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Luxury Brands

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Marketing mix analysis of Luxury Brands among too 100 Global Brands in footwear segment.

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Page 1: Luxury Brands
Page 2: Luxury Brands

In Top 100 Brands

Page 3: Luxury Brands

LOUIS VUITTON MONET HENNESSY (LVMH)

A French fashion house.

Bernard Arnault (Chairman and CEO).

World’s largest luxury goods

conglomerate.

430 Stores worldwide.

Page 4: Luxury Brands

GUCCI GROUP

Gucci: part of Gucci group owned by a

French company “Pinault-Printemps-

Redoute”.

Founded by Guccio Gucci in Florence in

1921.

609 stores worldwide.

Page 5: Luxury Brands
Page 6: Luxury Brands

PRADAPrada -An Italian fashion label

specializing in luxury goods.

Deals in ready-to-wear, leather

accessories, shoes, luggage and hats.

The company was started in 1913 by

Mario Prada.

Prada shoe line was released in 1984.

250 Prada stores in 65 countries.

Page 7: Luxury Brands

ARMANI

An Italian fashion house, found in Milan on

July 24th, 1975.

Operates in 10 sub labels.

Lifestyle products including apparel,

accessories, eyewear, watches, jewellery,

home furnishings, fragrances and cosmetics.

500 stores worldwide-- stores in 46

countries.

Page 8: Luxury Brands
Page 9: Luxury Brands

Brand Management --- 5P’s

• Product• Price• Place• Promotion• Positioning

Page 10: Luxury Brands

Louis Vuitton footwear

Men Women

Lace ups

Open style

Loafers

Sneakers

Ankle boots

Buckle shoes

Loafers

Sandals

Ankle boots

Sneakers

Ballerinas and pumps

Page 11: Luxury Brands

BootiesBootsFlatsSandalsSlidesSneakersThongsPumps

BootiesBootsLace-upsMoccasinsSlidesSneakers

Gucci footwear

Men Women

Page 12: Luxury Brands

BootiesLace upsLoafersSandalsSneakersAmerica’s cup

Prada

Page 13: Luxury Brands

Men

Boots

Sneakers

Lace up shoes

Armani footwears

Page 14: Luxury Brands

• Men - starting from $128.

• Women - starting from $99.

• Men- starting from$71.

• Women – starting from $60.

• Mens - starts from $75.

• Women - starts from $65.

• Women – starting from $ 195.

• Men – starting from $350.

Louis Vuitton Gucci

PradaArmani

Page 15: Luxury Brands

LondonParis

Rome Miami

New YorkMumbai

TokyoEuropean cities

Page 16: Luxury Brands

LV •Celebrity marketing campaign.•Rappers•Print ads, billboards.•Television advertising.

Gucci •Celebrities – award functions.•High print media ads-- magazines.•Through charity shows.

PROMOTION

Page 17: Luxury Brands

Prada •Fashion Shows.•Travelling Art Gallery-WAIST DOWN.•Magazines.•Movie depiction.

Armani •Fashion Shows.•Designer for celebrities in movies.•Magazine ads featuring celebrities.•Celebrities – Red Carpet

Page 18: Luxury Brands

Positioning

• Haute Couture.• Target- highly affluent customers.• Positioned – exclusivity via fashion

trends and seasonal collections and high fashion ends.

Page 19: Luxury Brands

THANK YOU

Anchal SharmaAnamika TarafdarAnkush BhatnagarRitika Sharma