Stereotyping MenStereotyping Men

Men = Action

Men are usually portrayed as virile, muscular

Powerful bodies dominate space in advertisements.

Men are more often portrayed

doing something, an activity, action

Women more often just look

Into the camera

• focus is on slenderness,• attaining a feminine ideal• weakness and• vulnerability

In Advertising/Media

Focus onMasculinity

“He didn’t buy 20 pink pashimas””

Smell like a Man, Man

The JockMale Stereotype

• Powerful• Athletic• In control• Men

admire him

• Women adore him

The JockMale Stereotype

Beefcake

The BuffoonStereotype

Oatmeal Crisp Dad- Hiding Cereal

Example:

Bungling father

Well-intentioned

Jim Carrey The Joker

The Joker StereotypeMask of Masculinity

Action Hero

Male Stereotypes

•Strong

•Not silent

There to save the world or a damsel

in distress

The Big Shot

Male Stereotypes

The epitome of success

Powerful

Strong Silent Type

Male Stereotypes

In charge

In control

Acts decisively

Successful with women

Doesn’t need todiscuss feelings