Brand Profile

Maloperro is a company researching and developing products inspired by board sports; surfboard, skateboard, snowboard and rock music

This brand has been created in a graphic studio from an idea of a surfer who wanted to produce a label for a group of free riders in order to transmit the philosophy of pure surf to the new generations. The brand is shown on t-shirts, stickers, boards. The Maloperro group organizes beach parties and beer games arousing the curiosity of young surfers and their demand for new products giving life to the Maloperro project with their new t-shirts.

In 2004 a cooperation begins between the Maloperro group and Sitel, a leading company producing bags and accessories. The first collection of computer bags and mobile phone accessories is undertaken, all inspired by the three sports, creating a new life style in this sector. Thanks to the new partnership, Maloperro has grown not only in Europe but in America, Asia and Australia.

Maloperro chosen in 2009 as a new distributor Dibiottanta Spa from Milano Italy.

Today Maloperro works only with high technical quality for their products and studies creative graphics achieved by artists, designers and stylists inspired by Board Culture.

Maloperro to those who are always searching in life

Was formedin early summer of 2004 in a gra-

phic studio on Versilia Beach (tuscany) by 2

enthusiastic surfer... out of pure passion for

the boarding way of life!

About us2003

2004

2009

2010

Surfer and skater over the years have adopted

a way of life that has it’s own language,

etiquette, film and music, all of which poin

toward a symbolic identity as a source of

personal freedom. This way of life, which was

once only found among Californian surfer, is

now a recognizable part of a global lifestyle

TargetAge of target audience: from 14-40 years

60% Male

40% Female

Opinion leaders in their social field

High activity people in sport, businnes and private

Affinity to an independent lifestyle

Emotionally brand oriented

Makes a trendy statement that everyone will talk about

Medium value end user with medium to high income levels

Consumer pays attention to image, fashion and trendy lifestyle

Values:Open-mindeness and tollerance

New ways of thinking and creativity

Being unique, standing out of the crowd

I WANNA BE YOUR DOGGlobal DistributionAvailable in over 25 countries

and will be continued

Channel distributed:Departement stores

Electronic stores

Supermarket

Stationary chains

Electronic stores

Telephone shop

Music and games stores

Gift stores

Airport - Duty-free shop

Maloperro Mono storesSingapore

Malaysia

Philippines

4,5 million pieces of Maloperro mobile accessories have been sold in 2005-2009

Wind it up, turn it up,charge me up, it’s on the radio...

Maloperrorama

FAIR

2008 Best Show Award

Cebit Hannover Germany March

PRODUCT

Lap Top bag

Net Book Bag

Photo Reflex Bag

Universal Case

Dedicated Mobile

Case

iPod Case

maloperro products are constantly evolving

Mouse

Headphone

Speacker Music

accessories

Car holder

Accessories

All Maloperro products ar designed and selected by italian designer.

EVENTSThe Maloperro group organizes beach

parties and beer games arousing the

curiosity of young surfers and their

demand for new products giving life to

the Maloperro project

Juegos 2008 - 2009

“Gioia Beach Club”

Lido Di Camaiore

Riviera della versilia

MALOPERROUMBRIAIndicazione Geografica Tipica

Thus starts the intrepid adventure of Malo-perro, in which local varieties of Umbrian grapes find harmony and softness in the large selection of French grapes: Tannat, Merlot, Sagrantino and Sangiovese, in equal percentage. The grapes are chilled and after-wards they fermented in barrique; they are then aged in wood barrels for five months and assembled in steel barrels for other four months. A deserved rest until August 2009 when they will take delight in filling their new look in the bottle.Bottled produced. 8000

Wine Passion

BOOK collectionby Cartiere Paolo Pigna Spa

Channel distributed:

School stores

Supermarket

Gift stores

200.000 Pieces sold in 2009

Follow the dog on:www.maloperro.com

Maloperro logo and the dog ar worldwide registered trademarks

Exclusive worldwide license:Dibiottanta S.p.A

Muggiò - Milano - Italy