Madhura Garments

8/10/2019 Madhura Garments

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MADHURA GARMENTS

Who we are

Madura Fashion & Lifestyle, a division of Aditya Birla Nuvo Ltd, is one

of Indias fastest growing branded apparel copanies and a preiu

lifestyle player in the retail sector! After consolidating its ar"etleadership with its own brands, it introduced preier international

labels, enabling Indian consuers to buy the ost prestigious global

fashionwear and accessories within the country!

#he copanys brand portfolio includes product lines that range fro

affordable and ass$ar"et to lu%urious, high$end style and cater to

every age group, fro children and youth to en and woen! Madura

Fashion & Lifestyle is defined by its brands Louis 'hilippe, (an

)eusen, Allen *olly, 'eter +ngland and 'eople that personify style,

attitude, lu%ury and cofort!

Madura Fashion & Lifestyle reaches its discerning custoers through

an e%clusive networ" coprising ,-.. stores, covering /!/ illion s0 ft

of retail space, and is present in ore than ,-11 preiu ulti$brand

stores and 2/13 departental stores!

#he copany4s lifestyle store, #he 5ollective, offers a uni0ue blend of

global fashions, international trends and innovative custoer services,

to custoers in Bangalore, Mubai, 6elhi, 6elhi N57, 5handigarh,

'une and 5hennai!

'lanet Fashion, the ulti$brand, apparel$retailing ar of Madura

Fashion & Lifestyle, housing the copany4s in$house and other brands,

is the largest chain of stores of its "ind in India!

Madura Fashion & Lifestyle ar"ed its foray into the lu%ury ono brand

business in India by launching the 0uintessential British en4s lu%ury

clothing and accessories brand )ac"ett London through a 8oint venture


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with the 9: fir!

7ecently, the copany launched #rendin!co, a one$stop shopping

destination for the style conscious! As the official online store

showcasing the widest range of erchandise fro Louis 'hilippe, (an)eusen, Allen *olly, 'eter +ngland and 'eople, #rendin!co caters to

both en and woen! ;ith the best talent in the fields of design,

anufacturing and product developent,#rendin!cobrings

conteporary, chic, fashion forward sensibility at price points that wor"

with every budget!

+ach of the copanys brands has an integrated 6esign 6epartent,

which is constantly at wor" on innovating designs, concepts and

products by incorporating the latest international trends in fashion and

clothing styles!

Madura Fashion & Lifestyle, an I# and web$enabled organisation, is the

first$ever apparel copany to have successfully ipleented the +7'

*A' syste! It is also the first copany globally to integrate 7ete" +7'

with *A' +7'!

Always at the cutting edge of fashion and innovation, Madura Fashion &

Lifestyle has for over a decade now sourced technology, fabrics and

garents globally! Madura Fashion & Lifestyle is a global supplier for

preiu international brands such as +sprit, *


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Mar"s & *pencer and (an )eusen!

Madura Fashion & Lifestyle is one of the fastest growing branded

apparel copanies, recording a blistering growth rate of over /- per

cent year$on$year!

Management team

'ranab Barua, Business 6irector Apparel & 7etail

Ashish 6i"shit, 5+< Madura F&L

* (isvanathan, 5hief Financial


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!

BRANDS OF MADHURA GARMENS

Louis 'hilippe

(an )eusen

Allen *olly

'eter +ngland

'eople

'lanet Fashion

#he 5ollective

ROLE AND RESPONSINILITIES OF VISUAL MERCHANDISER

IN MADHURA GARMENTS

!i"ua# merchan$i"ingis the activity and profession of developing the floor plans and three$

diensional displays in order to a%iise sales!

Both goods or services can be displayed to highlight their features and benefits! #he purpose of

such visual erchandising is to attract, engage, and otivate the custoer towards a"ing a

purchase!

(isual erchandising coonly occurs in retail spaces such as retail storesand trade shows!

%&ica# wor' activitie"
http://www.madurafnl.com/brands/louis_philippe.htmlhttp://www.madurafnl.com/brands/van_heusen.htmlhttp://www.madurafnl.com/brands/allen_solly.htmlhttp://www.madurafnl.com/brands/peter_england.htmlhttp://www.madurafnl.com/brands/people.htmlhttp://www.madurafnl.com/brands/planet_fashion.htmlhttp://www.madurafnl.com/brands/the_collective.htmlhttp://en.wikipedia.org/wiki/Retail_storehttp://en.wikipedia.org/wiki/Trade_showhttp://www.madurafnl.com/brands/louis_philippe.htmlhttp://www.madurafnl.com/brands/van_heusen.htmlhttp://www.madurafnl.com/brands/allen_solly.htmlhttp://www.madurafnl.com/brands/peter_england.htmlhttp://www.madurafnl.com/brands/people.htmlhttp://www.madurafnl.com/brands/planet_fashion.htmlhttp://www.madurafnl.com/brands/the_collective.htmlhttp://en.wikipedia.org/wiki/Retail_storehttp://en.wikipedia.org/wiki/Trade_show


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6ay to day activities will vary depending on the eployer and on the level of visual erchandising wor"

being underta"en! (isual erchandisers wor"ing at higher levels can be based within head office teas,

with regional teas, or at larger or flagship stores!

Activities typically include@

liaising with teas such as buying, design and ar"eting to create design thees and plans,

often onths in advance, including window and in$store displays, signage and pricing conceptsH

conducting research on current and future trends in design and lifestyle, and associated target

ar"et featuresH

eeting with business, sales anagers and retail anagers to discuss sales strategiesH

identifying and sourcing props, fabrics, hardware and lightingH

aintaining a budget and negotiating with suppliers of visual aterialsH

wor"ing with architectural features of stores to a%iise the available spaceH

using artistic s"ills or coputer$aided design 5A6C pac"ages, such as Auto5A6, Moc"shop or

Adobe 5reative *uite, to create visuals and plansH if head office based, creating visual erchandising pac"s to counicate visual guidelines

including layout principles, visual dressings and signageH

visiting braches to coach in$store visual erchandising or sales teas to interpret the guidelines

and training the in the e%ecution of the visual conceptH

assebling or disantling visual displays in windows or in$storeH

carrying out 4cop coparisonC shops4 to aintain awareness of other retailers4 visual

erchandising conceptsH

leading and otivating teas to coplete displays to tight deadlinesH

see"ing feedbac" fro colleagues and custoers on the visual ipact of displays and

ipleenting changes!'otential candidates should ensure they understand the difference between visual erchandising, retail

erchandising and shop$floor erchandising! #he latter two are concerned with volues and allocation

of stoc" and its location and functional arrangeent on the shop floor, rather than the visual and creative

ipact it a"es! #here are interfaces between the roles and teas ay wor" closely together to achieve

a%iu sales and profitability!

Foca# (oint) (ro$uct

#he chief rule for effective visual erchandising is to focus on the product! +verything in your

displays should be there to enhance the central ite for sale! ou can use ore than one product in

a display, but avoid too any varied ites, which create a chaotic effect! 9se related articles to tie

the display together! For e%aple, an interesting display could be assebled using a variety of

fishing poles their consistent shapes can be creatively arranged to attract the eye! Augent the

arrangeent with fishing$related products, such as tac"le bo%es and colorful flies! +nsure the ain

product, however, is ephasiJed in soe way!


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Maximi*e De"ign

Ipleent design eleents in your erchandising with the effective use of erchandising rules

involving for, balance, patterns, te%tures and scale! For instance, loo" at your display area as if it

were a blan" canvas! 5reate a copelling visual design using a te%tured bac"ground behind the

balanced placeent of 26 products! 'lace the featured product in the foreground! By thin"ing of

product placeent as a whole, you can position various design coponents to achieve diension

and depth, which is ore engaging than a flat presentation!

+ncor&orate ,ighting

A proinent erchandising rule concerns lighting! 'roperly illuinating your displays provides a

beacon to custoers and draws attention to the featured product! ou can use accent lighting as a

product spotlight or to create a soft, abient effect! For e%aple, perch a product on a tall cylinder

and direct a centraliJed ray of bright overhead light to bring awareness to the ite! #his effect can

create in the product the perception of iportance and inherent value!

U"e Co#or an$ Gra&hic"

+ploying color advantageously is a "ey visual erchandising rule! Incorporate appealing colors to

engender specific display dynaics! For instance, red can ipel people to ta"e action, such as

a"ing purchases! *trategically placing it as a spot color, you use it to feature sale ites or as an

attention$getting attribute in a blac"$and$white display! Eroup together ites with various shades of

the sae color, such as blue, and proinently place a specific product of a contrasting color, such

as bright yellow or orange! 9se blac" in artful ways to ground your display or add depth! 5lear

signage is necessary in erchandising, providing iportant inforation such as price, but dont

allow signs to detract fro the displays affect! Appropriate photography and other graphics can be

potent as long as they dont overpower the product!

a& +nto Emotion

+otional appeal is an essential rule of visual erchandising! It directs you to pull forth specific

feelings or desires fro people, ipelling the to buy! 5reate dynaic displays of agreeably priced

ites with high profit argins, and utiliJe action colors such as red or orange, coupled with lightingto attract the eye! Build a gorgeous e%hibit using placeent, color and lighting to feature one high$

end ite, with the e%press intent of placing in your custoers inds the phrase, KI want that!

Stic' with Retai# Stan$ar$"


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A fundaental visual erchandising decree deands adherence to retail standards!


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our plan ay offer the option of altering the layout with additional partitions or odular dividers to

augent custoer oveent, enabling shoppers to spend ore tie at each display!


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RO,E OF REA+, MERCHAND+SER

7etail erchandising is the process used in order to conductretail sales! As part of the process, the

erchandiser pays close attention to the types of products offered for sale, how to best present

those products to consuers, and deterining what is a reasonable retail price for each unit sold!

;hile retailers have traditionally engaged in the tas" of retail erchandising in a physical location,

the Internet has now ade it possible to apply these sae basic principles in a virtual setting!

#he first iportant step in retail erchandising is establishing wor"ing relationships with

anufacturers who will provide the goods or services that are ultiately sold by the retailer! #his

type of retail buying involves deterining what products will be carried in the retail establishent,

negotiating theunit pricethat will be charged by the anufacturer, and arranging for the delivery of

those goods! 6epending on the nuber of units the retailer can afford to purchase at a given tie, it

ay be relatively easy to obtain a discounted unit price, a"ing it easier for the retailer to becopetitive in the local ar"etplace!

Ba"i" o- Retai# Merchan$i"ing in Ma$hura Garment"

'roduct and erchandising anageent is "ey activity in the anageent of retail

business!

#he priary function of the retailing is to sell Merchandise!

re0uireents for a"ing a good buying

decision!

'lanning is iportant because erchandise to be sold in the future ust be bought now!
http://www.wisegeek.com/what-are-retail-sales.htmhttp://www.wisegeek.com/what-are-retail-sales.htmhttp://www.wisegeek.com/what-is-a-unit-price.htmhttp://www.wisegeek.com/what-is-a-unit-price.htmhttp://www.wisegeek.com/what-are-retail-sales.htmhttp://www.wisegeek.com/what-is-a-unit-price.htm


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Ac0uisitions because the erchandise needs to be procured fro others, either distributors

or anufactures

Factor" A--ecting the Merchan$i"ing Function

Merchan$i"ing Management S%"tem

Merchan$i"e Bu%ing


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Bu%ing (roce""

*oe considerations@

Manufacturer versus ;holesaler as vendor

6eterine suitability of product $ 0uality, colors, durability, etc!

6eterine suitability of 6istribution $ available, order tie, consistency, etc!

'rice

'rootional support

*ervice support

Metho$" o- Retai# Merchan$i"e (#anning


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Merchan$i"e Or$ering

#raditional 'urchase


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Documents

Madhura Garments