Management Structure & Team Profiles

AUTHOR: JONATHAN PORTER

01/10/2010

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MATHIAS DIETRICH Head of Mobile

JOHN STEVENS Head of Strategy

JONATHAN PORTER Creative Director

TREVOR GINN Head of Search & Social Media

MARK JOHNSON Account Manager

HARLEY OLMILLO AD Asia/Pac

Meet the Management Team

Web Jonathan brings over 15 years experience to his

role as Creative Director at New Brand Media.

He has helped some of the world’s leading

brands engage, interact and build relationships

with their customers through engaging, user-

centered, brand experiences.

Practiced in managing multidisciplinary teams, strategic direction

and development of an award-winning ‘Customer Experience Design

Team’ he is the author of the New Brand Media’s

user-centred design methodology with an in-depth understanding of the

branding, design and technology challenges facing enterprise-level clients

today.

EXPERTISE: ART DIRECTION, BRANDING, INTERACTIVE DESIGN, USABILITY.

JONATHAN PORTER Creative Director

Senior Team / Creative Director

Mobile Mathias brings over 12 years mobile experience to New Brand Media.

He provides mobile development expertise with solutions for:

iPhone | Blackberry | Microsoft Pocket | Android

With 3 successful iPhone apps on iTunes we are helping New Brand Media clients to deliver their brand in new and innovative ways.

A successful mobile entrepreneur in his own right, Mathias created the first complex PDA GPRS despatch system in London in 2002. His ground breaking software on the early XDA’s changed the economics for Radio Taxis, Blueback and others back then, but today, he prefers his iPhone.

Creating successful mobile applications is just one of many strings to Mathias’ bow. He also has a golden (and platinum!) past as an Audio engineer in one of Germany’s most established studio’s, achieving 1 platinum and 4 gold discs with artists such as Brian Eno, Hawkwind and a host of top German stars.

He is available for weddings and karaoke.

EXPERTISE: PLANNING, EXECUTION & IMPLEMENTATION. STANDARDS & FORMATS, NEW TECHNOLOGIES, PRODUCT SPECIFICATION & ROAD MAPS, ENTERPRISE COMPUTING, CLOUD COMPUTING, SO A IN JAVA AND .NET

MATHIAS DIETRICH Head of Mobile

Senior Team / Head of Mobile

Social Media & Search Trevor is a highly experience online marketing and e-commerce professional with over 10 years in the Internet industry. He specialises in search engine marketing, social media and e-commerce.

Trevor believes passionately in the potential for targeted internet marketing to transform businesses.

The online opportunity for businesses is huge, but recently survey by Barclay card found that two-thirds of businesses miss out on sales by not offering their sales on services online.

His approach is to consider all aspects of a company’s online business to grow traffic in a cost effective manner and ensure that this traffic is converted into sales.

As well as working as a consultant, Trevor has hands on experience of running an e-commerce business through his online retailing business, Hello Baby www.hellobabydirect.co.uk.

His blog on e-commerce and Internet marketing can be found at www.trevorginn.com

Unfortunately, however, his magnum opus The Online Marketing Handbook is still a work in progress.

EXPERTISE: SEARCH ENGINE OPTIMISATION, SOCIAL MEDIA OPTIMISATION, E-COMMERCE.

TREVOR GINN Head of Search & Social Media

Senior Team / Head of Social Media & Search

Strategy John holds a BSc in molecular biology from King’s College, London and a Master’s in Industrial Design Engineering from the Royal College of Art (with Imperial College). He has worked for 10 years in industry including five as Head of Design for a dot.com technology company, where he was creative director and manager of the 12-strong design team, followed by three years as an independent design consultant.

He is also a contributing lecturer in industrial design and project tutor on the MET1 course. He recently completed a PhD at Cambridge University, investigating the role of design as a strategic resource. He also loves snowboarding and Jelly Babies.

John’s specialities lie within design management and strategy, matching an organisation’s strategic concerns to design’s potential contribution, through all areas of an organisation. He is passionate about design’s value in creating experiences with clarity and impact, simplifying complex tasks, and making interactions clear, easy and pleasurable for all:

“Firms that really ‘get’ design make damn sure it is permitted to reach through and between all areas of their organisation. Not as easy as it sounds - the connections are fragile and the benefits hard to quantify. But design integrates and shapes the ways an organisation is experienced, not only by the customer but by all stake-holders. This underpins the true meaning of ‘brand’, and right now this means firms need to engage design specialists that can join the dots. New Brand Media know their bit and where they fit, and I’m delighted to be associated with their great work.”

EXPERTISE: DESIGN MANAGEMENT AND STRATEGY

JOHN STEVENS Head of Strategy

Senior Team / Head of Strategy