, Manic mapped out a five-month long journey that leveraged several
marketing channels, including online, offline and non-traditional components.
The campaign included newspaper and magazine ads, a teaser website with a viral email component, radio ads, email marketing, bus ads, and on-the-ground marketing at Raffles Place and Orchard Road.
Running through the whole campaign was the tagline “Life is Going to Get Better”, and a series of cartoons that set a smart, quirky tone throughout all ad materials.
the cathayinteractive / caMpaign / print advertiSing / photography / e-Mail Marketing
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“I can never tell… is one hole for salt or people who want less salt?”
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“That is so seven seasons ago.”
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“So, what will it be? Bangs or Botox?”
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“Would sir like to upsize the Bordeaux?”
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caneléas part of the Les amis group, Canelé Pâtisserie Chocolaterie has grown from being the new kid on the block to one of the leading f&b brands in Singapore today. It is helmed by award-winning pastry chef Pang kok keong, whom we fortuitously met over a three-tiered chocolate wedding cake way back in 2005.
That year, Manic designed the Canelé website and helped introduce Singaporeans to Chef Pang’s exquisite creations. In 2007, we created the identity and branding for his experimental dessert restaurant Macaron, designed a range of cookie boxes and paper bags for Canelé and helped launch the very first Macaron Festival.
Since then, we have introduced a new design for the menus at all Canelé outlets, created Christmas packaging and catalogues, and even won the Best Poster award at the World Pastry Cup in France, where Chef Pang was the leader of the Singapore team.
WWW.canele.coM.Sg
interactive / identity / print advertiSing / outdoor advertiSing / packaging
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aMara hotelSWith a significant amount of sales closed online these days, a hotel’s website is a crucial part of its
marketing and sales strategy. But Manic also understands that a hotel’s web presence is about more than picture-perfect photos of pressed linen and pristine pools. Visitors must feel compelled to book
a room, and the website must make it as easy as possible for them to do so.
Following a comprehensive user requirement study, Manic created a website that allows amara to easily add individually branded hotel web pages as they expand into the region. Manic also art directed a photo shoot for both amara properties in Singapore, and put in place a system for the
hotels to receive online enquiries for corporate events and weddings.
Today, the website regularly receives almost 30,000 visitors a month from all over the world.
WWW.aMarahotelS.coM
interactive
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10 years of manic
avillion hotel group
Dinner with a view of a glistening marina. Champagne on a balcony far out in the South China Sea. Deep sea diving with hammerheads, manta rays and barracudas. These are some experiences that
await guests when they visit hotels in the avillion chain. Or their websites for the matter.
We designed four immersive sites that transport visitors to the heart of each of the stunning properties. With breathtaking views of each hotel as the backdrop, visiting the websites might be the
next best thing to actually staying there.
These sites don’t just look good; they also incorporate a streamlined booking engine and lots of nifty features aimed at selling the properties and converting a casual surfer to a guest at the hotel.
WWW.avillion.coM
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We got to know The Ninth Vine through one of our pet projects — a wedding wine label for two close friends.
The Ninth Vine was the wine company that supplied the wine. We got to know them after several wine tasting sessions and had been working on some small projects with them when they engaged us to create the
identity for South australian Masterpieces.
It was an event that brought together the top South australian boutique wineries in Singapore for a week of wine-tasting and fine dining. They wanted us to create an identity for the event, including a logo
and print collaterals like magazine ads, posters, programme books and invitation cards.
Having met some of the winemakers, we learnt about their winemaking philosophy and preference for modern techniques — concepts that we were determined to distill into the final mark.
The result was “a tidy solution that at once speaks of vision, process and potential while managing to present industry clichés in a fresh light.” It was featured in a book on logo design published
internationally by Rockport in 2005, where the quote above was taken from.
the ninth vineinteractive / identity / print advertiSing
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Yahoo! is a leader in mobile search, especially in the innovation of consumer experience. In 2007, for the launch of their suite of mobile search products
at tradeshows like the Consumer electronics Show in Las Vegas and Communicasia in Singapore, Manic was tasked to create a product demo.
The challenges were extremely tight deadlines and working with a client on the other side of the Pacific, a full 16 hours of time difference away.
We made it work and Yahoo! received an overwhelmingly positive response at the tradeshows.
Following that, we continued to work on Yahoo! product presentations, as well as advertising banners and microsites for the asia-Pacific office.
yahoo!interactive
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the MooMbaOver the years, The Moomba has established itself as a stalwart in the business of business lunches.
The restaurant’s casual vibe and contemporary australian sensibility was a winning combination. With an emphasis on quality produce and a light touch when it comes to cooking, the food is
always sensational. all Manic needed to do was to bring that across on the website.
We served up a visual feast on the websites for the restaurant, the sandwich bar and the wine shop. Wagyu burgers, gourmet sandwiches, and vintage champagnes all loom larger than life on the screen. Throughout the site, the visitor is assaulted with photos of oversized salads, immaculate cold cuts and
luscious desserts, giving them a taster of what to expect from The Moomba.
everything looks so fresh and delicious that the site comes with a special warning: “Best viewed on a full stomach.”
WWW.theMooMba.coM
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10 years of manic
lenovoThe small and medium business (SMB) sector is a notoriously fickle and difficult-to-reach
group of customers for IT providers. With its ThinkPad range a firm SMB favourite for more than a decade, Lenovo enjoys a good lead over its competitors in this segment. To
further strengthen its position, Lenovo engaged Manic to build ThinkSMB, an online resource for asia-Pacific SMBs.
Launched in more than 10 countries, ThinkSMB provides SMBs with content like expert advice, case studies, IT advice, white papers as well as useful tips and tools. Manic helped
put it all together, from design and implementation to programming all the site features and localisation in different languages, all in the space of four months.
WWW.thinkSMb.coM
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My Work
ministry of educationsingapore
Want to ask other teachers how they handle questions about the ethics of stem cell research? Or you may have interesting ideas about character development?
My Forum is a feedback website dedicated to MOE sta�. Take part in our discussion forum on topics ranging from CCA ideas to feedback on vendors. Share with other colleagues the latest happenings in your school or o�ce. Give your feedback about work-related matters in surveys, polls and consultation papers. Your views are valuable in moving the education system and
community forward.
PLUS! Check out our latest addition to My Forum — Ask Senior Management - where you get a chance to write to Senior Management in MOE HQ about education-related issues.
So what are you waiting for?
Simply log on to http://myforum.moe.gov.sg with your GDS ID, and join the conversation on My Work today!
10 years of manic
The Ministry of education (MOe) selected Manic as their web and interactive partner to revamp both their intranet and corporate websites in 2003 and 2004 respectively.
In 2005, Manic was also appointed to create an advertising campaign for the MOe’s excel Festival, an annual event for educators to share innovation in teaching. The project
scope included creatives for print ads, MRT in-train ads, brochures, flyers, posters and programme material. Manic also designed and developed a registration website for the
event that could cater to 20,000 users an hour.
Most recently, Manic was tasked to create a series of four posters to publicise the MOe’s MyForum initiative, an online platform for administrative and teaching staff to exchange
ideas and discuss the teaching life. The posters were distributed to all schools nationwide.
MiniStry oF education
interactive / caMpaign print / advertiSing / photography
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national heritage board
How do you speak to a young audience and convince them that museums are fun?
Faced with this challenge from the National Heritage Board (NHB), Manic combined hand-drawn visuals and quirky copy when conceptualising two campaigns for NHB initiatives in 2006 and 2007.
For International Museum Day, Manic spoofed Ikea in press ads and highlighted surprising finds in museums with the headline “Furnish your mind for a change”. The following year, Manic created a
campaign for explore Singapore! based on little known facts that we unearthed after extensive research. Like the fact that ice took months to reach Singapore in the 1800’s, or that the dome of the famous
Sultan Mosque was made from green bottles.
Both campaigns successfully attracted a large number of people to the museums and events, and introduced Singapore’s heritage to a new, younger audience.
caMpaign / print advertiSing
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clientSgovernMent & Statutory boardSCivil aviation authority
of SingaporeHealth Promotion BoardInfocomm Development
authorityIntellectual Property Office
of SingaporeMinistry of educationNational Heritage BoardNTUC FairpricePowerGrid LtdSingapore airlinesSingapore PoolsSingHealth GroupUrban Redevelopment authority
banking & FinanceBCS Information Systems Citibank SingaporeCrescent Point CGU asia InsuranceDevelopment Bank of SingaporeInfocredit Dun & BradstreetLim & Tan SecuritiesMaybank GroupOxley CapitalUOB Life assuranceVisa asia-Pacific
autoMobileSauto eurokarsBMW asiaMINI Singapore Performance Motors LtdRegent MotorsVantage automotive
Media & entertainMent20th Century Foxasia Image / Television asiaasian TV awardsCathay OrganisationFluid ProductionsPromax asiaReed Business InformationReed elsevierSingapore Film CommissionYahoo! Inc.
Food & beverageCanelé Pâtisserie ChocolaterieDilmah Tea InternationalGardenia Foods SingaporeThe MoombaThe Ninth VinePonti Wine CellarsSaybons French Food Factory
ServiceS and retailThe CathayCheersCLIqUeDotted LineIntegraScreen SingaporePhilips Lighting asia-Pacificseesaw market + consumer
insightSPaCe FurnitureTeledirect TelecommerceTetra Fish asiaVictor Chandler InternationalWatsons Personal Care Stores
architectureDP architects
perForMing artSSingapore Youth ChoirYoung Musicians SocietyecNad ProjectPractice Performing arts SchoolTheatre Training & Research
Programme
not-For-proFitBright Vision HospitalDilmah ConservationNTUC Fairprice FoundationSingapore Children’s Society
beautyThe Body Shop InternationalThe Body Shop asia-Pacificestée Lauder SingaporeFerrosan Inc. Singapore
educationCOMaT Training Servicesenigma VariationsNanyang Technological UniversityRaffles Institution
local SMeSa-sonic aerospaceexcelpoint TechnologyOpulent Group Trek 2000 International
legalaSeaN Law associationDrew & Napier LLCkhattar Wong & PartnersMedico-Legal Society SingaporeRobert Wang & Woo LLCSingapore academy of LawSingapore International
arbitration CentreWong Partnership LLP
it & coMMunicationSIBM SingaporeLenovo asia PacificMicrosoft asiaPhilips SingaporeSeagate Technology
agencieSBBH asia PacificCreads advertisingM&C SaatchiOgilvy Singapore Publicis Singapore Saatchi & Saatchi
travel & hoSpitalityThe Cathay Residencesamara Hotelsavillion Hotel GroupHangout HotelsRaffles The Plaza HotelSingapore airlinesZil air Seychelles
induStrial / engineeringSingapore Refining CompanySingapore Technologies Marine
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aWardS & MentionSMoWSnet Silver aWard august 2008 seesaw marketing + consumer insights
Step inSide deSign top 50 beSt oF Web 2007 Singapore Film Commission DP architects
coMMartS deSigninteract Site oF the Week June 4, 2007 Singapore Film Commission
Favourite WebSite aWardS (FWa) april 22, 2007 Singapore Film Commission
Singapore creative circle aWardS 2006 Finalist, Interactive Category DP architects
WebSitedeSignaWardS.coM October 2006 DP architects
deSign chartSapril 22, 2007 Singapore Film Commission
May 31, 2009The new Ford Fiesta
Media Spike aWardS 2007 Finalist, Digital Campaign Category New City Mortgage (with BBH asia)
deSign lickS Site oF the day april 9, 2007 Singapore Film Commission
May 19, 2009 The new Ford Fiesta
deSign lickS Featured Site February 2007 DP architects
May 2007 Dilmah White Tea
pagecruSh Featured Site august 2008Redorfe Photography
June 2009The new Ford Fiesta
World paStry cupJanuary 2009 Best Team Poster (Singapore)
WebSMedia June 2007 (korea)Featured agency
color harMony — logoS publiSher: rockport, 2006 TropicalPix logo
logo lab publiSher: hoW deSign bookS, 2005 South australian Masterpieces identity
clientSJohnson for our first paid
projectNicholas & Janette Skeath Pope
Menken for being our oldest clients
France & Monkey Womanalbert & JenniferChristian & Wee Han for
Drew & NapierDilhan for believingalan Randall, Paul Judge & the
guy without a fingerMs Choo & Mr Teo — thanks for
everythingJennifer, Dora & GeeYvonne for MINIBelinda for being the nicest
person we knowMedy for all the car workMary, Ginger, ReanneMichelle & Vivian for dim sumWaye & Wendy for The Body
ShopLillian for your war stories John Finn for introducing us to
LillianJohn S Callahan for being our
first photographer clientGricia, Helen, Lawrence & Sue
for hosting usPeng Yam — thanks for the
TorbreckPang for all the caloriesTerence for IBMHerman for Microsoft elisha for Friends of ChangiSandip, Johnson & Sharilyn for
Cupid & alba
ex-StaFF & internS & FreelancerSJosephine, for being employee #1Lenny, elaine, Yit keong and
SheryoTeresa for CitibankBen, you’re a real pro Gabriel for Sa MasterpiecesGerald, our very first internRoger & Clement, the second
and third internsDawn & Jinghui for the fruititea
packaging; someday, you’ll see it on a supermarket shelf in Tokyo
ernest, Josh, Randy for being hungry boys
Dorothy for Love at First BiteShirley for Tea TreeCharlene for Cathay and others kristal for the lovely macaron
fairies and Homeless FCStephanie for the enigma
drawingsFazly for Casio Ridzuan for IPOSTodd Joo for being our very first
photographerevelyn Pritt for MINI and
Dilmahandre, Reuben, DaniDennis for the Manic lettersJules for being the butt of our
jokesJason — no thanks for your
messy codes; we still want to kill you
Yu-Mei for explore Singapore!May for the peace-and-quiet
Stefan Sagmeister for making us look again and again
Christopher for sushi & LogoLabFWas for general awesomenessTypophiles for the instant font
identification service and hospitality in SF. Joe, Jeannie, Stephen, Zara, karen — it was nice meeting all of you!
David for The Cathay
neighbourS24 Crane Road for constant
percussionkilo, Hjgher and Trine for being
good neighboursDrewscape for the sketch of
64 Jalan kelabu asapFrankie & Florie — thank you
for the music, for aBBaJay for the wild partiesZombie foodYong tau foo auntie with the
infallible memory — being called a lang zai is the perfect way to start any day
Fook kor for pak shui and “tourist-friendly” cze char, ie chicken curry from a can
Tong shui couple for breakfast, lunch and sometimes tea
Tian Tian Porridge — oh yum!Niu Che Shui Glutinous RiceHolland Village Western Food
Stall for lunch by numbers —
#24, #25 and #26James & Lynn for pepper crabs,
durians, whisky, Homeless FC and the african Cyclist
current ManicSadeline for being Mrs adobe
and for working on all 23 versions of this book
June for being the consumate debugger
Jenny for being the stylemeisterJasmine for reminding us that
alcohol actually tastes “bitter”Jong for being the lunch alarmRoland for aS3— Guys, we’ve never had more
fun working (or not).esther, without you we’d
probably have lice and boils
partnerSSmash for our first namecardsClifton (Highlight) for printing
namecards v2Patrick, always our Mac Manamy (Procomp) for your
patience Ronald (Procomp) for your
generosityJane and Jeanette of RJ Paper Wai (antalis) for CuriousHon, Ivy, Gina, Michael, adrian,
Zainal, Rick, Jimmy and other Shutterbugs
Richard & Mei — we’ve never met a more passionate printer
FriendSPeng Hwa and kwek Min for
the moneyGavin, Jonathan & RodneyHrant for Mana and LaSean for the inspirational work
thank you
10 years of manic
We welcome all comments, enquiries, compliments, tips, recipes etc.
When writing to us, it helps if you can be as detailed as possible if you are asking about our services and rates. We do not entertain anonymous enquiries.
If you’re looking for speculative work, or mock ups as it’s more commonly known here, we’re not the right agency for you. Concepts and ideas are not free and the design process should not be reduced to a swimsuit competition. If you truly require us to pitch, please expect to pay for our efforts.
For more on why spec work is bad, visit www.no-spec.com.
26 crane rd, Singapore 429367 tel / 6324 2008 Fax / 6234 6530 WWW.Manic.coM.Sg [email protected]
get in touch
So many recipes, such a small dog.
colophon
cover Designed by adeline Chong.
printing & production Sponsored by Procomp Printset. 500 copies printed.
paper The book was printed on Maple White 170gsm. The covering material is Saifu in white. Both from RJ Paper.
type The text face is Font Bureau’s Farnham designed by Christian Schwartz.
The headers set in Neutraface from House Industries.
copyright © 2009 by Manic Design Pte Ltd. all rights reserved.
all images and trademarks are copyright of their respective owners.
No part of this book, whether in physical, electronic or other form, may be copied, reproduced, distributed, transmitted, or displayed without the prior written consent of the copyright holder.
This book is meant for self-promotion purposes only and is not for sale.
10 years of manic
