ACTIVITY SNAP SHOTSPOST EVAL

CONCEPT

Often rushing to office, make us leave our house without having the most important meal of the day – Our Breakfast!

Where the race is to run towards being healthy, the solution to live a healthier life is to inculcate into a good physical workout and eat healthy food

We target morning office goers, catch them while they unboard the metro. We ask them if they had breakfast in the morning and invite them for a free Maggi pack, with a small catch. They need to dance to get a free Maggi Pack

LOCATION & TG

TG - Office Goers - Often rushing to office, make them leave our house without having the most important meal of the day – Our Breakfast!

ACTIVITY VENUE :- Date – 30th Sep 2014 Space - 2nd landing@phase3 rapid metro station Timing – 8:30am to 12:30pm

DETAILS

FINDINGS / LEARNING

Due to shortage of time the response during rush was not as expected

Give away should be rewarding enough for the time investment a participant makes in the rush hours

Though the footfall @ Rapid metro station is very high at breakfast time but the TG’s priority is reach their respective destination ASAP without any halt in between

This kind ideas are more suitable for Malls and RWAs

• DIRECTION – Ms.Gazal Bajaj from Nestle (Delhi)

• CONTROL - Mr. Nishtha Jain & Amritha.Gopinath from Nestle

• PLANNING & PREPARATION – Team 93.5 Red FM and Ms.Megha Kalra & Nitin Dhingra from ZO

• ON AIR SERVICING – Mr.Mayank Sehgal, Mr.Yogesh Kapil from 93.5 RED FM

• ON GROUND EXECUTION & SERVICING – Mr.Chirag Grover and Mr.Bitan Goswami from 93.5 RED FM

THANKS..!!