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  • ISSN (Online): 0976-0148 ISSN (Print): 0976-013X

    Journal of Management & Public Policy

    Vol. 1 No. 1 December 2009 Editor Srirang Jha Editorial Advisory Panel

    Mansoor Al-A'ali, University of Bahrain, Bahrain Jacqueline L. Angel, University of Texas at Austin, USA Damon Anderson, Monash University, Victoria, Australia Daya Shanker, Deakin University, Melbourne, Australia Nalin Bharti , Indian Institute of Technology, Patna, India P K Chaubey, Indian Institute of Public Administration, New Delhi, India Parag Dubey, Indian Institute of Forest Management, Bhopal, India Md. Firoz, Manipal University Dubai Campus, UAE Shama Gamkhar, University of Texas at Austin, USA Francis Gonsalves, Vidyajyoti College, New Delhi, India Charles Holme, Ethical Executive Training International, UK Vidyanand Jha, Indian Institute of Management, Calcutta, India Sanjay Kumar, Centre for Study of Developing Society, New Delhi, India Naresh Khatri, University of Missouri, Columbia, USA Christopher Lakra, Indian Social Institute, New Delhi, India T Mallikarjunappa, Mangalore University, Karnataka, India Madhu B Mishra, Sambalpur University, India Kannamma Raman, University of Mumbai, Mumbai, India Francesca Recchia, University of Kurdistan Hawler, Iraq Saif Siddiqui, Jamia Millia Islamia, New Delhi, India Purnima Singh, Indian Institute of Technology, New Delhi, India Surya Prakash Singh, Xavier Institute of Management, Bhuwaneshwer, India Yinshan Tang, University of Reading, Reading, UK Nachiketa Tripathi, Indian Institute of Technology, Gauhati, India

  • Journal of Management & Public Policy, Vol. 1, No. 2 June 2010

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    Journal of Management & Public Policy (JMPP) is a biannual peer-reviewed international journal published in June and December every year by Management Development Research Foundation, New Delhi (India). Online edition of JMPP is available at www.jmpp.in as an open access journal.

    JMPP seeks to create a body of knowledge around the interface of various functional areas of Management and Public Policy. It is likely to serve as an independent forum for the academia, industry, civil society and the State to carry forward a candid and objective discussion on common issues having a bearing on economy, business, community, environment and the quality of life of the people.

    JMPP is included in the database of EBSCO Publishing Inc. USA.

    Subscription: Annual: Rs. 500 (India), $ 100 (Overseas) Single Copy: Rs. 250 (India), $ 50 (Overseas) Editorial and Subscription Enquiries: [email protected] Management Development Research Foundation, 2010 All rights reserved. No part of this publication may be reproduced without written permission of the Editor/Publisher. Disclaimer: The views expressed in the articles/reviews are those of the contributors and not necessarily that of the Editorial Board or Management Development Research Foundation. Articles/reviews are published in good faith and the contributors will be liable for any copyright infringements. Published by Chairman, Management Development Research Foundation, 132, DDA SFS Flats, Sector XI, Pocket 1, Dwarka, New Delhi 110 075 and printed by him at Khurana Digital Colour Solutions, Nehru Place, New Delhi.

  • Journal of Management & Public Policy, Vol. 1, No. 2 June 2010

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    CONTENTS Editorial 4 The China Code: An Analysis of Chinas National Social Standards for the Textile and Apparel Industry Bala Ramasamy & Dra. Elisabet Garriga 5 Affective Commitment as a Mediator between Psychological Climate and Job involvement Soumendu Biswas 16 Determinants of Organizational Citizenship Behaviour: A Review of Literature Shweta & Srirang Jha 27 Stock Price Reactions to Dividend Announcements T. Mallikarjunappa & T Manjunatha 37 Industrial Organization and Customer Relationship Management: The Impact on Customer Service Orientation in B-to-B Markets Alexander D. Stein, Michael Smith & Richard A. Lancioni 52

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    Editorial

    I am humbled and excited about the launch of the inaugural issue of the Journal of Management & Public Policy (JMPP). It is the outcome of efforts, encouragement and support provided by several of my friends in academics, public administration and civil society. We had often felt a strong need to evolve an independent forum to discuss issues affecting management of corporations and governance of public institutions and political establishments vis--vis public policy. Existing journals are quite focused on either on issues pertaining to management of corporation or dedicated to public administration and public policy. Obviously, there is a void in terms of a critical interface between two distinct domains i.e. management and public policy although both are influenced by each other. I am sure; the launch of this journal will close the gap between researchers, academics, policy makers and entrepreneurs and foster an interdisciplinary approach towards analyzing issues ranging from shop-floor to corporate governance on the one hand and public policy implications on the other. Editorial discretion will be used judiciously so as to protect a unique and interdisciplinary nature of this journal. A word of thanks for all the members of the Editorial Advisory Board: I am grateful to all the scholars from around the world who agreed to be part of the Journal.

    Srirang Jha

  • Journal of Management & Public Policy, Vol. 1, No. 2 June 2010

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    The China Code: An Analysis of Chinas National Social Standards for the Textile and Apparel Industry

    Bala Ramasamy* & Dra. Elisabet Garriga**

    The China Social Compliance for Textile and Apparel (CSC 9000 T) is the first country and sector specific social standard in the world, established by the China National Textile and Apparel Council (CNTAC). The objective of this paper is to evaluate the CSC 9000T by comparing the extent of its coverage and its implementation vis--vis another popular international standard, the SA 8000, and two company level codes of conduct, namely Nike and Inditex. The comparison allows an analysis that considers a universal versus a national code, a comprehensive versus a sectoral code, and a western-based versus an Asian-based code of conduct. Our results provide justifications as to why the CSC 9000 T is a code that should be given attention by the relevant protagonists as it is based on more systematic interventions to tackle the root causes of poor compliance in Chinese reality and has a higher degree of legitimacy due to its backing from Chinas social institutions and agencies.

    Keywords: China, Social Code of Conduct, Textile and Garment

    Introduction

    In the early 1990s, multinational corporations (MNCs) with extensive supply chains started to acknowledge their role in improving the general working conditions of workers in their respective suppliers factories. This sense of responsibility was operationalized by designing and implementing codes of conduct (Egels-Zanden and Hyllman, 2007; Kolk and van Tulder, 2002b; Radin, 2004; Sethi, 2002). The supplier factories were expected to heed the code and an extensive verification and social audit systems were put into place (Cowton and Thompson, 2000; Sethi, 1999). As a result, hundreds of codes of conduct have appeared. A recent inventory by the Organization for Economic Cooperation and Development (OECD) reveals more than 300 of such codes, and the numbers continue to increase unabated (Kolks and Van Tulder, 2001). Non-governmental organizations (NGOs), industry associations and other international organizations have also joined in and developed international social standards and self regulatory tools to address working conditions, particularly in developing countries (Beschoner and Muller, 2007). The designing and monitoring of these standards involve multi-stakeholder participation including unions, employers, MNCs, NGOs, management consultants and academics.

    * Professor, China Europe International Business School, Shanghai, Peoples Republic of China E-mail: [email protected] ** Professor, China Europe International Business School, Shanghai, Peoples Republic of China E-mail: [email protected]

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    One recent development in this arena of codes of conduct and social standards is the China Social Compliance for Textile and Apparel (CSC 9000 T), established by the China National Textile and Apparel Council (CNTAC), a nonprofit industry association comprising Chinese textile companies. As far as we know, this is the first industry and country specific code that exists worldwide. The relevance of this code is obvious when one considers Chinas textile and garment industry. Chinas textile and apparel industry is the largest and the most important supply chain, covering about 24 percent of the worlds textile and apparel trade. Nearly every large brand-name and garment producer has a value chain that is linked to China (Krueger, 2008; Egels-Zanden, 2007). Any initiative in social responsibility in this sector produces a greater impact given the importance of the textile and apparel sector within the Chinese economy. Furthermore, efforts in improving working conditions in a transition economy such as China, makes it unique and complex (Egels-Zanden, 2007) as the globalization of economic activities comes to terms with diverging business practices between the east and west.

    The objective of this paper is to evaluate the CSC 9000 T by comparing the extent of its coverage and its implementation vis--v