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Luxury to Last – The 10 Greatest Watches
Paul Pluta
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Revision 10
Email [email protected]
Website – www.luxurytolast.com
Free updates to this book can be obtained via my website:-
www.luxurytolast.com/updates.html
Copyright 2011 Paul Pluta. All rights reserved.
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Table of Contents
INTRODUCTION 6
THE TEN GREATEST WATCHES OF ALL TIME 8
1) Patek Philippe Calatrava 9
2) Rolex DateJust 16
3) Rolex Submariner 19
4) Omega Speedmaster – Man on the Moon Watch 22
5) Breitling Navitimer 24
6) Louis Cartier Tank 26
7) Cartier Santos 28
8) Jaeger LeCoultre Reverso 31
9) Audemars Piguet Royal Oak 33
10) A. Lange & Sohne Lange 1 34
LADIES WATCHES 37
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Author Paul Pluta
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Introduction
Thank you for reading my e-book about luxury watches. This is an excellent guide to choosing a luxury watch that passes the test of time. In this modern age of designer everything – luxury makers are releasing goods in areas that they never dealt in before; watches included.
What brands are true luxury?
What brands are simply cashing in on past prestige and glories?
Luxury to Last looks at the best watches for modern living.
I am a firm believer in buying quality items to last years instead of buying cheaper or lesser quality items that only last one or two seasons.
By smart buying you can enjoy the best quality items that can even increase in value over time.
I am also a firm believer in buying goods on the secondary (used) market. This involves either developing knowledge about the topic or utilizing the many second-hand dealers and shops that specialize in vintage luxury goods.
If you buy items on the secondary market and can be assured the item is genuine, there is no reason why you should ever lose money!
Genuine luxury goods are design icons which retain value and can provide the astute collector with the occasional financial windfall.
The secret is in knowing what not to buy - which is just as important as knowing what to buy. Hopefully this guide can act as a helpful addition to your already present passion for luxury goods.
If you love watches and other luxury goods please come to my free reference library website http://www.luxurytolast.com
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Heaps of free information, product reviews, video clips and articles. Best of all it is all free.
Please feel free to email the author at:-
Please also visit my sister website http://www.collectinglouisvuitton.com for heaps of free information about collecting Louis Vuitton item.
I also have heaps of free videos on http://www.youtube.com under the screen name – ARCHIELUXURY
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The Ten Greatest Watches of all Time
"A gentleman's choice of timepiece says as much about him as does his Saville Row suit." - Ian Fleming
A watch is the one piece of jewelry that a man can wear on any occasion. The choice of timepiece is one of the best ways to express your individuality and style. In this modern world a designer timepiece is not a rite of passage anymore, and this has resulted in many high level people wearing a cheap watch. This is a great shame as a watch is an item you can use for years and then hand down to your children (with all its history).
I personally believe all people should have a $4,000+ watch by the age of twenty-five. The watch does not need to be flashy or imposing; in fact the contrary is desirable. I am a firm believer in long established style icons.
The list of referenced watches includes a watch for all occasions. It is preferable to have a work watch and also a special “dress” watch. Personally I have gone for quality over quantity. It is far better to have two good pieces instead of half a dozen mediocre pieces. My choices have been for a steel Rolex sports watch and a white gold Patek Philippe Calatrava.
It was only after years of constantly changing/trading watches that it dawned on me that two or three classic pieces are all I really need. Once I obtained my Patek Philippe dress watch it all just fell together. Suddenly I did not need to impress anyone or show off. Part of the joy of owning a Patek Philippe is being part of an exclusive group of owners.
A quality watch is something to enjoy and cherish. The journey is often more important than the destination. With a quality time piece you also have an item which can be with you for a good part of your life. It then becomes an heirloom to pass on.
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1) Patek Philippe Calatrava
Patek Philippe is to watches what Rolls Royce is to cars. Patek Philippe holds the title for being the best watchmaker in the world. There is a lot of truth in this claim; Patek Philippe is definitively one of a group of makers regarded as the best. The other top echelon Swiss names are: Audemars Piguet, Breguet, Vacheron Constantin and the German maker A. Lange & Sohne.
Patek Philippe is considered the best by most aficionados however all the above mentioned brands are special. The question of who is the best is subjective. It is like asking who makes the best car in the world. Is it Rolls Royce, Maybach or Bugatti? One thing is clear and this is that all these brands are special.
Patek Philippe pieces constantly sell at auctions for record high prices. These are usually for vintage pieces made in small numbers. Not all Pateks are extremely valuable. Many 1970s quartz Pateks have aged and are now out of flavor as they are quartz and also are in a dated design.
I have owned several quartz Pateks and they represent good value. The only danger is that an old quartz movement may fail and there is only one path for repair – the official Patek agent. This could make for an expensive repair.
The most famous model in the Patek range is the Calatrava series. This range was introduced in 1932 following the Bauhaus design rules of form and function. In my opinion a Calatrava in gold on a leather strap is the epitome of the perfect dress watch. I believe all models of Pateks would make an excellent addition to a collection. With this brand you simply cannot go wrong.
Most modern Pateks can be bought for a good discount on the used market. The key is knowing a few trustworthy vintage watch dealers. If the piece will be, however, your only Patek, buying new does also have merit. Due to Patek’s annual volume being so low, stock is always hard to find.
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Patek Philippe Calatrava 5107
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Patek Philippe Gondolo 5010
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Patek Philippe Calatrava 3919
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Patek Philippe Calatrava 3802
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Patek Philippe Gondolo
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Patek Philippe Calatrava 3944
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2) Rolex DateJust
The Rolex DateJust is the number one selling watch in the Rolex range. The model has been overshadowed in recent times by Rolex’s sports models. This is a great shame as the DateJust is a superb watch.
On the secondary market today the DateJust is excellent buying value. Originally a DateJust would have been similar if not more expensive than a steel Submariner or other sports Rolex. On the used market, values for a good DateJust are lower than a comparable sports Rolex.
The DateJust has many things going for it. It is waterproof thanks to its Oyster case. It has an excellent automatic movement with a date feature. The model also features either a Jubilee or Oyster bracelet. The Jubilee bracelet gives the watch a smart formal appearance whilst the Oyster bracelet adds to its sporting flair.
The DateJust comes in either steel, two-tone (steel and gold) or solid 18K gold. All models enjoy the same quality movement. On the secondary market the price of steel and two-tone pieces are very similar. If you are a fan of two-tone this can represent good value buying – as you are getting the gold for virtually nothing.
A DateJust is an excellent addition to any gentleman’s wardrobe. The piece is classic yet in steel it can be discreet and low key. The DateJust is probably the most usable watch in this entire list.
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Rolex DateJust 16233 with Diamond dial
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Rolex DateJust 16234
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3) Rolex Submariner
The Rolex Submariner is probably the most recognized Rolex after the DateJust and President Day-Date. The Submariner was made famous by James Bond in the very first Bond film.
Questions about wearing a sports watch with a suit can be answered by a quick reference to Sean Connery as 007 in the first Bond move, Dr No.
The Submariner has enjoyed continual popularity over the years. The Submariner was ahead of its time when it was released. It was always a large watch before this was the fashion.
Steel Submariners hold their value exceptionally well. It may be better to buy new and enjoy the buying experience. Two-tone Submariners are better bought on the used market through a trusted vintage watch dealer.
Probably the most imposing watch I have ever worn is the solid yellow gold Submariner. This item is a very special piece which weighs much more than the steel version.
Be sure to get a watchmaker to check the watch seals are intact before using the watch in water. A pressure test is vital to ensure it is watertight and safe for underwater use.
I have been a huge fan of the Steel Submariner with no-date feature. This is the closest descendant of James Bond’s famous watch. The dial also enjoys a clarity of the absent date feature.
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Solid Gold Rolex Submariner
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Rolex Sea-Dweller and No Date Submariner
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4) Omega Speedmaster – Man on the Moon Watch
The Omega Speedmaster Man on the Moon watch is one of the few bargains in the luxury watch segment. The watch is an iconic piece which proudly touts “the first watch worn on the moon”. The watch is the official NASA certified timepiece for space missions in the 1960s and 1970s.
Do not confuse the watch with its slightly smaller automatic cousin. The only piece to get is the original manual wind piece with acrylic glass. The automatic version is not the moon watch.
Buying new, the Omega can be had for a song. To the novice it is safer to buy the later 861 movement model from a reputable vintage watch dealer or buy new.
The watch has enjoyed very little change since the original 321 movement version. The 321 version commands a hefty premium but is still good buying. This is Omega’s version of the Rolex Daytona.
Care should be taken as this watch is not waterproof. This piece is ideal for the office or weekends off.
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Classic Omega Speedmaster (861 Movement)
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5) Breitling Navitimer
The Breitling Navitimer is another iconic chronograph. It also represents excellent buying especially in the secondary market. Buying either vintage or modern you will adore this watch for years to come.
Breitling is famous for its wonderful precise dials and the Navitimer does not disappoint. The Navitimer now comes in a few different flavors. This includes the Navitimer World, Cosmonaute, Montbrillant, Montbrillant Legende, Montbrillant Olympus and Montbrillant Datora.
All models are good value and represent good buying.
If buying new, ensure you negotiate a good price as Breitling models do not hold value as well as a steel sports Rolex. Buying used from a reputable dealer will overcome this reduction to some extent.
Breitling has also used a highly polished steel surface. In recent times this has been very fashionable. Being a chronograph, caution needs to be taken around water.
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Breitling Navitimer on Bros leather strap and original bracelet
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6) Louis Cartier Tank
The Cartier Tank is a design icon that has stood the test of time well. John F Kennedy was an owner of a Cartier Tank, as was his stylish wife.
The Cartier Tank has spawned a few variations, however the original model is probably the best. The original Tank for men is possibly a touch too small by modern standards however this model should not be discarded.
The Louis Cartier Tank should not be confused with the gold plated Must de Cartier Tank or Cartier Tank Solo. Both of these models are not solid gold and should be avoided.
The 18K gold Louis Cartier Tank has in recent years been available only as a quartz piece. Ideally a pre-owned mechanical version should be the best piece to own.
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Solid Gold Louis Cartier Tank
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7) Cartier Santos
The modern Cartier Santos was introduced in 1978 as a classy sports watch to compete with the Rolex DateJust. An earlier version first came out in 1904 which featured a flat wristwatch with a distinctive square bezel. The newer Santos was famous for highlighting the watches screws – something that traditional high quality Swiss makers always tried to hide previously. The newer Santos was also Cartier’s first watch to treat steel like a precious metal.
The Santos was named after the Brazilian aviator and Cartier customer Alberto Santo-Dumont.
Prior to the introduction of the modern Santos, Cartier had two model lines. The exclusive solid gold line (Louis Cartier) and the gold plated Must de Cartier line. With the introduction of the steel and steel-and-gold Santos, Cartier had a watch for the large middle ground watch buyer.
The Cartier Santos was so well received it spawned the Panther model a year later. The Panther and Santos ranges were available in steel, steel and gold and solid gold. The Panther was only available in quartz whilst the Santos was available in automatic and quartz.
The Santos had a model revamp in the early 90s when the glass became curved – often referred to as a curved glass Santos. A limited edition version was available in the early 90s with a moon phase feature. A chronograph version was also released.
Cartier has always been at the cutting edge of fashion and so it is with the new Cartier Santos 100 series.
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Cartier Santos in Steel and Gold & Solid Gold
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Ladies Cartier Santos with moon phase and Panther
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8) Jaeger LeCoultre Reverso
The Jaeger LeCoultre Reverso was originally released in 1931 for polo players who needed a sturdy watch. The Reverso was revolutionary as it allowed the watch to flip around to protect the glass and front.
The Reverso is the one watch I prefer in steel to any other material. The Reverso is such a fantastic watch that the choice of material makes very little difference. Whilst I have owned this model in 18K gold and also steel, it is the steel version I miss most.
The Reverso is excellent buying used on the secondary market however be aware that it may be just as inexpensive new through heavy discounting. I have seen cases where some Jaeger LeCoultre retailers have heavily discounted some Reverso models to clear stock (admittedly this was after the GFC). If you can locate a larger size steel mechanical model at a great price – new may be the way to go.
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Reverso in full flip mode.
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9) Audemars Piguet Royal Oak
Audemars Piguet is one of the most respected Swiss watchmakers in the world. Audemars Piguet is considered one of the top three watchmakers alongside Vacheron Constantin and Patek Philippe. The Royal Oak model is Audemar Piguet’s most well-known model. It was designed by the famous designer Gerald Gentra. The Royal Oak was Audemars Piguet’s first model to treat steel as a precious metal. The Royal Oak model was released in 1972.
The Royal Oak is available in a range of materials including steel, steel and gold, solid gold, and various expensive alloys.
The model has also spawned many variants with the chronograph function. The Audemars Piguet Royal Oak Offshore Chronograph is a large sized piece which has been popular despite its high price tag.
On the used market all Royal Oaks represent excellent buying. The first release is a collector’s item and is somewhat in demand. Quartz variants have been hurt by negative collector sentiment towards quartz and are bargains provided you can live with the movement. Best buying would be a large size steel automatic version.
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10) A. Lange & Sohne Lange 1
The Lange 1 is an amazing watch which has that quality feel to it. A. Lange & Sohne is a long established German watchmaker that disappeared after WWII. With the fall of the Berlin Wall and the collapse of the East German government the founder’s great-grandson Walter Lange, combined with the might of the Richemont group, re-established the brand.
The Lange 1 was the first new watch to be released after a 40 year break. The Lange 1 is special in that it combines traditional pocket watch characteristics in a wristwatch. The Lange 1 is a manual wind piece with the special charm of having a separate section for each function – time, seconds, date and power reserve.
The Lange 1 is a watch one could enjoy without needing another high end piece. Due to the small production run of Lange they are scarce on the used market. The Lange 1 is a true Holy Grail price for the connoisseur.
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German watch making at its best
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Ladies Watches
I have added a special section exclusively for ladies watches. This is because some watches are simply made for ladies only. The top ten watches mentioned in the previous chapter can be applied to both men’s and ladies versions however there are some watches which are strictly ladies only.
Some watches have also changed gender as time has progressed. For example the original size of the gents Louis Cartier Tank would now be considered a ladies size. Some Patek Philippe gents watches were only 31mm in diameter when originally introduced. Recently Rolex revamped its sizes and relaunched the 36mm DateJust as a ladies size!
Some watches were only ever made as ladies watches. This includes the Patek Philippe 24 series and the Cartier Baignoire. Cartier is also famous for releasing “mini” size versions of its ladies watches for ladies who like a small profile watch.
Whereas quartz has taken a negative turn in gents watches over the past ten years, the same cannot be said of ladies watches. Prior to year 2000 most of Patek Philippe’s and Cartier’s ladies range was quartz.
Over the next few pages are some stunning examples of quality ladies watches.
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Cartier Diablo Mini Version
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Cartier Baignoire Mini Version
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Bulgari Bulgari in Solid 18K Gold
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Chopard Ladies
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Ebel 1911 in Solid 18K Gold
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Rolex DateJust Ladies
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Cartier VLC Ladies in Solid 18K Gold
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Audemars Piguet Ladies Two Tone
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Baume & Mercier Riviera 18K Solid Gold
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Patek Philippe Ellipse
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If you love watches and other luxury goods please come to my free reference library website http://www.luxurytolast.com
Heaps of free information, product reviews, video clips and articles. Best of all it is all free.
Please feel free to email the author at:-
Please also visit my sister website http://www.collectinglouisvuitton.com for heaps of free information about collecting Louis Vuitton item.
I also have heaps of free videos on http://www.youtube.com under the screen name – ARCHIELUXURY
