Organizing corporate events can be exciting and interesting but simultaneously stressful and nerve-racking. The pressures of organizing a corporate event that is cost-

efficient yet enjoyable enough and able to meet its intended purpose can be quite demanding, and it is totally

understandable that managers feel pressured by this classic case of a balancing act.

Nevertheless, if the right approach is used, creating publicity for corporate events will become an easier task to manage. So if you want to generate added publicity for your event, this article should help with these seven tips

for generating good PR.

It\'s always a good idea to work in a team, and delegate the task of creating publicity to a particular team member. This allows you to focus more on the management of the

event rather on the logistical side of things. Your responsibility then is to make decisions and guide others

in getting things done for you.

Selecting the right person to delegate this task to is also an important factor in making your event a success. It is

essential for this person to possess the necessary contacts with media companies, such as television stations and

newspapers, way before the event kicks off.

Keep your copywriting short and punchy. Good publicity can be aided by efficient writing and even more efficient

editing that gets straight to the point. A media pack of several pages would normally be considered pompous and unnecessary, overloading the recipients with information.

Try not to use copywriting that may be a tad too creative or flowery. The people reading your message will not have time to bother translating metaphors or figuring out deep words, so keep your language as simple as the copy itself.

Even if it is considered common sense and standard business procedure to include a phone number, email and

physical address in publicity kits, there are still a lot of corporate event organizers who neglect to include this.

Keep this in mind so that you can be contacted for further information.

No one wants to read outdated information. That is why your press releases should be kept as relevant and up to

date as possible.

Always stick with the truth when you are answering questions from the media, or holding a press conference.

This includes avoiding any exaggerations or half-truths/white lies designed to put a positive spin on an

unpleasant event or circumstance.

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