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Stereotyping MenStereotyping Men
Men = Action
Men are usually portrayed as virile, muscular
Powerful bodies dominate space in advertisements.
Men are more often portrayed
doing something, an activity, action
Women more often just look
Into the camera
• focus is on slenderness,• attaining a feminine ideal• weakness and• vulnerability
In Advertising/Media
Focus onMasculinity
“He didn’t buy 20 pink pashimas””
Smell like a Man, Man
The JockMale Stereotype
• Powerful• Athletic• In control• Men
admire him
• Women adore him
The JockMale Stereotype
Beefcake
The BuffoonStereotype
Oatmeal Crisp Dad- Hiding Cereal
Example:
Bungling father
Well-intentioned
Jim Carrey The Joker
The Joker StereotypeMask of Masculinity
Action Hero
Male Stereotypes
•Strong
•Not silent
There to save the world or a damsel
in distress
The Big Shot
Male Stereotypes
The epitome of success
Powerful
Strong Silent Type
Male Stereotypes
In charge
In control
Acts decisively
Successful with women
Doesn’t need todiscuss feelings