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StartUp for a Brandsvitmam.ua – from niche social network for mothers to monetized online-community
Agenda
1. “It’s the business model, stupid!”Discovering the value creation recipe of Niche Social Network2. Let’s check out if it works..Building a social network (startup) for a brand in Ukraine3. Key conclusions
Agenda
1. “It’s the business model, stupid!”Discovering the value creation recipe of Niche Social Network2. Let’s check out if it works..Building a social network (startup) for a brand in Ukraine3. Key conclusions
Niche social networkBusiness-Model
Agenda
1. “It’s the business model, stupid!”Discovering the value creation recipe of Niche Social Network2. Let’s check out if it works..Building a social network (startup) for a brand in Ukraine3. Key conclusions
Online-communityBusiness Model
Target Audience Primary: Women from 20 to 40 years who are
pregnant with children up to 2 years (in all cities of Ukraine).
Secondary: Women from 20 to 40 years with children up to 8 years, their husbands, relatives (in all cities of Ukraine).
27.10.2010 © New Social Communications
Business challenge
Creating long-term, self-developing ecosystem for Ukrainian mothers on the Internet, using and monetizing the most out of the Internet.
Obtain long-term tool of 0-cost for communication, loyalty and sales for a brand
27.10.2010 © New Social Communications
The first Ukrainian social network created specially for moms, as well as those who help them
svitmam.ua
svitmam.ua
Value Drivers into ProcessesProcesses into Actions
What did we doKnowledge and recommendations
• Unique Articles• A unique video guide to pregnancy• Pregnancy calendar
Pushing UGC
Access to products and services of partners pool
• Free expert consultation• Events from partners• Special offers from our
partners• Services
Pushing UGS from partners
Attractive user Community
• 10 000 registered moms• 35 000 users in social media (active groups in with own activities)• Offline events
With each new "mom" community is more attractive
Monetization = value for BrandSelf-developing community of TA
Possibility of high-quality contact with the TA• Media banners• Non-standard activities• Branding
Share the costs of maintaining and developing• Partners of the network
Building relationships and trustLong term partner
Competitor entry Barriers
An additional sales channelMarket place
Digital-
- club
Agenda
1. “It’s the business model, stupid!”Discovering the value creation recipe of Niche Social Network2. Let’s check out if it works..Building a social network (startup) for a brand in Ukraine3. Key conclusions
Key conclusions
Niche social network – new view for existing niches Existing market Existing customers But superior solution for consumers with social
functionality and media content (which old niche project do not have)
Great potential to capture the market
Business model – DNA of every project Is a must for every project
Q&A
Kiev City Horizon Tower 42-44 Shovkovychna St. 01601 Kiev, UkraineT 38 (044) 490 12 76, F 38 (044) 490 12 00M 38 (099) 383 51 [email protected]
Maksym PecherskyyChief Executive Officer
