Maidstone Retail Capacity Study · Growth in competing centres, including the potential expansion of the Bluewater regional shopping centre. 1.3 The retail capacity forecasts in this

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DTZ, a UGL company 125 Old Broad Street London EC2N 2BQ

Maidstone Retail Capacity Study

Maidstone Borough Council June 2013


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Contents

1. Introduction 3

2. Basis of the Retail Capacity Forecasts 4

3. Quantitative Capacity for New Retail Development 18

4. Conclusions 28

Appendix A – Catchment Plan Appendix B – Technical Report of the Household Interview Survey 2012

Appendix C – Maidstone RECAP Model 2013 Appendix D – Results of the Household Interview Survey 2012


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1 Introduction

1.1 Maidstone Borough Council has commissioned DTZ to undertake a new and up-to-date Retail

Capacity Study for Maidstone. The purpose of this Study is to assess the quantitative needs for retail

development over the period to 2031. Our findings will inform the emerging planning policy

framework (including Local Plan).

1.2 This Study is prepared in the context of a number of events and forecasting parameters, which have

served to change the retail landscape in Maidstone. These include:

The publication of the National Planning Policy Framework (NPPF) in March 2012, which requires local planning authorities to plan for growth and allocate sites for retail development based on a robust and up-to-date evidence base;

The impact of economic conditions, reduced consumer expenditure and the continued shift towards internet shopping on retail floorspace forecasts and shopping habits;

Changes in retailers’ sales densities; and Growth in competing centres, including the potential expansion of the Bluewater regional

shopping centre.

1.3 The retail capacity forecasts in this Study are therefore based on the most up-to-date information

currently available, including a new 2012 household interview survey of the shopping patterns. Thus

this Study supersedes the 2009 Retail Study for Maidstone (prepared by Kent County Council’s

Research & Intelligence Unit).

1.4 For clarity, the remainder of this Study is structured as follows:

Chapter 2: Basis of the Retail Capacity Forecasts – We describe the basis of our retail capacity forecasts, and the data inputs and assumptions on which these are based.

Chapter 3: Quantitative Capacity for New Retail Development – We set out and describe the up-to-date forecasts for Maidstone Town Centre, Non-central shops and stores in Maidstone Borough, and District Centres in Maidstone urban area. We further outline forecasts for South Aylesford Retail Park which, whilst outside Maidstone Borough, does have significant implications for shopping patterns in Maidstone.

Chapter 4: Conclusions – We provide an overview of our principal findings and the implications for retail planning and development in Maidstone Town Centre.

1.5 DTZ has also been instructed by the Council to undertake the Maidstone Town Centre Assessment,

which considers the potential future options for the town centre.


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2 Basis of the Retail Capacity Forecasts

2.1 For the retail capacity forecasting in this Study, we have used our RECAP retail capacity forecasting

Model. The RECAP Model is an empirical ‘step by step’ model, based on the results of the 2012

Maidstone Household Survey of shopping patterns as its method of allocating retail expenditure from

catchment zones to shopping destinations. It is therefore not a theoretical gravity model, but is

based on consumer responses about actual shopping patterns. It is also a growth allocation model;

which allocates growth in expenditure to shopping destinations based on shopping patterns

indicated by the Household interview survey, and informed professional judgements about how

these will be likely to change in the future as a result of committed or potential new retail

developments.

2.2 The RECAP Model forecasts the expenditure-based capacity for additional retail floorspace in the

following way:

Calculate the total amount of convenience and comparison goods expenditure which is available within the 6 zones comprising the catchment area;

Allocate the available expenditure to Maidstone Town Centre, Non-central shops and stores in Maidstone Borough, District Centres in Maidstone urban area, and South Aylesford Retail Park (based on the results of the 2012 Household interview survey of shopping patterns); so as to obtain estimates of current sales and forecast future sales in each shopping destination; and

Compare the estimated sales in Maidstone Town Centre, Non-central shops and stores in

Maidstone Borough, District Centres in Maidstone urban area, and South Aylesford Retail Park with existing floorspace; so as to assess the current trading performance of each shopping destination, and the capacity to support further growth in convenience and comparison goods floorspace.

2.3 In addition, we can use the RECAP Model to assess the potential impact on sales and capacity

forecasts of any future changes to the measured 2012 pattern of market shares. For example, it may

be appropriate to model an additional scenario; specifically higher market shares in Maidstone Town

Centre and, conversely, lower market shares at Non-central shops and stores in Maidstone Borough

(and/or South Aylesford Retail Park)1.

1 This element of the work (i.e. modelling an alternative scenario) has been deferred; pending the outcome of the Council’s housing

capacity/distribution work to inform the emerging planning policy framework.


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2.4 The RECAP Model (like any other forecasting model of this type) is an exploratory tool, rather than a

prescriptive mechanism. Thus the resulting forecasts of quantitative need are not intended as

growth targets which must be achieved, or as rigid limits to future growth. Rather, they are a

realistic guide to planning policies and decisions on planning applications. Separate capacity

forecasts have been prepared for Maidstone Town Centre, Non-central shops and stores in

Maidstone Borough, and District Centres in Maidstone urban area; in order to assist Maidstone

Borough Council with identification and testing of alternative options for the town centre, developing

a preferred strategy and formulating policies for new retail development.

2.5 Separate capacity forecasts have also been prepared for South Aylesford Retail Park. This retail park

lies within Tonbridge & Malling Borough and is thus outside the control of Maidstone Borough

Council. It does, however, have significant implications for shopping patterns in Maidstone.

Accordingly, we have modelled retail capacity forecasts for South Aylesford Retail Park as a shopping

destination on its own (separate from Non-central shops and stores in Maidstone Borough);

providing both Maidstone Borough Council and Tonbridge & Malling Borough Council with an

indication of how much retail expenditure it attracts and the potential retail capacity arising from its

market share. In accordance with the sequential approach of the NPPF, any forecast growth should

be located in or on the edge of the town centre (and/or district centres); in is preference to out-of-

centre locations such as South Aylesford Retail Park, if at all possible.

2.6 Whilst we have prepared capacity forecasts for both convenience and comparison goods floorspace

in Maidstone Town Centre, Non-central shops and stores in Maidstone Borough, and South Aylesford

Retail Park, we have prepared forecasts for convenience goods floorspace only at the District Centres

in Maidstone (namely Grove Green and Mid-Kent Shopping Centre). This is because these District

Centres in Maidstone urban area comprise a very limited comparison goods retail offer, with very

few or no apparent ‘anchor’ retailers of comparison goods. This is reflected by the results of the 2012

household interview survey of shopping patterns.

2.7 In the case of the much smaller ‘village’ District Centres identified in the draft Core Strategy (namely

Coxheath, Headcorn, Lenham, Marden and Staplehurst) we have been unable to model convenience

or comparison goods sales, or prepare forecasts of quantitative needs for new retail floorspace. This

is because there is very limited data available on such centres, including up-to-date shop floorspace

data which is necessary for quantitative retail needs forecasting. Further, these small District Centres

have a very limited convenience and comparison goods retail offer, and thus do not feature notably

in the results of the household interview survey – which asked where respondents ‘do most’ of their

shopping for convenience goods and each category of comparison goods. As a result, there is no

reliable data available on the (very small) market shares of catchment area convenience and

comparison goods expenditure which they attract.


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2.8 In practice, (with the exception of possible new supermarkets) there is very little retailer demand for

new convenience and/or comparison goods shops in these small District Centres. It is therefore very

unlikely that substantial new retail development will need to be planned for. The absence of

convenience and comparison goods retail capacity forecasts for these small centres is, in our view, of

little consequence for the emerging planning policy framework. Should proposals come forward for

an appropriate scale and nature of retail development, which reflects the role and function of these

small District Centres, they should be supported by the Council. Any new retail development within

such centres is likely to arise from population and expenditure growth, as opposed to the transfer of

expenditure growth from other shopping destinations.

2.9 When using the retail capacity forecasts as a guide to future planning policy, it is also important to

remember that the further ahead the forecasting date, the less certain the forecast. Thus the

forecasts for 2016 are more robust than those for 2031. In particular for 2026 and 2031, we suggest

that forecasts such as these should be treated with some caution, since they only indicate the broad

order of magnitude of retail capacity at this date, if all of the forecast trends occur. There are also

particular uncertainties at the present time as a result of the recent economic recession, the financial

and economic difficulties in the Eurozone, and the need for government austerity, for which there is

very little precedent. It is therefore a matter of some conjecture as to how long it will take the

economy to recover and at what rate. Furthermore, the long term growth in the use of internet

shopping is as yet unknown (although it has to a substantial degree been taken into account in this

Study), and reinforces the need to revise the forecasts of retail floorspace capacity before 2020.

2.10 Our approach to retail capacity forecasting is consistent with DCLG Practice Guidance on need,

impact and the sequential approach (December 2009). We described below the principal data inputs,

the development scenarios assessed, and the format of the RECAP Model tables.


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Principal Data Inputs

Catchment Area

2.11 For this Study, the catchment area is informed by the results of the most recent previous household

interview survey for Maidstone (2007), together with those of recent household interview surveys

undertaken for surrounding local planning authorities. This catchment area was divided into 6

catchment zones. A map of the catchment area showing these 6 zones is included in Appendix A.

These zones were defined having regard to the results of previous surveys, and in order to obtain the

most cost-effective sampling specification.

Base and Forecasting Years

2.12 The new household interview survey was undertaken in November and December 2012, so we have

used 2012 as our base year for the forecasts. The RECAP Model therefore provides estimates of the

current retail sales in Maidstone Town Centre, Non-central shops and stores in Maidstone Borough,

District Centres in Maidstone urban area, and South Aylesford Retail Park as at 2012. As instructed

by the Council, we have prepared capacity forecasts at 2016, 2021, 2026 and 2031, so as to cover the

forthcoming plan period.

2.13 To ensure that our estimates of current retail sales have not been misinformed by the Christmas

trading period, the 2012 household interview survey asked where respondents do ‘most of’ their

shopping (not where they ‘last shopped’). A technical report including a ‘statement of reliability’ has

been prepared by RMG:Clarity, and is included at Appendix B.

Catchment Population

2.14 The starting point for the population forecasts was a report, dated November 2012, commissioned

from Pitney Bowes on the current and projected future population of each catchment area zone.

These population forecasts are derived from 2001 Census data and subsequent estimates2 and cover

the period up to 2022; and we have therefore extrapolated them to 2026 and 2031 by trend

projection. The result is that for the catchment area as a whole the population is expected to

increase from 794,713 in 2012 to 938,374 by 2031, which is an increase of around 18% between

2012 and 2031.

2.15 The catchment zones are based on postcode geography and do not match local authority

administrative boundaries. Zone 1 includes the Maidstone urban area. The 2012 population of this

zone is forecast to increase over the period to 2031 by 26,710 (about 26%). The population forecast s

2 As and when more up-to-date data becomes available, and once Maidstone Borough Council has finalised its housing

capacity/distribution work to inform the emerging planning policy framework, these population forecasts (and the retail capacity forecasts) can be re-visited as appropriate.


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mean that there will be an increasing need for new retail development in Maidstone, in order to

meet the needs of this growing population.

Price Basis

2.16 All monetary values in this report are in constant 2011 prices, unless otherwise stated, so as to

exclude the effects of price inflation. Price conversions from other price bases have been undertaken

using Tables 3.2 (convenience goods) and 3.5 (comparison goods) of ‘Retail Expenditure Guide,

August 2012’, Pitney Bowes & Oxford Economics.

Per Capita Expenditure

2.17 For this Study, we obtained from Pitney Bowes estimated average per capita expenditure on

convenience and comparison goods in each catchment zone for the years 2010, 2011 and 2012,

together with forecasts for 2017 and 2022. These estimates and forecasts take account of

differences in average per capita expenditure on convenience and comparison goods from zone to

zone. We have used these figures as the basis for our base year (2012) estimates and new forecasts.

For the forecasting years of 2016 and 2021 we interpolated between the Pitney Bowes figures; and

for our forecasting years of 2026 and 2031 we applied trend extrapolation to the Pitney Bowes

figures. The resulting estimates and forecasts of per capita expenditure on both convenience and

comparison goods, including expenditure on Special Forms of Trading, are set out in the top half of

RECAP Model Table 2 in Appendix C.

2.18 The forecast growth in per capita expenditure in RECAP Model Table 2 is specific to the catchment

area, and does not apply national average growth forecasts to the local catchment area base figures

(such local catchment area growth forecasts have only recently become available from Pitney Bowes

& Oxford Economics). Use of local growth forecasts is expected to be more reliable, as stated by

Oxford Economics:

‘Forecast expenditure (2016 and 2021) are based on Oxford Economics’ published UK Macroeconomic

forecasts with local level projections incorporating additional data from Oxford Economics' published

regional and local authority level forecasts. The results are much more targeted to the prospects for a

particular locality than simply taking the latest expenditure estimates for the area and increasing

them in line with national trend-based projections for the appropriate category of goods. This is

partly because our consumer spending forecasts enable us to take account of changes in the

underlying forces driving different elements of consumer spending in a much more sophisticated way

than simply extrapolating trends. But, equally importantly, our local and regional forecasts allow us

to take account of how underlying differences in economic performance in different parts of the

country are likely to affect relative spending power in different locations.’ (Pitney Bowes report for

the catchment area, November 2012).


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Special Forms of Trading including internet shopping

2.19 We have made deductions from the per capita expenditure figures supplied by Pitney Bowes to allow

for expenditure via special forms of trading (SFT). This includes mail order, vending machines, party

plan retailing, on-line shopping via the internet or interactive TV, and expenditure at temporary

market stalls; and is therefore expenditure not made in retail shops. RECAP Model Table 2 shows the

growing deductions which we have made, based on information for the UK published by Verdict

Research Limited on growth in ‘e-retail’ (i.e. internet shopping and shopping via interactive TV) and

forecast trends; and forecasts by Oxford Economics published in Pitney Bowes ‘Retail Expenditure

Guide’ 2012/13. Figure 1 below shows Verdict’s estimates for the proportion of all retail sales (both

comparison and convenience goods) in the UK3 in 2010 accounted for by electronic shopping, and its

trend-based forecasts for 2015. This shows the proportion of such sales growing substantially over

the 5 years to 2015. For some categories of comparison goods, the proportion is already substantial

and is expected to become much more so. Based on these, we have judged the deductions for SFT

shown in RECAP Model Table 2. Our deductions:

• Assume a flattening of the growth trend after 2015 as internet shopping matures;

• Allow for the fact that internet shopping sales are included in the retail sales densities of

some retailers which operate multi-channel retailing; and

• Include other SFT apart from the internet, in particular sales from temporary markets

such as Farmers’ Markets and other periodic street markets.

3 Local (i.e. Maidstone-specific) evidence of SFT is not available.


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Figure 1

UK ‘e-retail’ Shopping Estimates and Forecasts (Source: Verdict Research Limited – 2011)

Goods Type Online sales as proportion of all UK retail sales (%)

2010 2015

Comparison Goods:

Music & video 55.2 93.4

Electrical goods 28.0 37.2

Books 35.1 58.6

Homewares 9.0 12.8

DIY & gardening goods 5.5 6.4

Clothing & footwear 7.7 13.2

Furniture & floor coverings 4.2 6.6

Health & beauty 3.6 5.6

Other comparison goods 9.8 20.5

All Comparison Goods 11.5 18.0

Convenience Goods:

Food & grocery

3.8

5.8

2.20 For comparison goods, Oxford Economics estimate that non-store retail sales (i.e. SFT) accounted

for 11.5% of all comparison goods expenditure in the UK in 2010; and forecast that this will rise to

14.3% by 2015 and 14.7% by 20214. Their estimate for 2010 is consistent with Verdict’s estimate

for e-retail shopping alone in that year. However Oxford Economics’ forecasts are well below those

of Verdict. For 2016 therefore, we have applied a SFT deduction which is between these two

forecasts (15%), as indicated in RECAP Model Table 2 in Appendix C. For subsequent years we have

assumed further growth in SFT at a higher rate than forecast by Oxford Economics in their ‘Central

Case’, but lower than if Verdict’s trend was to be extrapolated. The bottom half of RECAP Model

Table 2 shows forecast growth in per capita expenditure on comparison goods in each catchment

zone, after deducting expenditure on SFT at the rates indicated in the table.

2.21 The combined effect of the forecast growth in population and in per capita expenditure is that

(after deducting expenditure on SFT) we expect total catchment area expenditure on comparison

goods (set out in RECAP Model Table 3 in Appendix C) to increase by about £2,465m (about 115%)

over the period 2012 to 2031. This compares with growth in total catchment area population of

around 18% over the period. Thus only a small proportion of the growth in catchment area

expenditure on comparison goods is accounted for by forecast growth in population. This means

that the comparison goods floorspace capacity forecasts are very insensitive to population growth

and much more sensitive to the assumptions about growth in per capita expenditure, particularly in

the later part of the forecasting period. The large increase in forecast expenditure on comparison

goods indicates that a need for additional comparison goods retail floorspace will grow

4 Broad Definition and Central Case ‘Retail Expenditure Guide 2012/13’ (Table 3.1).


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substantially to 2031 (particularly in the middle and later parts of this forecasting period).

However, this should be reviewed at regular intervals over that period.

2.22 For convenience goods, Oxford Economics estimate that SFT accounted for 5.1% of all convenience

goods expenditure in 2010; and forecast that this will rise to 6.5% by 2015 and 6.7% by 20215. This

is slightly higher than Verdict’s estimates and forecasts for food & grocery sales alone, but includes

other forms of SFT apart from internet shopping. After allowing for some internet sales from

superstores and other retail outlets, and for other forms of SFT, we have adopted the

SFT deductions for convenience goods expenditure set out RECAP Model Table 2.

Shopping Patterns in the Catchment Area

2.23 For this Study, we designed and commissioned a new household interview survey of shopping

patterns in the catchment area – the results of which are included at Appendix D. It covered the

area shown on the map in Appendix A which was divided into the 6 catchment zones shown on that

map. A total of 1,000 interviews were undertaken for us by RMG:Clarity between late November

and December 2012. These interviews were divided between the 6 catchment zones

approximately in proportion to the population of each zone; but with adjustments to ensure that

not less than 100 interviews were undertaken in any zone, and to optimise confidence limits within

the budgeted limit of 1,000 interviews. Within each zone, the interviews were distributed as far as

practicable in proportion to the distribution of population within the zone.

2.24 Age quotas were set for the sample in each zone, which were broadly representative of the age

distribution of the catchment population. This was to ensure that the interviewed sample of

respondents were broadly representative of the population (rather than being heavily biased

towards the older age groups, particularly retired people, which occurs with random sampling). In

the event, it proved impracticable within time and budgetary constraints to fulfil completely the

age quotas in the lower age bands. Thus the raw results from the survey were still somewhat

biased in favour of older residents. However, in only two of the 6 zones is the weight for those 18-

34 over 2 (i.e. 2.27 and 2.89 respectively), whilst in the remainder of the zones the weight for those

18-34 is between 1.41 and 1.84. These weightings are set out in the technical report prepared by

RMG:Clarity at Appendix B. The relatively low weights mean that any atypical interviews conducted

with younger residents are not disproportionally represented in the survey results and that the

weighted results are representative of age profile of the survey area. The weightings used for the

survey are therefore robust and reflect the age breakdown of each zone. We used these age-

weighted results, provided in Appendix D, as indicative of market shares in our RECAP Model.

2.25 The survey asked questions about households’ shopping habits for main food and top-up food (i.e.

convenience goods) shopping. The survey also asked questions about households’ shopping habits

5 Broad Definition and Central Case ‘Retail Expenditure Guide 2012/13’ (Table 3.1).


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for 8 different sub-categories of comparison goods shopping. These categories were closely

matched to the international COICPO categories of retail expenditure set out in Appendix A of the

DCLG ‘Practice Guidance’. We combined the results of Questions 5 to 12 of the household

interview survey to provide weighted average market shares of all comparison goods expenditure

which are attracted to each shopping destination, using weights according to the amount of

expenditure on each of these 8 sub-categories of comparison goods. These are set out in RECAP

Model Table 7 for Maidstone Town Centre, Table 15 for Non-central shops and stores in Maidstone

Borough, and Table 30 for South Aylesford Retail Park. The weighted averages are then corrected

as described below, rounded to the nearest integer, and set out in RECAP Model Tables 8, 16 and

31 respectively.

2.26 The household interview survey results are therefore a statistically robust basis for retail capacity

forecasting. This is supported by RMG:Clarity’s technical report included at Appendix B.

Market Share Corrections

2.27 The Household interview survey provides a detailed picture of where households in each of the 6

catchment zones do most of their shopping for convenience goods and the 8 different categories of

comparison goods. Its results do not directly indicate actual expenditure flows, but are the best

available data to use as a proxy for modelling retail expenditure flows from residential areas to

shopping destinations. However, like all such surveys, this means that its results cannot be applied

uncritically in the RECAP Model. Thus for example, in our extensive experience, such surveys

(undertaken by ourselves and by other consultants) tend to over-emphasise comparison goods

shopping in large centres, and under-represent it in small centres6. The main reason is because in

a small sample survey, the probability of interviewing the small number of people who use small

centres is much less than the probability of interviewing the much larger number of people who

use larger centres. The same can sometimes apply to smaller retail parks, because the questions

ask ‘where does your household do most of its shopping for (goods category)’. The nature of the

stores on such retail parks, and their smaller total floorspace than in large town centres, means that

relatively fewer households do most of their shopping for some of the goods categories at retail

parks (e.g. clothing and footwear, chemists goods, luxury and recreational goods, which together

account for a high proportion of total comparison goods expenditure), than in large town centres.

2.28 It is therefore sometimes necessary to introduce market share correction factors; so as to transfer

expenditure in the Model from one or more locations to others, to balance (or calibrate) the Model

and make it represent reality more accurately. This is not uncommon, and has been necessary in

the case of comparison goods when modelling Maidstone Town Centre and the out-of-centre

shopping destinations (as described below).

6 This is confirmed by the DCLG ‘Practice Guidance’ which states, ‘Also, surveys that use simple questions about where people shop,

provide answers that relate to trips and not spending flows. They can also overstate the importance of the larger centres and stores, and can understate the smaller and less frequently visited stores.’ (Appendix B, paragraph B.34).


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2.29 These market share corrections do not alter the centres or retail parks themselves in any way, but

are simply a means of calibrating the Model to make it as realistic as possible a representation of

actual expenditure flows. Studies which we have undertaken over many years using the same

methods have shown that there is a broad relationship between centre size and comparison goods

sales density. Thus larger centres normally have higher sales densities than smaller centres (and

hence higher shop rental values). This experience has informed our judgements about the market

share corrections needed to make the RECAP Model a realistic representation of sales in Maidstone

Town Centre.

2.30 For comparison goods shopping in Maidstone Town Centre, use of the 2012 household interview

survey results in the RECAP Model without correction would result in an unrealistically high sales

density for the town centre, which would be above the sales density which we would expect for the

town centre. Additionally, Maidstone Town Centre includes a number of retail warehouses to the

west of the River Medway; these typically achieve a lower sales density than the ‘core’ town centre

shops and stores. Respondents to the survey were asked where they do ‘most of’ their shopping for

the 8 categories of comparison goods. However, we consider that the uncorrected survey results

have over-estimated the scale of expenditure in Maidstone Town Centre (for example expenditure

on ‘big ticket’ items may have been over estimated by respondents), and underestimated it in

smaller centres and retail warehouses in the catchment area. We have therefore decreased the

survey-indicated market shares for every catchment zone by the market share correction factor of

90% indicated in the header to RECAP Model Table 8 (i.e. we have decreased them by 10% from the

no-change default factor of 100%). This correction to the survey-indicated market shares was our

professional judgement, in the light of experience with undertaking a large number of such studies

over many years.

2.31 This correction transfers comparison goods expenditure in the RECAP Model from Maidstone Town

Centre to other shopping destinations (i.e. retail parks, town and district centres) within the

catchment area, so as to make the Model reflect current reality more accurately. With this

calibration correction, we consider that the RECAP Model realistically represents the current

patterns of strategic comparison goods shopping in Maidstone Town Centre, and provides a reliable

basis for forecasting future shop floorspace capacity. For clarity, we have not needed to apply a

market share correction factor to convenience goods when modelling Maidstone Town Centre.

2.32 For comparison goods shopping at Non-central shops and stores in Maidstone Borough, it is our

view that these shops and stores are under-represented in the 2012 household interview survey

results and thus, without correction, would result in an unrealistically low sales density for out-of-

centre retail warehouses. The existing Non-central shops and stores in Maidstone Borough (i.e.

those modelled) include a small number of foodstores, retail warehouses at London Road Retail

Park and Farleigh Hill Retail Park, and the standalone DFS Furniture on London Road. These are

dispersed throughout the Borough and lack critical mass; meaning that respondents to the survey

are less likely to cite these as destinations for ‘most of’ their shopping for the 8 categories of


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comparison goods. On this basis, we have assumed a market share correction factor of 130%

indicated in the header to RECAP Model Table 16 (i.e. we have increased the market shares in every

catchment zone by 30%).

2.33 Conversely, for comparison goods at South Aylesford Retail Park, we have reduced the market

shares correction factor by 25% to 75%. This reduces the apparent unrealistic over-trading of comparison goods floorspace at the retail park and, in turn, better balances the RECAP Model.

2.34 For convenience goods at Non-central shops and stores in Maidstone Borough, we have decreased

the market share correction factor by 10% to 90% (as indicated in the header to RECAP Model Table

16). This is to transfer in the Model some market share to the large Sainsbury’s foodstore at South

Aylesford Retail Park which – given its size, accessibility and apparent performance – we consider is

slightly under-represented in the 2012 household interview survey results (whereas the Non-

central foodstores in the Borough are over-represented). As a result and in order to balance the

RECAP Model, we have increased the convenience goods market share correction factor for South

Aylesford Retail Park to 110% (as indicated in the header to RECAP Model Table 31).

2.35 No market share correction factors have been applied to District Centres in Maidstone urban area, as we consider the survey-indicated convenience and comparison goods market shares to be realistic and a sound basis for forecasting future shop floorspace capacity.

Visitor Expenditure on Comparison Goods

2.36 We have adopted the assumption that expenditure on comparison goods in Maidstone Town

Centre by visitors who live outside the 6 zone catchment area amounts to 1% of expenditure by

catchment area residents. This allowance for visitor expenditure would therefore account for

spending arising from cultural, business trips etc. We consider that this is realistic for the town

centre – given the wide catchment area covered by the household survey and RECAP Model.

2.37 For clarity, we have not allowed for visitor expenditure on convenience goods when modelling

Maidstone Town Centre, given that such shopping trips are usually more localised in nature.

2.38 For the Non-central shops and stores in Maidstone Borough, District Centres in Maidstone urban

area, and South Aylesford Retail Park, we have made no allowance in the RECAP Model for visitor

expenditure on comparison (or convenience) goods.

Existing Shop Floorspace

2.39 We have obtained the most up-to-date details of existing occupied shop floorspace for Maidstone

Town Centre based on our survey update (November 2012) of Experian Goad data. For the Non-

central shops and stores in Maidstone Borough, floorspace data has been sourced from Experian

Goad, IGD and Trevor Wood Database. For the District Centres in Maidstone urban area (namely


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Grove Green and Mid-Kent Shopping Centre) and South Aylesford Retail Park, floorspace data has

been sourced from Experian Goad and IGD. We have used these figures in our RECAP Model. For

each shopping destination, lower and upper floors have been included.

Committed Developments

2.40 There are currently no major (i.e. more than 500sqm) committed retail developments in Maidstone

Town Centre. However there is currently a substantial amount of vacant retail floorspace, partly as

a result of the recession. We have included a proportion of the vacant such floorspace in RECAP

Model Table 12 as committed development for comparison goods floorspace7; because it is likely

that most of it will be reoccupied for retail use as the economy improves. Given that details of

existing shop floorspace in the town centre (sourced from Experian Goad) do not provide

information on the Use Class of vacant retail floorspace, we have made assumptions relating to the

actual proportion of vacant retail floorspace included in the Model as committed comparison goods

floorspace. These assumptions are informed by the location of such floorspace within the town

centre (as follows):

• We have identified all vacant shops in the ‘prime’ locations, namely Maidstone Town

Centre’s Core Shopping Area (as defined on the Proposals Map). This broadly includes the

shopping areas between and including Fremlin Walk and The Mall; and

• We have assumed that 75% of all vacant shops would comprise comparison goods

floorspace. This assumption broadly reflects the existing composition of uses in the Core

Shopping Area.

2.41 The resultant quantum of vacant, comparison goods floorspace (3,120sqm gross) is thus identified

as committed development in the Model. We have excluded all vacant shops outside of the Core

Shopping Area, as we would not expect much of that floorspace to be reoccupied for comparison

goods shopping, even when economic and retail growth resumes. From past experience, we would

expect much of it to go over to other uses, such as service businesses, in due course.

2.42 For the Non-central shops and stores in Maidstone Borough, we have included all existing vacant

retail warehouses in the Model as committed development for comparison goods floorspace (refer

to RECAP Model Table 21). This includes vacant retail warehouses at Farleigh Hill Retail Park

(1,270sqm gross) and London Road Retail Park (1,900sqm gross). No such allowance has been made

for District Centres in Maidstone urban area.

7 We have not assumed any committed development for convenience goods floorspace given the role and function of the town

centre as primarily a shopping destination for comparison goods.


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2.43 In regards to South Aylesford Retail Park, we have included the vacant, former Comet retail warehouse (1,870sqm gross) as committed development for comparison goods floorspace (refer to RECAP Model Table 36).8

Development Scenarios Assessed

2.44 We have assessed the following scenario for new strategic retail development, as follows:

Scenario 1 – the ‘baseline’ scenario, in which we assume that the 2012 pattern of market shares of

convenience and comparison goods shopping in Maidstone Town Centre, Non-central shops and

stores in Maidstone Borough, District Centres in Maidstone urban area, and South Aylesford Retail

Park indicated by the household interview survey (corrected for Maidstone Town Centre, Non-

central shops and stores in Maidstone Borough, and South Aylesford Retail Park as described

above) remains unchanged throughout the forecasting period to 2031. The implicit assumption in

this scenario is that any new retail development in these shopping destinations (or in retail parks,

town and district centres) does not change the market shares of expenditure attracted from the

catchment area.

2.45 It would be possible, pending the outcome of the Council’s housing capacity/distribution work to

inform the emerging planning policy framework, to model an additional scenario for new strategic

retail development (Scenario 2). It may be appropriate, subject to discussions with the Council, to

test the concept of increased trade diversion from Non-central shops and stores in Maidstone

Borough and/or South Aylesford Retail Park to Maidstone Town Centre, and the resultant capacity

for new town centre convenience and/or comparison goods retail development to support it. This

type of ‘conceptual’ scenario (in the absence of a designed scheme with a defined retail content

which could be tested) would, at least, serve to demonstrate the practical implications of this upper

limit growth transfer scenario.

Format of the RECAP Model Tables

2.46 The RECAP Model Tables are set out in Appendix C. Tables 1 to 5 set out the population and

expenditure forecasts for the catchment area. Tables 6 to 13 are the Scenario 1 tables for

Maidstone Town Centre. Tables 6 and 7 show the pattern of market shares of expenditure on each

category of convenience and comparison goods respectively attracted from the catchment area, as

indicated by the Household interview surveys before correction. Table 8 shows the corrected

market share patterns for all comparison goods expenditure in the town centre (market share

8 We acknowledge that BHS at South Aylesford Retail Park closed in late January 2013, and that this retail warehouse has been

vacant since. However, BHS was open at the time of the household interview survey (undertaken between late November and December 2012) and thus, for internal consistency in the RECAP Model, we have allowed for such. We have not therefore included this as a vacant retail warehouse in the RECAP Model; unlike the former Comet retail warehouse which was closed at the time of the household interview survey. In the event that the former BHS retail warehouse is re-occupied by another retailer, this is unlikely to have a notable effect on our retail capacity forecasts.


Page 17

patterns for convenience goods expenditure have not been corrected). Table 9 shows the amounts

of expenditure on each comparison goods sub-category attracted, and the amounts of all

comparison goods. Table 9 is the product of Table 5 and Table 7. Table 10 sets out forecast retail

sales for both convenience and comparison goods, on a zone-by-zone basis and overall. Table 11

accounts for the sales capacity of existing main food and convenience goods shops in the town

centre, and Table 12 sets out the committed town centre developments and their expected sales

levels (for both convenience and comparison goods). Table 13 brings together the expenditure

attracted, visitor expenditure, existing floorspace and committed developments, to arrive at the

retail capacity forecasts for Maidstone Town Centre. It also shows the overall market shares of

total catchment area expenditure on convenience and comparison goods which are shown as

attracted by the town centre.

2.47 Tables 14 to 22 are the Scenario 1 tables for Non-central shops and stores in Maidstone Borough.

These tables follow the same arrangement as the tables for Maidstone Town Centre; however an

additional table is included (Table 20) indicating ‘benchmark’ comparison goods sales in the existing

retail warehouses and Non-central foodstores.

2.48 Tables 23 to 28 are the Scenario 1 tables for District Centres in Maidstone urban area. These tables

follow the same arrangement as the tables for Maidstone Town Centre; with the difference that

comparison goods are not modelled (as described above). Tables 29 to 37 are the scenario 1 tables

for South Aylesford Retail Park. these tables follow the same arrangement as the tables for Non-

central shops and stores in Maidstone Borough.

2.49 The RECAP Model is completed by summary Tables 38 and 39. Table 38 shows the (corrected)

market shares attracted in 2012 by Maidstone Town Centre and the Non-central shops and stores

in Maidstone Borough, and by South Aylesford Retail Park, for each of the 8 comparison goods

categories. This provides the basis for the retail sector analysis described below. Table 39 shows

the patterns of combined market shares for each of the 8 comparison goods categories (as

corrected) in Maidstone Borough9 under Scenario 1.

9 Includes Maidstone Town Centre and Non-central shops and stores in Maidstone Borough (District Centres in Maidstone urban

area not modelled for comparison goods).


Page 18

3 Quantitative Capacity for New Retail Development

3.1 In this section, we set out and describe the retail capacity forecasts for Maidstone Borough as at the

2012 ‘baseline’ year and throughout the forecasting period (i.e. 2016, 2021, 2026 and 2031); based

on unchanged 2012 patterns of market shares of convenience and comparison goods shopping. We

indicate the overall (i.e. all shopping destinations modelled combined) forecast capacity for new

comparison and convenience goods floorspace in the first instance. Figure 2 presents combined

forecast capacity in Maidstone excluding South Aylesford Retail Park, which lies within Tonbridge &

Malling Borough. Figure 3 presents combined forecast capacity in Maidstone including South

Aylesford Retail Park.

3.2 We set out in Figure 4 and describe our retail capacity forecasts for both convenience and

comparison goods within each of the shopping destinations modelled as at 2012, 2016, 2021, 2026

and 2031. Accordingly, we indicate forecast capacity in Maidstone Town Centre, Non-central shops

and stores in Maidstone Borough, District Centres in Maidstone urban area (convenience goods

only), and South Aylesford Retail Park.

3.3 In setting out our forecasts, we define comparison goods as follows:

Clothing and footwear; household textiles and soft furnishings; Furniture and floor coverings;

household appliances; audio visual equipment; hardware, DIY goods, decorating supplies; chemist

and medical goods, cosmetics and beauty products; books, jewellery, watches, china, glassware and

kitchen utensils, recreational, personal and luxury goods.

Overall Capacity in Maidstone

3.4 In Figure 2 below, we indicate the overall (i.e. combined) forecast capacity in Maidstone for new

comparison and convenience goods floorspace, excluding forecast capacity at South Aylesford Retail

Park. This is on the assumption that all such floorspace is provided in or on the edge of the town

centre in accordance with the highest priority of the sequential approach; and that it trades at the

sales densities assumed for new floorspace in the town centre. Comparison with Figure 4 below

shows that combined capacity for comparison goods floorspace in the longer term (i.e. 2021 to 2031)

is less than the sum of the individual forecast capacities for each shopping destination modelled.

This is because none of the new floorspace would be provided at the relatively low sales densities

assumed for retail warehouses in Figure 4. If some of the new comparison goods floorspace was to

be provided in food/non-food superstores, the combined comparison goods capacity would be lower

than in Figure 2, because such superstore floorspace trades at substantially higher sales densities

than have been assumed for town centre and edge-of-centre development in Figure 2.


Page 19

Figure 2

Combined Capacity in Maidstone (excl. South Aylesford RP) - sq m net sales area (Source: Maidstone RECAP Model 2013)

2016 2021 2026 2031

Comparison Goods 5,550 12,400 18,800 23,700

Convenience Goods 3,700 4,400 5,250 6,100

Notes:

(a) The forecasts in Figure 2 are cumulative, i.e. the forecasts for each date include the forecasts for the previous dates and

are not additional to those earlier forecasts.

(b) Floorspace figures from RECAP Model rounded to the nearest 50 sq m net.

(c) Combined forecast capacity for comparison goods floorspace includes Maidstone Town Centre and Non-central shops

and stores in Maidstone Borough.

(d) Combined forecast capacity for convenience goods floorspace includes Maidstone Town Centre, Non-central shops and

stores in Maidstone Borough, and District Centres in Maidstone urban area.

3.5 Figure 3 below indicates the combined forecast capacity in Maidstone for new comparison and

convenience floorspace, including forecast capacity at South Aylesford Retail Park (Tonbridge &

Malling Borough). Applying the same assumptions as those for Figure 2, comparison with Figure 4

below shows that combined capacity for comparison goods floorspace is again less than the sum of

the individual forecast capacities for each shopping destination modelled, at 2016, 2021, 2026 and

2031. As described above, this is because none of the new floorspace would be provided at the

relatively low sales densities assumed for retail warehouses in Figure 4.

Figure 3

Combined Capacity in Maidstone (incl. South Aylesford RP) - sq m net sales area (Source: Maidstone RECAP Model 2013)

2016 2021 2026 2031

Comparison Goods 7,950 15,600 22,750 28,200

Convenience Goods 3,050 3,850 4,800 5,800

Notes:




(c) Combined forecast capacity for comparison goods floorspace includes Maidstone Town Centre, Non-central shops and

stores in Maidstone Borough, and South Aylesford Retail Park.

(d) Combined forecast capacity for convenience goods floorspace includes Maidstone Town Centre, Non-central shops and

stores in Maidstone Borough, District Centres in Maidstone urban area, and South Aylesford Retail Park.

3.6 The overall capacity forecasts outlined above (which are based on town centre sales densities) are

subject to identifying sufficient, potential opportunity sites in or on the edge of the town centre.

Should some of the forecast capacity come forward in out-of-centre locations – contrary to the ‘town

centres first’ approach of the NPPF – the combined forecast capacity for Maidstone Borough would


Page 20

increase above the levels shown in Figure 2 and Figure 3 (and be closer to the individual figures in

Figure 4). This is because new out-of-centre retail floorspace would operate at relatively lower sales

densities (unless as comparison goods floorspace in a superstore, where it would operate at a sales

density higher than assumed for town centre comparison goods floorspace, thus leading to a lower

capacity forecast). However, forecast capacity would not increase above and beyond the sum of the

individual forecast capacities for each shopping destination modelled (as presented in Figure 4

below).

3.7 Figure 4 indicates the retail capacity forecasts for Maidstone Town Centre, Non-central shops and

stores in Maidstone Borough, District Centres in Maidstone urban area (convenience goods only),

and South Aylesford Retail Park. These retail capacity forecasts are based on appropriate sales

densities for Scenario 1 (as described in the preceding chapter); and assume unchanged 2012

patterns of market shares of convenience and comparison goods shopping.

Figure 4

Summary of Retail Capacity Forecasts - sq m net sales area (Source: Maidstone RECAP Model 2013)

Maidstone Town Centre

Scenario 1 2016 2021 2026 2031 RECAP Model Table

Comparison Goods 6,150 12,400 18,200 22,650 13

Convenience Goods 950 1,200 1,500 1,800 13

Non-central shops and stores in Maidstone Borough


Comparison Goods -1,050 50 1,050 1,850 22

Convenience Goods 2,450 2,750 3,100 3,450 22

District Centres in Maidstone urban area


Convenience Goods 300 450 650 850 28

South Aylesford Retail Park


Comparison Goods 4,100 5,450 6,750 7,700 37

Convenience Goods -650 -550 -450 -300 37

Notes:





Page 21

(c) The forecasts for Maidstone Town Centre are for new floorspace additional to the ‘prime’ vacant floorspace included in

RECAP Model Table 12. For the Non-central shops and stores in Maidstone Borough and for South Aylesford Retail Park,

the forecasts are for new floorspace additional to all existing vacant retail warehouses included in RECAP Model Tables 21

and 36 respectively.

3.8 The longer term retail capacity forecasts in Figure 4 (and those presented in Figure 2 and Figure 3

above) should not be treated as targets which must be achieved, or for which sites must be identified

in the emerging planning policy framework. They are a guide to the potential order of magnitude of

future retail capacity, if the stated assumptions are achieved in practice.

The RECAP Model Forecasts

3.9 Before describing our retail capacity forecasts, we must stress that although we have prepared

separate forecasts for both Non-central shops and stores in Maidstone Borough and South Aylesford

Retail Park (Tonbridge & Malling Borough), the sole purpose of forecasting for these out-of-centre

locations separately is to explore the potential to transfer expenditure growth to Maidstone Town

Centre (and the District Centres in Maidstone urban area). It does not mean that any such capacity

forecast for the out-of-centre locations should necessarily be accommodated in the form of

additional out-of-centre retail development there. Rather, the sequential approach should be applied

to finding sites to accommodate the forecast retail capacity.


Comparison Goods

3.10 In RECAP Model Table 13, we estimate that the existing comparison goods floorspace in Maidstone

Town Centre as a whole (including the retail warehouses west of the River Medway) was achieving in

2012 an average sales density of £4,752 per sq m net. This is a realistic sales density for a town

centre of this size and type – having regard to the inclusion of relatively low sales density retail

warehouses – and the catchment area it serves.

3.11 In order to allow a substantial proportion of the growth in expenditure to support the existing shops,

we have assumed that the sales density of the existing town centre floorspace will grow at 2.5% per

annum from 2012 onwards. This allocates about 50% of the growth in expenditure to existing shops

and about 50% to new floorspace. The estimated growth in sales is based on our professional

judgement, and assumes that the existing town centre floorspace will become more efficient (by

2.5%pa) from 2012 onwards. Such efficiencies are more likely to be achieved within the town

centre’s larger and modern shops (i.e. Fremlin Walk) as opposed to the smaller, less flexible formats

in the secondary/tertiary shopping areas.

3.12 On this basis, Figure 4 shows that under Scenario 1, in which the town centre’s 2012 market shares

remain unchanged throughout the forecasting period, there will be capacity for about 6,150 sq m net

new comparison goods floorspace in the town centre in 2016, rising to about 12,400 sq m net by


Page 22

2021, 18,200 sq m net by 2026 and 22,650 sq m net by 2031; if forecast trends occur. Thus the

potential for growth in Maidstone Town Centre is limited in 2016. Further into the forecasting period

however, with the forecast population and expenditure growth, there is substantial potential for

additional comparison goods floorspace.

3.13 A more realistic scenario – subject to discussions with the Council – would be to make allowance for

the transfer of forecast growth in comparison goods floorspace from out-of-centre locations (i.e.

Non-central shops and stores in Maidstone Borough and/or South Aylesford Retail Park) to

Maidstone Town Centre, in accordance with the sequential approach. Further, some of the potential

growth in comparison goods floorspace, which is forecast for Maidstone Town Centre and the out-of-

centre locations, could also be accommodated within Maidstone’s district centres and/or provided

by means of new district centres to serve new housing development.

Convenience Goods

3.14 Table 13 of the RECAP Model shows that, we estimate, the existing convenience goods floorspace in

Maidstone Town Centre was achieving an average sales density of £9,172 per sq m net in 2012. This

figure is slightly above the combined ‘benchmark’ sales density of existing main food and

convenience stores in the town centre (£8,228 per sq m net) shown in RECAP Model Table 11. Our

capacity forecasts for convenience goods floorspace therefore allow for sales to drop to that

‘benchmark’ level by 2016, before new floorspace becomes supportable by growth in expenditure.

Thereafter, the forecasts assume that the average sales density of the existing floorspace remains

constant from 2016 onwards.

3.15 On this basis, Figure 4 shows that under Scenario 1, in which the town centre’s 2012 market shares

remain unchanged throughout the forecasting period, there will be limited capacity for additional

convenience goods floorspace in the town centre in 2016 (about 950 sq m net), increasing to about

1,200 sq m net by 2021, 1,500 sq m net by 2026 and 1,800 sq m net by 2031; if forecast trends occur.

These capacity forecasts demonstrate that additional convenience goods floorspace could be

supported in Maidstone Town Centre; especially if the expenditure attracted by the out-of-centre

shopping destinations was to be clawed-back and any forecast growth located in the town centre in

accordance with the ‘town centre first’ approach of the NPPF.

3.16 Assuming the transfer of forecast growth in convenience goods floorspace from out-of-centre

locations to Maidstone Town Centre (i.e. potentially under a Scenario 2), and subject to identifying a

suitable site or sites in accordance with the sequential approach, the town centre should have the

capacity to support a substantial new foodstore (of around 3,500 sq m net) by 2016 with no increase

in the market shares of catchment area expenditure attracted. This would not quite be sufficient to

support a large superstore on the Maidstone East station site by that date. However such a

superstore would be likely to increase the town centre’s market share of catchment area

expenditure attracted, and thus become partially self-justifying in terms of the attraction of


Page 23

expenditure. This would mean that it would be supportable by available expenditure in Maidstone

by about the time it would be likely to open.


Comparison Goods

3.17 We estimate that Non-central shops and stores in Maidstone Borough are currently achieving a

lower sales density than Maidstone Town Centre, of £4,001 per sq m net (RECAP Model Table 22).

This is because the Non-central shops and stores modelled predominantly comprise retail

warehouses including Dreams, Dunelm Mill and Paul Simon Curtain Superstore, which typically

achieve a lower sales density than town centre shops and stores. Our capacity forecasts allow for

2.5% per annum growth in the sales density of the existing comparison goods floorspace at Non-

central shops and stores in Maidstone Borough from 2012 onwards (consistent with that for

Maidstone Town Centre).

3.18 Figure 4 shows that in Scenario 1 with no changes in market shares, there will be a theoretical over-

supply of comparison goods floorspace at Non-central shops and stores by 2016 (about 1,050 sq m

net) if forecast trends occur. In the later part of the forecasting period, there will be limited capacity

for additional comparison goods floorspace by 2026 (about 1,050 sq m net), increasing to about

1,850 sq m net by 2031; if forecast trends occur.

3.19 The additional, exploratory scenario could – subject to discussions with the Council and identifying

potential opportunity sites in the town centre – assume a reduced capacity figure for Non-central

shops and stores in Maidstone Borough (excluding the growth potential arising from existing

floorspace increasing its sales at 2.5% per annum in real terms); thus transferring almost all of the

forecast growth to Maidstone Town Centre in accordance with the ‘town centre first’ approach of

the NPPF. Given sales density is typically lower for retail warehouses, this upper limit growth transfer

scenario would have to apply a higher sales density for new comparison goods floorspace (i.e.

consistent with that applied when modelling Maidstone Town Centre). This would result in capacity

forecasts for the town centre, which would be lower (in total) than the combined capacity forecasts

for both Maidstone Town Centre and Non-central shops and stores in Maidstone Borough.

Convenience Goods

3.20 Table 22 of the RECAP Model shows that the existing convenience goods floorspace in Non-central

shops and stores in Maidstone Borough was estimated to be achieving an average sales density of

£15,807 per sq m net in 2012. This figure is higher than the combined ‘benchmark’ sales density of

existing main food and convenience stores in these out-of-centre locations (£11,308 per sq m net)

shown in RECAP Model Table 19; and suggests that the mainstream foodstores in particular (namely

Tesco, Farleigh Hill and Morrisons, Sutton Road) are trading well above ‘benchmark’ levels.


Page 24

3.21 The average sales density of convenience goods floorspace in out-of-centre locations is, as expected,

higher than that achieved in Maidstone Town Centre. This is because the town centre’s average sales

density is reduced by smaller, often independent convenience goods shops. Conversely, the existing

convenience goods floorspace at the Non-central shops and stores in Maidstone Borough

predominantly comprises only large, mainstream foodstores .

3.22 Our capacity forecasts for convenience goods floorspace allow for sales to drop to the combined


Any forecast capacity thus takes into account the current over-trading of the mainstream foodstores

in out-of-centre locations. Thereafter, the forecasts assume that the average sales density of the

existing floorspace remains constant from 2016 onwards.

3.23 On this basis, Figure 4 shows that under Scenario 1 for Non-central shops and stores in Maidstone

Borough, in which the 2012 market shares remain unchanged throughout the forecasting period,

there will be capacity for additional convenience goods floorspace in 2016 (about 2,450 sq m net),

increasing to about 2,750 sq m net by 2021, 3,100 sq m net by 2026 and 3,450 sq m net by 2031; if

forecast trends occur.

3.24 As described above, these capacity figures should be accommodated in the town centre if at all

possible, or on the edge of the town centre, in a retail format appropriate to such a location (in

accordance with the sequential approach). This could – subject to discussions with the Council –

potentially form Scenario 2 of the retail capacity forecasting, whereby we assume the transfer of

market share and forecast growth in convenience goods floorspace from out-of-centre locations to

Maidstone Town Centre, as indicated above. Alternatively, it may be appropriate for Maidstone’s

district centres to support some of this forecast growth in convenience goods floorspace.

District Centres in Maidstone urban area

Convenience Goods

3.25 Table 28 of the RECAP Model shows that, we estimate, the existing convenience goods floorspace in

District Centres in Maidstone urban area (namely Tesco at Grove Green and Waitrose at Mid-Kent

Shopping Centre) was achieving an average sales density of £13,563 per sq m net in 2012. This figure

is comparable with the combined ‘benchmark’ sales density of these foodstores (£13,374 per sq m

net) shown in RECAP Model Table 26. That said, our capacity forecasts for convenience goods

floorspace allow for sales to drop to that ‘benchmark’ level by 2016, before new floorspace becomes

supportable by growth in expenditure. Thereafter, the forecasts assume that the average sales

density of the existing floorspace remains constant from 2016 onwards.

3.26 On this basis, Figure 4 shows that under Scenario 1, in which the District Centres’ 2012 market shares

remain unchanged throughout the forecasting period, there will be little or no capacity for additional

convenience goods floorspace in District Centres in Maidstone urban area in 2016 (about 300 sq m


Page 25

net), increasing to about 450 sq m net by 2021, 650 sq m net by 2026 and 850 sq m net by 2031; if

forecast trends occur. However as described above, it may be appropriate (and more realistic) to

model a growth transfer scenario, whereby some of the forecast growth in convenience goods

floorspace at Non-central shops and stores (and/or South Aylesford Retail Park) is transferred to

Maidstone’s district centres – or more realistically the town centre as a result of the proposed

Maidstone East redevelopment – in the form of an appropriate scale and nature of retail

development.

3.27 In the case of the much smaller ‘village’ District Centres (namely Coxheath, Headcorn, Lenham,

Marden and Staplehurst), the 2012 survey-indicated market shares demonstrate that these district

centres perform a very limited role in convenience goods shopping and therefore it has not been

possible to forecast capacity. Notwithstanding this, new retail development of an appropriate scale

and nature within such centres, which is likely to arise from population and expenditure growth,

should be support by the Council.

South Aylesford Retail Park

Comparison Goods

3.28 We estimate that existing retail warehouses and the Sainsbury’s superstore at South Aylesford Retail

Park are currently achieving a sales density of £4,074 per sq m net (RECAP Model Table 37). This sales

density is broadly consistent with Non-central shops and stores in Maidstone Borough (£4,001 per sq

m net), and lower than that achieved in Maidstone Town Centre (£4,752 per sq m net). This is

because, like the Non-central shops and stores, South Aylesford Retail Park predominantly comprises

retail warehouses such as Carpetright, Halfords and Homebase, which typically achieve a lower sales

density than town centre shops and stores. Our capacity forecasts allow for 2.5% per annum growth

in the sales density of the existing comparison goods floorspace at South Aylesford Retail Park from

2012 onwards (consistent with that for Maidstone Town Centre and Non-central shops and stores in

Maidstone Borough).

3.29 Figure 4 shows that in Scenario 1 with no changes in market shares, there will be capacity for

additional comparison goods floorspace at South Aylesford Retail Park in 2016 (about 4,100 sq m

net), rising to about 5,450 sq m net by 2021, 6,750 sq m net by 2026 and 7,700 sq m net by 2031; if

forecasts trend occur. As described above, however, such forecast growth should be located in or on

the edge of town centres in accordance with the ‘town centre first’ approach of the NPPF. Given that

South Aylesford Retail Park lies within Tonbridge & Malling Borough, it may be appropriate for some

of the forecast growth to be accommodated in or on the edge of town centres therein (i.e. Larkfield).

However in view of the retail park’s close proximity to Maidstone, it may also be appropriate for

some of the forecast capacity to be accommodated in or on the edge of Maidstone Town Centre.


Page 26

Convenience Goods

3.30 Table 37 of the RECAP Model shows that, we estimate, the large Sainsbury’s foodstore at South

Aylesford Retail Park was achieving a sales density of £10,667 per sq m net in 2012. This figure is

below the ‘benchmark’ sales density of £13,786 per sq m net. However, as described above,

mainstream foodstores in out-of-centre locations achieve a higher sales density than convenience

goods floorspace in Maidstone Town Centre.

3.31 Our capacity forecasts for convenience goods floorspace allow for sales to rise to Sainsbury’s


Thereafter, the forecasts assume that the average sales density of the existing floorspace remains

constant from 2016 onwards.

3.32 On this basis, Figure 4 shows that under Scenario 1 for South Aylesford Retail Park, in which the 2012

market shares remain unchanged throughout the forecasting period, there will be a nominal

theoretical over-supply of convenience goods floorspace from 2016 onwards; for example, by about

650 sq m net in 2016.

Retail (Comparison Goods) Sector Analysis

3.33 RECAP Model Table 38 shows the 2012 market shares of expenditure on each category of

comparison goods, which we estimate are secured by Maidstone Town Centre and Non-central shops

and stores in Maidstone Borough from the whole catchment area; and by South Aylesford Retail

Park. It also shows the combined market shares attracted by these shopping destinations.

3.34 Table 38 shows that, compared with Non-central shops and stores, Maidstone Town Centre secures

higher market shares of expenditure on all 8 categories of comparison goods. In particular,

Maidstone Town Centre attracts far higher market shares of expenditure on clothing and footwear

and on ‘other comparison goods’. This is to be expected, given the very limited such offer in

Maidstone’s out-of-centre locations. It further reflects the town centre’s strong clothing and

footwear offer, which is principally focused within the Core Shopping Area (including Fremlin Walk).

Maidstone Town Centre also significantly out-performs South Aylesford Retail Park in respect of all

categories other than domestic appliances and audio-visual equipment, which (again) is due to the

town centre’s much stronger offer. South Aylesford Retail Park has particularly low market shares in

clothing and footwear, and ‘other comparison goods’.

3.35 Maidstone Town Centre notably attracts higher market shares for hardware and DIY goods, and

furniture and floorings (compared with Non-central shops and stores in Maidstone Borough and

South Aylesford Retail Park). On the face of it this is surprising, given that such goods are typically

sold from accessible, out-of-centre locations. However, Maidstone Town Centre includes a number of

retail warehouses to the immediate west of the River Medway, of which B&Q, Homebase and Wickes

Extra principally sell hardware and DIY goods, and some furniture and floorings. There are also some


Page 27

‘bulky’ comparison goods retail warehouses at Hart Street Commercial Centre within the town centre

(including Carpet Giant, Carpet Mill and Topps Tiles). The town centre is somewhat unusual in this

respect. It may be appropriate, when modelling an alternative scenario, to assume that one (or

more) of these retail warehouse occupiers is re-located to an existing out-of-centre retail park, and

reoccupied by or redeveloped for ‘town centre type’ retailers i.e. those selling ‘non-bulky’

comparison goods with a higher sales density. Such provision would help to claw-back market shares

of expenditure, particularly on those categories of comparison goods identified in RECAP Model

Table 38 as being substantially ‘leaked’ to South Aylesford Retail Park and, to a lesser extent, Non-

central shops and stores in Maidstone Borough (such as household appliances and audio-visual

equipment).

3.36 Maidstone Town Centre attracts relatively lower market shares relating to household appliances and

audio-visual equipment, albeit the town centre is fairly competitive in these sectors (compared with

the out-of-centre shopping destinations modelled). It also faces strong competition from Non-central

shops and stores in Maidstone Borough and, to a lesser extent, South Aylesford Retail Park for

market shares of expenditure on household textiles. These findings are not entirely surprising, taking

into account the out-of-centre retail offer (including Argos and Dunelm Mill, London Road Retail

Park; Currys & PC World Megastore, South Aylesford Retail Park).

Use and Review of the Forecasts

3.37 Finally, we must emphasise that all expenditure based forecasts of future shop floorspace capacity

are based on imperfect data and contain a number of assumptions. Our forecasts set out in this

Study are based on the most up-to-date and reliable information currently available to us. However,

they are intended as an indication of the likely order of magnitude of future shop floorspace capacity

(if forecast trends are realised) rather than as growth targets or rigid limits to future growth. The

forecasts should be periodically revised as necessary, as advised above, in the light of actual

population and expenditure growth, and as development proceeds and its effects become

measurable.


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4 Conclusions

4.1 This Study has identified new and up-to-date retail capacity forecasts for Maidstone Town Centre,

Non-central shops and stores in Maidstone Borough, and District Centres in Maidstone urban area. It

has also outlined forecast capacity at South Aylesford Retail Park (in Tonbridge & Malling Borough

but very close to Maidstone). The retail capacity forecasts are based on the most up-to-date

information currently available, including a new 2012 household interview survey.

4.2 We set out below an overview of the main findings of this Study:

Retail capacity forecasts for Maidstone Town Centre show that there is sufficient population and expenditure growth to support additional comparison goods floorspace in the medium to long term, based on no changes in market shares. The quantum of additional floorspace could be greater – subject to identifying sufficient, potential opportunity sites in the town centre – assuming the transfer of forecast growth in comparison goods floorspace from Non-central shops and stores in Maidstone Borough and/or South Aylesford Retail Park to the town centre (in accordance with the sequential approach).

Our individual capacity forecasts for Maidstone Town Centre indicate that there is limited capacity for additional convenience goods floorspace, based on no changes in market shares. However (similarly to comparison goods floorspace) it may be appropriate to explore an additional scenario whereby forecast growth in out-of-centre locations is transferred to the town centre, thus providing an opportunity for Maidstone Town Centre to support a new food superstore in the short to medium term.

Our capacity forecasts indicate a theoretical over-supply of comparison goods floorspace at Non-central shops and stores in Maidstone Borough in the short to medium term. Whilst we identify some capacity for additional convenience goods floorspace at Non-central shops and stores, this growth should if at all possible (in accordance with the sequential approach) be located in the town centre and/or Maidstone’s district centres. To that end, such capacity could be ‘used’ to support a new food superstore in Maidstone Town Centre.

Over the forecasting period, the capacity for additional convenience goods floorspace in District Centres in Maidstone urban area is limited. Notwithstanding this, it may be appropriate for the district centres to accommodate some of the growth forecast in out-of-centre locations, providing such retail development is of an appropriate scale and nature.

South Aylesford Retail Park has been modelled because of its significant implications for

shopping patterns in Maidstone. Whilst we identify no capacity for additional convenience goods floorspace over the forecasting period, there is substantial forecast capacity (albeit less than Maidstone Town Centre and Non-central shops and stores in Maidstone Borough combined) to support new comparison goods floorspace. Maidstone Borough Council will need to co-operate with Tonbridge & Malling Borough Council in order to plan for this


Page 29

growth which, if at all possible, should be located in or on the edge of town centres (and/or district centres) in both local authority areas.

APPENDIX A

APPENDIX B

Presented to: Chris Watts

Consultant

DTZ

125 Old Broad Street

London

EC2N 2BQ

Tel no: 020 3296 3126

E-mail: [email protected]

Presented by: Umi Patel

Senior Research Executive

RMG:Clarity

Trefor House

Ocean Park

Cardiff

CF24 5RE

Tel no: 02920 435813

Fax no: 02920 483540

E-mail: [email protected]

Web: www.rmg-uk.co.uk

2

TABLE OF CONTENTS

BACKGROUND & METHODOLOGY ..................................................................................... 3

SAMPLE BREAKDOWN ........................................................................................................ 4

STATEMENT OF RELIABILITY .............................................................................................. 8

APPENDIX ONE – HOUSEHOLD SURVEY QUESTIONNAIRE ............................................ 9

APPENDIX TWO – UNWEIGHTED RESULTS TABULATIONS BY ZONE .......................... 30

APPENDIX THREE – WEIGHTED RESULTS TABULATIONS BY ZONE ........................... 31

3

BACKGROUND & METHODOLOGY

A telephone survey was conducted within the Maidstone catchment area, as well as the surrounding areas. The survey covered a range of aspects relating to shopping habits and in particular sought to establish the following: Main Food Shopping

• At which food store or shopping centre respondents’ households do most of their main food shopping

• Whether, when undertaking main food shopping in Maidstone, household members usually do any non-food shopping in the town centre on the same journey

• The usual method of travel to the main food store Top-Up Food Shopping

• Where respondents carry out most of their top-up food shopping for convenience items Non-Food Shopping

• Where respondents and their households do most of their shopping for the following non-food goods: o Clothing and footwear o Furniture, carpets and other floor coverings o Household textiles and soft furnishings o Household appliances o Audio-visual equipment, photographic goods and computer products o Hardware, DIY goods, decorating supplies and garden products o Chemists and medical goods, cosmetics and other beauty products o Jewellery and watches; china, glassware and kitchen utensils; recreational and luxury goods

• The usual method of travel when undertaking non-food shopping Maidstone Town Centre

• What respondents like and dislike most about Maidstone Town Centre for shopping and services Demographics

• Occupation/ SEG of chief wage earner

• The number of people in the household aged: o 0 - 15 years o 16 years or over

• The number of people in the household aged 16 – 64 who are: o In part-time employment o In full-time employment o Unemployed but available for/ seeking employment

• Number of cars available in the household

• Quality control

• Gender of respondent

A total of 1,000 telephone interviews were carried out within the Maidstone catchment area, as well as the

surrounding areas between 21st November and 17

th December 2012. Interviews were conducted at RMG

Clarity’s in-house CATI (Computer Assisted Telephone Interviewing) Unit. Respondents were contacted during

the day, in the evening and at the weekend.

4

SAMPLE BREAKDOWN

The sample used for making telephone calls was obtained from an external supplier, who supplied telephone

numbers by postcode from their database. The telephone numbers were then sorted into the relevant postcode

sectors and zones for interviewing.

Catchment Zone Postcode Sectors Estimated

Population Target

1 ME14 1 2,286

1 ME14 2 10,934

1 ME14 4 6,143

1 ME14 5 9,470

1 ME15 6 10,954

1 ME15 7 10,203

1 ME15 8 10,831

1 ME15 9 12,022

1 ME16 0 13,056

1 ME16 8 11,140

1 ME16 9 5,434

Zone 1: 102,473 200

2 ME15 0 4,178

2 ME17 3 5,203

2 ME17 4 6,315

2 ME18 6 2,039

2 TN12 6 10,677

2 TN12 7 2,828

2 TN12 8 2,325

2 TN12 9 4,635

2 TN12 0 5,961

2 TN17 1 2,409

2 TN17 2 3,610

2 TN17 3 4,771

2 TN27 0 4,040

2 TN27 8 3,964

2 TN27 9 4,507

2 TN26 3 5,232

2 TN30 6 5,669

2 TN26 1 2,461

Zone 2: 80,824 120

3 ME14 3 2,335

3 ME17 1 5,011

3 ME17 2 3,891

3 ME9 0 2,891

3 ME9 7 7,131

3 ME9 8 6,027

3 ME9 9 4,857

3 ME13 0 3,313

3 ME10 1 12,583

3 ME10 2 16,206

3 ME10 3 8,148

3 ME10 4 9,112

3 ME10 5 1,368

3 ME11 5 3,410

3 ME12 1 6,697

3 ME12 2 12,815

5

3 ME12 3 11,161

3 ME12 4 6,750

Zone 3: 123,706 150

4 ME1 1 5,589

4 ME1 2 14,620

4 ME1 3 9,659

4 ME2 2 13,955

4 ME2 3 11,880

4 ME2 4 7,535

4 ME4 3 2,818

4 ME4 4 3,208

4 ME4 5 12,879

4 ME4 6 9,216

4 ME5 0 12,013

4 ME5 7 12,773

4 ME5 8 15,804

4 ME5 9 11,551

4 ME7 1 11,758

4 ME7 2 13,600

4 ME7 3 8,601

4 ME7 4 6,951

4 ME7 5 9,765

4 ME8 0 9,878

4 ME8 6 10,067

4 ME8 7 7,996

4 ME8 8 9,861

4 ME8 9 11,502

Zone 4: 243,479 250

5 ME3 0 1,648

5 ME3 7 6,431

5 ME3 8 8,571

5 ME3 9 9,939

5 DA11 0 10,734

5 DA11 7 8,163

5 DA11 8 10,490

5 DA11 9 8,131

5 DA12 1 6,980

5 DA12 2 9,442

5 DA12 3 3,026

5 DA12 4 13,986

5 DA12 5 14,211

5 DA13 9 4,856

Zone 5: 116,608 130

6 DA3 7 8,406

6 DA3 8 8,987

6 DA13 0 8,676

6 ME2 1 5,492

6 ME6 5 10,509

6 ME18 5 4,829

6 ME19 4 7,846

6 ME19 5 6,376

6 ME19 6 7,732

6 ME20 6 13,835

6 ME20 7 6,953

6 TN11 0 4,182

6 TN11 9 5,053

6

6 TN12 5 3,209

6 TN15 0 4,578

6 TN15 6 10,269

6 TN15 7 3,752

6 TN15 8 5,143

6 TN15 9 1,796

Zone 6: 127,623 150

TOTAL 794,713 1,000

7

Quotas were set by age group to ensure that the sample was representative of all age groups in the Maidstone

area. Achieving the exact quotas was difficult in the required time period; therefore the results have been

weighted according to age group. The table below shows the target for each age group in each zone, the

number of interviews completed within that demographic, and the weightings applied to the data.

Zone Age Group Target Completed Interviews Weight

1

18-34 59 26 2.27

35-44 38 32 1.19

45-54 36 44 0.82

55-64 28 46 0.61

65+ 39 52 0.75

2

18-34 26 9 2.89

35-44 23 21 1.10

45-54 24 30 0.80

55-64 20 23 0.87

65+ 27 37 0.73

3

18-34 41 29 1.41

35-44 29 28 1.04

45-54 28 31 0.90

55-64 23 28 0.82

65+ 29 34 0.85

4

18-34 78 49 1.59

35-44 53 41 1.29

45-54 45 54 0.83

55-64 33 47 0.70

65+ 41 59 0.69

5

18-34 36 23 1.57

35-44 26 29 0.90

45-54 23 21 1.10

55-64 19 27 0.70

65+ 26 30 0.87

6

18-34 35 19 1.84

35-44 31 28 1.11

45-54 30 33 0.91

55-64 24 28 0.86

65+ 30 42 0.71

8

STATEMENT OF RELIABILITY

Assessment of the standard error:

1. This survey has been undertaken by a series of individual sample surveys for different postcode sectors.

2. The results are subject to the following sampling error, for which there follows an analysis.

3. The following analysis indicates the methodology used to calculate the standard error, with the standard

95% probability of being correct. The formulae for these calculations are as follows:

where p% = % sample value recorded

q% = 100% - p%

n = sample size

and where:

±3.1 (SE%) = 95% probability that the correct answer lies in the range calculated.

4. When the sampling frame for individual zones is boosted to ensure reliability, with the results subsequently

weighted proportional to population, the following analysis is used to calculate the effective sample size.

The formulae for these calculations are as follows:

∑=

k

i

iiWP

n

1

2

where k = number of zones the population and sample are divided into

n = total sample size

P = sample proportions

W = weights

5. On our sample of 1,000 interviews we have a confidence interval of 3.1 at a 95% confidence level.

The confidence interval is the plus-or-minus figure usually reported in newspaper or television opinion poll

results. For example, if you use a confidence interval of 3.1and 50% percent of your sample picks an answer

you can be "sure" that if you had asked the question of the entire relevant population between 46.90% (50 –

3.1) and 53.10% (50 + 3.1) would have picked that answer.

The confidence level tells you how sure you can be. It is expressed as a percentage and represents how often

the true percentage of the population who would pick an answer lies within the confidence interval. The 95%

confidence level means you can be 95% certain; the 99% confidence level means you can be 99% certain.

Most researchers use the 95% confidence level.

When you put the confidence level and the confidence interval together, you can say that you are 95% sure

that the true percentage of the population is between 46.90% and 53.10%.

n

xqpSE

%%% =

9

APPENDIX ONE – HOUSEHOLD SURVEY QUESTIONNAIRE

10

J11146 Maidstone Household Survey - Final Version - 16-11-12

Telephone Introduction:

Good morning/ afternoon. My name is AgentName and I am calling from RMG:Clarity. Firstly, can I assure you that we

are NOT a sales company, we're simply conducting a short shopping survey in your area to help plan for a new

shopping development. Do you have a few minutes spare to answer some questions?

IF YES: PLEASE STATE CALLS ARE BEING RECORDED FOR TRAINING AND QUALITY PURPOSES

S_Postcode F2. Can I please ask you to confirm your postcode please? If not on list please thank respondent and close interview.

� 1 1 � 2 Not on list If = 2, Prompt interviewee with message 'Please thank respondent and close interview' Firstly, I'd like to ask you a few questions about your Food-shopping

Q1. At which food store or shopping centre does your household do most of its main food shopping, and where is that? DO NOT READ OUT. MARK ONE BOX ONLY. NOTE TO INTERVIEWERS: If a particular retailer is mentioned, e.g. Asda, probe and ask whether it is in the town centre or not, or a superstore, and in which town; and code the response accordingly. Individual retailers should not be listed in the answers.

� 1 South Aylesford Retail Park; including Sainsbury’s � 2 Elsewhere in Aylesford � 3 Ashford Town Centre � 4 Superstores outside of Ashford Town Centre � 5 Elsewhere in Ashford � 6 Bluewater shopping centre � 7 Bromley Town Centre � 8 Superstores outside Bromley Town Centre � 9 Elsewhere in Bromley � 10 Canterbury City Centre � 11 Superstores outside of Canterbury City Centre � 12 Elsewhere in Canterbury � 13 Chatham Town Centre � 14 Superstores outside of Chatham Town Centre � 15 Elsewhere in Chatham � 16 Croydon Town Centre � 17 Superstores outside Croydon Town Centre � 18 Elsewhere in Croydon � 19 Dartford Town Centre � 20 Superstores outside of Dartford Town Centre � 21 Elsewhere in Dartford � 22 Folkestone Town Centre � 23 Superstores outside of Folkestone Town Centre � 24 Elsewhere in Folkestone � 25 Gillingham Town Centre � 26 Superstores outside of Gillingham Town Centre � 27 Elsewhere in Gillingham � 28 Gravesend Town Centre � 29 Superstores outside Gravesend Town Centre � 30 Elsewhere in Gravesend

11

� 31 Hempstead Valley Shopping Centre � 32 Martin Square (District Centre); including Morrisons, Larkfield � 33 Elsewhere in Larkfield � 34 Lunsford Park; including Tesco Extra, Lunsford � 35 Maidstone Town Centre; including Fremlins Walk and The Mall (previously known as The Chequers Centre) � 36 Aldi at Well Road, Maidstone � 37 Lidl at Broadway Shopping Centre, Maidstone � 38 Lidl at Farleigh Hill, Tovil, Maidstone � 39 Morrisons at Sutton Road, Maidstone � 40 Sainsbury’s at Romney Place, Maidstone � 41 Tesco at Farleigh Hill, Tovil, Maidstone � 42 Mid-Kent Shopping Centre, Allington Park (District Centre); including Waitrose, Maidstone � 43 Grovewood Drive, Grove Green (District Centre); including Tesco, Maidstone � 44 Elsewhere in Maidstone � 45 Sevenoaks Town Centre � 46 Superstores outside of Sevenoaks Town Centre � 47 Elsewhere in Sevenoaks � 48 SittingbourneTown Centre � 49 Superstores outside of Sittingbourne Town Centre � 50 Elsewhere in Sittingbourne � 51 Tonbridge Town Centre � 52 Superstores outside of Tonbridge Town Centre � 53 Elsewhere in Tonbridge � 54 Tunbridge WellsTown Centre � 55 Superstores outside of Tunbridge Wells Town Centre � 56 Elsewhere in Tunbridge Wells � 57 Borough Green � 58 Coxheath (District Centre) � 59 Cranbrook � 60 Ditton � 61 Dover � 62 East Malling � 63 Faversham � 64 Headcorn (District Centre) � 65 Herne Bay � 66 Kings Hill � 67 Larkfield � 68 Lenham (District Centre) � 69 Marden (District Centre) � 70 Margate � 71 Paddock Wood � 72 Ramsgate � 73 Rainham � 74 Rochester � 75 Sheerness � 76 Snodland � 77 Staplehurst (District Centre) � 78 Strood � 79 Tenterden � 80 West Malling � 81 Whitstable � 82 Local convenience shops � 83 Internet � 84 Other (specify) If <> 35, 36, 37, 38, 39, 40, 41, 42, 43, 44, do not ask 'Q2' If = 83, do not ask 'Q3'

12

Q2. When members of your household do main food shopping, do they usually do any non-food shopping in Maidstone Town Centre on the same journey? MARK ONE BOX ONLY

� 1 Yes � 2 No

Q3. When members of your household do main food shopping, how do they usually travel? READ OUT. MARK ONE BOX ONLY. PLEASE REMEMBER TO ASK "DRIVER" OR "PASSENGER", IF RESPONDENT TRAVELS BY CAR/VAN

� 1 Car (as driver) � 2 Car (as passenger) � 3 Bus � 4 Taxi � 5 Train � 6 Cycle � 7 Motorcycle � 8 Walk � 9 Other (specify)

Q4. Where does your household do most of its shopping for small scale ‘top-up’ food and convenience goods items, including newspapers and tobacco products? DO NOT READ OUT. MARK ONE BOX ONLY.

� 1 South Aylesford Retail Park; including Sainsbury’s � 2 Elsewhere in Aylesford � 3 Ashford Town Centre � 4 Superstores outside of Ashford town centre � 5 Elsewhere in Ashford � 6 Bluewater shopping centre � 7 Bromley Town Centre � 8 Superstores outside Bromley town centre � 9 Elsewhere in Bromley � 10 Canterbury City Centre � 11 Superstores outside of Canterbury city centre � 12 Elsewhere in Canterbury � 13 Chatham Town Centre � 14 Superstores outside of Chatham town centre � 15 Elsewhere in Chatham � 16 Croydon Town Centre � 17 Superstores outside Croydon town centre � 18 Elsewhere in Croydon � 19 Dartford Town Centre � 20 Superstores outside of Dartford town centre � 21 Elsewhere in Dartford � 22 Folkestone Town Centre � 23 Superstores outside of Folkestone town centre � 24 Elsewhere in Folkestone � 25 Gillingham Town Centre � 26 Superstores outside of Gillingham town centre � 27 Elsewhere in Gillingham � 28 Gravesend Town Centre � 29 Superstores outside Gravesend town centre � 30 Elsewhere in Gravesend � 31 Hempstead Valley Shopping Centre � 32 Larkfield Martin Square (District Centre); including Morrisons � 33 Elsewhere in Larkfield

13

� 34 Lunsford Park; including Tesco Extra, Lunsford � 35 Maidstone Town Centre; including Fremlins Walk and The Mall (previously known as The Chequers Centre) � 36 Aldi at Well Road, Maidstone � 37 Lidl at Broadway Shopping Centre, Maidstone � 38 Lidl at Farleigh Hill, Tovil, Maidstone � 39 Morrisons at Sutton Road, Maidstone � 40 Sainsbury’s at Romney Place, Maidstone � 41 Tesco at Farleigh Hill, Tovil, Maidstone � 42 Mid-Kent Shopping Centre, Allington Park (District Centre); including Waitrose � 43 Grovewood Drive, Grove Green (District Centre); including Tesco � 44 Elsewhere in Maidstone � 45 Sevenoaks Town Centre � 46 Superstores outside of Sevenoaks town centre � 47 Elsewhere in Sevenoaks � 48 SittingbourneTown Centre � 49 Superstores outside of Sittingbourne town centre � 50 Elsewhere in Sittingbourne � 51 Tonbridge Town Centre � 52 Superstores outside of Tonbridge town centre � 53 Elsewhere in Tonbridge � 54 Tunbridge WellsTown Centre � 55 Superstores outside of Tunbridge Wells town centre � 56 Elsewhere in Tunbridge Wells � 57 Borough Green � 58 Coxheath (District Centre) � 59 Cranbrook � 60 Ditton � 61 Dover � 62 East Malling � 63 Faversham � 64 Headcorn (District Centre) � 65 Herne Bay � 66 Kings Hill � 67 Larkfield � 68 Lenham (District Centre) � 69 Marden (District Centre) � 70 Margate � 71 Paddock Wood � 72 Ramsgate � 73 Rainham � 74 Rochester � 75 Sheerness � 76 Snodland � 77 Staplehurst (District Centre) � 78 Strood � 79 Tenterden � 80 West Malling � 81 Whitstable � 82 Local convenience shops � 83 Internet � 84 Don't do top-up food shopping � 85 Other (specify)

14

I'd now like to ask you some questions about your non-food shopping

Q5. Where does your household do most of its shopping for clothing and footwear? DO NOT READ OUT. MARK ONE BOX ONLY. NOTE TO INTERVIEWERS: If a particular retailer or store is mentioned, probe and ask whether it is in the town centre or not, or a superstore or retail warehouse, and in which town; and code the response accordingly. Individual retailers should not be listed in the answers.

� 1 South Aylesford Retail Park; including Sainsbury’s � 2 Elsewhere in Aylesford � 3 Ashford Town Centre � 4 Ashford Designer Outlet Centre � 5 Other Retail Parks, retail warehouses and superstores in Ashford � 6 Elsewhere in Ashford � 7 Bluewater Shopping Centre � 8 Bromley Town Centre � 9 Retail Parks, retail warehouses and superstores in Bromley � 10 Elsewhere in Bromley � 11 Canterbury City Centre � 12 Retail Parks, retail warehouses and superstores in Canterbury � 13 Elsewhere in Canterbury � 14 Chatham Town Centre � 15 Dockside Outlet Centre, Chatham � 16 Other Retail Parks, retail warehouses and superstores in Chatham � 17 Elsewhere in Chatham � 18 Croydon Town Centre � 19 Retail Parks, retail warehouses and superstores in Croydon � 20 Elsewhere in Croydon � 21 Dartford Town Centre � 22 Retail Parks, retail warehouses and superstores in Dartford � 23 Elsewhere in Dartford � 24 Folkestone Town Centre � 25 Retail Parks, retail warehouses and superstores in Folkestone � 26 Elsewhere in Folkestone � 27 Gillingham Town Centre � 28 Retail Parks, retail warehouses and superstores in Gillingham � 29 Elsewhere in Gillingham � 30 Gravesend Town Centre � 31 Retail Parks, retail warehouses and superstores in Gravesend � 32 Elsewhere in Gravesend � 33 Hempstead Valley Shopping Centre � 34 Martin Square (District Centre); including Morrisons, Larkfield � 35 Elsewhere in Larkfield � 36 Lunsford Park; including Tesco Extra, Lunsford � 37 Maidstone Town Centre; including Fremlins Walk and The Mall (previously known as The Chequers Centre) � 38 Morrisons at Sutton Road, Maidstone � 39 Sainsbury’s at Romney Place, Maidstone � 40 Tesco at Farleigh Hill, Tovil, Maidstone � 41 Broadway Shopping Centre, Maidstone � 42 Farleigh Hill Retail Park, Tovil, Maidstone � 43 London Road Retail Park, Maidstone � 44 Newham Park Shopping Village, Maidstone � 45 St Peters Street Retail Park, Maidstone � 46 Other retail warehouses in Maidstone � 47 Mid-Kent Shopping Centre, Allington Park (District Centre); including Waitrose, Maidstone � 48 Grovewood Drive, Grove Green (District Centre); including Tesco, Maidstone � 49 Elsewhere in Maidstone � 50 Sevenoaks Town Centre � 51 Retail Parks, retail warehouses and superstores in Sevenoaks � 52 Elsewhere in Sevenoaks

15

� 53 Sittingbourne Town Centre � 54 Retail Parks, retail warehouses and superstores in Sittingbourne � 55 Elsewhere in Sittingbourne � 56 Tonbridge Town Centre � 57 Retail Parks, retail warehouses and superstores in Tonbridge � 58 Elsewhere in Tonbridge � 59 Tunbridge Wells Town Centre � 60 Retail Parks, retail warehouses and superstores in Tunbridge Wells � 61 Elsewhere in Tunbridge Wells � 62 Borough Green � 63 Coxheath (District Centre) � 64 Cranbrook � 65 Ditton � 66 Dover � 67 East Malling � 68 Faversham � 69 Headcorn (District Centre) � 70 Herne Bay � 71 Kings Hill � 72 Larkfield � 73 Lenham (District Centre) � 74 Marden (District Centre) � 75 Margate � 76 Paddock Wood � 77 Ramsgate � 78 Rainham � 79 Rochester � 80 Sheerness � 81 Snodland � 82 Staplehurst (District Centre) � 83 Strood � 84 Tenterden � 85 West Malling � 86 Whitstable � 87 Mail order � 88 Internet � 89 Other (specify)

Q6. Where does your household do most of its shopping for furniture, carpets and other floor coverings? DO NOT READ OUT. MARK ONE BOX ONLY. NOTE TO INTERVIEWERS: If a particular retailer or store is mentioned, probe and ask whether it is in the town centre or not, or a superstore or retail warehouse, and in which town; and code the response accordingly. Individual retailers should not be listed in the answers.

� 1 South Aylesford Retail Park; including Sainsbury’s � 2 Elsewhere in Aylesford � 3 Ashford Town Centre � 4 Ashford Designer Outlet Centre � 5 Other Retail Parks, retail warehouses and superstores in Ashford � 6 Elsewhere in Ashford � 7 Bluewater Shopping Centre � 8 Bromley Town Centre � 9 Retail Parks, retail warehouses and superstores in Bromley � 10 Elsewhere in Bromley � 11 Canterbury City Centre � 12 Retail Parks, retail warehouses and superstores in Canterbury � 13 Elsewhere in Canterbury � 14 Chatham Town Centre � 15 Dockside Outlet Centre, Chatham � 16 Other Retail Parks, retail warehouses and superstores in Chatham

16

� 17 Elsewhere in Chatham � 18 Croydon Town Centre � 19 Retail Parks, retail warehouses and superstores in Croydon � 20 Elsewhere in Croydon � 21 Dartford Town Centre � 22 Retail Parks, retail warehouses and superstores in Dartford � 23 Elsewhere in Dartford � 24 Folkestone Town Centre � 25 Retail Parks, retail warehouses and superstores in Folkestone � 26 Elsewhere in Folkestone � 27 Gillingham Town Centre � 28 Retail Parks, retail warehouses and superstores in Gillingham � 29 Elsewhere in Gillingham � 30 Gravesend Town Centre � 31 Retail Parks, retail warehouses and superstores in Gravesend � 32 Elsewhere in Gravesend � 33 Hempstead Valley Shopping Centre � 34 Martin Square (District Centre); including Morrisons, Larkfield � 35 Elsewhere in Larkfield � 36 Lunsford Park; including Tesco Extra, Lunsford � 37 Maidstone Town Centre; including Fremlins Walk and The Mall (previously known as The Chequers Centre) � 38 Morrisons at Sutton Road, Maidstone � 39 Sainsbury’s at Romney Place, Maidstone � 40 Tesco at Farleigh Hill, Tovil, Maidstone � 41 Broadway Shopping Centre, Maidstone � 42 Farleigh Hill Retail Park, Tovil, Maidstone � 43 London Road Retail Park, Maidstone � 44 Newham Park Shopping Village, Maidstone � 45 St Peters Street Retail Park, Maidstone � 46 Other retail warehouses in Maidstone � 47 Mid-Kent Shopping Centre, Allington Park (District Centre); including Waitrose, Maidstone � 48 Grovewood Drive, Grove Green (District Centre); including Tesco, Maidstone � 49 Elsewhere in Maidstone � 50 Sevenoaks Town Centre � 51 Retail Parks, retail warehouses and superstores in Sevenoaks � 52 Elsewhere in Sevenoaks � 53 Sittingbourne Town Centre � 54 Retail Parks, retail warehouses and superstores in Sittingbourne � 55 Elsewhere in Sittingbourne � 56 Tonbridge Town Centre � 57 Retail Parks, retail warehouses and superstores in Tonbridge � 58 Elsewhere in Tonbridge � 59 Tunbridge Wells Town Centre � 60 Retail Parks, retail warehouses and superstores in Tunbridge Wells � 61 Elsewhere in Tunbridge Wells � 62 Borough Green � 63 Coxheath (District Centre) � 64 Cranbrook � 65 Ditton � 66 Dover � 67 East Malling � 68 Faversham � 69 Headcorn (District Centre) � 70 Herne Bay � 71 Kings Hill � 72 Larkfield � 73 Lenham (District Centre) � 74 Marden (District Centre) � 75 Margate � 76 Paddock Wood � 77 Ramsgate � 78 Rainham

17

� 79 Rochester � 80 Sheerness � 81 Snodland � 82 Staplehurst (District Centre) � 83 Strood � 84 Tenterden � 85 West Malling � 86 Whitstable � 87 Mail order � 88 Internet � 89 Other (specify)

Q7. Where does your household do most of its shopping for household textiles and soft furnishings, including bedding? DO NOT READ OUT. MARK ONE BOX ONLY. NOTE TO INTERVIEWERS: If a particular retailer or store is mentioned, probe and ask whether it is in the town centre or not, or a superstore or retail warehouse, and in which town; and code the response accordingly. Individual retailers should not be listed in the answers.

� 1 South Aylesford Retail Park; including Sainsbury’s � 2 Elsewhere in Aylesford � 3 Ashford Town Centre � 4 Ashford Designer Outlet Centre � 5 Other Retail Parks, retail warehouses and superstores in Ashford � 6 Elsewhere in Ashford � 7 Bluewater Shopping Centre � 8 Bromley Town Centre � 9 Retail Parks, retail warehouses and superstores in Bromley � 10 Elsewhere in Bromley � 11 Canterbury City Centre � 12 Retail Parks, retail warehouses and superstores in Canterbury � 13 Elsewhere in Canterbury � 14 Chatham Town Centre � 15 Dockside Outlet Centre, Chatham � 16 Other Retail Parks, retail warehouses and superstores in Chatham � 17 Elsewhere in Chatham � 18 Croydon Town Centre � 19 Retail Parks, retail warehouses and superstores in Croydon � 20 Elsewhere in Croydon � 21 Dartford Town Centre � 22 Retail Parks, retail warehouses and superstores in Dartford � 23 Elsewhere in Dartford � 24 Folkestone Town Centre � 25 Retail Parks, retail warehouses and superstores in Folkestone � 26 Elsewhere in Folkestone � 27 Gillingham Town Centre � 28 Retail Parks, retail warehouses and superstores in Gillingham � 29 Elsewhere in Gillingham � 30 Gravesend Town Centre � 31 Retail Parks, retail warehouses and superstores in Gravesend � 32 Elsewhere in Gravesend � 33 Hempstead Valley Shopping Centre � 34 Martin Square (District Centre); including Morrisons, Larkfield � 35 Elsewhere in Larkfield � 36 Lunsford Park; including Tesco Extra, Lunsford � 37 Maidstone Town Centre; including Fremlins Walk and The Mall (previously known as The Chequers Centre) � 38 Morrisons at Sutton Road, Maidstone � 39 Sainsbury’s at Romney Place, Maidstone � 40 Tesco at Farleigh Hill, Tovil, Maidstone

18

� 41 Broadway Shopping Centre, Maidstone � 42 Farleigh Hill Retail Park, Tovil, Maidstone � 43 London Road Retail Park, Maidstone � 44 Newham Park Shopping Village, Maidstone � 45 St Peters Street Retail Park, Maidstone � 46 Other retail warehouses in Maidstone � 47 Mid-Kent Shopping Centre, Allington Park (District Centre); including Waitrose, Maidstone � 48 Grovewood Drive, Grove Green (District Centre); including Tesco, Maidstone � 49 Elsewhere in Maidstone � 50 Sevenoaks Town Centre � 51 Retail Parks, retail warehouses and superstores in Sevenoaks � 52 Elsewhere in Sevenoaks � 53 Sittingbourne Town Centre � 54 Retail Parks, retail warehouses and superstores in Sittingbourne � 55 Elsewhere in Sittingbourne � 56 Tonbridge Town Centre � 57 Retail Parks, retail warehouses and superstores in Tonbridge � 58 Elsewhere in Tonbridge � 59 Tunbridge Wells Town Centre � 60 Retail Parks, retail warehouses and superstores in Tunbridge Wells � 61 Elsewhere in Tunbridge Wells � 62 Borough Green � 63 Coxheath (District Centre) � 64 Cranbrook � 65 Ditton � 66 Dover � 67 East Malling � 68 Faversham � 69 Headcorn (District Centre) � 70 Herne Bay � 71 Kings Hill � 72 Larkfield � 73 Lenham (District Centre) � 74 Marden (District Centre) � 75 Margate � 76 Paddock Wood � 77 Ramsgate � 78 Rainham � 79 Rochester � 80 Sheerness � 81 Snodland � 82 Staplehurst (District Centre) � 83 Strood � 84 Tenterden � 85 West Malling � 86 Whitstable � 87 Mail order � 88 Internet � 89 Other (specify)

Q8. Where does your household do most of its shopping for household appliances, such as fridges, washing machines, kettles or hairdryers? DO NOT READ OUT. MARK ONE BOX ONLY. NOTE TO INTERVIEWERS: If a particular retailer or store is mentioned, probe and ask whether it is in the town centre or not, or a superstore or retail warehouse, and in which town; and code the response accordingly. Individual retailers should not be listed in the answers.

� 1 South Aylesford Retail Park; including Sainsbury’s � 2 Elsewhere in Aylesford � 3 Ashford Town Centre

19

� 4 Ashford Designer Outlet Centre � 5 Other Retail Parks, retail warehouses and superstores in Ashford � 6 Elsewhere in Ashford � 7 Bluewater Shopping Centre � 8 Bromley Town Centre � 9 Retail Parks, retail warehouses and superstores in Bromley � 10 Elsewhere in Bromley � 11 Canterbury City Centre � 12 Retail Parks, retail warehouses and superstores in Canterbury � 13 Elsewhere in Canterbury � 14 Chatham Town Centre � 15 Dockside Outlet Centre, Chatham � 16 Other Retail Parks, retail warehouses and superstores in Chatham � 17 Elsewhere in Chatham � 18 Croydon Town Centre � 19 Retail Parks, retail warehouses and superstores in Croydon � 20 Elsewhere in Croydon � 21 Dartford Town Centre � 22 Retail Parks, retail warehouses and superstores in Dartford � 23 Elsewhere in Dartford � 24 Folkestone Town Centre � 25 Retail Parks, retail warehouses and superstores in Folkestone � 26 Elsewhere in Folkestone � 27 Gillingham Town Centre � 28 Retail Parks, retail warehouses and superstores in Gillingham � 29 Elsewhere in Gillingham � 30 Gravesend Town Centre � 31 Retail Parks, retail warehouses and superstores in Gravesend � 32 Elsewhere in Gravesend � 33 Hempstead Valley Shopping Centre � 34 Martin Square (District Centre); including Morrisons, Larkfield � 35 Elsewhere in Larkfield � 36 Lunsford Park; including Tesco Extra, Lunsford � 37 Maidstone Town Centre; including Fremlins Walk and The Mall (previously known as The Chequers Centre) � 38 Morrisons at Sutton Road, Maidstone � 39 Sainsbury’s at Romney Place, Maidstone � 40 Tesco at Farleigh Hill, Tovil, Maidstone � 41 Broadway Shopping Centre, Maidstone � 42 Farleigh Hill Retail Park, Tovil, Maidstone � 43 London Road Retail Park, Maidstone � 44 Newham Park Shopping Village, Maidstone � 45 St Peters Street Retail Park, Maidstone � 46 Other retail warehouses in Maidstone � 47 Mid-Kent Shopping Centre, Allington Park (District Centre); including Waitrose, Maidstone � 48 Grovewood Drive, Grove Green (District Centre); including Tesco, Maidstone � 49 Elsewhere in Maidstone � 50 Sevenoaks Town Centre � 51 Retail Parks, retail warehouses and superstores in Sevenoaks � 52 Elsewhere in Sevenoaks � 53 Sittingbourne Town Centre � 54 Retail Parks, retail warehouses and superstores in Sittingbourne � 55 Elsewhere in Sittingbourne � 56 Tonbridge Town Centre � 57 Retail Parks, retail warehouses and superstores in Tonbridge � 58 Elsewhere in Tonbridge � 59 Tunbridge Wells Town Centre � 60 Retail Parks, retail warehouses and superstores in Tunbridge Wells � 61 Elsewhere in Tunbridge Wells � 62 Borough Green � 63 Coxheath (District Centre) � 64 Cranbrook

20

� 65 Ditton � 66 Dover � 67 East Malling � 68 Faversham � 69 Headcorn (District Centre) � 70 Herne Bay � 71 Kings Hill � 72 Larkfield � 73 Lenham (District Centre) � 74 Marden (District Centre) � 75 Margate � 76 Paddock Wood � 77 Ramsgate � 78 Rainham � 79 Rochester � 80 Sheerness � 81 Snodland � 82 Staplehurst (District Centre) � 83 Strood � 84 Tenterden � 85 West Malling � 86 Whitstable � 87 Mail order � 88 Internet � 89 Other (specify)

Q9. Where does your household do most of its shopping for audio-visual equipment, such as radio, TV, HiFi, telephones, photographic goods and computer products? DO NOT READ OUT. MARK ONE BOX ONLY. NOTE TO INTERVIEWERS: If a particular retailer or store is mentioned, probe and ask whether it is in the town centre or not, or a superstore or retail warehouse, and in which town; and code the response accordingly. Individual retailers should not be listed in the answers.

� 1 South Aylesford Retail Park; including Sainsbury’s � 2 Elsewhere in Aylesford � 3 Ashford Town Centre � 4 Ashford Designer Outlet Centre � 5 Other Retail Parks, retail warehouses and superstores in Ashford � 6 Elsewhere in Ashford � 7 Bluewater Shopping Centre � 8 Bromley Town Centre � 9 Retail Parks, retail warehouses and superstores in Bromley � 10 Elsewhere in Bromley � 11 Canterbury City Centre � 12 Retail Parks, retail warehouses and superstores in Canterbury � 13 Elsewhere in Canterbury � 14 Chatham Town Centre � 15 Dockside Outlet Centre, Chatham � 16 Other Retail Parks, retail warehouses and superstores in Chatham � 17 Elsewhere in Chatham � 18 Croydon Town Centre � 19 Retail Parks, retail warehouses and superstores in Croydon � 20 Elsewhere in Croydon � 21 Dartford Town Centre � 22 Retail Parks, retail warehouses and superstores in Dartford � 23 Elsewhere in Dartford � 24 Folkestone Town Centre � 25 Retail Parks, retail warehouses and superstores in Folkestone � 26 Elsewhere in Folkestone � 27 Gillingham Town Centre

21

� 28 Retail Parks, retail warehouses and superstores in Gillingham � 29 Elsewhere in Gillingham � 30 Gravesend Town Centre � 31 Retail Parks, retail warehouses and superstores in Gravesend � 32 Elsewhere in Gravesend � 33 Hempstead Valley Shopping Centre � 34 Martin Square (District Centre); including Morrisons, Larkfield � 35 Elsewhere in Larkfield � 36 Lunsford Park; including Tesco Extra, Lunsford � 37 Maidstone Town Centre; including Fremlins Walk and The Mall (previously known as The Chequers Centre) � 38 Morrisons at Sutton Road, Maidstone � 39 Sainsbury’s at Romney Place, Maidstone � 40 Tesco at Farleigh Hill, Tovil, Maidstone � 41 Broadway Shopping Centre, Maidstone � 42 Farleigh Hill Retail Park, Tovil, Maidstone � 43 London Road Retail Park, Maidstone � 44 Newham Park Shopping Village, Maidstone � 45 St Peters Street Retail Park, Maidstone � 46 Other retail warehouses in Maidstone � 47 Mid-Kent Shopping Centre, Allington Park (District Centre); including Waitrose, Maidstone � 48 Grovewood Drive, Grove Green (District Centre); including Tesco, Maidstone � 49 Elsewhere in Maidstone � 50 Sevenoaks Town Centre � 51 Retail Parks, retail warehouses and superstores in Sevenoaks � 52 Elsewhere in Sevenoaks � 53 Sittingbourne Town Centre � 54 Retail Parks, retail warehouses and superstores in Sittingbourne � 55 Elsewhere in Sittingbourne � 56 Tonbridge Town Centre � 57 Retail Parks, retail warehouses and superstores in Tonbridge � 58 Elsewhere in Tonbridge � 59 Tunbridge Wells Town Centre � 60 Retail Parks, retail warehouses and superstores in Tunbridge Wells � 61 Elsewhere in Tunbridge Wells � 62 Borough Green � 63 Coxheath (District Centre) � 64 Cranbrook � 65 Ditton � 66 Dover � 67 East Malling � 68 Faversham � 69 Headcorn (District Centre) � 70 Herne Bay � 71 Kings Hill � 72 Larkfield � 73 Lenham (District Centre) � 74 Marden (District Centre) � 75 Margate � 76 Paddock Wood � 77 Ramsgate � 78 Rainham � 79 Rochester � 80 Sheerness � 81 Snodland � 82 Staplehurst (District Centre) � 83 Strood � 84 Tenterden � 85 West Malling � 86 Whitstable � 87 Mail order � 88 Internet

22

� 89 Other (specify)

Q10. Where does your household do most of its shopping for hardware, DIY goods, decorating supplies and garden products? DO NOT READ OUT. MARK ONE BOX ONLY. NOTE TO INTERVIEWERS: If a particular retailer or store is mentioned, probe and ask whether it is in the town centre or not, or a superstore or retail warehouse, and in which town; and code the response accordingly. Individual retailers should not be listed in the answers.

� 1 South Aylesford Retail Park; including Sainsbury’s � 2 Elsewhere in Aylesford � 3 Ashford Town Centre � 4 Ashford Designer Outlet Centre � 5 Other Retail Parks, retail warehouses and superstores in Ashford � 6 Elsewhere in Ashford � 7 Bluewater Shopping Centre � 8 Bromley Town Centre � 9 Retail Parks, retail warehouses and superstores in Bromley � 10 Elsewhere in Bromley � 11 Canterbury City Centre � 12 Retail Parks, retail warehouses and superstores in Canterbury � 13 Elsewhere in Canterbury � 14 Chatham Town Centre � 15 Dockside Outlet Centre, Chatham � 16 Other Retail Parks, retail warehouses and superstores in Chatham � 17 Elsewhere in Chatham � 18 Croydon Town Centre � 19 Retail Parks, retail warehouses and superstores in Croydon � 20 Elsewhere in Croydon � 21 Dartford Town Centre � 22 Retail Parks, retail warehouses and superstores in Dartford � 23 Elsewhere in Dartford � 24 Folkestone Town Centre � 25 Retail Parks, retail warehouses and superstores in Folkestone � 26 Elsewhere in Folkestone � 27 Gillingham Town Centre � 28 Retail Parks, retail warehouses and superstores in Gillingham � 29 Elsewhere in Gillingham � 30 Gravesend Town Centre � 31 Retail Parks, retail warehouses and superstores in Gravesend � 32 Elsewhere in Gravesend � 33 Hempstead Valley Shopping Centre � 34 Martin Square (District Centre); including Morrisons, Larkfield � 35 Elsewhere in Larkfield � 36 Lunsford Park; including Tesco Extra, Lunsford � 37 Maidstone Town Centre; including Fremlins Walk and The Mall (previously known as The Chequers Centre) � 38 Morrisons at Sutton Road, Maidstone � 39 Sainsbury’s at Romney Place, Maidstone � 40 Tesco at Farleigh Hill, Tovil, Maidstone � 41 Broadway Shopping Centre, Maidstone � 42 Farleigh Hill Retail Park, Tovil, Maidstone � 43 London Road Retail Park, Maidstone � 44 Newham Park Shopping Village, Maidstone � 45 St Peters Street Retail Park, Maidstone � 46 Other retail warehouses in Maidstone � 47 Mid-Kent Shopping Centre, Allington Park (District Centre); including Waitrose, Maidstone � 48 Grovewood Drive, Grove Green (District Centre); including Tesco, Maidstone � 49 Elsewhere in Maidstone � 50 Sevenoaks Town Centre � 51 Retail Parks, retail warehouses and superstores in Sevenoaks

23

� 52 Elsewhere in Sevenoaks � 53 Sittingbourne Town Centre � 54 Retail Parks, retail warehouses and superstores in Sittingbourne � 55 Elsewhere in Sittingbourne � 56 Tonbridge Town Centre � 57 Retail Parks, retail warehouses and superstores in Tonbridge � 58 Elsewhere in Tonbridge � 59 Tunbridge Wells Town Centre � 60 Retail Parks, retail warehouses and superstores in Tunbridge Wells � 61 Elsewhere in Tunbridge Wells � 62 Borough Green � 63 Coxheath (District Centre) � 64 Cranbrook � 65 Ditton � 66 Dover � 67 East Malling � 68 Faversham � 69 Headcorn (District Centre) � 70 Herne Bay � 71 Kings Hill � 72 Larkfield � 73 Lenham (District Centre) � 74 Marden (District Centre) � 75 Margate � 76 Paddock Wood � 77 Ramsgate � 78 Rainham � 79 Rochester � 80 Sheerness � 81 Snodland � 82 Staplehurst (District Centre) � 83 Strood � 84 Tenterden � 85 West Malling � 86 Whitstable � 87 Mail order � 88 Internet � 89 Other (specify)

Q11. Where does your household do most of its shopping for chemists and medical goods, cosmetics and other beauty products? DO NOT READ OUT. MARK ONE BOX ONLY. NOTE TO INTERVIEWERS: If a particular retailer or store is mentioned, probe and ask whether it is in the town centre or not, or a superstore or retail warehouse, and in which town; and code the response accordingly. Individual retailers should not be listed in the answers.

� 1 South Aylesford Retail Park; including Sainsbury’s � 2 Elsewhere in Aylesford � 3 Ashford Town Centre � 4 Ashford Designer Outlet Centre � 5 Other Retail Parks, retail warehouses and superstores in Ashford � 6 Elsewhere in Ashford � 7 Bluewater Shopping Centre � 8 Bromley Town Centre � 9 Retail Parks, retail warehouses and superstores in Bromley � 10 Elsewhere in Bromley � 11 Canterbury City Centre � 12 Retail Parks, retail warehouses and superstores in Canterbury � 13 Elsewhere in Canterbury � 14 Chatham Town Centre

24

� 15 Dockside Outlet Centre, Chatham � 16 Other Retail Parks, retail warehouses and superstores in Chatham � 17 Elsewhere in Chatham � 18 Croydon Town Centre � 19 Retail Parks, retail warehouses and superstores in Croydon � 20 Elsewhere in Croydon � 21 Dartford Town Centre � 22 Retail Parks, retail warehouses and superstores in Dartford � 23 Elsewhere in Dartford � 24 Folkestone Town Centre � 25 Retail Parks, retail warehouses and superstores in Folkestone � 26 Elsewhere in Folkestone � 27 Gillingham Town Centre � 28 Retail Parks, retail warehouses and superstores in Gillingham � 29 Elsewhere in Gillingham � 30 Gravesend Town Centre � 31 Retail Parks, retail warehouses and superstores in Gravesend � 32 Elsewhere in Gravesend � 33 Hempstead Valley Shopping Centre � 34 Martin Square (District Centre); including Morrisons, Larkfield � 35 Elsewhere in Larkfield � 36 Lunsford Park; including Tesco Extra, Lunsford � 37 Maidstone Town Centre; including Fremlins Walk and The Mall (previously known as The Chequers Centre) � 38 Morrisons at Sutton Road, Maidstone � 39 Sainsbury’s at Romney Place, Maidstone � 40 Tesco at Farleigh Hill, Tovil, Maidstone � 41 Broadway Shopping Centre, Maidstone � 42 Farleigh Hill Retail Park, Tovil, Maidstone � 43 London Road Retail Park, Maidstone � 44 Newham Park Shopping Village, Maidstone � 45 St Peters Street Retail Park, Maidstone � 46 Other retail warehouses in Maidstone � 47 Mid-Kent Shopping Centre, Allington Park (District Centre); including Waitrose, Maidstone � 48 Grovewood Drive, Grove Green (District Centre); including Tesco, Maidstone � 49 Elsewhere in Maidstone � 50 Sevenoaks Town Centre � 51 Retail Parks, retail warehouses and superstores in Sevenoaks � 52 Elsewhere in Sevenoaks � 53 Sittingbourne Town Centre � 54 Retail Parks, retail warehouses and superstores in Sittingbourne � 55 Elsewhere in Sittingbourne � 56 Tonbridge Town Centre � 57 Retail Parks, retail warehouses and superstores in Tonbridge � 58 Elsewhere in Tonbridge � 59 Tunbridge Wells Town Centre � 60 Retail Parks, retail warehouses and superstores in Tunbridge Wells � 61 Elsewhere in Tunbridge Wells � 62 Borough Green � 63 Coxheath (District Centre) � 64 Cranbrook � 65 Ditton � 66 Dover � 67 East Malling � 68 Faversham � 69 Headcorn (District Centre) � 70 Herne Bay � 71 Kings Hill � 72 Larkfield � 73 Lenham (District Centre) � 74 Marden (District Centre) � 75 Margate

25

� 76 Paddock Wood � 77 Ramsgate � 78 Rainham � 79 Rochester � 80 Sheerness � 81 Snodland � 82 Staplehurst (District Centre) � 83 Strood � 84 Tenterden � 85 West Malling � 86 Whitstable � 87 Mail order � 88 Internet � 89 Other (specify)

Q12. Where does your household do most of its shopping for books; jewellery and watches; china, glassware and kitchen utensils; recreational and luxury goods? DO NOT READ OUT. MARK ONE BOX ONLY. NOTE TO INTERVIEWERS: If a particular retailer or store is mentioned, probe and ask whether it is in the town centre or not, or a superstore or retail warehouse, and in which town; and code the response accordingly. Individual retailers should not be listed in the answers.

� 1 South Aylesford Retail Park; including Sainsbury’s � 2 Elsewhere in Aylesford � 3 Ashford Town Centre � 4 Ashford Designer Outlet Centre � 5 Other Retail Parks, retail warehouses and superstores in Ashford � 6 Elsewhere in Ashford � 7 Bluewater Shopping Centre � 8 Bromley Town Centre � 9 Retail Parks, retail warehouses and superstores in Bromley � 10 Elsewhere in Bromley � 11 Canterbury City Centre � 12 Retail Parks, retail warehouses and superstores in Canterbury � 13 Elsewhere in Canterbury � 14 Chatham Town Centre � 15 Dockside Outlet Centre, Chatham � 16 Other Retail Parks, retail warehouses and superstores in Chatham � 17 Elsewhere in Chatham � 18 Croydon Town Centre � 19 Retail Parks, retail warehouses and superstores in Croydon � 20 Elsewhere in Croydon � 21 Dartford Town Centre � 22 Retail Parks, retail warehouses and superstores in Dartford � 23 Elsewhere in Dartford � 24 Folkestone Town Centre � 25 Retail Parks, retail warehouses and superstores in Folkestone � 26 Elsewhere in Folkestone � 27 Gillingham Town Centre � 28 Retail Parks, retail warehouses and superstores in Gillingham � 29 Elsewhere in Gillingham � 30 Gravesend Town Centre � 31 Retail Parks, retail warehouses and superstores in Gravesend � 32 Elsewhere in Gravesend � 33 Hempstead Valley Shopping Centre � 34 Martin Square (District Centre); including Morrisons, Larkfield � 35 Elsewhere in Larkfield � 36 Lunsford Park; including Tesco Extra, Lunsford � 37 Maidstone Town Centre; including Fremlins Walk and The Mall (previously known as The Chequers Centre)

26

� 38 Morrisons at Sutton Road, Maidstone � 39 Sainsbury’s at Romney Place, Maidstone � 40 Tesco at Farleigh Hill, Tovil, Maidstone � 41 Broadway Shopping Centre, Maidstone � 42 Farleigh Hill Retail Park, Tovil, Maidstone � 43 London Road Retail Park, Maidstone � 44 Newham Park Shopping Village, Maidstone � 45 St Peters Street Retail Park, Maidstone � 46 Other retail warehouses in Maidstone � 47 Mid-Kent Shopping Centre, Allington Park (District Centre); including Waitrose, Maidstone � 48 Grovewood Drive, Grove Green (District Centre); including Tesco, Maidstone � 49 Elsewhere in Maidstone � 50 Sevenoaks Town Centre � 51 Retail Parks, retail warehouses and superstores in Sevenoaks � 52 Elsewhere in Sevenoaks � 53 Sittingbourne Town Centre � 54 Retail Parks, retail warehouses and superstores in Sittingbourne � 55 Elsewhere in Sittingbourne � 56 Tonbridge Town Centre � 57 Retail Parks, retail warehouses and superstores in Tonbridge � 58 Elsewhere in Tonbridge � 59 Tunbridge Wells Town Centre � 60 Retail Parks, retail warehouses and superstores in Tunbridge Wells � 61 Elsewhere in Tunbridge Wells � 62 Borough Green � 63 Coxheath (District Centre) � 64 Cranbrook � 65 Ditton � 66 Dover � 67 East Malling � 68 Faversham � 69 Headcorn (District Centre) � 70 Herne Bay � 71 Kings Hill � 72 Larkfield � 73 Lenham (District Centre) � 74 Marden (District Centre) � 75 Margate � 76 Paddock Wood � 77 Ramsgate � 78 Rainham � 79 Rochester � 80 Sheerness � 81 Snodland � 82 Staplehurst (District Centre) � 83 Strood � 84 Tenterden � 85 West Malling � 86 Whitstable � 87 Mail order � 88 Internet � 89 Other (specify)

Q13. When members of your household do non-food shopping, how do they usually travel? DO NOT READ OUT. MARK ONE BOX ONLY. PLEASE REMEMBER TO ASK "DRIVER" OR "PASSENGER", IF RESPONDENT TRAVELS BY CAR/VAN

� 1 Car (as driver) � 2 Car (as passenger) � 3 Bus

27

� 4 Taxi � 5 Train � 6 Cycle � 7 Motorcycle � 8 Walk � 9 Other (specify) I'd now like to ask you two questions about Maidstone Town Centre

Q14. What do you like most about Maidstone Town Centre for shopping and services? DO NOT READ OUT. MARK ONE BOX ONLY.

� 1 Good food shops � 2 Good non-food shops � 3 Good market � 4 Good range of financial or personal services � 5 Good cafes, restaurants or public houses � 6 Street entertainment/events/lots going on � 7 Easy to get around � 8 Attractive environment/nice place � 9 Traffic free pedestrian areas � 10 Clean streets � 11 Well maintained streets � 12 Easy to park the car � 13 Good quality car parks � 14 Good public transport � 15 Easy to get to from home � 16 Easy to get to from work � 17 Good safety/security � 18 Nothing/very little � 19 Don’t use Maidstone Town Centre � 20 Other (specify)

Q15. What do you dislike most about Maidstone Town Centre for shopping and services? DO NOT READ OUT. MARK ONE BOX ONLY.

� 1 Too busy/crowded � 2 Difficult to get to by car � 3 Difficult to get to by public transport � 4 Poor range of food shops � 5 Poor range of non-food shops � 6 Too many religious groups/charity collectors/street pedlars � 7 Poor range of services � 8 Poor cafes/restaurants/pubs � 9 Too many empty shops � 10 Too many charity shops � 11 Poor market � 12 No street market � 13 Danger from vehicles in some streets/ not fully pedestrianised � 14 Difficult to park near shops � 15 Car parking too expensive � 16 Poor quality car parks � 17 Streets are dirty � 18 Streets are badly maintained � 19 Unattractive environment/not a very nice place � 20 Not enough seats/litter bins/public telephones/public toilets � 21 Poor access for the disabled � 22 Don’t feel safe � 23 Not having a particular shop or service (specify which) � 24 Nothing or very little

28

� 25 Don’t use Maidstone Town Centre � 26 Other (specify) If = 23, Prompt interviewee with message 'Please specify which shop or service under 'other'. Under 'other', please type "Not having a particular shop or service -" then enter the shop or service.' Demographics. Please READ OUT Statement: I would now like to ask you a few questions about yourself and your household. These are for survey control purposes only, so we are speaking to a wide range of people in the area, the results will not be released identifying you by name.

Q16. What is the occupation of the head of your household? IF RETIRED, PLEASE ASK FOR PREVIOUS OCCUPATION IF REFUSED, PLEASE TYPE 'REFUSED'

Q17. SEG (Record from answer to Question 16)

� 1 A/B � 2 C1 � 3 C2 � 4 D/E � 5 Refused

Q18. How many people are there in your household (including yourself) aged: READ OUT LIST. MARK ONE BOX ON EACH ROW

1 None 2 One 3 Two 4 Three 5 Four 6 Five 7 Six or

more

8

Refused

(DO NOT

READ

OUT)

Under 15 yrs � � � � � � � �

16 years and over � � � � � � � �

Q19. How many people (men and women) aged 16-64 are there in your household who are: READ OUT. MARK ONE BOX PER ROW.

1 None 2 One 3 Two 4 Three 5 Four or

more

6 Refused

(DO NOT

READ OUT)

In part time employment (up to 29 hours

per week)?

� � � � � �

In full time employment - 30 or more

hours per week?

� � � � � �

Unemployed but available or seeking

employment?

� � � � � �

29

Q20. How many cars do you have in your household which can be used for shopping trips? (include light vans, pickups and 4 wheel drive vehicles) READ OUT. MARK ONE BOX ONLY.

� 1 None � 2 One � 3 Two � 4 Three or more � 5 Refused (DO NOT READ OUT)

Q21. Which of the following age bands do you fall into? PLEASE READ OUT LIST. MAR ONE BOX ONLY

� 1 18 – 24 years � 2 25 – 34 years � 3 35 – 44 years � 4 45 – 54 years � 5 55 – 64 years � 6 65 years or above � 7 Refused (DO NOT READ OUT)

Q22. Gender of respondent: RECORD BY OBSERVATION.

� 1 Male � 2 Female

Q23. Would you be willing to be recontacted for future quality control purposes? INTERVIEWER NOTE: This will involve an interviewer contacting you and asking you a few brief questions to verify and monitor the quality of this call.

� 1 Yes � 2 No

INTERVIEWERS PLEASE READ OUT TO ALL RESPONDENTS: Thank you for participating in this survey. If you wish to check the credentials of RMG:Clarity, I can provide the telephone number for the Market Research Society, who will be able to verify our company. Would you like to take the number? 0500 39 69 99

� 1 Checking (Return To Start Of Survey) � 2 Continue To End Survey If = 1, goto 'Intro' If TRUE, set 'AgentName' to question 'S_Agent Name'

Enter your initials to complete the survey

30

APPENDIX TWO – UNWEIGHTED RESULTS TABULATIONS BY

ZONE

31

APPENDIX THREE – WEIGHTED RESULTS TABULATIONS BY

ZONE

APPENDIX C

DTZ RECAP Model

RECAPThe Retail Capacity forecasting Model

Project: Number: 1307KB00

Client: Maidstone Borough Council Status: FINAL

Date of Latest Revision: File: Maidstone RECAP Model 2013

Retail Locations Modelled:

Scenarios Modelled: 1

Notes:

Copyright: DTZ

Rounded figures are displayed in all tables.Price basis is 2011 prices.

Maidstone Retail Capacity Study 2013

05-Jun-13

South Aylesford Retail Park (outside Maidstone Borough)

Maidstone Town CentreNon-central shops and stores in Maidstone BoroughDistrict Centres in Maidstone urban area (Convenience Goods Only)

Baseline - Market shares indicated by the Household Interview Survey 2012 remain unchanged throughout the forecasting period.

DTZ RECAP Model

Catchment Area Population and Expenditure

Table: 1CATCHMENT AREA POPULATION FORECASTS

Base YearZone Postcode Sectors 2012 2016 2021 2026 2031

1 102,473 108,403 115,069 122,192 129,183 2 80,824 82,575 84,504 86,631 88,706 3 123,706 129,756 136,405 143,569 150,584 4 243,479 250,177 257,942 266,008 273,997 5 116,608 122,502 129,346 136,496 143,565 6 127,623 133,025 139,292 145,862 152,339

TOTAL 794,713 826,438 862,558 900,758 938,374

Sources:

Notes:

Table: 2CATCHMENT AREA PER CAPITA EXPENDITUREPrice Basis: 2011 Prices

Catchment Zone Base Year Base Year2012 2016 2021 2026 2031 2012 2016 2021 2026 2031

1 2,095 2,124 2,110 2,125 2,135 3,321 4,038 4,831 5,644 6,454 2 2,033 2,056 2,039 2,048 2,053 3,268 3,964 4,730 5,518 6,303 3 1,926 1,945 1,924 1,929 1,929 2,902 3,514 4,188 4,882 5,572 4 1,962 1,984 1,963 1,970 1,972 3,011 3,657 4,366 5,097 5,824 5 1,963 1,982 1,958 1,962 1,961 2,954 3,575 4,255 4,957 5,655 6 2,120 2,146 2,126 2,137 2,142 3,458 4,201 5,017 5,858 6,694

Catchment Area Average 2,006 2,029 2,009 2,018 2,021 3,124 3,790 4,524 5,279 6,031 Expenditure on Special Formsof Trading (%) 4.8 5.5 6.0 7.0 8.0 13.5 15.0 17.0 18.0 18.5

Catchment Zone Base Year Base Year2012 2016 2021 2026 2031 2012 2016 2021 2026 2031

1 1,994 2,007 1,984 1,977 1,964 2,873 3,432 4,009 4,628 5,260 2 1,935 1,943 1,916 1,905 1,889 2,827 3,369 3,926 4,525 5,137 3 1,834 1,838 1,808 1,794 1,774 2,510 2,987 3,476 4,003 4,541 4 1,868 1,875 1,846 1,832 1,815 2,605 3,108 3,624 4,179 4,746 5 1,869 1,873 1,841 1,825 1,804 2,555 3,039 3,531 4,065 4,609 6 2,018 2,028 1,999 1,987 1,971 2,991 3,571 4,164 4,803 5,456

Catchment Area Average 1,910 1,918 1,889 1,876 1,859 2,702 3,222 3,755 4,329 4,915 Source:

Pitney Bowes Ltd - Anysite Report for Maidstone Catchment Area, November 2012

Pitney Bowes population forecasts are only up to 2022. Forecasts for 2026 and 2031 extrapolated by trend projection.

Forecasting Years Forecasting Years

Per Capita Expenditure EXCLUDING Special Form of Trading Per Capita Expenditure EXCLUDING Special Form of TradingForecasting Years Forecasting Years

Per Capita Expenditure Including Special Form of Trading Per Capita Expenditure Including Special Form of TradingCONVENIENCE GOODS COMPARISON GOODS

Pitney Bowes 'Anysite Report' for the Catchment Area, November 2012; with interpolation for 2016, and 2021, and trend-based extrapolation to 2026 and 2031, by DTZ. SFT deductions by DTZ, based on forecasts by Oxford Economics & Verdict Research Limited.

Forecasting Years

Details of the postcode sectors comprising each catchmentzone are set out in an Appendix to the report.

DTZ RECAP Model

Table: 3CATCHMENT AREA EXPENDITURE FORECASTSCatchmentZone

2012 2016 2021 2026 2031 2012 2016 2021 2026 2031(£000) (£000) (£000) (£000) (£000) (£000) (£000) (£000) (£000) (£000)

1 204,376 217,564 228,249 241,512 253,746 294,371 372,053 461,357 565,499 679,481 2 156,428 160,452 161,950 165,031 167,539 228,475 278,228 331,754 391,992 455,642 3 226,821 238,519 246,645 257,492 267,169 310,531 387,568 474,127 574,709 683,867 4 454,776 468,957 476,057 487,455 497,194 634,145 777,578 934,725 1,111,692 1,300,451 5 217,914 229,468 238,088 249,069 258,986 297,958 372,232 456,783 554,809 661,704 6 257,574 269,720 278,419 289,900 300,241 381,742 475,035 579,981 700,603 831,133

TOTALS 1,517,890 1,584,681 1,629,408 1,690,459 1,744,875 2,147,221 2,662,694 3,238,728 3,899,305 4,612,279 Sources: RECAP Tables 1 and 2

Table: 4COMPARISON GOODS PER CAPITA EXPENDITURE BY GOODS TYPEPer Capita Comparison Goods Expenditure in 2012 for the catchment area as a whole 2011 Prices

Clothing & footwear

Furniture & floor coverings

Household textiles

Domestic appliances

Audio-visual & computer

equipment

DIY goods & decorating

supplies

Chemist's goods, medical & beauty

products

All other comparison

goodsTotal Comparison

GoodsIncluding SFT (£) 809 238 105 106 359 238 433 855 3,143 Deduction for SFT (%) 9.0 5.5 10.0 15.5 32.0 6.0 4.5 19.0 13.5 Excluding SFT (£) 736 225 95 90 244 224 414 693 2,719 Source: Pitney Bowes 'Anysite Report' for the catchment area, November 2012.

SFT deductions estimated by DTZ based on forecasts by Oxford Economics & Verdict Research Limited.

Table: 5CATCHMENT AREA COMPARISON GOODS EXPENDITURE BY GOODS TYPE IN 2012Catchment Clothing & Furniture/ Household Household Audio-visual Hardware, DIY, Chemists, medcl All otherZone footwear florcvrgs etc Textiles Appliances equipment garden prdcts & beauty goods comprsn gds

(£000) (£000) (£000) (£000) (£000) (£000) (£000) (£000)1 80,197 24,501 10,294 9,757 26,593 24,371 45,046 75,443 2 62,245 19,016 7,990 7,573 20,640 18,915 34,963 58,555 3 84,599 25,846 10,859 10,293 28,053 25,709 47,519 79,584 4 172,763 52,780 22,177 21,020 57,288 52,501 97,040 162,522 5 81,174 24,799 10,420 9,876 26,917 24,668 45,595 76,362 6 104,000 31,773 13,350 12,653 34,486 31,604 58,416 97,835

TOTALS 584,978 178,714 75,090 71,172 193,978 177,768 328,580 550,301 Sources: RECAP Tables 1 and 4

CONVENIENCE GOODS COMPARISON GOODSTOTAL RETAIL EXPENDITURE

DTZ RECAP Model

Scenario 1

Table: 6CONVENIENCE GOODS MARKET SHARES IN 20122012 Allocations to

Indicated by household interview surveyZones Main Food Top-up WEIGHTED

convenience AVERAGEQ1 Q4

75 25 100(%) (%) (%)

1 22.8 26.5 23.72 6.4 3.7 5.73 1.2 1.2 1.24 1.2 1.6 1.35 0.0 1.0 0.36 1.9 0.5 1.6

Sources: Household Interview Survey 2012.Expenditure weighting by DTZ.

Table: 7COMPARISON GOODS MARKET SHARES BY GOODS TYPE IN 2012

2012 Allocations toMaidstone Town CentreIndicated by Household Interview Survey

Clothing & Furniture/ Household Household Audio-visual Hardware, DIY, Chemists, medcl All other WEIGHTEDfootwear florcvrgs etc Textiles Appliances equipment garden products & beauty goods comparison gds AVERAGE

Q5 Q6 Q7 Q8 Q9 Q10 Q11 Q12Zones

736 225 95 90 244 224 414 693 2,719 (%) (%) (%) (%) (%) (%) (%) (%) (%)

1 81.6 40.3 50.9 28.9 40.0 69.3 58.2 82.6 67.32 41.2 20.3 25.3 14.3 13.4 14.6 12.8 37.1 28.03 26.2 11.0 10.2 2.7 1.6 3.3 5.3 18.7 14.44 12.5 6.2 9.4 4.1 4.7 1.0 2.8 8.5 7.55 0.6 2.1 2.0 0.0 1.5 0.0 0.7 0.7 0.86 34.7 10.0 18.0 10.7 10.6 3.2 7.7 33.5 22.1

Sources: Household Interview Survey 2012.RECAP Table 4 for expenditure weights.



Expenditure weighting


DTZ RECAP Model

Table: 8MARKET SHARES ATTRACTED FROM THE CATCHMENT AREAScenario: 1 Location: Maidstone Town Centre

Market shares correction factors: Convenience Goods: 100 % of survey indicated figuresComparison Goods: 90 % of survey indicated figures

CatchmentZone

2012 2016 2021 2026 2031 2012 2016 2021 2026 2031(%) (%) (%) (%) (%) (%) (%) (%) (%) (%)

1 24 24 24 24 24 61 61 61 61 612 6 6 6 6 6 25 25 25 25 253 1 1 1 1 1 13 13 13 13 134 1 1 1 1 1 7 7 7 7 75 0 0 0 0 0 1 1 1 1 16 2 2 2 2 2 20 20 20 20 20

Sources: RECAP Model.DTZ for market share corrections.


PROPORTION OF CATCHMENT AREA EXPENDITURE ATTRACTEDCONVENIENCE GOODS COMPARISON GOODS

DTZ RECAP Model

Table: 9COMPARISON GOODS SALES BY GOODS TYPE IN 2012Catchment 2012 Sales in Maidstone Town CentreZones By Comparison Goods Type.

Clothing & Furniture/ Household Household Audio-visual Hardware, DIY, Chemists, medcl All otherfootwear florcvrgs etc Textiles Appliances equipment garden products & beauty goods comparison gds(£000) (£000) (£000) (£000) (£000) (£000) (£000) (£000)

1 58,897 8,886 4,716 2,538 9,574 15,200 23,595 56,0842 23,080 3,474 1,819 975 2,489 2,485 4,028 19,5513 19,949 2,559 997 250 404 764 2,267 13,3944 19,436 2,945 1,876 776 2,423 473 2,445 12,4335 438 469 188 0 363 0 287 4816 32,479 2,860 2,163 1,219 3,290 910 4,048 29,497

TOTALS 154,279 21,193 11,758 5,757 18,543 19,832 36,670 131,441MARKETSHARES 26.4% 11.9% 15.7% 8.1% 9.6% 11.2% 11.2% 23.9%Sources: RECAP Model.

Table: 10FORECAST RETAIL SALESScenario: 1 Location: Maidstone Town Centre

Catchmentzone

2012 2016 2021 2026 2031 2012 2016 2021 2026 2031 (£000) (£000) (£000) (£000) (£000) (£000) (£000) (£000) (£000) (£000)

1 49,050 52,215 54,780 57,963 60,899 179,566 226,952 281,428 344,954 414,4832 9,386 9,627 9,717 9,902 10,052 57,119 69,557 82,939 97,998 113,9103 2,268 2,385 2,466 2,575 2,672 40,369 50,384 61,636 74,712 88,9034 4,548 4,690 4,761 4,875 4,972 44,390 54,430 65,431 77,818 91,0325 0 0 0 0 0 2,980 3,722 4,568 5,548 6,6176 5,151 5,394 5,568 5,798 6,005 76,348 95,007 115,996 140,121 166,227

TOTALS 70,403 74,312 77,292 81,112 84,600 400,772 500,053 611,998 741,152 881,172Sources: RECAP Model.


CONVENIENCE GOODS COMPARISON GOODSRETAIL SALES BY CATCHMENT ZONE

DTZ RECAP Model

Table: 11SALES CAPACITY OF EXISTINGMAIN FOOD & CONVENIENCE GOODS SHOPS AND STORES IN 2012Store Net Convenience Net convnce Convenience Convenience

Floorspace Goods Goods Goods sales Goods salesAllocation Floorspace Density

(sq m) (%) (sq m) (£ per sq m) (£000)Sainsbury's (Romney Place) 2,761 80 2,209 13,786 30,451Lidl (Broadway Shopping Centre) 930 90 837 3,159 2,643Tesco Express (Week Street) 280 95 266 13,699 3,644Iceland (The Mall) 856 95 813 6,921 5,628Marks & Spencer (Week Street) 1,528 30 458 11,618 5,326Local Convenience Goods Shops and Stores 3,639 85 3,093 5,000 15,464

ALL STORES 9,993 7,676 8,228 63,156 Sources: IGD, Experian Goad, DTZ, Verdict Research.

Table: 12SALES CAPACITY OF COMMITTED RETAIL DEVELOPMENTS 2012CONVENIENCE GOODSStore/Scheme Net Convenience Net Conv Gds Conv Goods Conv Goods

Floorspace Goods Floorspace Sales Density SalesAllocation

(sq m) (%) (sq m) (£ p sq m net) (£000)- -

ALL STORES - - #DIV/0! - COMPARISON GOODSStore/Scheme Gross Net to Gross Net Sales Sales

Floorspace Ratio Floorspace Density(sq m) (%) (sq m) (£ p sq m net) (£000)3,120 85 2,652 6,000 15,912

ALL STORES AND SCHEMES 3,120 2,652 6,000 15,912 Sources: DTZ, based on Verdict Research and Retail Rankings.

None

Vacant ('Prime') Comparison Goods Floorspace

DTZ RECAP Model

Table: 13FORECAST RETAIL CAPACITYScenario: 1 Location: Maidstone Town Centre

ComparisonGrowth in sales per sq m from shop floorspace existing in 2012 Goods: 2.50 % pa 2012 to 2026

2012 2016 2021 2026 2031 2012 2016 2021 2026 2031Residents'Spending £000 70,403 74,312 77,292 81,112 84,600 400,772 500,053 611,998 741,152 881,172Plus visitors'spending (%) - - - - - 1.0 1.0 1.0 1.0 1.0 Totalspending (£000) 70,403 74,312 77,292 81,112 84,600 404,780 505,054 618,118 748,563 889,984Existing shopfloorspace(sq m net) 7,676 7,676 7,676 7,676 7,676 85,176 85,176 85,176 85,176 85,176Salesper sq m net (£) 9,172 8,228 8,228 8,228 8,228 4,752 5,246 5,935 6,715 7,597Sales from extgflrspce (£000) 70,403 63,156 63,156 63,156 63,156 404,780 446,801 505,514 571,943 647,101Available spending to support newshops (£000) 0 11,156 14,137 17,957 21,444 0 58,253 112,604 176,620 242,883Less salescapacity ofcommitted newfloorspace (£000) 0 0 0 0 0 0 17,564 19,872 22,483 25,438Net availablespending for newshops (£000) 0 11,156 14,137 17,957 21,444 0 40,689 92,732 154,137 217,445Sales per sq mnet in newshops (£) 12,000 12,000 12,000 12,000 12,000 6,000 6,623 7,493 8,478 9,592Capacity fornew shopflrspc (sq m net) 0 930 1,178 1,496 1,787 0 6,144 12,375 18,181 22,670

Market Share ofCatchment Area 4.6% 4.7% 4.7% 4.8% 4.8% 18.7% 18.8% 18.9% 19.0% 19.1%Expenditure

Sources: RECAP Model. Experian Goad for Comparison Goods Floorspace.

Notes: Includes allowance for vacant Class A1 floorspace in the commercially 'prime' retail areas of Maidstone Town Centre.


CONVENIENCE GOODS COMPARISON GOODS

DTZ RECAP Model

Scenario 1




75 25 100(%) (%) (%)

1 31.3 20.9 28.72 20.4 8.0 17.33 3.2 0.0 2.44 0.0 0.0 0.05 0.0 0.0 0.06 2.3 0.5 1.9



2012 Allocations toNon-central shops and stores in Maidstone BoroughIndicated by Household Interview Survey



736 225 95 90 244 224 414 693 2,719 (%) (%) (%) (%) (%) (%) (%) (%) (%)

1 0.0 10.5 18.8 7.1 3.9 0.8 7.5 2.6 4.02 0.0 7.9 9.2 6.4 5.8 0.7 5.2 0.9 2.83 0.0 3.1 2.9 2.4 1.6 1.4 0.0 2.2 1.34 0.3 4.3 2.6 0.0 0.0 0.7 0.5 0.0 0.75 0.0 1.7 2.8 0.0 0.0 0.0 0.0 0.0 0.26 0.0 4.3 9.5 4.9 3.5 1.1 0.8 1.8 1.8

Sources: Household Interview Survey 2012. RECAP Table 4 for expenditure weights.Does not include South Aylesford Retail Park, which is outside Maidstone Borough.





DTZ RECAP Model

Table: 16MARKET SHARES ATTRACTED FROM THE CATCHMENT AREAScenario: 1 Location: Non-central shops and stores in Maidstone Borough


CatchmentZone

2012 2016 2021 2026 2031 2012 2016 2021 2026 2031(%) (%) (%) (%) (%) (%) (%) (%) (%) (%)

1 26 26 26 26 26 5 5 5 5 52 16 16 16 16 16 4 4 4 4 43 2 2 2 2 2 2 2 2 2 24 0 0 0 0 0 1 1 1 1 15 0 0 0 0 0 0 0 0 0 06 2 2 2 2 2 2 2 2 2 2


CONVENIENCE GOODS COMPARISON GOODSPROPORTION OF CATCHMENT AREA EXPENDITURE ATTRACTED


DTZ RECAP Model

Table: 17COMPARISON GOODS SALES BY GOODS TYPE IN 2012Catchment 2012 Sales in Non-central shops and stores in Maidstone BoroughZones By Comparison Goods Type.


1 0 3,344 2,516 901 1,348 253 4,392 2,5502 0 1,953 956 630 1,556 172 2,363 6853 0 1,042 409 321 584 468 0 2,2764 674 2,950 750 0 0 478 631 05 0 548 379 0 0 0 0 06 0 1,776 1,649 806 1,569 452 608 2,289

TOTALS 674 11,613 6,658 2,658 5,057 1,823 7,994 7,801MARKETSHARES 0.1% 6.5% 8.9% 3.7% 2.6% 1.0% 2.4% 1.4%Sources: RECAP Model.

Table: 18FORECAST RETAIL SALESScenario: 1 Location: Non-central shops and stores in Maidstone Borough

Catchmentzone

2012 2016 2021 2026 2031 2012 2016 2021 2026 2031 (£000) (£000) (£000) (£000) (£000) (£000) (£000) (£000) (£000) (£000)

1 53,138 56,567 59,345 62,793 65,974 14,719 18,603 23,068 28,275 33,9742 25,028 25,672 25,912 26,405 26,806 9,139 11,129 13,270 15,680 18,2263 4,536 4,770 4,933 5,150 5,343 6,211 7,751 9,483 11,494 13,6774 0 0 0 0 0 6,341 7,776 9,347 11,117 13,0055 0 0 0 0 0 0 0 0 0 06 5,151 5,394 5,568 5,798 6,005 7,635 9,501 11,600 14,012 16,623


Baseline - Market shares indicated by the Household Interview Survey 2012 remain unchanged throughout the forecasting period.RETAIL SALES BY CATCHMENT ZONE


DTZ RECAP Model



(sq m) (%) (sq m) (£ per sq m) (£000)Morrisons (Sutton Road) 3,864 76 2,937 13,541 39,765Tesco (Farleigh Hill) 1,437 85 1,221 13,699 16,727Aldi (Well Road) 990 73 723 5,838 4,219Lidl (Farleigh Hill) 880 77 678 3,159 2,141


Table: 20SALES CAPACITY OF EXISTING COMPARISON GOODS FLOORSPACENet to gross ratio: 90 % (unless otherwise indicated) 2010Store Gross Flrspce Net Flrspce Sales Density Sales

2010 2010(sq m) (sq m) (£per sqm net) (£000)

London Road Retail Park:Dreams 690 621 n/a 1,257 Argos 930 837 n/a 6,742 Dunelm Mill 2,640 2,376 2,366 5,622 Paul Simon Curtain Superstore 940 846 2,013 1,703 99p Store 1,221 1,099 2,089 2,296 Farleigh Hill Retail Park:Eastern Crafts 1,000 900 2,000 1,800 Ceramic Tile Distributors 1,150 1,035 969 1,003 Other out-of-centre Retail Warehouses in Maidstone:Dfs furniture, London Road 1,869 1,682 6,664 11,210 Comparison Goods Floorspace in main foodstores:Morrisons (Sutton Road) n/a 927 8,710 8,077 Tesco (Farleigh Hill) n/a 215 8,347 1,799

n/a 267 8,674 2,319 n/a 202 3,405 689

- - - - - - - - - - - - - - -

11,009 4,044 44,515 Sources: Retail Rankings', Mintel, with VAT added for compatibility with expenditure.

DTZ. Verdict Research. Floorspace for retail warehouses derived from Experian Goad or Trevor Wood Database.

Notes:

Date of sales densities:

Aldi (Well Road)Lidl (Farleigh Hill)

TOTALS Trading at the date of the HouseholdInterview Survey of Shopping Patterns

Where no sales density is indicated, sales are based on average sales per outlet.

DTZ RECAP Model



(sq m) (%) (sq m) (£ p sq m net) (£000)None - -

ALL STORES - - - - COMPARISON GOODSStore/Scheme Gross Net to Gross Net Sales Sales

Floorspace Ratio Floorspace Density(sq m) (%) (sq m) (£ p sq m net) (£000)1,900 90 1,710 2,500 4,275 1,270 90 1,143 2,000 2,286


Vacant Retail Warehouse (London Road Retail Park)Vacant Retail Warehouse (Farleigh Hill Retail Park)

DTZ RECAP Model

Table: 22FORECAST RETAIL CAPACITYScenario: 1 Location: Non-central shops and stores in Maidstone Borough


2012 2016 2021 2026 2031 2012 2016 2021 2026 2031Residents'Spending £000 87,854 92,404 95,758 100,146 104,128 44,044 54,760 66,767 80,578 95,504Plus visitors'spending (%) - - - - - - - - - - Totalspending (£000) 87,854 92,404 95,758 100,146 104,128 44,044 54,760 66,767 80,578 95,504Existing shopfloorspace(sq m net) 5,558 5,558 5,558 5,558 5,558 11,009 11,009 11,009 11,009 11,009Salesper sq m net (£) 15,807 11,308 11,308 11,308 11,308 4,001 4,689 5,306 6,003 6,792Sales from extgflrspce (£000) 87,854 62,852 62,852 62,852 62,852 44,044 51,624 58,408 66,083 74,767Available spending to support newshops (£000) 0 29,552 32,907 37,294 41,277 0 3,136 8,360 14,495 20,737Less salescapacity ofcommitted newfloorspace (£000) 0 0 0 0 0 0 7,242 8,194 9,271 10,489Net availablespending for newshops (£000) 0 29,552 32,907 37,294 41,277 0 (4,107) 166 5,224 10,249Sales per sq mnet in newshops (£) 12,000 12,000 12,000 12,000 12,000 3,500 3,863 4,371 4,945 5,595Capacity fornew shopflrspc (sq m net) 0 2,463 2,742 3,108 3,440 0 (1,063) 38 1,056 1,832


Sources: RECAP Model. Experian Goad or Trevor Wood Database for Comparison Goods Floorspace.

Notes:

COMPARISON GOODS


CONVENIENCE GOODS

DTZ RECAP Model

Scenario 1




75 25 100(%) (%) (%)

1 18.9 8.3 16.32 6.2 0.0 4.73 1.8 0.6 1.54 0.0 0.0 0.05 0.0 0.0 0.06 1.1 0.0 0.8


District Centres in Maidstone urban area (Convenience Goods Only)

District Centres in Maidstone urban area (Convenience Goods Only)


DTZ RECAP Model

Table: 24MARKET SHARES ATTRACTED FROM THE CATCHMENT AREAScenario: 1 Location: District Centres in Maidstone urban area (Convenience Goods Only)


CatchmentZone

2012 2016 2021 2026 2031 2012 2016 2021 2026 2031(%) (%) (%) (%) (%) (%) (%) (%) (%) (%)

1 16 16 16 16 162 5 5 5 5 53 2 2 2 2 2 Not Included in this forecast4 0 0 0 0 05 0 0 0 0 06 1 1 1 1 1


Table: 25FORECAST RETAIL SALESScenario: 1 Location: District Centres in Maidstone urban area (Convenience Goods Only)

Catchmentzone

2012 2016 2021 2026 2031 2012 2016 2021 2026 2031 (£000) (£000) (£000) (£000) (£000) (£000) (£000) (£000) (£000) (£000)

1 32,700 34,810 36,520 38,642 40,5992 7,821 8,023 8,097 8,252 8,3773 4,536 4,770 4,933 5,150 5,3434 0 0 0 0 05 0 0 0 0 06 2,576 2,697 2,784 2,899 3,002

TOTALS 47,634 50,300 52,334 54,942 57,322 0 0 0 0 0Sources: RECAP Model.


CONVENIENCE GOODS COMPARISON GOODSRETAIL SALES BY CATCHMENT ZONE


CONVENIENCE GOODSPROPORTION OF CATCHMENT AREA EXPENDITURE ATTRACTED

COMPARISON GOODS

DTZ RECAP Model



(sq m) (%) (sq m) (£ per sq m) (£000)3,014 85 2,562 13,699 35,0911,056 90 950 12,498 11,878

ALL STORES 4,070 3,512 13,374 46,969 Sources: IGD, DTZ, Verdict Research.

Tesco (Grovewood Drive, Grove Green)Waitrose (Mid-Kent Shopping Centre)

DTZ RECAP Model

Table: 27SALES CAPACITY OF COMMITTED RETAIL DEVELOPMENTSCONVENIENCE GOODSStore/Scheme Net Convenience Net Conv Gds Conv Goods Conv Goods


(sq m) (%) (sq m) (£ p sq m net) (£000)-

ALL STORES - - #DIV/0! - Sources: DTZ, based on Verdict Research and Retail Rankings.

None

DTZ RECAP Model

Table: 28FORECAST RETAIL CAPACITYScenario: 1 Location: District Centres in Maidstone urban area (Convenience Goods Only)


2012 2016 2021 2026 2031 2012 2016 2021 2026 2031Residents'Spending £000 47,634 50,300 52,334 54,942 57,322Plus visitors'spending (%)Totalspending (£000) 47,634 50,300 52,334 54,942 57,322Existing shopfloorspace(sq m net) 3,512 3,512 3,512 3,512 3,512Salesper sq m net (£) 13,563 13,374 13,374 13,374 13,374Sales from extgflrspce (£000) 47,634 46,969 46,969 46,969 46,969Available spending to support newshops (£000) 0 3,332 5,366 7,973 10,353Less salescapacity ofcommitted newfloorspace (£000) 0 0 0 0 0Net availablespending for newshops (£000) 0 3,332 5,366 7,973 10,353Sales per sq mnet in newshops (£) 12,000 12,000 12,000 12,000 12,000Capacity fornew shopflrspc (sq m net) 0 278 447 664 863

Market Share ofCatchment Area 3.1% 3.2% 3.2% 3.3% 3.3%Expenditure

Sources: RECAP Model.

Notes:

COMPARISON GOODSCONVENIENCE GOODS


DTZ RECAP Model

Scenario 1




75 25 100(%) (%) (%)

1 8.4 1.2 6.62 0.8 0.0 0.63 0.0 0.0 0.04 0.7 0.0 0.55 0.0 0.0 0.06 4.0 5.9 4.5



2012 Allocations toSouth Aylesford Retail Park (outside Maidstone Borough)Indicated by Household Interview Survey



736 225 95 90 244 224 414 693 2,719 (%) (%) (%) (%) (%) (%) (%) (%) (%)

1 0.0 27.6 12.4 38.2 36.8 9.4 1.0 1.6 8.62 0.0 11.1 4.7 16.0 18.2 7.2 0.0 0.9 4.13 0.0 3.7 1.8 1.5 3.4 0.0 0.0 0.0 0.74 0.0 5.0 1.2 2.8 2.9 0.7 0.0 0.0 0.95 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.06 0.5 22.9 9.2 28.4 22.0 15.1 2.6 0.0 6.9

Sources: Household Interview Survey 2012. RECAP Table 4 for expenditure weights.Does not include South Aylesford Retail Park, which is outside Maidstone Borough.





DTZ RECAP Model

Table: 31MARKET SHARES ATTRACTED FROM THE CATCHMENT AREAScenario: 1 Location: South Aylesford Retail Park (outside Maidstone Borough)


CatchmentZone

2012 2016 2021 2026 2031 2012 2016 2021 2026 2031(%) (%) (%) (%) (%) (%) (%) (%) (%) (%)

1 7 7 7 7 7 6 6 6 6 62 1 1 1 1 1 3 3 3 3 33 0 0 0 0 0 1 1 1 1 14 1 1 1 1 1 1 1 1 1 15 0 0 0 0 0 0 0 0 0 06 5 5 5 5 5 5 5 5 5 5


PROPORTION OF CATCHMENT AREA EXPENDITURE ATTRACTED



DTZ RECAP Model

Table: 32COMPARISON GOODS SALES BY GOODS TYPE IN 2012Catchment 2012 Sales in South Aylesford Retail Park (outside Maidstone Borough)Zones By Comparison Goods Type.


1 0 5,072 957 2,795 7,340 1,718 338 9052 0 1,583 282 909 2,817 1,021 0 3953 0 717 147 116 715 0 0 04 0 1,979 200 441 1,246 276 0 05 0 0 0 0 0 0 0 06 390 5,457 921 2,695 5,690 3,579 1,139 0

TOTALS 390 14,808 2,506 6,957 17,809 6,594 1,477 1,301MARKETSHARES 0.1% 8.3% 3.3% 9.8% 9.2% 3.7% 0.4% 0.2%Sources: RECAP Model.

Table: 33FORECAST RETAIL SALESScenario: 1 Location: South Aylesford Retail Park (outside Maidstone Borough)

Catchmentzone

2012 2016 2021 2026 2031 2012 2016 2021 2026 2031 (£000) (£000) (£000) (£000) (£000) (£000) (£000) (£000) (£000) (£000)

1 14,306 15,229 15,977 16,906 17,762 17,662 22,323 27,681 33,930 40,7692 1,564 1,605 1,619 1,650 1,675 6,854 8,347 9,953 11,760 13,6693 0 0 0 0 0 3,105 3,876 4,741 5,747 6,8394 4,548 4,690 4,761 4,875 4,972 6,341 7,776 9,347 11,117 13,0055 0 0 0 0 0 0 0 0 0 06 12,879 13,486 13,921 14,495 15,012 19,087 23,752 28,999 35,030 41,557


Baseline - Market shares indicated by the Household Interview Survey 2012 remain unchanged throughout the forecasting period.RETAIL SALES BY CATCHMENT ZONE


DTZ RECAP Model



(sq m) (%) (sq m) (£ per sq m) (£000)Sainsbury's (South Aylesford Retail Park) 4,162 75 3,122 13,786 43,033


Table: 35SALES CAPACITY OF EXISTING COMPARISON GOODS FLOORSPACENet to gross ratio: 90 % (unless otherwise indicated) 2010Store Gross Flrspce Net Flrspce Sales Density Sales

2010 2010(sq m) (sq m) (£per sqm net) (£000)

South Aylesford Retail Park:Bensons for Beds 740 666 n/a 867 Harveys 740 666 n/a 867 BHS 3,910 3,519 1,935 6,809 Pets at Home 490 441 n/a 2,288 Dolphin Moben Sharps Fitted Furniture 140 126 2,500 315 Carpetright 940 846 1,106 936 Halfords (1) 1,010 545 2,948 1,607 Currys & PC World Megastore (2) 2,370 1,920 6,411 12,309 Homebase (3) 3,270 2,855 1,266 3,614 Paul Simon Curtain Superstore 440 396 2,013 797 Comparison Goods Floorspace in main foodstores:Sainsbury's n/a 1,041 7,005 7,289

- - - - - - - - - - - - - - -

13,021 2,895 37,698 Sources: Retail Rankings', Mintel, with VAT added for compatibility with expenditure.

DTZ. Verdict Research. Floorspace for retail warehouses derived from Experian Goad or Trevor Wood Database.

Notes:

TOTALS Trading at the date of the HouseholdInterview Survey of Shopping Patterns

(1) 909 sq m total net sales area, but 40% excluded as non-retail (i.e. motor parts and accessories) sales.(2) 2,133 sq m total net sales area, but 10% excluded as non-retail (i.e. business) sales.(3) 2,943 sq m net, but 3% excluded as non-retail (trade) sales.Where no sales density is indicated, sales are based on average sales per outlet.

Date of sales densities:



(sq m) (%) (sq m) (£ p sq m net) (£000)None - -

ALL STORES - - #DIV/0! - COMPARISON GOODSStore/Scheme Gross Net to Gross Net Sales Sales

Floorspace Ratio Floorspace Density(sq m) (%) (sq m) (£ p sq m net) (£000)1,870 90 1,683 3,500 5,891


Vacant Retail Warehouse (South Aylesford Retail Park)

DTZ RECAP Model

DTZ RECAP Model

Table: 37FORECAST RETAIL CAPACITYScenario: 1 Location: South Aylesford Retail Park (outside Maidstone Borough)


2012 2016 2021 2026 2031 2012 2016 2021 2026 2031Residents'Spending £000 33,297 35,010 36,278 37,926 39,422 53,050 66,073 80,722 97,584 115,838Plus visitors'spending (%) - - - - - - - - - - Totalspending (£000) 33,297 35,010 36,278 37,926 39,422 53,050 66,073 80,722 97,584 115,838Existing shopfloorspace(sq m net) 3,122 3,122 3,122 3,122 3,122 13,021 13,021 13,021 13,021 13,021Salesper sq m net (£) 10,667 13,786 13,786 13,786 13,786 4,074 3,358 3,799 4,298 4,863Sales from extgflrspce (£000) 33,297 43,033 43,033 43,033 43,033 53,050 43,718 49,463 55,963 63,317Available spending to support newshops (£000) 0 (8,023) (6,755) (5,107) (3,611) 0 22,355 31,259 41,621 52,521Less salescapacity ofcommitted newfloorspace (£000) 0 0 0 0 0 0 6,502 7,356 8,323 9,417Net availablespending for newshops (£000) 0 (8,023) (6,755) (5,107) (3,611) 0 15,853 23,902 33,298 43,104Sales per sq mnet in newshops (£) 12,000 12,000 12,000 12,000 12,000 3,500 3,863 4,371 4,945 5,595Capacity fornew shopflrspc (sq m net) 0 (669) (563) (426) (301) 0 4,103 5,468 6,733 7,704


Sources: RECAP Model. Experian Goad or Trevor Wood Database for Comparison Goods Floorspace.

Notes:



DTZ RECAP Model

Combined Market Shares for Maidstone Borough

Table: 38TOTAL MARKET SHARES BY COMPARISON GOODS TYPE IN 2012SHOPPING LOCATION

Clothing & Furniture/ Household Household Audio-visual Hardware, Chemists, All otherfootwear florcvrgs etc Textiles Appliances equipment DIY & garden medical & comparison

goods beauty goods goods

Maidstone Town Centre 26.4% 11.9% 15.7% 8.1% 9.6% 11.2% 11.2% 23.9%Non-central shops and stores in Maidstone Borough 0.1% 6.5% 8.9% 3.7% 2.6% 1.0% 2.4% 1.4%

TOTALS MAIDSTONE 26.5% 18.4% 24.5% 11.8% 12.2% 12.2% 13.6% 25.3%South Aylesford Retail Park 0.1% 8.3% 3.3% 9.8% 9.2% 3.7% 0.4% 0.2%

TOTALS MAIDSTONE & S AYLESFORD RETAIL PARK 26.6% 26.6% 27.9% 21.6% 21.3% 15.9% 14.0% 25.5%

Sources: RECAP ModelNotes: The totals are not always equal to the sum of the individual figures, owing to rounding.

Table: 39Scenario: 1TOTAL MARKET SHARES BY CATCHMENT ZONE FOR: Maidstone*CatchmentZones 2012 2016 2021 2026 2031 2012 2016 2021 2026 2031

(%) (%) (%) (%) (%) (%) (%) (%) (%) (%)1 66 66 66 66 66 66 66 66 66 662 27 27 27 27 27 29 29 29 29 293 5 5 5 5 5 15 15 15 15 154 1 1 1 1 1 8 8 8 8 85 0 0 0 0 0 1 1 1 1 16 5 5 5 5 5 22 22 22 22 22

OVERALL 10.4% 10.5% 10.6% 10.7% 10.8% 20.7% 20.8% 21.0% 21.1% 21.2%Sources: RECAP ModelNotes: * Town Centre, Non-central shops and stores in Maidstone Borough, and District Centres in Maidstone urban area, for Convenience Goods.

* Town Centre, Non-central shops and stores in Maidstone Borough, for Comparison Goods.

COMPARISON GOODS TYPE


APPENDIX D

%Num

%Num %Num %Num %Num %Num %Num654321

ZoneBase: Excludes internet/ dont do/

mail order/ shopping channel responses

Base: Excludes internet/ dont do/ mail order/ shopping channel responses

Strood

Superstores outside Gravesend Town Centre

Superstores outside of Chatham Town Centre

Superstores outside of Gillingham Town Centre

Morrisons at Sutton Road, Maidstone

Superstores outside of Sittingbourne Town Centre

Sheerness

Grovewood Drive, Grove Green (District Centre); including Tesco, Maidstone

Gravesend Town Centre

Maidstone Town Centre; including Fremlins Walk and The Mall (previously known as The Chequers Centre)

Sainsbury’s at Romney Place, Maidstone

SittingbourneTown Centre

Larkfield

South Aylesford Retail Park; including Sainsbury’s

Tesco at Farleigh Hill, Tovil, Maidstone

Gillingham Town Centre

Hempstead Valley Shopping Centre

Elsewhere in Maidstone

Paddock Wood

Superstores outside of Ashford Town Centre

Kings Hill

Rainham

West Malling

Lunsford Park; including Tesco Extra, Lunsford

Aldi at Well Road, Maidstone

Chatham Town Centre

Mid-Kent Shopping Centre, Allington Park (District Centre); including Waitrose, Maidstone

Rochester

Elsewhere in Chatham

Tenterden

Tonbridge Town Centre

Superstores outside of Tunbridge Wells Town Centre

Superstores outside of Sevenoaks Town Centre

Lidl at Farleigh Hill, Tovil, Maidstone

Faversham

Superstores outside of Tonbridge Town Centre

Elsewhere in Gravesend

Elsewhere in Larkfield

Bluewater shopping centre

.5%11.9%2.6%1.0%0.0%0.0%0.5%5

3.0%4.0%0.0%0.0%0.7%1.0%0.5%5

.5%13.6%5.0%0.0%0.0%0.0%0.6%5

.7%1.0%0.0%0.0%04.3%5.0%0.6%6

.0%0.0%0.0%04.5%7.0%0.0%0.7%7

.0%0.0%0.0%0.0%01.7%22.6%5.7%7

5.2%7.0%0.0%0.0%0.0%0.0%0.7%7

2.0%3.0%0.0%0.0%04.2%5.0%0.8%7

3.8%5.0%0.0%0.0%02.0%2.0%0.8%7

.0%0.0%0.0%0.0%07.0%8.0%0.8%8

.0%0.0%02.4%6.0%0.0%01.2%2.8%8

.0%02.3%32.1%5.0%0.0%0.0%0.8%8

1.1%1.0%0.0%0.0%0.7%14.6%91.2%11

.0%0.0%04.7%11.0%0.0%0.0%01.2%11

.8%1.0%0.0%0.0%0.0%06.7%131.5%14

8.9%12.0%0.0%0.0%0.0%01.2%21.5%14

9.4%13.0%0.3%1.0%0.7%1.0%01.5%14

.0%0.0%06.0%14.0%0.0%0.0%01.5%14

4.8%7.0%0.0%0.0%05.1%61.6%31.6%15

.0%0.0%0.0%0.6%113.3%15.7%11.8%17

1.3%2.0%0.0%0.0%015.7%17.0%02.0%19

2.3%3.0%0.0%01.3%21.8%26.4%122.0%19

.0%01.4%26.5%161.9%3.0%0.0%02.1%20

.0%0.0%09.0%221.0%1.0%0.0%02.4%23

.7%1.0%0.0%0.0%07.7%87.6%152.5%24

4.0%5.0%0.7%2.0%0.8%18.4%162.5%24

14.3%19.0%01.2%3.0%01.7%2.4%12.6%25

.0%0.0%0.0%016.7%24.0%0.4%12.6%25

.5%1.0%0.7%2.6%1.7%112.0%232.8%27

1.4%2.0%0.5%1.6%13.6%410.1%192.9%27

.5%123.3%30.3%1.0%0.0%0.0%03.3%31

.0%0.0%0.0%01.8%35.5%614.3%273.8%36

.0%0.0%0.0%029.0%42.0%0.0%04.4%42

.0%0.0%0.3%130.3%44.0%0.0%04.7%45

.8%1.0%0.0%03.2%511.0%1214.1%274.7%45

.8%12.8%416.9%412.5%4.0%0.0%05.1%49

.0%01.8%219.4%46.0%0.7%12.5%55.7%54

6.7%936.7%472.7%6.0%0.0%0.0%06.6%62

3.7%511.6%1520.0%48.0%0.0%01.2%27.4%70

100.0%135100.0%128100.0%240100.0%145100.0%110100.0%192100.0%950

Q1. At which food store or shopping centre does your household do most of its main food and grocery shopping, and where is that?

(c…

J11146 Maidstone Household Survey - Main Results Tabulations (Weighted)- With Exclusions RMG:Clarity

January 2013 Page 1

%Num




Superstores outside of Canterbury City Centre

Sevenoaks Town Centre

Lidl at Broadway Shopping Centre, Maidstone

Elsewhere in Aylesford

Marden (District Centre)

Elsewhere in Gillingham

Ashford Town Centre

Dartford Town Centre

Elsewhere in Dartford

Tunbridge WellsTown Centre

Elsewhere in Tunbridge Wells

Elsewhere in Sittingbourne

Martin Square (District Centre); including Morrisons, Larkfield

Borough Green

Headcorn (District Centre)

Ramsgate

Elsewhere in Croydon

Cranbrook

Superstores outside of Dartford Town Centre

Elsewhere in Sevenoaks

Snodland

Ditton

Northfleet

Longfield

Walderslade

Swanley

Isle of Sheppey

Bearsted

Varies

Weavering

Thurrock, Essex

Greenhithe

Pembury

Sidcup

New Ash Green

Meopham

Hoo, Rochester

Tovil

Other

.0%0.0%0.0%0.0%0.0%0.3%1.1%1

.0%0.5%1.0%0.0%0.0%0.0%0.1%1

.5%1.0%0.0%0.0%0.0%0.0%0.1%1

.6%1.0%0.0%0.0%0.0%0.0%0.1%1

.7%1.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%01.0%1.0%0.1%1

.8%1.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.7%2.0%0.0%0.0%0.2%2

.0%0.0%0.0%0.0%0.0%01.2%2.2%2

1.3%2.0%0.0%0.0%0.0%0.3%1.3%2

.0%0.0%0.7%2.0%0.0%0.7%1.3%3

.0%0.0%0.0%02.3%3.0%0.0%0.3%3

3.5%5.0%0.0%0.0%0.0%0.0%0.5%5

.0%0.0%02.5%6.0%0.0%0.0%0.6%6

5.3%7.9%1.0%0.0%0.0%0.0%0.9%8

.5%19.6%12.0%0.0%0.0%0.0%01.4%13

.0%0.0%0.0%0.0%0.0%0.3%1.1%1

.5%1.0%0.0%0.0%0.0%0.0%0.1%1

.5%1.0%0.0%0.0%0.0%0.0%0.1%1

.5%1.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.7%1.0%0.1%1

.0%0.0%0.3%1.0%0.0%0.0%0.1%1

.0%0.7%1.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%01.0%1.0%0.1%1

.8%1.0%0.0%0.0%0.0%0.0%0.1%1

.5%1.0%0.0%0.0%0.0%0.3%1.1%1

.0%0.0%0.0%01.0%1.0%0.0%0.1%1

.0%0.0%0.0%0.0%01.3%1.0%0.2%1

.0%01.2%2.0%0.0%0.0%0.0%0.2%2

.0%01.2%2.0%0.0%0.0%0.0%0.2%2

1.3%2.0%0.0%0.0%0.0%0.0%0.2%2

.0%0.0%0.0%0.0%02.5%3.0%0.3%3

.0%0.5%1.9%2.0%0.0%0.0%0.3%3

.0%0.0%0.0%0.0%02.6%3.0%0.3%3

1.5%2.0%0.7%2.0%0.0%0.0%0.4%4

.0%0.0%0.0%0.0%02.1%2.7%1.4%4

3.1%4.0%0.0%0.0%0.0%0.0%0.4%4

.0%0.0%0.0%02.9%4.0%0.0%0.4%4

Q1. At which food store or shopping centre does your household do most of its main food and grocery shopping, and where is that?

%Num

%Num %Num %Num %Num %Num64321

Zone

Base: Those shopping in Maidstone and excludes

internet/ dont do/ mail order/ shopping channel responses at

Q1

Base: Those shopping in Maidstone and excludes internet/ dont do/ mail order/ shopping channel responses at Q1

Yes

No 28.8%355.2%284.4%975.5%2958.8%9061.6%132

60.4%644.8%115.6%222.6%936.9%5634.5%74

100.0%10100.0%3100.0%11100.0%38100.0%152100.0%214

Q2. When members of your household do main food and grocery shopping, do they usually do any non-food shopping in Maidstone town centre on the same journey?


January 2013 Page 2

%Num





Car (as driver)

Car (as passenger)

Walk

Bus

Taxi

Train

Motorcycle

Cycle

Either driver or passenger

Train/ taxi home

Walk/ bus home

Park & Ride

Goods delivered

Mobility scooter

Other

.0%0.0%0.3%1.0%0.0%0.0%0.1%1

.0%0.0%0.3%1.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.4%1.1%1

.0%0.0%0.0%0.0%0.0%0.4%1.1%1

.0%0.0%0.0%01.0%1.0%0.0%0.1%1

.0%0.0%0.0%02.6%42.1%2.4%1.7%7

.7%1.0%0.0%0.0%0.0%0.0%0.1%1

.8%1.0%0.0%0.0%0.0%0.0%0.1%1

1.4%2.0%0.3%11.0%1.0%0.0%0.4%4

.8%1.7%11.2%3.6%1.0%0.8%2.7%7

3.2%47.6%104.6%113.5%52.8%34.3%84.4%42

6.1%87.0%912.4%3012.3%184.6%515.6%3010.5%100

13.5%1821.1%2714.1%3415.6%2311.3%1221.6%4116.4%156

73.5%9963.6%8266.8%16063.5%9279.2%8756.5%10966.2%629

100.0%135100.0%128100.0%240100.0%145100.0%110100.0%192100.0%950

Q3. When members of your household do main food and grocery shopping, how do they usually travel?

%Num





100.0%134100.0%109100.0%225100.0%133100.0%105100.0%184100.0%889

Q4. Where does your household do most of its shopping for small scale 'top-up' food and convenience goods items, including newspapers and tobacco products?

(c…


January 2013 Page 3

%Num




Strood



Sheerness

Local convenience shops

Superstores outside Gravesend town centre

Superstores outside of Sittingbourne town centre



SittingbourneTown Centre

Paddock Wood

Superstores outside of Chatham town centre

Rainham



Larkfield

Superstores outside of Gillingham town centre


Rochester




West Malling


Snodland


Aldi at Well Road, Maidstone


Tenterden

Grovewood Drive, Grove Green (District Centre); including Tesco

Kings Hill

Staplehurst (District Centre)

Chatham Town Centre

Mid-Kent Shopping Centre, Allington Park (District Centre); including Waitrose

Borough Green

Coxheath (District Centre)



Superstores outside of Tonbridge town centre

Lidl at Farleigh Hill, Tovil, Maidstone

Lidl at Broadway Shopping Centre, Maidstone

Faversham



2.2%3.0%0.0%0.8%1.0%0.0%0.4%4

2.2%3.0%0.0%0.0%0.0%0.6%1.5%4

.0%0.0%0.0%03.1%4.0%0.0%0.5%4

.0%01.0%1.0%0.0%0.7%11.3%2.5%4

.0%0.0%0.0%0.0%0.0%02.4%4.5%4

2.1%3.0%0.0%0.0%01.0%1.3%1.5%4

3.4%5.0%0.0%0.0%0.0%0.0%0.5%5

.0%0.0%0.0%0.0%05.4%6.0%0.6%6

.0%0.0%0.0%0.0%04.7%5.4%1.6%6

4.7%6.0%0.0%0.6%1.0%0.0%0.8%7

.0%0.0%0.0%0.0%0.0%03.9%7.8%7

.0%0.6%13.3%7.0%0.0%0.0%0.9%8

.0%0.0%0.0%0.0%08.1%8.0%01.0%8

3.9%5.0%0.0%0.0%02.8%3.3%11.0%9

.0%0.0%0.0%0.6%1.0%04.4%81.0%9

.8%1.0%0.0%01.7%25.9%6.0%01.1%10

5.9%8.0%0.0%0.0%0.0%01.2%21.1%10

.0%0.0%0.0%0.0%0.0%05.7%101.2%10

.0%01.5%23.6%81.1%1.0%0.0%01.2%11

8.9%12.0%0.0%0.0%0.0%0.0%01.3%12

.0%0.0%0.0%0.0%02.2%25.3%101.4%12

9.0%121.4%2.0%0.0%0.0%0.0%01.5%14

.0%0.0%0.0%010.9%15.0%0.0%01.6%15

.0%0.0%0.0%0.0%0.8%18.1%151.8%16

.0%0.0%06.3%14.7%1.0%01.2%21.9%17

.0%0.6%17.6%17.0%0.0%0.0%02.0%18

.0%0.0%08.0%18.0%0.0%0.0%02.0%18

.8%1.0%07.7%17.0%0.0%0.0%02.1%19

8.9%12.0%01.6%4.0%0.8%11.2%22.1%19

.5%1.0%0.0%0.0%05.8%67.5%142.3%21

.8%118.6%20.4%1.0%0.0%0.0%02.5%22

.0%0.0%09.6%21.6%1.0%0.0%02.5%22

.0%0.0%010.1%23.0%0.0%0.0%02.6%23

.0%0.0%0.0%0.0%022.1%23.0%02.6%23

.0%0.0%0.0%016.9%22.7%1.4%12.7%24

.0%0.0%010.9%25.0%0.0%0.0%02.8%25

1.7%220.5%22.0%0.0%0.0%0.0%02.8%25

.0%0.0%0.0%018.2%241.0%1.0%02.8%25

3.1%418.5%201.1%3.0%0.0%0.0%03.0%27

.5%14.5%51.7%42.0%35.0%55.5%103.1%28

.0%0.0%0.0%022.5%30.0%0.0%03.4%30

.5%1.0%01.6%41.2%22.2%217.1%314.5%40

1.4%2.0%0.0%0.6%12.4%223.0%425.3%47

1.4%29.0%1016.5%37.0%0.0%0.0%05.5%49


(c… J11146 Maidstone Household Survey - Main Results Tabulations (Weighted)- With Exclusions RMG:Clarity

January 2013 Page 4

%Num




Elsewhere in Tonbridge

Superstores outside of Sevenoaks town centre


Superstores outside of Ashford town centre


Superstores outside of Canterbury city centre

Lenham (District Centre)


Tunbridge WellsTown Centre

Larkfield Martin Square (District Centre); including Morrisons

Ashford Town Centre

Elsewhere in Ashford

Bluewater shopping centre



Canterbury City Centre

Ditton

Cranbrook

Superstores outside of Tunbridge Wells town centre

.0%0.0%0.0%0.0%0.8%1.0%0.1%1

.0%0.0%0.0%0.0%0.8%1.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.6%1.1%1

.0%0.0%0.3%1.6%1.0%0.0%0.2%2

1.3%2.0%0.0%0.0%0.0%0.0%0.2%2

.7%1.0%0.0%0.6%1.0%0.0%0.2%2

.0%01.6%2.0%0.0%0.0%0.0%0.2%2

.0%0.0%0.0%0.0%01.7%2.0%0.2%2

.0%0.0%0.0%0.0%01.8%2.0%0.2%2

.6%1.0%0.6%1.0%0.0%0.0%0.2%2

.0%01.4%2.0%0.0%0.8%1.0%0.3%2

1.3%2.0%0.0%0.0%0.8%1.0%0.3%3

.0%0.0%0.0%02.2%3.0%0.0%0.3%3

.0%0.0%0.3%11.8%2.0%0.0%0.4%3

2.4%3.0%0.0%0.0%0.0%0.0%0.4%3

.0%0.0%0.0%0.0%03.5%4.0%0.4%4

2.2%3.0%0.0%0.0%0.0%0.4%1.4%4

2.8%4.0%0.0%0.0%0.0%0.0%0.4%4

.0%0.0%0.0%0.0%03.5%4.0%0.4%4


(c…


January 2013 Page 5

%Num




Walderslade

Isle of Sheppey

Northfleet

Bearsted

Longfield

Barming

East Peckham

West Kingsdown

Hoo, Rochester

New Ash Green

Horsmonden

Meopham

London

Varies

Culverston

Isle of Grain

Weavering

Istead Rise

Woodchurch

Kingswood

Teynham

Chalks Village

Newington

Coxheath, Maidstone

Cliffe

Lordswood

Marden

Parkwood

Paddock Wood Village

Snodland

Kemsley

Sidcup

West Wickham

Singlewell

Swanley

Upchurch

Luton

St Marys Island

High Halden

Madginford

Hawkhurst

Pluckley

Cuxton

Kemsing

Leigh

Hildenborough

Twydall Green

Alresford

Other

.0%0.0%0.0%0.0%0.0%0.3%1.1%1

.0%0.0%0.3%1.0%0.0%0.0%0.1%1

.5%1.0%0.0%0.0%0.0%0.0%0.1%1

.5%1.0%0.0%0.0%0.0%0.0%0.1%1

.5%1.0%0.0%0.0%0.0%0.0%0.1%1

.5%1.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.7%1.0%0.1%1

.0%0.0%0.0%0.0%0.7%1.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.4%1.1%1

.0%0.0%0.0%0.0%0.8%1.0%0.1%1

.0%0.0%0.4%1.0%0.0%0.0%0.1%1

.0%0.0%0.4%1.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.6%1.0%0.0%0.1%1

.6%1.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.8%1.0%0.0%0.0%0.0%0.1%1

.7%1.0%0.0%0.0%0.0%0.0%0.1%1

.7%1.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.8%1.0%0.0%0.1%1

.8%1.0%0.0%0.0%0.0%0.0%0.1%1

.8%1.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.6%1.1%1

.0%0.0%0.0%0.0%01.4%1.0%0.2%1

.0%0.0%0.7%2.0%0.0%0.0%0.2%2

.0%01.4%2.0%0.0%0.0%0.0%0.2%2

.0%0.0%0.0%0.0%01.6%2.0%0.2%2

.0%0.8%1.0%0.6%1.0%0.0%0.2%2

.0%0.8%1.0%0.6%1.0%0.0%0.2%2

.0%0.0%0.0%01.3%2.0%0.0%0.2%2

.0%0.0%0.0%0.0%01.7%2.0%0.2%2

.0%0.0%0.0%0.0%01.8%2.0%0.2%2

.0%01.8%2.0%0.0%0.0%0.0%0.2%2

.0%0.0%0.0%0.0%0.0%01.2%2.3%2

.0%02.4%3.0%0.0%0.0%0.0%0.3%3

2.1%3.0%0.0%0.0%0.0%0.0%0.3%3

.0%0.8%1.7%2.0%0.0%0.3%1.3%3

.0%0.0%01.0%2.0%0.0%0.4%1.4%3

2.4%3.0%0.0%0.0%0.0%0.0%0.4%3

.0%0.0%0.0%0.0%04.0%4.0%0.5%4

3.4%5.0%0.0%0.0%0.0%0.0%0.5%5

.0%02.9%3.7%2.0%0.0%0.0%0.5%5

3.6%5.0%0.0%0.0%0.0%0.0%0.5%5

3.4%4.0%0.0%0.0%01.0%1.0%0.6%6

.0%0.0%0.0%0.0%01.0%12.5%5.6%6

5.2%7.0%0.0%0.0%0.0%0.0%0.8%7

.0%0.0%0.0%01.3%2.0%03.1%6.8%7

.0%09.0%10.0%0.0%0.0%0.0%01.1%10

.0%0.0%0.0%07.8%10.0%0.0%01.2%10

.0%0.0%04.6%10.0%0.0%0.0%01.2%10



January 2013 Page 6

%Num






Bluewater Shopping Centre

Chatham Town Centre


Tunbridge Wells Town Centre




Sittingbourne Town Centre

Sheerness

Retail Parks, retail warehouses and superstores in Gillingham

Ashford Designer Outlet Centre

Strood

Ashford Town Centre


Retail Parks, retail warehouses and superstores in Gravesend

Other Retail Parks, retail warehouses and superstores in Chatham


Rainham

Bromley Town Centre

Retail Parks, retail warehouses and superstores in Sittingbourne

Other Retail Parks, retail warehouses and superstores in Ashford

Dockside Outlet Centre, Chatham





West Malling

Faversham

Larkfield

Kings Hill


Other retail warehouses in Maidstone



Margate

Croydon Town Centre

St Peters Street Retail Park, Maidstone

Retail Parks, retail warehouses and superstores in Dartford



Tenterden

Retail Parks, retail warehouses and superstores in Tunbridge Wells

.0%0.0%0.0%0.0%0.7%1.0%0.1%1

.0%0.0%0.0%0.0%0.7%1.0%0.1%1

.0%0.0%0.0%0.6%1.0%0.0%0.1%1

.0%0.7%1.0%0.0%0.0%0.0%0.1%1

.0%0.7%1.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.7%1.0%0.0%0.1%1

.7%1.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.8%1.0%0.0%0.1%1

.0%0.0%0.0%0.0%01.0%1.0%0.1%1

.0%0.9%1.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.7%1.1%1

.0%0.0%0.6%1.0%0.0%0.0%0.2%1

.5%1.0%0.0%0.0%0.0%0.4%1.2%1

.7%1.0%0.0%0.0%0.0%0.3%1.2%2

.0%0.6%1.0%0.6%1.0%0.0%0.2%2

.7%1.0%0.0%0.0%0.0%0.4%1.2%2

.0%0.0%0.0%0.8%1.7%1.0%0.2%2

1.7%2.0%0.0%0.0%0.0%0.0%0.3%2

.0%0.0%01.0%2.0%0.0%0.0%0.3%2

1.7%2.0%0.0%0.0%0.0%0.0%0.3%2

.0%0.6%1.4%1.8%1.0%0.0%0.3%3

.0%0.0%0.0%0.6%11.6%2.0%0.3%3

.0%0.0%0.0%02.1%3.0%0.0%0.3%3

1.4%2.0%0.6%1.0%0.0%0.0%0.4%3

.0%0.0%01.2%3.6%1.0%0.0%0.4%4

1.1%11.3%2.0%0.0%0.7%1.0%0.4%4

.0%0.0%02.0%5.0%0.0%0.0%0.5%5

.0%02.8%3.6%1.0%0.0%0.0%0.5%5

.8%1.0%0.3%11.3%2.0%0.8%2.6%5

.0%0.0%0.0%02.1%34.0%4.0%0.8%7

.0%03.0%42.2%5.0%0.0%0.0%0.9%8

.0%0.0%0.0%0.6%14.0%41.8%3.9%8

.0%0.7%12.3%53.6%5.0%0.0%01.2%11

.0%0.0%0.0%09.6%13.0%0.0%01.4%13

.0%0.0%0.0%09.1%12.0%0.5%11.4%13

.0%01.3%26.2%142.0%3.0%0.0%02.0%18

.0%0.0%0.0%011.5%155.0%6.0%02.3%21

1.1%12.1%210.1%225.3%7.0%01.6%34.0%36

5.8%8.0%0.0%0.0%028.6%32.3%14.5%40

6.1%837.7%45.6%1.0%0.0%0.0%06.0%54

.0%03.3%434.1%767.8%10.0%0.8%110.2%92

37.9%5236.3%4321.0%478.1%1110.3%118.9%1619.9%179

34.7%47.6%112.5%2825.5%3441.2%4680.9%14733.5%302

100.0%136100.0%118100.0%223100.0%132100.0%111100.0%181100.0%901

Q5. Where does your household do most of its shopping for clothing and footwear?

(c…


January 2013 Page 7

%Num





London Road Retail Park, Maidstone

Rochester

London

Lakeside Shopping Centre, West Thurrock, Grays

Varies/ shop around

Abroad

Medway Towns

Thurrock

Isle of Sheppey

Lewes, East Sussex

Manchester

Walderslade

Essex

Stratford

Portsmouth

Other

.0%0.0%0.3%1.0%0.0%0.0%0.1%1

.0%0.0%0.3%1.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.4%1.1%1

.0%0.0%0.4%1.0%0.0%0.0%0.1%1

.0%0.0%0.4%1.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.7%1.0%0.0%0.1%1

.0%0.0%0.0%0.8%1.0%0.0%0.1%1

.8%1.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%01.1%1.0%0.0%0.2%1

.5%1.0%0.4%1.0%0.0%0.4%1.3%2

.0%0.0%0.3%12.6%3.7%1.3%1.6%6

.6%13.0%4.0%0.7%1.7%1.5%1.8%7

2.7%44.1%51.6%4.0%0.0%01.0%21.5%14

.0%0.0%0.3%1.0%0.0%0.0%0.1%1

.0%0.0%0.3%1.0%0.0%0.0%0.1%1

.5%1.0%0.0%0.0%0.0%0.0%0.1%1

Q5. Where does your household do most of its shopping for clothing and footwear?

%Num


ZoneBase: Excludes internet/ dont do/ dont know/ mail order/ shopping

channel responses

Base: Excludes internet/ dont do/ dont know/ mail order/ shopping channel responses

100.0%113100.0%94100.0%191100.0%121100.0%95100.0%150100.0%764

Q6. Where does your household do most of its shopping for furniture, carpets and other floor coverings?

(c…


January 2013 Page 8

%Num



channel responses







Strood




Rochester



Chatham Town Centre




Sheerness

Rainham






Retail Parks, retail warehouses and superstores in Canterbury


Farleigh Hill Retail Park, Tovil, Maidstone






Retail Parks, retail warehouses and superstores in Sevenoaks

Retail Parks, retail warehouses and superstores in Bromley

Paddock Wood

Larkfield

Ashford Town Centre

Retail Parks, retail warehouses and superstores in Tonbridge



.0%0.0%0.0%0.0%01.8%2.0%0.2%2

.0%0.0%0.4%1.0%0.9%1.0%0.2%2

1.6%2.0%0.0%0.0%0.0%0.0%0.2%2

.0%0.0%0.0%0.0%02.0%2.0%0.2%2

.0%0.0%0.0%0.0%0.0%01.3%2.3%2

.0%0.0%0.0%0.0%02.3%2.0%0.3%2

.8%11.7%2.0%0.0%0.0%0.0%0.3%2

2.7%3.0%0.0%0.0%0.0%0.0%0.4%3

.0%0.0%01.6%3.0%0.0%0.0%0.4%3

.0%0.0%01.2%2.0%0.9%1.0%0.4%3

2.2%2.0%0.0%0.0%0.8%1.0%0.4%3

.0%0.0%01.8%3.0%0.0%0.0%0.4%3

2.3%3.9%1.0%0.0%0.0%0.0%0.4%3

1.6%2.0%0.4%1.0%0.0%0.8%1.5%4

4.0%5.0%0.0%0.0%0.0%0.0%0.6%5

.0%0.0%0.0%03.8%5.0%0.0%0.6%5

.0%05.6%5.0%0.0%0.0%0.0%0.7%5

2.6%32.8%3.0%0.0%0.0%0.0%0.7%6

.0%0.0%0.0%0.0%06.7%6.0%0.8%6

.0%0.0%0.0%04.2%51.8%2.0%0.9%7

.0%0.0%04.9%9.7%1.0%0.0%01.3%10

.0%0.0%04.8%9.9%1.0%0.0%01.3%10

.0%01.7%2.0%09.0%11.0%0.0%01.6%12

2.0%2.0%0.0%0.0%08.4%81.6%21.7%13

.6%11.7%26.0%11.0%0.0%01.0%12.0%15

1.0%11.8%21.1%23.7%4.8%13.4%52.0%15

.0%0.7%18.1%16.7%1.0%0.0%02.2%17

.6%1.0%0.0%014.5%18.0%0.0%02.4%18

.0%018.6%18.7%1.0%0.0%0.0%02.5%19

1.6%2.7%17.6%14.0%0.0%01.5%22.5%19

1.3%11.2%12.7%51.2%12.6%26.6%102.8%22

1.8%2.9%12.1%42.3%36.2%65.3%83.1%23

3.5%418.5%17.4%11.5%2.0%0.0%03.1%24

3.7%45.8%59.0%17.0%0.0%0.0%03.5%27

8.9%10.0%0.0%0.9%125.7%24.5%14.7%36

.0%01.2%1.0%029.6%36.0%0.0%04.8%37

8.8%1014.0%134.0%8.0%03.8%44.9%75.4%42

.0%01.7%221.4%412.2%3.0%0.4%16.0%46

22.9%26.0%05.0%103.7%411.1%1127.6%4112.0%92

9.6%111.7%24.9%910.6%1318.5%1838.1%5714.3%109


(c…J11146 Maidstone Household Survey - Main Results Tabulations (Weighted)- With Exclusions

RMG:Clarity January 2013

Page 9

%Num



channel responses





Tenterden





Elsewhere in Bromley

Cranbrook

West Malling

Faversham


Snodland

Bromley Town Centre

Retail Parks, retail warehouses and superstores in Croydon


Varies/ shop around

West Thurrock

London

Orpington

Supplied through trade connections

Northfleet

Kent

Charlton

Tovil

Vigo, Gravesend

Eastry

Horsted

South Shields

Stone

Charing

Abroad

Eastbourne

Quarry Wood

Alresford

Other

.0%0.0%0.0%0.0%0.0%0.4%1.1%1

.0%0.0%0.4%1.0%0.0%0.0%0.1%1

.0%0.0%0.4%1.0%0.0%0.0%0.1%1

.0%0.0%0.4%1.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.8%1.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.5%1.1%1

.0%0.0%0.0%0.0%0.8%1.0%0.1%1

.0%0.0%0.4%1.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.7%1.0%0.0%0.1%1

1.0%1.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.8%1.2%1

.0%0.0%0.7%1.0%0.0%0.0%0.2%1

.0%0.9%1.0%0.7%1.0%0.0%0.2%2

.0%01.8%2.0%0.0%0.0%0.0%0.2%2

.0%0.0%0.7%11.2%1.0%0.0%0.4%3

1.4%21.2%1.0%0.0%0.0%0.0%0.4%3

.0%0.0%01.1%2.7%1.0%0.0%0.4%3

2.0%22.4%2.4%11.2%1.0%0.0%0.9%7

1.6%2.0%01.1%23.3%4.0%01.0%21.2%9

4.7%511.2%114.7%91.4%21.2%12.0%34.0%31

.0%0.0%0.4%1.0%0.0%0.0%0.1%1

.0%0.0%0.4%1.0%0.0%0.0%0.1%1

.6%1.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.5%1.1%1

.0%0.0%0.0%0.7%1.0%0.0%0.1%1

.8%1.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.9%1.0%0.1%1

.8%1.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.9%1.0%0.0%0.1%1

.0%0.0%0.0%0.0%01.2%1.0%0.1%1

.0%01.2%1.0%0.0%0.0%0.0%0.1%1

1.0%1.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.8%1.2%1

.0%0.0%0.0%0.0%0.0%0.8%1.2%1

.6%1.0%0.0%0.0%0.8%1.0%0.2%1

.0%0.0%0.8%2.0%0.0%0.0%0.2%2

1.4%2.0%0.0%0.0%0.0%0.0%0.2%2


%Num



channel responses


100.0%127100.0%107100.0%199100.0%126100.0%102100.0%167100.0%828

Q7. Where does your household do most of its shopping for household textiles and soft furnishings, including bedding?

(c…


January 2013 Page 10

%Num



channel responses






Chatham Town Centre


Strood





Sheerness






Rochester

Rainham













Bromley Town Centre

Ashford Town Centre




Paddock Wood

West Malling



Cranbrook

.0%0.0%0.0%0.0%01.6%2.0%0.2%2

1.3%2.0%0.0%0.0%0.0%0.0%0.2%2

.0%01.6%2.0%0.0%0.0%0.0%0.2%2

.7%1.0%0.4%1.0%0.0%0.0%0.2%2

.0%0.0%0.0%0.0%02.1%2.0%0.3%2

.0%0.0%01.1%2.0%0.0%0.0%0.3%2

.0%0.0%0.4%1.0%0.9%1.4%1.3%2

.0%0.0%0.0%0.0%01.1%1.9%2.3%3

.0%0.0%0.0%0.0%02.6%3.0%0.3%3

.7%1.0%0.6%1.0%0.7%1.0%0.3%3

.0%0.0%0.0%0.0%02.2%2.4%1.4%3

.0%0.0%0.3%11.9%2.0%0.0%0.4%3

.7%1.0%0.0%0.0%0.0%01.4%2.4%3

.0%0.0%0.0%0.7%1.9%11.3%2.5%4

2.7%3.0%0.0%0.0%0.8%1.0%0.5%4

2.9%41.0%1.0%0.0%0.0%0.0%0.6%5

.6%1.0%02.1%4.0%0.0%0.0%0.6%5

.0%0.0%0.0%0.0%05.4%6.0%0.7%6

4.6%6.0%0.0%0.0%0.0%0.0%0.7%6

3.1%41.8%2.0%0.0%0.0%0.0%0.7%6

.0%0.0%0.0%03.8%52.4%2.0%0.9%7

.0%03.7%42.2%4.0%0.0%0.0%01.0%8

.0%0.0%04.5%9.0%0.0%0.0%01.1%9

1.5%2.7%13.3%7.0%0.0%0.0%01.1%9

.0%02.0%2.6%1.0%04.7%52.2%41.5%12

.7%110.0%11.4%1.0%0.0%0.0%01.5%12

.0%0.0%06.9%14.0%0.0%0.0%01.7%14

.0%0.0%06.4%132.0%2.0%0.0%01.8%15

2.0%3.7%11.3%31.5%2.8%14.4%71.9%16

.0%0.0%0.0%013.0%16.0%0.0%02.0%16

.0%0.0%0.3%113.6%17.0%0.0%02.2%18

3.9%5.0%0.0%0.7%111.5%12.4%12.2%18

.0%0.8%110.8%22.0%0.0%0.0%02.7%22

.7%11.5%2.0%0.0%020.3%21.4%12.9%24

3.3%47.0%78.6%17.0%0.0%0.0%03.5%29

3.8%532.6%35.0%0.0%0.0%0.0%04.8%40

.0%0.7%120.4%41.0%0.0%0.0%05.0%41

9.2%12.0%01.2%21.8%24.7%512.4%215.0%42

.0%01.0%12.7%542.5%54.0%0.0%07.3%60

9.5%122.8%32.6%52.9%48.1%817.9%307.5%62

22.5%2922.3%2410.6%212.2%33.6%46.3%1010.9%90

18.0%23.0%08.8%189.5%1219.7%2047.0%7818.2%151


(c… J11146 Maidstone Household Survey - Main Results Tabulations (Weighted)- With Exclusions RMG:Clarity


%Num



channel responses

Larkfield




Tenterden


Faversham




Snodland


Lakeside Shopping Centre, West Thurrock Way, Grays

Varies/ shop around

London

Swanley

Allington

Thurrock

Hastings

Isle of Sheppey

Barking

Queenborough

Walderslade

Bexhill on Sea

Stone

Other

.0%0.0%0.0%0.0%0.0%0.4%1.1%1

.0%0.0%0.0%0.0%0.8%1.0%0.1%1

.0%0.0%0.4%1.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.7%1.0%0.0%0.1%1

.0%0.8%1.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.8%1.0%0.0%0.1%1

.0%0.0%0.0%0.0%01.1%1.0%0.1%1

.9%1.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.7%1.1%1

1.1%1.0%0.0%0.0%0.0%0.0%0.2%1

.0%0.7%1.6%1.0%0.0%0.0%0.2%2

.7%1.0%0.6%11.8%2.7%11.1%2.8%7

1.5%28.3%91.2%2.0%0.0%01.4%21.9%16

.0%0.0%0.0%0.0%0.0%0.4%1.1%1

.6%1.0%0.0%0.0%0.0%0.0%0.1%1

.6%1.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.7%1.0%0.1%1

.0%0.0%0.0%0.0%0.8%1.0%0.1%1

.0%0.0%0.0%0.7%1.0%0.0%0.1%1

.0%0.0%0.4%1.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.9%1.0%0.1%1

.0%0.0%0.0%0.0%01.1%1.0%0.1%1

.9%1.0%0.0%0.0%0.0%0.0%0.1%1

.9%1.0%0.0%0.0%0.0%0.0%0.1%1

.6%1.0%0.0%0.0%0.0%0.5%1.2%2


%Num



channel responses


100.0%117100.0%103100.0%190100.0%111100.0%92100.0%157100.0%769

Q8. Where does your household do most of its shopping for household appliances, such as fridges, washing machines, kettles or hairdryers?

(c…



%Num



channel responses




Rochester





Chatham Town Centre








Strood


Sheerness










Rainham

Larkfield



Cranbrook


Faversham


Bromley Town Centre



Folkestone Town Centre


1.2%1.0%0.0%0.0%0.0%0.0%0.2%1

.0%0.0%0.8%2.0%0.0%0.0%0.2%2

.0%0.0%0.0%0.0%01.7%2.0%0.2%2

1.4%2.0%0.0%0.0%0.0%0.0%0.2%2

.7%1.0%0.0%0.8%1.0%0.0%0.2%2

.0%0.0%0.0%01.7%2.0%0.0%0.2%2

.0%0.0%0.0%01.7%2.0%0.0%0.2%2

1.2%1.0%0.0%0.0%0.0%0.5%1.3%2

.0%0.0%0.0%0.0%02.5%2.0%0.3%2

.0%0.0%0.0%02.0%2.0%0.0%0.3%2

.0%0.0%0.0%0.0%01.7%2.5%1.3%2

1.4%2.0%0.0%0.0%0.0%0.5%1.3%2

.0%0.0%01.4%3.0%0.0%0.0%0.3%3

2.2%3.8%1.0%0.0%0.0%0.0%0.4%3

.0%0.0%0.8%2.0%0.0%01.3%2.5%4

.6%11.5%21.2%2.0%0.0%0.0%0.6%5

.8%1.0%0.0%0.0%0.9%11.9%3.6%5

.0%0.0%02.6%5.0%0.0%0.0%0.6%5

6.2%7.0%0.0%0.0%0.0%0.0%0.9%7

1.7%2.0%0.4%1.0%0.0%02.9%51.0%7

.0%0.0%03.5%7.9%1.0%0.0%01.0%8

3.7%4.0%0.0%0.0%04.7%4.0%01.1%9

.0%0.0%0.0%08.9%10.0%0.0%01.3%10

.0%0.0%0.0%0.0%010.3%10.5%11.3%10

.7%14.6%53.1%6.0%0.0%0.0%01.5%11

.0%0.0%04.8%92.4%3.0%0.0%01.5%12

.0%0.0%05.3%10.0%0.0%01.4%21.6%12

.0%0.0%0.0%0.8%14.8%44.9%81.7%13

.0%0.0%0.0%019.2%21.0%0.0%02.8%21

4.9%6.0%0.0%02.4%34.7%46.6%103.0%23

.9%1.8%11.4%31.8%2.0%010.9%173.1%24

1.4%226.0%27.4%1.0%0.0%0.0%03.8%29

.0%0.7%116.4%31.0%0.0%0.0%04.1%32

3.1%426.0%271.0%2.0%0.0%0.0%04.2%32

.6%14.1%416.6%32.0%0.0%0.9%14.9%38

4.7%5.0%0.0%0.0%034.9%32.4%15.0%38

.0%0.0%0.0%045.9%51.0%0.5%16.7%52

3.9%52.6%325.7%493.1%3.9%1.8%18.0%62

11.0%1327.1%285.9%112.1%23.1%33.9%68.2%63

9.9%12.0%04.1%81.9%28.6%822.1%358.3%64

28.4%33.0%02.8%51.5%216.0%1538.2%6014.9%115


(c…



%Num



channel responses




Tenterden


Ashford Town Centre

Paddock Wood

Kings Hill

Snodland

West Malling



Varies/ shop around


Orpington

Crayford

Bexley Heath

Isle of Sheppey

Sidcup

Northfleet

Tavistock

Walderslade

London

Stone

Swanley

Erith

Folkestone

Other

.0%0.0%0.4%1.0%0.0%0.0%0.1%1

.0%0.7%1.0%0.0%0.0%0.0%0.1%1

.6%1.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.5%1.1%1

.0%0.0%0.0%0.0%0.0%0.5%1.1%1

.0%0.0%0.4%1.0%0.0%0.0%0.1%1

.0%0.0%0.4%1.0%0.0%0.0%0.1%1

.0%0.8%1.0%0.0%0.0%0.0%0.1%1

.8%1.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.9%1.0%0.0%0.1%1

.9%1.0%0.0%0.0%0.0%0.0%0.1%1

.8%1.7%1.0%0.0%0.0%0.0%0.2%2

2.0%2.0%0.0%0.0%0.0%0.0%0.3%2

.0%02.8%3.0%0.0%0.0%0.0%0.4%3

.8%1.0%0.0%0.7%11.6%1.4%1.5%4

.0%0.0%0.4%1.0%0.0%0.0%0.1%1

.0%0.7%1.0%0.0%0.0%0.0%0.1%1

.6%1.0%0.0%0.0%0.0%0.0%0.1%1

.6%1.0%0.0%0.0%0.0%0.0%0.1%1

.6%1.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.8%1.0%0.1%1

.0%0.0%0.0%0.0%0.9%1.0%0.1%1

.7%1.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.9%1.0%0.1%1

.0%0.0%0.0%0.0%0.9%1.0%0.1%1

.9%1.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%01.3%1.0%0.0%0.2%1


%Num


ZoneBase: Excludes internet/ dont do/ dont know/ canr remember/ mail

order/ shopping channel responses

Base: Excludes internet/ dont do/ dont know/ canr remember/ mail order/ shopping channel responses

100.0%109100.0%102100.0%189100.0%106100.0%90100.0%142100.0%738

Q9. Where does your household do most of its shopping for audio-visual equipment, such as radio, TV, Hi-Fi, telephones, photographic goods and computer products?

(c…



%Num








Rochester




Chatham Town Centre




Strood






Sheerness






Larkfield





Rainham





Faversham






.0%0.0%0.0%0.0%01.0%1.4%1.2%1

.7%1.9%1.0%0.0%0.0%0.0%0.2%2

.0%0.0%0.8%2.0%0.0%0.0%0.2%2

.0%0.0%0.0%0.0%01.8%2.0%0.2%2

1.5%2.0%0.0%0.0%0.0%0.0%0.2%2

.0%0.0%0.0%01.5%2.0%0.0%0.2%2

.0%0.0%0.0%0.0%01.0%1.6%1.2%2

.0%0.0%0.0%0.0%0.0%01.4%2.3%2

1.8%2.0%0.0%0.0%0.0%0.0%0.3%2

.0%01.5%2.4%1.0%0.0%0.0%0.3%2

.0%0.0%01.5%3.0%0.0%0.0%0.4%3

.0%0.0%01.5%3.0%0.0%0.0%0.4%3

.0%0.0%0.0%0.8%11.0%1.8%1.4%3

.0%0.0%01.6%3.0%0.0%0.0%0.4%3

2.1%2.0%0.0%0.0%0.0%0.6%1.4%3

1.5%2.0%0.0%0.0%01.2%1.6%1.5%4

3.3%4.0%0.0%0.0%0.0%0.0%0.5%4

.0%0.0%01.9%4.0%0.0%0.0%0.5%4

.8%1.0%0.0%0.0%03.7%3.0%0.6%4

.0%0.0%0.0%01.7%2.9%11.6%2.7%5

3.5%4.7%1.0%0.0%0.0%02.2%31.0%8

.0%0.0%0.0%07.5%8.0%0.0%01.1%8

.0%0.0%0.0%01.0%19.1%8.0%01.2%9

.0%0.0%0.4%1.0%05.0%44.3%61.5%11

.0%01.6%24.8%9.9%1.0%0.0%01.6%12

2.5%3.0%0.8%22.6%3.0%05.1%71.9%14

3.5%4.0%0.0%01.6%24.8%43.5%52.0%15

1.5%26.2%63.8%7.0%0.0%0.0%02.0%15

.0%0.0%07.1%131.8%2.0%0.0%02.1%15

1.5%218.9%19.0%0.0%0.0%0.0%02.8%21

.0%0.0%0.0%022.7%24.0%0.0%03.3%24

.0%0.7%114.6%28.0%0.0%0.4%13.9%29

4.2%525.1%26.9%2.0%0.0%0.0%04.3%32

1.8%23.1%315.6%30.9%1.0%01.5%25.1%38

9.8%11.0%0.0%0.0%038.3%34.0%06.1%45

.8%12.7%322.0%421.6%2.9%1.0%06.5%48

.8%1.0%0.0%045.7%49.0%0.6%16.8%50

10.6%121.5%24.3%8.8%17.4%734.5%4910.5%78

17.0%1930.1%3110.6%203.0%31.9%23.1%410.6%78

22.0%24.0%02.9%53.4%418.2%1636.8%5213.8%102


(c…J11146 Maidstone Household Survey - Main Results Tabulations (Weighted)- With Exclusions

RMG:Clarity January 2013

Page 15

%Num




Cranbrook



Whitstable

Bromley Town Centre



Paddock Wood

East Malling

Snodland


London

Varies/ shop around


Hempstead

Medway

Orpington

Greenhithe

Crayford

Bexley Heath

Halstead

Tavistock

Walderslade

Swanley

Folkestone

Other

.0%0.0%0.4%1.0%0.0%0.0%0.1%1

.7%1.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.4%1.0%0.0%0.0%0.1%1

.0%0.0%0.4%1.0%0.0%0.0%0.1%1

.0%0.0%0.4%1.0%0.0%0.0%0.1%1

.0%0.9%1.0%0.0%0.0%0.0%0.1%1

.8%1.0%0.0%0.0%0.0%0.0%0.1%1

.0%01.1%1.0%0.0%0.0%0.0%0.1%1

1.4%2.0%0.0%0.0%0.0%0.0%0.2%2

.0%02.0%2.0%0.0%0.0%0.0%0.3%2

.0%0.0%01.5%3.0%0.0%0.0%0.4%3

.0%01.6%2.4%1.0%0.0%0.5%1.4%3

.8%1.0%0.4%1.0%01.6%1.5%1.5%4

.7%11.5%2.4%1.8%1.0%0.0%0.5%4

.0%0.0%0.0%0.0%0.0%0.4%1.1%1

.7%1.0%0.0%0.0%0.0%0.0%0.1%1

.7%1.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.8%1.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.5%1.1%1

.0%0.0%0.0%0.8%1.0%0.0%0.1%1

.8%1.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%01.0%1.0%0.0%0.1%1

1.0%1.0%0.0%0.0%0.0%0.0%0.2%1

1.3%1.0%0.0%0.0%0.0%0.0%0.2%1

.0%0.0%0.0%0.0%01.6%1.0%0.2%1


%Num


ZoneBase: Excludes internet/ dont do/ dont know/ cant remember/ mail


Base: Excludes internet/ dont do/ dont know/ cant remember/ mail order/ shopping channel responses

100.0%142100.0%120100.0%227100.0%131100.0%111100.0%181100.0%913

Q10. Where does your household do most of its shopping for hardware, DIY goods, decorating supplies and garden products?

(c…



%Num








Strood




Larkfield







Rochester



Chatham Town Centre



Rainham






Ashford Town Centre


Sheerness




Borough Green

Snodland






Paddock Wood

.0%0.0%0.0%0.0%02.0%2.0%0.2%2

.0%0.0%0.0%01.7%2.0%0.0%0.2%2

.0%0.0%01.0%2.0%0.0%0.0%0.3%2

1.8%3.0%0.0%0.0%0.0%0.0%0.3%3

1.9%3.0%0.0%0.0%0.0%0.0%0.3%3

1.1%2.9%1.0%0.0%0.0%0.0%0.3%3

1.0%1.0%0.6%1.0%0.0%0.0%0.3%3

2.1%3.0%0.0%0.0%0.0%0.0%0.3%3

.0%0.0%0.0%0.0%02.7%3.0%0.3%3

1.9%3.0%0.0%0.0%0.7%1.4%1.5%4

.0%0.0%0.0%0.0%04.2%5.0%0.5%5

.0%0.0%0.0%03.7%5.0%0.0%0.5%5

.0%0.6%11.8%4.0%0.0%0.0%0.5%5

.0%0.0%0.0%0.0%04.8%5.0%0.6%5

.0%0.0%0.0%0.0%04.5%5.4%1.6%6

3.2%4.0%0.0%01.1%1.0%0.0%0.6%6

1.8%31.6%2.4%1.7%1.0%0.0%0.7%6

.5%12.2%3.0%0.0%02.6%3.0%0.7%6

3.7%5.0%0.6%1.0%0.0%0.0%0.7%7

.0%0.0%03.1%7.0%0.0%0.0%0.8%7

4.5%6.0%0.0%0.0%0.0%0.4%1.8%7

1.1%2.0%0.7%21.4%2.7%1.8%1.8%7

.0%0.0%04.5%10.0%0.0%0.0%01.1%10

7.6%11.0%0.0%0.0%0.0%0.0%01.2%11

.6%1.0%0.0%01.3%210.1%11.0%01.5%14

1.3%2.7%14.7%11.0%0.0%01.3%21.7%16

.0%0.0%06.5%15.8%1.0%0.0%01.7%16

.0%0.0%0.0%012.9%17.0%0.5%12.0%18

.0%0.0%08.3%19.0%0.0%0.0%02.1%19

1.7%215.2%18.0%0.0%0.0%0.0%02.3%21

.0%0.0%0.0%0.6%12.9%39.3%172.3%21

.0%0.0%0.4%1.0%02.3%312.1%222.8%25

15.2%22.0%0.6%1.0%01.0%11.6%32.9%27

2.1%3.0%01.0%2.7%17.0%810.4%193.6%33

6.8%10.0%0.0%0.0%030.2%34.0%04.7%43

15.1%21.0%0.7%2.0%07.2%89.4%175.3%48

3.5%58.9%1119.6%45.0%0.0%01.3%26.8%62

.0%0.0%0.0%059.6%78.0%0.5%18.7%79

7.8%1154.2%65.9%21.1%1.0%0.0%08.7%80

3.2%5.0%0.6%12.7%49.4%1046.4%8411.4%104

.0%09.3%1138.5%876.9%9.0%0.5%111.9%109


(c…



%Num




Newham Park Shopping Village, Maidstone




Faversham

Retail Parks, retail warehouses and superstores in Folkestone

Cranbrook



East Malling


Broadway Shopping Centre, Maidstone



Ditton




Elsewhere in Dartford

West Malling


Varies/ shop around

Contacts through trade

East Peckham

Southfleet

Bearsted

Northfleet

West Kingsdown

Meopham

Isle of Sheppey

Longfield

Orpington

Charing

Sidcup

Ashford

East Church

Bexhill

Hawkhurst

New Ash Green

Other

.5%1.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.7%1.0%0.1%1

.0%0.0%0.0%0.0%0.7%1.0%0.1%1

.0%0.0%0.0%0.6%1.0%0.0%0.1%1

.0%0.0%0.0%0.6%1.0%0.0%0.1%1

.0%0.7%1.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.8%1.0%0.1%1

.6%1.0%0.0%0.0%0.0%0.0%0.1%1

.6%1.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.8%1.0%0.0%0.1%1

.8%1.0%0.0%0.0%0.0%0.0%0.1%1

1.2%2.0%0.0%0.0%0.0%0.0%0.2%2

.0%0.6%1.7%2.0%0.0%0.0%0.3%2

.0%0.0%0.0%0.0%0.0%01.3%2.3%2

.0%01.3%2.4%1.0%0.0%0.0%0.3%2

1.0%1.0%0.0%0.0%0.7%1.3%1.3%3

.0%0.7%11.2%3.0%0.0%0.4%1.5%4

.0%02.0%21.0%2.0%0.0%0.4%1.6%5

.0%0.0%0.3%1.0%0.0%0.0%0.1%1

.5%1.0%0.0%0.0%0.0%0.0%0.1%1

.5%1.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.8%1.0%0.1%1

.6%1.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.8%1.0%0.0%0.1%1

.0%0.0%0.0%0.0%01.0%1.0%0.1%1

.0%0.9%1.0%0.0%0.0%0.0%0.1%1

.8%1.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.7%1.1%1

.0%0.0%0.0%0.0%0.0%0.8%1.1%1

1.0%1.0%0.0%0.0%0.0%0.0%0.2%1

1.0%1.0%0.0%0.0%0.0%0.0%0.2%1

.0%0.0%0.0%0.6%1.0%0.3%1.2%1

.0%0.0%0.0%0.0%01.4%2.0%0.2%2

.0%0.0%0.7%2.0%0.0%0.0%0.2%2

.0%0.0%0.0%01.2%2.0%0.0%0.2%2

1.2%2.0%0.0%0.0%0.0%0.0%0.2%2

.0%0.0%0.0%0.0%01.7%2.0%0.2%2

.0%0.0%0.9%2.0%0.0%0.0%0.2%2

.0%0.0%0.3%1.0%0.0%0.8%1.2%2


%Num





100.0%147100.0%126100.0%244100.0%148100.0%115100.0%195100.0%974

Q11. Where does your household do most of its shopping for chemists and medical goods, cosmetics and other beauty products?

(c…



%Num







Chatham Town Centre

Strood

Sheerness





Rochester

Rainham





Larkfield

Paddock Wood




Kings Hill

West Malling


Snodland












Borough Green



Faversham


Tenterden

Ashford Town Centre

.0%0.0%0.0%0.7%12.0%2.0%0.3%3

.0%0.0%0.0%0.6%12.7%3.0%0.4%4

1.9%3.0%0.0%0.0%0.6%1.3%1.4%4

.0%0.0%0.0%02.8%4.0%0.0%0.4%4

.0%0.0%0.0%0.0%0.6%11.8%3.4%4

3.1%5.0%0.0%0.0%0.0%0.0%0.5%5

3.2%5.0%0.0%0.0%0.0%0.0%0.5%5

.0%0.0%0.0%0.0%04.5%5.0%0.5%5

3.6%5.0%0.0%0.0%0.0%0.0%0.5%5

2.6%4.0%0.0%0.0%0.0%01.0%2.6%6

.0%0.0%0.0%0.0%05.1%6.0%0.6%6

.0%0.0%0.0%04.7%7.0%0.0%0.7%7

.0%0.0%0.0%05.0%7.0%0.0%0.8%7

.0%0.0%0.7%2.0%02.5%31.5%3.8%7

4.6%7.0%0.0%0.0%0.0%0.4%1.8%8

3.7%5.0%0.0%0.0%01.9%2.3%1.8%8

.0%0.0%03.4%8.0%0.0%0.0%0.9%8

.0%0.0%0.0%0.0%07.9%9.0%0.9%9

5.3%8.0%0.5%1.0%0.0%0.0%0.9%9

.0%01.2%22.9%7.0%0.0%0.6%11.0%10

4.8%7.0%0.3%1.0%0.0%01.2%21.0%10

4.8%7.0%0.0%0.0%03.2%4.0%01.1%11

.0%0.0%04.9%12.0%0.0%0.0%01.2%12

.8%11.3%24.2%10.7%1.0%0.0%01.4%14

.0%0.0%0.0%0.6%13.5%46.0%121.7%17

.0%0.0%0.0%0.0%015.0%17.0%01.8%17

10.2%15.0%0.0%0.0%01.7%2.3%11.8%17

3.2%51.2%2.0%0.7%19.8%11.0%01.9%18

1.5%213.0%16.0%0.0%0.0%0.0%01.9%18

.8%1.0%0.5%1.0%04.6%55.7%111.9%19

3.2%510.6%13.5%1.6%1.0%0.0%02.1%20

.0%0.0%07.9%191.1%2.0%0.0%02.1%21

1.3%21.1%18.0%19.0%0.0%0.0%02.3%23

.0%0.7%17.7%191.2%2.0%01.2%22.4%24

.5%1.0%0.9%2.6%12.9%310.9%212.9%28

.0%0.7%114.0%34.0%0.0%0.0%03.6%35

6.9%109.2%123.9%10.0%0.8%12.4%53.8%37

.0%0.0%0.0%025.3%37.0%0.0%03.8%37

2.2%35.5%711.4%28.0%0.0%01.2%24.1%40

.0%02.8%417.7%431.1%2.0%0.0%05.0%48

.0%0.0%0.0%033.7%50.0%0.4%15.2%51

2.3%344.8%56.5%1.0%0.0%0.0%06.3%61

6.9%10.7%12.1%55.3%810.3%1256.3%11014.9%145


(c…



%Num






Cranbrook










Lenham (District Centre)

Bromley Town Centre




Elsewhere in Folkestone

.0%0.0%0.0%0.0%0.0%0.3%1.1%1

.0%0.0%0.0%0.0%0.7%1.0%0.1%1

.0%0.0%0.0%0.6%1.0%0.0%0.1%1

.6%1.0%0.0%0.0%0.0%0.0%0.1%1

.6%1.0%0.3%1.0%0.0%0.0%0.2%2

.0%0.0%0.0%01.1%2.0%0.0%0.2%2

1.2%2.0%0.0%0.0%0.0%0.0%0.2%2

.0%0.0%0.0%0.0%01.6%2.0%0.2%2

.8%1.0%0.0%0.0%0.0%0.4%1.2%2

.0%0.0%0.0%0.0%01.7%2.0%0.2%2

.0%0.0%0.0%0.0%01.7%2.0%0.2%2

.5%1.0%0.0%0.0%0.0%0.7%1.2%2

.0%0.0%0.0%01.0%1.6%1.0%0.2%2

1.0%1.0%0.0%0.0%0.0%0.4%1.2%2

1.7%2.0%0.0%0.0%0.0%0.0%0.3%2

.0%0.0%0.0%0.0%02.2%3.0%0.3%3

2.0%3.0%0.0%0.0%0.0%0.0%0.3%3

.0%0.0%0.0%0.0%02.5%3.0%0.3%3


(c…



%Num




Bearsted

Walderslade

London

New Ash Green

Queenborough

Hoo, Rochester

Minster-on-Sea

Barming

Longfield

Cranbrook

Horsmonden

Swanley

Isle of Sheppey

Northfleet

Burham

Hempstead

Meopham

Woodchurch

Hildenborough

Milton

Hadlow

Otford

Kemsley

Teyham

Singlewell

Charing

Cuxton Village

Frindsbury

Luton

Abroad

Varies/ shop around

Stone

Thurrock

Langley

Newmark, Loose

Bexley Heath

East Peckham

West Kingsdown

Penshurst

Higham

Allington

Alresford

Other

.0%0.0%0.0%0.0%0.0%0.3%1.1%1

.0%0.0%0.0%0.0%0.0%0.3%1.1%1

.0%0.6%1.0%0.0%0.0%0.0%0.1%1

.5%1.0%0.0%0.0%0.0%0.0%0.1%1

.5%1.0%0.0%0.0%0.0%0.0%0.1%1

.5%1.0%0.0%0.0%0.0%0.0%0.1%1

.5%1.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.6%1.0%0.1%1

.0%0.0%0.0%0.0%0.6%1.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.4%1.1%1

.0%0.0%0.0%0.0%0.0%0.4%1.1%1

.0%0.0%0.0%0.0%0.0%0.4%1.1%1

.0%0.0%0.0%0.0%0.0%0.4%1.1%1

.0%0.0%0.3%1.0%0.0%0.0%0.1%1

.0%0.0%0.3%1.0%0.0%0.0%0.1%1

.6%1.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.8%1.0%0.1%1

.0%0.7%1.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.7%1.0%0.0%0.1%1

.0%0.0%0.0%0.7%1.0%0.0%0.1%1

.8%1.0%0.0%0.0%0.0%0.0%0.1%1

.8%1.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%01.0%1.0%0.0%0.1%1

1.0%1.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%01.4%2.0%0.2%2

1.2%2.0%0.0%0.0%0.0%0.0%0.2%2

.0%0.0%0.8%2.0%0.0%0.0%0.2%2

.0%0.0%0.9%2.0%0.0%0.0%0.2%2

.0%01.8%2.0%0.0%0.0%0.0%0.2%2

.0%0.0%0.0%01.7%2.0%0.0%0.3%2

1.7%2.0%0.0%0.0%0.0%0.0%0.3%2

.0%0.0%0.0%0.0%02.4%3.0%0.3%3

.0%0.0%0.0%0.0%02.5%3.0%0.3%3

1.7%3.0%0.5%1.0%0.0%0.0%0.4%4

.0%0.0%0.0%0.6%1.0%01.8%4.5%4

.0%0.0%0.0%03.1%5.0%0.0%0.5%5

.0%04.1%5.0%0.0%0.0%0.0%0.5%5

.0%0.0%0.0%03.6%5.0%0.0%0.5%5

3.8%6.0%0.0%0.0%0.0%0.0%0.6%6

1.3%2.0%01.6%4.7%1.0%0.0%0.7%7

.0%0.0%02.9%7.0%0.0%0.0%0.7%7

.0%0.0%0.0%0.6%1.8%12.8%5.7%7


%Num





100.0%106100.0%96100.0%179100.0%102100.0%92100.0%141100.0%716

Q12. Where does your household do most of its shopping for jewellery and watches, china, glassware and kitchen utensils, recreational and luxury goods?

(c…



%Num






Chatham Town Centre






Strood

Sheerness





Rainham



Ashford Town Centre




Rochester







Bromley Town Centre





Faversham

Tenterden




West Malling


Kings Hill


Paddock Wood

.0%0.0%0.0%0.0%0.8%1.0%0.1%1

.0%0.0%0.0%0.0%0.8%1.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.5%1.1%1

.0%0.0%0.0%0.0%0.0%0.5%1.1%1

.0%0.0%0.5%1.0%0.0%0.0%0.1%1

.0%0.9%1.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.9%1.0%0.1%1

.0%0.0%0.0%0.0%01.2%1.0%0.2%1

.0%0.0%0.0%0.0%01.7%2.0%0.2%2

.0%0.0%0.0%01.6%2.0%0.0%0.2%2

.0%0.0%0.0%01.0%1.9%1.0%0.3%2

1.7%2.0%0.0%0.0%0.0%0.0%0.3%2

.0%0.0%0.0%0.0%0.9%11.1%2.3%2

1.7%2.0%0.0%0.0%0.0%0.6%1.4%3

.8%1.0%0.7%1.8%1.0%0.0%0.4%3

.0%0.0%0.0%0.0%0.9%11.6%2.4%3

.0%0.0%0.0%0.0%03.4%3.0%0.4%3

3.1%3.0%0.0%0.0%0.0%0.0%0.5%3

.0%0.0%0.9%2.9%1.0%0.6%1.5%3

.0%0.0%01.1%2.0%0.0%01.0%1.5%3

2.2%2.0%0.0%0.0%01.2%1.0%0.5%3

.0%0.7%11.6%3.0%0.0%0.0%0.5%4

.0%0.0%0.8%1.0%01.8%2.6%1.5%4

.0%02.4%21.2%2.0%0.0%0.0%0.6%4

.0%0.0%02.6%5.0%0.0%0.0%0.6%5

.0%0.0%0.0%0.0%05.0%5.0%0.6%5

.7%14.4%4.0%0.0%0.0%0.0%0.7%5

1.8%2.0%0.0%02.2%2.0%01.1%2.8%6

.0%0.0%03.6%6.0%0.0%0.0%0.9%6

.0%0.0%0.0%06.7%7.0%0.0%0.9%7

1.7%2.0%0.0%0.0%06.4%6.0%01.1%8

.0%0.9%14.1%7.8%1.0%0.0%01.3%9

.0%0.0%0.0%08.4%92.5%2.0%01.5%11

.0%0.0%0.0%012.0%12.0%0.0%01.7%12

.8%15.9%63.3%6.0%0.0%0.0%01.7%12

.0%0.0%07.4%13.0%0.0%0.0%01.9%13

.0%0.9%19.2%16.9%1.0%0.0%02.5%18

.0%0.0%0.9%226.3%27.0%0.0%04.0%28

5.2%6.0%0.0%0.0%025.9%24.4%14.2%30

3.9%431.1%302.3%4.0%0.0%0.0%05.3%38

.0%02.4%225.5%463.8%4.0%0.4%17.3%52

34.7%3743.9%4222.5%407.4%83.0%35.9%819.3%138

33.5%36.7%18.5%1518.7%1937.1%3482.1%11630.8%221


(c…



%Num






Snodland


London

Varies/ shop around


Abroad

Swanley

Minster on Sea

Hastings

Isle of Sheppey

Rye

Brighton

Bexley Heath

East Peckham

Other

.7%1.0%0.0%0.0%0.0%0.0%0.1%1

.7%1.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.5%1.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.9%1.0%0.1%1

.0%0.0%0.0%01.0%1.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.8%1.2%1

.0%0.0%0.0%01.4%1.0%0.0%0.2%1

1.3%1.0%0.0%0.0%0.0%0.0%0.2%1

.0%01.8%2.5%11.4%1.0%0.8%1.7%5

.8%12.0%2.0%01.7%2.9%1.0%0.7%5

1.9%21.8%2.7%1.8%1.0%01.0%11.0%7

.9%1.0%01.8%32.0%23.9%4.5%11.5%11

.0%0.0%0.0%0.0%0.0%0.4%1.1%1

.7%1.0%0.0%0.0%0.0%0.0%0.1%1

.7%1.0%0.0%0.0%0.0%0.0%0.1%1

.7%1.0%0.0%0.0%0.0%0.0%0.1%1


%Num


ZoneBase: All respondents

Base: All respondents

Car (as driver)

Car (as passenger)

Bus

Walk

Train

Taxi

Motorcycle

Cycle

Park and Ride

Goods delivered

Driver or passenger

Walk down, taxi back

Bike or car

Walk down, bus back

Mobility scooter

Drive or walk

Other

.0%0.0%0.0%0.0%0.0%0.3%1.1%1

.0%0.0%0.3%1.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.4%1.1%1

.0%0.0%0.0%0.0%0.0%0.4%1.1%1

.0%0.0%0.3%1.0%0.0%0.6%1.2%2

.0%0.0%0.0%01.2%21.3%2.0%0.3%3

.0%0.0%0.3%1.0%0.0%01.7%3.4%4

1.7%3.0%0.3%1.6%1.7%11.3%3.7%7

.0%0.0%0.0%0.7%1.0%0.0%0.1%1

.7%1.0%0.0%0.0%0.0%0.0%0.1%1

.7%1.7%1.8%2.5%1.0%0.8%2.6%6

4.3%6.7%12.1%52.4%4.7%1.0%01.7%17

.5%16.0%88.6%219.4%143.0%422.8%469.3%93

5.2%814.0%1811.9%307.2%116.1%711.8%249.8%98

10.6%1615.9%2110.8%2718.0%2711.5%148.5%1712.1%121

76.3%11462.8%8264.6%16260.0%9076.8%9251.5%10364.3%643

100.0%150100.0%130100.0%250100.0%150100.0%120100.0%200100.0%1000

Q13. When members of your household do non-food shopping, how do they usually travel?

%Num



Base: All respondents 100.0%150100.0%130100.0%250100.0%150100.0%120100.0%200100.0%1000

Q14. What do you like most about Maidstone Town Centre for shopping and services?

(c…



%Num



Don’t use Maidstone Town CentreNothing/very little

Good non-food shops

Easy to get to from home

Easy to get around

Attractive environment/nice place

Easy to park the car

Good cafes, restaurants or public houses

Clean streets

Good food shops

Traffic free pedestrian areas

Good quality car parks

Well maintained streets

Good range of financial or personal services

Good public transport

Easy to get to from work

Good market

.0%0.0%0.3%1.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.6%1.1%1

1.0%1.0%0.0%0.0%0.6%1.7%1.4%4

.0%0.0%0.5%1.6%1.0%0.8%2.4%4

.0%0.0%0.3%1.0%0.0%01.5%3.4%4

.0%0.0%0.0%0.9%12.4%3.0%0.4%4

.7%1.0%0.3%1.0%01.2%11.0%2.5%5

.0%0.0%0.0%0.0%03.6%42.3%5.9%9

.0%01.2%21.8%5.9%1.0%01.3%31.0%10

.0%02.4%3.8%22.1%3.6%11.5%31.2%12

3.0%4.0%0.3%11.1%28.1%10.7%11.8%18

.7%12.7%44.8%12.0%01.3%21.4%32.1%21

.6%1.8%11.5%44.9%72.2%36.7%132.9%29

7.7%121.5%22.1%53.0%44.5%511.2%225.1%51

5.1%810.7%1411.5%2917.3%2611.9%146.5%1310.4%104

20.3%3012.0%1614.9%3715.7%2420.4%2516.7%3316.5%16525.0%3749.8%6529.8%7419.4%296.3%81.4%321.6%216


(c…



%Num



Good range/ variety of shops generally

Got everything there

General convenience

Fremlin Walk area

Compact/ shops close together

Change of scenery/ something different

Nice atmosphere, attractive environment

Good House of Fraser store

Park and ride is convenient

Nice shopping centre(s)

Familiarity

The Chequers Shopping Centre

Accessibility

Indoors

Independent shops

Average/ OK

Central

New shops

Good layout

Everything is outside

There is a specific shop I like

Good cheap/ value for money shops

The river

Retail Parks

Primark

Like the mix of open air shops and the shopping centres

Spacious

Variety of prices

The Mall

For the Dunelm Mill store

People are more friendly

Improvements to the high street

T K Max

More upmarket

Not too big

The Nightlife, particularly the clubs

Not too crowded

Better than Ashford Town Centre

Theatre, museum, cultural attractions

Not really thought about it

The Art Lounge Coffee Shop

Good - just too far away

Range of big stores

Has a good vegetarian restaurant

Other

.0%0.0%0.0%0.0%0.0%0.3%1.1%1

.0%0.0%0.3%1.0%0.0%0.0%0.1%1

.0%0.0%0.3%1.0%0.0%0.0%0.1%1

.5%1.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.6%1.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.4%1.1%1

.0%0.0%0.0%0.0%0.7%1.0%0.1%1

.0%0.0%0.3%1.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.9%1.0%0.1%1

.7%1.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.6%1.0%0.0%0.0%0.1%1

.0%0.0%0.3%1.5%1.0%0.0%0.2%2

.0%0.0%0.0%0.0%0.6%1.4%1.2%2

.0%0.0%0.3%1.0%0.6%1.0%0.2%2

.0%01.2%2.0%0.0%0.0%0.0%0.2%2

.0%0.0%0.0%0.0%0.0%0.8%2.2%2

.0%0.0%0.6%2.0%0.0%0.0%0.2%2

.0%0.0%0.6%2.0%0.0%0.0%0.2%2

.0%0.5%1.0%0.6%1.0%0.0%0.2%2

1.2%2.0%0.0%0.0%0.0%0.0%0.2%2

.7%1.0%0.0%0.5%1.0%0.0%0.2%2

.5%1.0%0.3%1.0%0.6%1.0%0.2%2

.0%0.5%1.3%1.0%0.0%0.4%1.2%2

.0%0.0%0.0%01.5%2.0%0.0%0.2%2

.0%01.2%2.3%1.0%0.0%0.0%0.2%2

.0%01.2%2.0%0.7%1.0%0.0%0.3%3

.0%0.8%1.3%1.0%0.7%1.0%0.3%3

.7%1.0%0.0%0.0%0.0%0.8%2.3%3

.0%01.2%2.0%0.0%0.0%0.7%1.3%3

.6%1.0%0.3%1.7%1.0%0.4%1.4%4

.7%1.0%0.0%01.3%2.0%0.3%1.4%4

.7%1.0%0.0%01.3%2.7%1.8%2.5%5

1.0%2.7%1.9%2.0%01.3%2.0%0.6%6

.7%1.0%0.7%2.6%1.7%11.1%2.7%7

.0%02.2%3.3%11.2%21.6%2.0%0.7%7

2.8%4.5%1.0%0.0%02.1%3.3%1.8%8

1.2%2.0%0.6%1.0%03.7%4.6%1.9%9

.0%01.1%12.2%61.1%2.9%1.4%11.1%11

1.8%3.7%12.9%71.7%3.0%0.0%01.3%13

1.2%21.1%11.2%31.1%2.0%03.4%71.5%15

3.0%5.0%03.2%81.6%23.7%41.8%42.3%23

4.4%72.0%31.9%5.7%12.9%311.6%234.2%42

5.3%8.7%12.6%66.0%93.8%510.4%215.0%50

7.9%123.0%410.0%2512.8%1910.6%1311.2%229.5%95


%Num



Base: All respondents 100.0%150100.0%130100.0%250100.0%150100.0%120100.0%200100.0%1000

Q15. What do you dislike most about Maidstone Town Centre for shopping and services?

(c…



%Num



Nothing or very littleDon’t use Maidstone Town CentreCar parking too expensive

Difficult to park near shops

Too busy/crowded

Too many empty shops

Poor quality car parks

Unattractive environment/not a very nice place

Difficult to get to by car

Poor range of non-food shops

Difficult to get to by public transportDon’t feel safeStreets are dirty

Poor range of food shops

Not enough seats/litter bins/public telephones/public toilets

Poor access for the disabled

Too many charity shops

Danger from vehicles in some streets/ not fully pedestrianised

Poor market

Poor range of services

Poor cafes/restaurants/pubs

No street market

Streets are badly maintained

.0%0.0%0.0%0.0%0.0%0.4%1.1%1

.0%0.0%0.0%0.0%0.7%1.0%0.1%1

.6%1.0%0.0%0.0%0.0%0.0%0.1%1

.6%1.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.7%1.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.6%1.1%1

.5%1.0%0.0%0.0%0.0%0.3%1.1%1

.0%0.7%1.6%2.9%1.7%1.0%0.5%5

.7%1.0%0.0%0.0%0.0%01.9%4.5%5

.0%0.0%0.5%1.0%01.3%21.1%2.5%5

1.3%2.0%0.0%0.0%01.6%21.1%2.6%62.9%4.0%0.0%0.0%01.4%2.0%0.6%6

1.8%3.0%01.6%41.6%2.6%11.0%21.2%12

1.1%2.7%1.3%11.7%31.3%22.7%51.3%13

.6%12.4%31.3%31.3%23.2%4.0%01.3%13

1.1%2.0%01.9%51.1%22.2%32.1%41.5%15

1.6%2.5%13.0%84.2%6.6%1.9%21.9%19

3.3%5.0%0.8%21.2%21.4%210.6%213.2%32

6.1%9.5%14.0%104.0%63.7%42.9%63.6%36

7.3%115.0%78.3%2114.0%216.4%83.8%87.4%74

9.9%154.1%59.9%256.5%107.3%99.1%188.2%8217.0%2543.6%5722.2%5518.1%276.1%7.8%217.3%173

20.5%3126.0%3425.7%6433.2%5030.1%3634.2%6828.3%283


(c…



%Num



Traffic congestion

One-way system

Attitude of local people/ unfriendly people

Shops too spread out

The distance/ too far away

Poor town layout

Poor range/ variety of stores generally

Too much open air shoppping/ should be more undercover

The Checker Centre needs improving

Too many cheap shops/ pound shops

Don't have a decent Marks & Spencers

Too many environmental officers

Centre cheap looking/ tacky

Run down

Not convenient

Not enough quality shops

Lack of large stores - John Lewis/ Hollister/ Debenhams

A lot of money spent on the town, but little improvement to environment/ road access

Not much going on for young people

Too many drunks at the weekends

Not enough shops for older/ larger people

Lack of good clothes shops

The river in the middle separating the shops

Lack of disabled parking

Repetitive chain stores - can get in any other town

Maidstone Prison

More independent stores

Don't like Fremlin Walk

Bus station is too dark/ dirty

Price of park & ride

Using Park & Ride restricts how much I can carry home

Haven't got a pie & mash shop

Roadworks

No buses on Sunday

No railings along the river side so can be dangerous

Parts need updating

Wheat Street and The Mall

Lost the life of the place - doesn't encourage people to go there

Lack of dry cleaners

Could do with more reasonably priced clothes and gift shops

The hills

Too many phone shops

Other

.0%0.0%0.0%0.0%0.0%0.3%1.1%1

.0%0.0%0.3%1.0%0.0%0.0%0.1%1

.5%1.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.4%1.1%1

.0%0.0%0.0%0.0%0.0%0.4%1.1%1

.0%0.0%0.0%0.0%0.7%1.0%0.1%1

.0%0.0%0.0%0.0%0.0%0.4%1.1%1

.0%0.0%0.0%0.0%0.0%0.4%1.1%1

.0%0.0%0.0%0.0%0.0%0.4%1.1%1

.0%0.0%0.0%0.5%1.0%0.0%0.1%1

.0%0.0%0.0%0.5%1.0%0.0%0.1%1

.6%1.0%0.0%0.0%0.0%0.0%0.1%1

.0%0.0%0.0%0.0%0.7%1.0%0.1%1

.0%0.0%0.3%1.0%0.0%0.4%1.1%1

.0%0.0%0.6%2.0%0.0%0.0%0.2%2

.0%0.0%0.0%0.0%0.7%1.4%1.2%2

.0%0.0%0.6%2.0%0.0%0.0%0.2%2

.0%0.0%0.0%0.0%0.9%1.3%1.2%2

.0%0.0%0.0%01.1%2.0%0.0%0.2%2

.7%1.0%0.0%0.0%0.0%0.4%1.2%2

.0%0.0%0.0%0.9%1.7%1.0%0.2%2

1.0%1.0%0.0%0.0%0.7%1.0%0.2%2

.0%0.0%0.0%0.0%0.0%01.1%2.2%2

.0%0.0%0.0%0.0%0.0%01.1%2.2%2

.0%0.0%0.0%0.0%0.6%1.8%2.2%2

.7%1.0%0.0%0.0%0.0%01.3%3.4%4

.0%0.0%0.6%2.0%0.7%1.8%2.4%4

.0%01.9%2.3%1.6%1.0%0.0%0.4%4

.6%1.0%0.5%1.0%01.3%2.4%1.4%4

.7%1.8%1.3%1.0%01.3%2.0%0.5%5

.0%0.0%0.0%0.0%0.0%02.3%5.5%5

.0%0.7%1.0%01.2%2.6%1.6%1.5%5

.0%0.7%1.3%1.0%01.3%21.1%2.5%5

1.2%2.0%0.0%0.0%03.1%4.0%0.6%6

.5%1.8%1.6%1.6%1.7%11.1%2.7%7

.7%1.0%01.2%31.2%2.0%01.2%2.8%8

.7%11.5%21.3%3.5%1.9%1.3%1.9%9

2.2%33.4%42.0%5.7%1.9%1.4%11.6%16

1.8%3.8%12.1%51.7%31.3%21.5%31.6%16

1.8%31.2%21.6%4.0%07.4%92.9%62.3%23

6.5%103.3%42.8%7.5%14.0%51.9%43.0%30

2.8%41.2%24.7%121.1%22.8%34.2%83.1%31




%Num




A/B

C1

C2

D/E

Refused 11.1%178.7%116.4%169.9%154.5%511.3%238.7%87

15.2%2313.8%1819.6%4920.0%308.4%1010.5%2115.1%151

21.7%3225.1%3328.6%7225.0%3740.6%4922.7%4526.8%268

37.8%5739.2%5130.4%7632.3%4826.5%3241.0%8234.6%346

14.3%2113.2%1715.0%3712.8%1920.0%2414.5%2914.8%148

100.0%150100.0%130100.0%250100.0%150100.0%120100.0%200100.0%1000

Q17. SEG of chief income earner

%Num




None

One

Two

Three

Four

Five

Six or more

Refused

None

One

Two

Three

Four

Five

Six or more

Refused

0 to 15 years

16 years or over

9.5%146.4%87.6%194.9%73.9%59.0%187.2%72

1.0%2.0%0.6%2.9%1.0%0.0%0.5%5

2.9%4.5%12.1%51.8%39.2%113.1%63.0%30

12.8%197.0%910.1%255.7%910.4%135.7%118.6%86

14.1%2117.1%2215.6%3914.8%2211.9%1410.7%2114.0%140

44.9%6746.1%6040.9%10250.6%7654.0%6552.7%10547.6%476

14.3%2122.9%3021.8%5521.3%3210.7%1317.7%3518.6%186

.5%1.0%01.2%3.0%0.0%01.1%2.6%6

9.5%146.4%87.6%194.9%73.9%59.0%187.2%72

.0%0.0%0.0%0.0%01.8%2.0%0.2%2

.0%01.2%2.9%2.0%0.0%0.0%0.4%4

2.7%45.0%72.2%52.6%42.4%31.2%22.5%25

4.7%74.1%54.4%117.8%122.7%34.9%104.8%48

6.1%910.7%147.7%1917.8%275.7%75.0%108.6%86

12.4%1918.6%2413.8%3411.4%1710.6%1310.8%2212.9%129

64.7%9754.0%7063.5%15955.5%8372.9%8769.0%13863.5%635

100.0%150100.0%130100.0%250100.0%150100.0%120100.0%200100.0%1000

Q18. How many people are there in your household who are aged:..?

%Num




None

One

Two

Three

Four or more

Refused

None

One

Two

Three

Four or more

Refused

None

One

Two

Three

Four or more

Refused

In part-time employment

In full-time employment

Unemployed but available for or seeking employment

9.5%146.4%87.6%199.0%133.9%58.1%167.6%76

.0%0.7%1.3%1.0%0.0%0.0%0.2%2

.6%1.0%0.0%01.1%2.0%0.9%2.4%4

5.1%83.8%55.0%136.3%105.1%63.5%74.8%48

17.2%2623.0%3021.8%5518.3%279.1%1118.1%3618.5%185

67.6%10166.1%8665.2%16365.2%9881.9%9869.4%13968.5%685

9.5%146.4%88.2%219.0%133.9%58.1%167.7%77

4.7%71.1%13.8%91.9%35.3%63.4%73.4%34

7.6%118.4%115.9%156.2%97.7%93.5%76.3%63

18.2%2713.3%1719.3%4813.4%2030.2%3624.6%4919.8%198

32.1%4834.2%4431.8%8038.7%5824.7%3031.1%6232.2%322

27.9%4236.6%4831.0%7730.8%4628.1%3429.3%5930.5%305

9.5%146.4%87.6%199.0%133.9%58.1%167.6%76

.0%0.0%0.6%2.0%0.0%0.0%0.2%2

.6%1.0%0.3%1.0%0.0%0.4%1.3%3

5.7%91.4%23.3%8.6%13.0%41.5%32.6%26

21.6%3227.4%3619.4%4819.0%2928.9%3515.4%3121.0%210

62.7%9464.8%8468.8%17271.4%10764.3%7774.6%14968.4%684

100.0%150100.0%130100.0%250100.0%150100.0%120100.0%200100.0%1000

Q19. How many people (men and women) aged 16 - 64 are there in your household who are:..?



%Num




None

One

Two

Three or more

Refused 10.0%156.3%86.8%174.9%73.9%58.1%166.8%68

17.9%278.1%1112.2%317.0%1123.9%299.1%1812.5%125

31.9%4827.8%3629.2%7326.4%4042.8%5128.8%5830.5%305

34.2%5143.7%5736.3%9150.4%7626.8%3242.7%8539.2%392

6.1%914.0%1815.5%3911.3%172.7%311.4%2310.9%109

100.0%150100.0%130100.0%250100.0%150100.0%120100.0%200100.0%1000

Q19. How many cars does your household own or have the use of?

%Num




18 - 34 years

35 - 44 years

45 - 54 years

55 - 64 years

65+ 20.0%3020.0%2616.4%4119.3%2922.5%2719.5%3919.2%192

16.0%2414.6%1913.2%3315.3%2316.7%2014.0%2814.7%147

20.0%3017.7%2318.0%4518.7%2820.0%2418.0%3618.6%186

20.7%3120.0%2621.2%5319.3%2919.2%2319.0%3820.0%200

23.3%3527.7%3631.2%7827.3%4121.7%2629.5%5927.5%275

100.0%150100.0%130100.0%250100.0%150100.0%120100.0%200100.0%1000

Q21. Age of respondent

%Num




Male

Female 72.0%10876.0%9964.1%16066.4%10058.5%7061.7%12366.0%660

28.0%4224.0%3135.9%9033.6%5041.5%5038.3%7734.0%340

100.0%150100.0%130100.0%250100.0%150100.0%120100.0%200100.0%1000

Q22. Gender of respondent

%Num




Yes

No 31.2%4723.0%3028.8%7224.7%3725.1%3027.5%5527.1%271

68.8%10377.0%10071.2%17875.3%11374.9%9072.5%14572.9%729

100.0%150100.0%130100.0%250100.0%150100.0%120100.0%200100.0%1000

Q23. Would you be willing to be recontacted for future quality control purposes?



Documents

Maidstone Retail Capacity Study · Growth in competing centres, including the potential expansion of the Bluewater regional shopping centre. 1.3 The retail capacity forecasts in this