Luiz Pedregal Sales & Marketing Programs

Luiz Antonio Pedregal de Castro Lima - Automotive Business Professional : 55 (11) 998 757 054 – E-mail: [email protected]

Luiz Pedregal Sales & Marketing Programs


About Luiz Pedregal

Broad command in Business Unit’s General Management accumulated during 30-years of experience in different functions including full responsibilities over the results

of Sales, Operations and Profit & Loss, besides reporting directly to the CEO.

After getting his MBA at Fundação Getúlio Vargas (EAESP/FGV), his career has been mainly developed in Sales & Marketing, Customer Service and Strategic

Planning; working for STARTUPS and leading companies within the automotive industry (suppliers, automakers, car dealer and consulting): Ford, Volkswagen, Seat,

Rossi Dealer, Yamaha, Toyota, Lexus, S&M Auto Consulting, Sascar Technology (GP Investments) and E-Power (Zongshen/Light);


VW Golf Expert Training Sections Overview Golf Expert Comparisons

Pedregal Developed, implemented and led "Golf Expert” a 70 team members Sales Segmentation

Program, with a view to improve both sales volume (125% of Sales Increase) and Customer Service

quality at VW Dealers. Such Job was nominated to VW Acknowledgement Program. As consequence,

today VW dealers’ TOP Sales personnel are certified by VW Academy as VW SALES EXPERT;


Golf Expert in the News

Segmentation increases Sales: Estado de S. Paulo Newspaper


GOLF EXPERT was nominated to

VW Acknowledgement Program As a consequence, today VW dealers’ TOP Sales personnel are certified by VW Academy

as VW SALES EXPERT


Agosto 2008

ENCONTRO DE ALINHAMENTO TÁTICO COM CONSULTORES DE PÓS-VENDA

Pedregal also led and implemented Toyota’s SGMP/KPI Program in order to enhance Dealers operations

through the analysis of indicators which interrelated allow the visualization of their strengths & weaknesses;

Such program demanded an intensive planning and infra-structure preparation to automatically transfer

dealers Repair Order (including customer’s contact data and their purchasing behaviors aiming to promote

retention plans and cross and up-selling) to Toyota’s Data Bank with the collaboration and support of Toyota

Corporation, Information Technology Division (IT) as well as Dealer Management System (DMS) Vendors.

Later on this program was rolled out to Toyota Motor’s overseas subsidiaries;

To deploy this program within dealerships a robust Training Strategy was set.


Pedregal Leading SGMP/KPI Inaugural Training


LUIZ ANTONIO PEDREGAL DE CASTRO LIMA

55 11 998 757 054

[email protected]: luizpedregal

I look forward to hearing from you very soon

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Luiz Pedregal Sales & Marketing Programs