LOS ANGELES SURF

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The!Los!Angeles!Surf!is!a!new!team,!new!program,!and!

new!competitor!in!the!NFL.!We!have!the!potential!to!be!one!of!

the!top!football!programs!in!the!nation.!We!want!PowerAde!to!

join!us!in!our!quest!to!greatness!as!the!leading!sponsor!of!the!

Los!Angeles!Surf.!Together,!both!organizations!will!benefit!

through!promotional!opportunities,!increased!awareness,!and!

partnership!connections.!Becoming!a!teammate!with!the!Surf!

also!means!becoming!a!teammate!with!Los!Angeles,!gaining!

you!numerous!opportunities!to!sell!and!advertise!your!product!

not!only!in!conjunction!with!the!stadium,!but!also!in!southern!

California.!With!the!similar!target!markets!and!objectives!

between!the!two!programs,!partnering!together!can!only!

benefit!the!both!of!us.!We!will!make!it!our!personal!goal!to!

match,!and!exceed!your!objective!expectations!to!make!

PowerAde!the!#1!ranked!new!age!drink.!Within!this!

sponsorship!proposal,!we!have!provided!you!depictions!of!our!

target!markets,!important!team!and!location!information,!

opportunities!for!you,!our!given!sponsorship!opportunities,!

and!how!we!will!help!achieve!your!objectives!during!this!NFL!

2013M2014!Season.!

Introduction!

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!The$Target$Markets$for$the$Los$Angeles$Surf$shown$below$are$extremely$similar$to$PowerAde’s.$For$your$convenience,$we$have$added$the$Los$Angles$Surf’s$primary$and$secondary$target$markets,$which$include$males$25E54$and$families$with$parents$25E54,$and$children$10E18.$With$the$usage$of$a$partnership$with$PowerAde$and$the$Los$Angeles$Surf,$we$would$both$be$presented$with$opportunities$to$reach$both$target$markets.$Followed$by$the$target$markets$is$a$geographical$location$of$the$average$Los$Angeles$Surf$fan.$!

Primary'Target'Market'Demographic:'●!!!!!!Gender:!Male!●!!!!!!Income:!$35,000+!per!year!●!!!!!!Age:!25M54!●!!!!!!Education:!High!School!and!above!Psychographic:'●!!!!!!Watches!ESPN!●!!!!!!Listens!to!sports!radio!●!!!!!!Is!involved!in!a!Fantasy!Football!League!Geographic'(See'Map):'●!!!!!!40!mile!radius!from!Los!Angeles!●!!!!!!As!North!as!Palmdale,!as!south!as!Huntington!Beach!●!!!!!!As!West!as!Thousand!Oaks,!as!East!as!Anaheim!!Our$Primary$Target$market$is$Joe$$(picture$on$the$right)$a$male,$age$25E54$who$loves$to$be$involved$with$with$ESPN,$sports$radio,$and$Fantasy$Football$leagues.$This$man$has$acquired$at$least$a$High$School$education,$and$also$earns$at$least$$35,000$a$year.$They$live$within$a$40$mile$radius$of$Los$Angeles$(see$map$below)$stretching$from$Thousand$Oaks,$CA$to$Anaheim,$CA.$$$$

Target!Market!

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$Secondary'Market;'Families$

Demographic:'●!!!!!!Income:!$45,000+!per!year!●!!!!!!Age:!ParentsM!25M54;!ChildrenM!10M18!●!!!!!!Marital!Status:!Married!●!!!!!!Kids:!One!or!more!Psychographics:'●!!!!!!Watches!ESPN!●!!!!!!Has!children!who!are!involved!in!sports!●!!!!!!Likes!the!feeling!of!belonging!to!a!community!(sports!team,!neighborhood,!etc.)!Geographic'(See'Map):'●!!!!!!40!mile!radius!from!Los!Angeles!●!!!!!!As!North!as!Palmdale,!as!south!as!Huntington!Beach!●!!!!!!As!West!as!Thousand!Oaks,!as!East!as!Anaheim!!!Our$Secondary$target$market$focuses$on$families,$like$the$Thompsons$(pictured$above)$who$have$either$one$or$more$children$who$range$from$the$ages$10E18.$The$ideal$family$loves$to$watch$ESPN,$the$children$are$involved$in$sports,$and$they$are$also$interested$in$belonging$to$a$community$(whether$that$is$a$sports$team,$neighborhood,$etc.)$As$well$as$our$Primary$market,$the$family$will$also$live$within$a$40$mile$radius$of$Los$Angeles$(see$map).$$$$$$$$$$

Red$circle$shows$the$area$for$our$Primary$and$Secondary$target$markets,!approximately$a$40$mile$radius$from$the$center$of$Los$Angeles!

Target!Market!

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Matt'Forte:'He!volunteered!at!Slidell!Youth!Football!Association!fields!last!Saturday!and!nearly!250!kids!showed!up!for!his!camp.!He!also!donated!$15,000!to!the!Slidell!Youth!Football!

Association!for!equipment!

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Cam'Newton:!Cam!Newton!is!proud!to!volunteer!with!the!United!Way!and!to!partner!with!them!in!their!mission!to!mobilize!millions!to!give,!advocate,!and!volunteer!to!improve!the!conditions!in!which!they!live.!Anyone!can!sign!up!now!to!be!on!Team!Cam!and!

the!United!Way!

$Los!Angeles!Surf!football!players!are!known!their!influence!on!the!LA!community.!This!provides!a!good!face!to!look!up!to!as!well!as!receiving!positive!publicity!to!the!Los!Angeles!Surf!football!team.!By!partnering!with!the!Surf,!Powerade!is!partnering!with!a!group!of!individuals!with!a!passion!for!their!community!and!positive!attitudes.!!Our!program!has!recognized!a!few!special!players!that!have!truly!initiated!positive!changes!to!our!community.!They!have!exhibited!acts!of!kindness,!and!immense!amount!of!volunteer!work.!Here!are!the!players:!$

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Who!We!Are!!

Jason'Witten:'Jason!Witten!won!the!Walter!Payton!NFL!Man!

of!the!Year!Award!for!his!work!to!end!domestic!violence.!His!foundation,!JWSF,!exists!

to!serve!women!who!are!the!victims!of!domestic!violence!and!it!allows!for!the!

placement!of!fullMtime!trained!male!mentors!in!battered!women’s!shelters!throughout!Texas!!

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Features(and(Benefits(

Below(we(have(listed(the(features(we(can(bring(to(the(table(by(partnering(with(PowerAde,(followed(by(the(benefits(in(order(to(show(how(it(will(expand(the(PowerAde(business(in(not(only(sales,(but(in(popularity.( (!

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We'll!be!able!to!measure!the!increase!in!sales!of!PowerAde!through!the!4Mmonth!promotional!period!by!comparing!last!year’s!data!to!this!year’s!data.!With!60,000!fans!attending!each!of!the!eight!home!games!and!with!the!maximum!exposure!available!to!PowerAde,!we!can!expect!a!promising!increase!in!sales!that!will!exceed!the!benchmark!by!10%.!If!at!least!30,000!of!Los!Angeles!Surf!fans!purchase!a!$1!bottle!of!PowerAde,!after!the!duration!of!8!home!games,!sales!will!be!expected!to!reach!$240,000!over!the!given!4Mmonth!promotional!period.!With!10%!of!the!benchmark!being!$100,000,!PowerAde!sales!will!push!past!the!limits!by!$140,000.!With!these!given!numbers,!we!expect!that!at!least!50%!of!the!attending!fans!will!either!buy!PowerAde!through!concessions,!vending!machines,!or!through!salesmen!that!sell!PowerAde!while!fans!are!seated!during!the!game.!!$

Objective!#1!Increase!sales!of!10%!over!the!benchmark!$1,000,000!in!our!DMA!in!the!4Mmonth!period!

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To!gain!Powerade!15!publicity!placements!over!the!4Mmonth!promotional!period,!the!main!publicity!event!will!be!Powerade!and!the!Los!Angeles!Surf!partnering!with!the!American!Cancer!Society!and!holding!the!“PowerAde’s!Race!to!a!Cure”.!Held!at!the!Los!Angeles!Surf!Stadium,!participants!walk!laps!and!get!pledges!from!others!to!raise!money!for!the!American!Cancer!Society.!Surf!players,!like!Cam!Newton!and!Dez!Bryant,!will!join!the!participants!every!hour!to!increase!the!connection!between!the!American!Cancer!Society!and!the!Surf.!Powerade!will!be!able!to!provide!their!drink!products!to!walkers!and!spectators,!and!also!get!their!logo!on!all!staff!member!tMshirts!to!promote!the!brand.!!

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By!holding!this!public!event,!it!will!help!increase!awareness!by!promoting!it!to!their!employees!and!customers,!which!is!helpful!when!it!is!time!to!attract!the!attention!of!local!media!and!recruiting!walkers.!This!event!will!get!major!exposure!through!advertising,!and!brand!recognition!will!be!created!through!the!positive!atmosphere!of!the!community!coming!together!for!the!same!cause.!In!addition,!PowerAde!will!have!hospitality!tents!sent!up!that!allows!the!walkers!to!quench!their!thirst!with!free!PowerAde!supplied!with!free!snacks.!Just!like!the!Hoedown!for!Homeless!event,!various!media!outlets!will!be!invited!by!the!Surf!to!attend!“Powerade’s!Race!to!the!Cure.”!!

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This$is$a$sample$visual$of$the$event$staff$tEshirts$given$to$those$who$are$working$the$event$to$promote$awareness$of$the$brand$

This$is$a$sample$of$the$hospitality$tents$for$Powerade$that$will$

allow$them$to$provide$their$drink$products$to$walkers$and$

spectators$

Objective!#2!

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Below!are!potential!media!outlets!listed!that!will!be!in!attendance.!Television!stations!will!be!able!to!broadcast!the!event!and!also!give!Powerade!two!30Msecond!commercial!advertisements!throughout.!In!addition,!radio!stations!will!be!there!to!live!interview!participants!and!players!on!their!positive!experiences!at!the!“Race!for!the!Cure”,!and!also!newspapers!and!magazines!will!be!there!to!interview!as!well!and!print!their!stories!in!the!newspaper!the!next!day.!

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Radio'Stations:'1.!AM!570!Fox!Sports!LA!2.!KNBR!the!Sports!Leader!3.!95.7!FM!the!Game!4.!1450AM!Sports!Radio!5.!AM!830!ESPN!Radio!

Television'Stations:'1.!ESPN!2.!MSNBC!3.!KABC!T.V.!4.!KCBS!5.!Fox!Sports!

Newspapers/Magazines:'1.!LA!Times!2.!Sports!Illustrated!3.!ESPN!Magazine!4.!LA!Weekly!5.!Los!Angeles!Magazine!

Examples!of!local!and!National!media!outlets!invited!to!the!publicity!events:!!

Objective!#2!

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!As!a!partnership,!we!want!to!give!maximum!exposure!of!the!Powerade!brand!to!both!of!our!similar!target!markets.!To!do!so,!we!will!provide!Powerade!with!a!minimum!of!100!media!placements!in!and!out!of!our!stadium,!gaining!more!awareness!as!a!partnership.!!!“Powerade'Power'Brigade”'Section'Naming'Rights:'8'High'Exposure'

In!the!Los!Angeles!Surf!Stadium,!we!would!name!a!section!of!the!stadium!after!Powerade.!Our!stadium!will!now!include!the!“Powerade!Power!Brigade”,!where!the!most!dedicated!Los!Angeles!Surf!fans!stand,!cheer,!and!enjoy!the!game.!Along!with!the!“Powerade!Power!Brigade”!includes!full!signage!opportunities!on!the!west!section!of!the!stadium,!above!(with!banners)!and!below!(with!signage!boards)!the!stands!where!the!Brigade!sits.!Announcements!on!the!PA!system!during!every!game!will!also!be!available!on!how!fans!can!purchase!tickets!to!sit!in!the!Powerade!seats!and!watch!the!game!from!the!Brigade’s!perspective.!The!motto!for!the!brigade!is!“Power!Through”,!which!is!also!the!tagline!for!Powerade.!We!encourage!our!brigade!fans!to!“Power!through!all!parts!of!the!game”!to!keep!a!positive!spirit!no!matter!winning!or!losing.!(8!media!placements!per!8!home!games)!!Two'30;Second'Commercial'Advertisements'During'Televised'Home'Games:'16'High'Exposure'(all!national!television)!! Powerade!will!have!the!opportunity!to!create!and!advertise!to!the!target!market!through!the!National!Television!media.!The!Los!Angeles!Surf!will!gladly!provide!players!like!Matt!Forte!and!Brandon!Marshall!to!participate!in!the!commercials!to!show!the!connection!between!the!Surf!and!Powerade.!A!national!television!advertisement!is!shown!to!a!mass!audience,!which!provides!great!awareness!for!Powerade.!(16!media!placements,!2!per!each!8!home!games)!!“Shark'N’'Slide”'Naming'Rights'! The!very!famous!halftime!fan!event,!the!“Shark!N’!Slide”!will!now!be!advertised!as!“Powerade’s!Shark!N’!Slide”.!This!event!is!announced!at!every!home!game!through!the!PA!system,!electronic!jumboMtrons,!etc.!(8!media!placements!per!8!home!games)!!Post'Game'Press'Conference'Signage:'8'High'Exposure'(per!home!games)!! In!the!background!of!our!players!and!coaches!being!interviewed!after!the!game,!the!Powerade!logo!will!be!featured!in!the!background!so!that!those!who!are!watching!on!television!can!see!the!Powerade!logo!and!give!the!Powerade!drink!awareness.!(16!media!placements!per!16!games)!''

Objective!#3!!Gain!a!minimum!of!100!media!placements,!50%!being!high!exposure!!

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''“Powerade'Power'Players”'in'the'Game'Day'Program'! Each!home!game,!fans!will!be!provided!with!a!game!day!program,!highlighting!the!future!schedule,!roster,!etc.!In!addition!to!this!information,!Powerade!will!be!able!to!place!a!new!section!called!“Powerade’s!Power!Players”,!where!listed!is!the!Los!Angles!Surf’s!leading!rushers,!passers,!etc.!This!gives!fans!who!read!this!program!awareness!of!the!Powerade!brand!as!one!connected!with!the!Surf.!(8!media!placements!per!8!home!games)!''Powerade'Logo'on'Event'Staff'T;Shirt:'16'High'Exposure'! At!a!home!football!game,!there!is!at!least!100!employees!in!and!around!the!stadium!to!interact!with!fans!and!help!them!as!well.!Each!tMshirt!worn!by!these!people!will!have!the!Powerade!logo!on!the!back!(see!Objective!#2!for!visual).!This!promotes!Powerade!not!only!as!a!drink!sold!at!the!stadium!but!also!as!a!company.!(approximately!32!media!placements,!4!per!entrance!per!8!home!games)!!Instant'Reply'Naming'Rights'

Powerade!will!get!naming!rights!to!the!instantMreplay!function!of!the!jumboMtron.!For!example,!after!a!touchdown!pass,!on!the!screen!the!board!will!say!“Powerade!Power!Play”!and!underneath!will!be!a!replay!of!the!play!that!just!took!place!on!the!field.!This!includes!Powerade!in!the!Los!Angeles!Surf’s!fan!experience.!(8!media!placements!per!8!home!games)!

Signage'on'the'Ribbon'Boards:'8'High'Exposure'! Surrounding!the!field!are!a!loop!of!billboards!that!will!display!the!Powerade!logo!at!least!four!times!per!home!game.!This!creates!awareness!for!fans!when!they!are!watching!the!game!from!the!stands.!(8!media!placements!per!8!home!games)!!Product'Placement'for'Press'Conferences:'8'High'Exposure!(per!8!home!games)!' During!postMgame!press!conferences!with!coaches!and!players,!on!the!table!or!podium!they!are!standing!at!there!will!be!Powerade!drinks!with!the!logo!facing!outward!to!the!media!crowd!placed!in!front!of!them.!This!not!only!shows!how!the!players!and!coaches!drink!Powerade!as!a!postMgame!restoration!drink,!but!also!gives!more!brand!awareness!to!the!public.!(16!media!placements!per!16!games)!!!8!+!!!

Objective!#3!

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!Below!are!created!images!of!potential!media!placements!in!Objective!#3!that!are!given!to!Powerade.!

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Objective!#3:!Visuals!

POWER'BRIGADE'

Signage$of$the$Powerade$Power$Brigade$section$of$the$

stands$

A$Powerade$commercial$including$LA$Surf's$Dez$

Bryant$Powerade’s$Power$Players$in$the$Game$Day$program$

Advertisement$for$the$Powerade’s$Shark$N’$Slide$

Example$of$a$press$conference$backdrop$

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Objective!#3:!Visuals!

Event$Staff$tEshirts$with$the$Powerade$logo$ Powerade$logos$shown$on$the$

ribbon$boards$in$the$stadium$

Advertisement$for$Powerade’s$Instant$Reply$function$on$the$Jumbotron$

Powerade$drink$front$and$center$in$the$postEgame$press$

conference$

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!In!order!to!make!sure!we!acquire!loyal!customers!throughout!the!4Mmonth!

promotional!period,!the!Los!Angeles!Surf!will!partner!with!your!loyalty!program!to!make!sure!that!we!can!track!the!customer!loyalty!for!Powerade.!For!example,!on!the!Poweraderewards.com!page!(where!customers!can!acquire!points!in!exchange!for!prizes!to!redeem)!there!will!be!a!survey!that!will!be!available!for!visitors!after!they!redeem!their!points.!The!survey!will!say:!“Hi!there!!Did!the!Los!Angeles!Surf!bring!you!here!to!Powerade!Rewards?”!then!will!present!the!options!for!the!visitor!to!either!click!yes!or!no,!and!once!they!have!made!their!selection!the!site!will!say!“Thank!you!for!your!input!”!This!gives!a!running!tally!of!how!many!customers!have!purchased!Powerade!from!awareness!by!the!Los!Angeles!Surf.!By!connecting!this!survey!with!the!rewards!program,!this!gives!data!on!how!many!customers!are!loyal!and!have!purchased!more!than!one!Powerade!drink.!!

!In!addition!to!the!survey,!special!Powerade!caps!will!be!put!on!bottles!that!

are!sold!in!the!stadium!that!have!codes!on!the!bottom.!If!a!customer!purchases!a!bottle!at!the!stadium,!they!can!type!in!that!code!to!receive!more!Powerade!points,!which!can!then!be!redeemed!for!Powerade!prizes.!This!also!gives!Powerade!and!the!Los!Angeles!Surf!a!running!account!on!how!many!customers!are!being!added!into!the!mix!of!loyal!customers!during!the!football!season.!. Assuming!20%!of!our!stadium!(per!8!home!games)!which!seats!60,000!people,!purchases!one!Powerade!product,!at!least!half!of!that!number!will!continue!to!purchase!the!sports!drink!either!in!stores,!online,!or!in!the!stadium.!By!doing!this,!the!customer!will!acquire!Powerade!points!to!redeem!prizes!on!Powerade.com,!proving!that!they!are!loyal!customers.!From!there,!the!surveys!and!codes!show!that!the!Surf!has!brought!them!to!this!website!and!thus!were!successful!in!bringing!in!at!least!15,000!more!loyal!customers.!

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Objective!#4!

L.A.S.!Code:!0089!

Turn!first!time!customers!into!loyal!customers!by!15,000!!

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!What!follows!is!the!Los!Angeles!Surf’s!inventory.!!This!is!a!starting!point!for!taking!inventory!of!your!own!property/event/or!team.!!The!point!of!this!exercise!is!to!catalogue!every!possible!thing!that!you!control!which!could!be!of!value'to'a'potential'sponsor.!!You!will!probably!not!use!all!or!even!most!of!these!items,!but!it!creates!a!menu!from!which!to!develop!customized!proposals!for!your!potential!sponsors.!!!

Sponsorship Types

● Naming!rights!sponsorship!(perceived!“ownership”!of!the!event)!● Presenting!sponsorship!

o The right to use your companies name as the name that follows one of our team events. For example, our famous Shark ‘N Slide fan fun event would now be announced as the “Shark N’ Slide: Presented by _______”. This promotes your company and ties your name in with an event that every Los Angeles Surf fan knows and loves.

● Naming!rights!or!presenting!sponsorship!of!a!section,!area,!entry,!or!team!● Naming!rights!or!presenting!sponsorship!of!a!day,!weekend,!or!week!at!the!

event!● Naming!rights!or!presenting!sponsorship!of!an!eventMdriven!award,!trophy,!

or!scholarship!● Naming!rights!or!presenting!sponsorship!of!a!related!or!subordinated!event!● Supporting!sponsorship!● Official!product!● Preferred!supplier!

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Exclusivity

● Category!exclusivity!among!sponsors!at!or!below!a!given!level!● Category!exclusivity!among!sponsors!at!any!level!● Category!exclusivity!in!eventMdriven!advertising!or!promotional!media!● Category!exclusivity!as!a!supplier!or!seller!at!the!event!

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Inventory!

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''License'&'Endorsements'

• Use of logo(s) and trademark(s) for media and sales promotions and supporting materials

o Use of logos and trademarks for media and sales promotions is the sponsors way of advertising their brand to the LA Shark’s target market. An example of this is having a sponsors trademark or logo on the billboards that surround the football field.

!● Merchandising!rights!● Product!endorsement!(personal!or!organization)!

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Contracts

● Discounts!for!multiMyear!contracts!o Discounts for multi-year contracts include an agreement between

an owner and a sponsor that the sponsor will be a long term sponsor for a given time and then receive a discount on behalf of that agreement. For example, if LA Surf agreed to have Tostitos for a sponsor for 5 years, Tostitos will receive a discount.

● First!right!of!refusal!for!new!sponsorship!at!conclusion!of!contract!● Performance!incentives!

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Vesting

● A!portion!of!overall!net!profits!● A!portion!of!proceeds!from!a!part!of!the!event!(ticket!sales,!concessions,!

parking,!exhibitors,!etc.)!!!

Inventory!

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Venue

● Input!in!venue,!route,!and/or!timing!o Sponsors will gain the right to have a say in where their

sponsorship will take place. For example, if it were at an LA Surf football game, the sponsor may choose a certain spot near the entrance, and will stay located therr for a given amount of time (sponsors will be able to select their own times).

!● Use!of!sponsor!venue!for!launch,!main!event,!or!supporting!event!

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Media Profile

● Inclusion!in!all!print,!outdoor,!and/or!broadcast!advertising!(logo!or!name)!o To promote your sponsorship, your logo will be used in our print

advertisements, such as catalogs, Game Day Programs, magazines, etc.This gives your company exposure to our target market who reads these print advertisements.

● Inclusion!on!event!promotional!pieces!(posters,!fliers,!brochures,!buttons,!apparel,!etc.!—!logo!or!name)!

● Ad!time!during!televised!event!o When a Los Angeles Surf game is on television, you will receive a

30-second commercial advertisement slot. This promotes your brand through visuals, and also exposes your company to not only our target market, but the network’s target market as well.

● EventMdriven!promotional!radio!or!television!schedule!● EventMdriven!outdoor!(billboards,!vehicle,!public!transport)!● Sponsor/retailer!share!media!(themed!display!ads,!30/30!or!15/15!

broadcast)!● Ad!space!in!event!program,!catalogue,!etc.!

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Media Production

● Broadcast!rights!(exclusive!or!nonMexclusive)!● Production!of!eventMdriven!broadcast!or!print!advertising!● Production!of!eventMdriven!video!for!promotion,!training,!or!documentation!

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On-Site

● Sampling!opportunities!● Demonstration/display!opportunities!

!o Just past the main entrance into our stadium, there is space for you

to display your products for testing to our fans attending the game that night. This gives your employees an opportunity to increase fan-employee relationships/customer service and also promotes your brand to our target audience.

● Opportunity!to!sell!product!onMsite!(exclusive!or!nonMexclusive)!● Coupon,!information,!or!premium!distribution!

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Signage

● Venue!signage!(full,!partial,!or!nonMbroadcast!view)!o Venue sponsorship is given for sponsors to be see either in

broadcast view or non-broadcast view around the LA Surf stadium on available signs. For example, Statefarm can have banners under the mega-tron that is seen by all fans in the entire stadium.

● Inclusion!in!onMsite!event!signage!(exclusive!or!nonMexclusive)!● Inclusion!on!preMevent!street!banners,!flags,!etc.!● Press!conference!signage!

o Press conference signage includes the sponsorship to be on the backdrop of the post-game press conferences that are typically broadcasted for many people to see. For example, Allstate’s logo would be placed on the backdrop for all to see along with the LA Surf logo.

● Product!placement!in!Press!Conferences!● Event!participant!uniforms/pennies/number!tags!

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● !Event!staff!shirts/caps/uniforms!o Because there are many security guards, event staff members, etc.

in our stadium, your logo will be imprinted on the back of the shirts of those workers for our fans and attendees to see. This promotes brand awareness and also connects your brand to the staff members of the Los Angeles Surf.

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Hospitality ● Tickets!to!the!event!(luxury!boxes,!preferred!seating,!reserved!seating,!or!

general!admission)!o Companies will receive a varied amount of tickets to do as they

please for being loyal sponsors. For example, They can give them to loyal employees as incentives, they can sell them, etc.

● VIP!tickets/passes!(backstage,!sideline,!pit!passes,!press!box,!etc.)!● Celebrity/participant!meet!&!greets!

o Special guests will be present at the certain Surf games for fans exploitation. As an example, fans can get a chance to get a picture with fans and other events to boost awareness of celebrity chosen and the team.

● EventMrelated!travel!arrangements,!administration,!and!chaperone!(consumer!prizes,!VIP,!or!trade!incentive)!

o Sponsorship will pave the way for the opportunity to win event-related travel arrangements such as special transportation to and from event. For example, you could ride in the players bus with the L.A. Surf and meet your favorite players.

!'Public Relations'● Inclusion!in!all!press!releases!and!other!media!activities!

o In special cases, sponsors will be admitted into restricted areas related to the event. For example, a spot in the post-game press conference where team members of the L.A. Surf team will dwell of their performances.

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Production ● Event!design!and!production!● Producing!a!special!event!specifically!for!the!sponsor!● Other!design!and!production!(uniform,!props,!set,!stage,!costumes,!etc.)!● Hiring!and/or!administration!of!temporary!or!contract!personnel,!services,!

and!vendors!● Logistical!assistance,!including!technical!or!creative!expertise!

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Cause Tie-In

● Opportunity!to!involve!sponsor’s!preferred!charitable!organization!or!cause!● Donation!of!a!percentage!of!ticket!or!product!sales!to!charity!

o If they chose to do so, partners can donate an amount of money made at the event to proceeds like charity in exchange the consumer will take notice of the companies heart-felt decision which will promote their company image.

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Ancillary or Supporting Events

● Tickets!or!invitations!to!ancillary!parties,!receptions,!shows,!launches,!etc.!● Signage,!sampling,!etc.!at!ancillary!parties,!receptions,!shows,!launches,!etc.!

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Research & Evaluation

● Access!to!preM!and/or!postMevent!research!(quantitative!or!qualitative,!attendees!or!general!public)!

● Opportunity!to!provide!sponsorship!or!industryMoriented!questions!on!postMevent!research!

● PostMevent!value!to!cost!analysis!● Full!event!&!sponsorship!documentation!(above!plus!clippings,!broadcast!

coverage,!photos,!etc.)!!Retail'Sell;On'● Right!for!retailer!sponsor!to!onMsell!sponsorship!benefits!to!vendors!in!

specific!product!categories!

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! !'Contra'● Opportunity!to!provide!equipment,!services,!technology,!expertise,!or!

personnel!useful!to!the!success!of!the!event!in!trade!for!part!of!sponsorship!fee!

● Opportunity!to!provide!media!value,!inMstore/inMhouse!promotion!in!trade!for!part!of!sponsorship!fee!

● Opportunity!to!provide!media!a!sponsorMcontracted!discounted!rates!in!trade!for!part!of!sponsorship!fee!

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Information Technology

● “Signage”!on!event!internet!site!o Sponsors will be able to place advertisements that are tailored to

their company and promote specific company image and message on the given company’s internet site. For example, on the LA Surf website, a sponsor can promote their trademark of logo on the top bottom, or side of the website.

● Promo!Links!to!promotion!or!contest!on!event!internet!site!● !Sponsor!internet!site!from!event!internet!site!

o On a separate tab on our website, viewers online can click on a link that brings them directly to your company’s website. This is an easy way for fans to find your site and show their interest in your products. Your link will be positioned clearly on our website, so fans can find it without any trouble.

● Naming!rights!(perceived!“ownership”)!to!event!internet!site!● “Signage”!or!promotion!on!event!CDMROM!● License!to!produce!an!eventMoriented!CDMROM!for!promotion!or!sale!

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Other Promotional Opportunities

● CustomMdesign!and!administration!of!media!promotions!● CustomMdesign!and!administration!of!sales!promotions!(consumer!and!

trade)!● SellMin!to!trade!of!sales!promotions!

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!● Design,!production,!and!distribution!of!POS!● Design!of!onMpack!promotion,!liaison!with!factory!(packaging!and!

distribution)!● Securing!and!administration!of!entertainment,!celebrity!appearances,!etc.!● Provision!by!sponsor!of!spokesperson/people,!celebrity!appearances,!

costumed!character!etc.!to!enhance!association!● ProofsMofMpurchase!for!discount!admission!● ProofsMofMpurchase!for!discount!or!free!parking!● ProofsMofMpurchase!for!premium!item!(onMsite)!

!● Mail!or!phoneMin!proof!redemption!● Opportunity!to!provide!prizes!for!media!or!event!promotions!

o In our fan events like the Shark N’ Slide and the 1-Minute Mania, selected game days will result in sponsors providing the prizes for the events. For example, instead of the normal Cam Newton signed jersey as a prize for winning the 1-Minute Mania, a prize can be rewarded by you that pertains to your brand to also promote awareness for your company. This shows fans your generosity to our team and the products they are able to buy themselves at your stores.

● Couponing/advertising!on!ticket!backs!o Sponsors will be allowed to advertise their brand on the back of

official LA Surf tickets. Or, they can place a coupon/discount to use for one of their products. This way, they can be promoting their brand, while also advertising where all fans can see.

● Discount!admission!coupons!for!customers!(distributed!inMpack!or!POP)!o Sponsors of LA Surf will get the opportunity to sell their product,

while at the same time giving away discount admission coupons for customers. This way, it will give their customers a positive look towards the sponsor and an incentive to come see another LA Surf football game.

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Database/Relationship Marketing ● Unlimited!access!to!eventMgenerated!database(s)!for!direct!marketing!follow!

up!o Partners will have access to event-generated database for post

event marketing follow up. This includes opportunities to increase public awareness in certain areas where partners are not satisfied.

● Opportunity!to!provide!inserts!in!eventMoriented!mailings!● Rental!of!event!database!for!oneMoff!communication!● Opportunity!to!run!databaseMgenerating!drawing!or!contest!onMsites!a!

requirement!for!attendee!admission!!!

Consulting

● Evaluation!and!recommendations!regarding!participation!in!new!and!existing!opportunities!

● PreMevent!research!(market,!site,!demographic,!psychographic,!feasibility,!budgeting)!

● Assistance!in!determining!objectives!and!basis!for!quantifying!results!!!!!

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!!A!quick!look!on!how,!as!a!partnership,!we!will!meet!Powerade’s!objectives!!!Objective'#1:'Increase$sales$of$10%$over$the$benchmark$$1,000,000$in$our$DMA!!!Objective'#2:!Gain$a$minimum$of$15$publicity$placements$over$the$4Emonth$period!Through!Powerade’s!“Race!for!the!Cure”,!the!Los!Angeles!Surf!will!personally!invite!media!outlets!such!as!ESPN,!NBC,!and!local!radio!stations!like!AM!570!to!cover!the!event.!To!show!Powerade!that!the!Los!Angeles!Surf!has!advertised!the!event!to!15!different!media!outlets,!we!will!record!the!television!broadcasts!and!burn!them!on!DVD!discs!to!give!to!Powerade,!record!the!radio!interviews!and!burn!on!CDs!to!give!to!Powerade,!acquire!extra!copies!of!newspaper!and!magazine!articles!to!give!to!Powerade,!and!also!screenshots!of!tweets,!Facebook!statuses,!and!Instagram!posted!used!by!the!Surf!to!advertise!the!event!as!well.!This!way,!Powerade!knows!that!the!Los!Angeles!Surf!has!given!them!at!least!15!publicity!placements!throughout!the!4Mmonth!period.!!!!!Objective'#3:!Gain$a$minimum$of$100$media$placements,$50%$being$high$exposure$Through!signage!and!other!advertisement!possibilities,!the!Los!Angeles!Surf!will!measure!and!report!to!Powerade!on!how!many!media!placements!Powerade!will!receive.!Pictures!of!the!“Powerade!Power!Brigade”!signage,!Shark!N’!Slide!signage,!Instant!Replay!signage,!and!the!ribbon!board!signage!will!be!taken!and!put!into!a!portfolio!for!Powerade!to!show!that!the!advertisements!were!given.!In!addition,!recordings!of!the!televised!commercials,!and!press!conferences!will!be!made!and!burned!on!DVDs!to!give!to!Powerade!as!well.!Copies!of!the!Game!Day!program,!which!includes!the!“Powerade’s!Power!Players”!section!will!also!be!included!in!the!portfolio!for!Powerade.!Lastly,!extra!Event!Staff!tMshirts!will!be!given!to!Powerade!to!show!the!logo!on!the!back!that!clearly!advertises!Powerade.!This!way,!Powerade!knows!that!the!Los!Angeles!Surf!has!given!them!their!media!placements,!and!has!proof!of!them!doing!so.!$!Objective'#4:!Turn$first$time$customers$into$loyal$customers$by$15,000!By!adding!on!to!Powerade’s!already!recognized!PoweradeRewards.com!loyalty!program,!the!advertisements!and!promotions!with!the!Los!Angeles!Surf!will!increase!Powerade’s!customer!loyalty!by!15,000!Surf!fans!turned!Powerade!customers.!To!measure!such!progress,!online!surveys!will!be!available!and!also!promotional!codes!on!bottles!to!keep!track!of!how!many!Powerade!customers!were!notified!of!their!products!by!the!Los!Angeles!Surf.!We!will!make!note!of!this!data!over!the!4Mmonth!promotional!period,!and!then!compare!to!the!data!prior!to!the!partnership.!Assuming!half!of!our!stadium,!which!seats!60,000!people,!purchases!one!Powerade!product,!at!least!half!of!that!number!will!continue!to!purchase!the!sports!drink!either!in!stores,!online,!or!in!the!stadium.!By!doing!this,!the!customer!will!acquire!Powerade!points!to!redeem!prizes!on!Powerade.com,!proving!that!they!are!loyal!customers.!From!there,!the!surveys!and!codes!show!that!the!Surf!has!brought!them!to!this!website!and!thus!were!successful!in!bringing!in!at!least!15,000!more!loyal!customers.!

Measuring!Success!

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1234!Los!Angeles!Dr.!Los!Angeles,!CA!1M800MSURF!!Powerade'and'Los'Angeles'Surf'Sponsorship'Agreement''The!signing!of!this!contract!establishes!a!corporate!sponsorship!between!Powerade!and!the!Los!Angeles!Surf!NFL!football!team.!The!length!of!this!partnership!is!a!4Mmonth!promotional!period,!which!at!the!end!of!we!will!review!the!success!of!the!partnership!and!the!possible!renewal!of!a!contract!will!be!considered.!The!expectations!of!the!sponsorship!are!demonstrated!in!the!sponsorship!proposal!booklet!created!Isa!Vercelli,!Maddie!Neubert,!and!Cameron!Saulness.!These!expectations!presented!in!the!booklet!are!to!be!met!by!both!parties.!If!either!party!fails!to!meet!the!expectations!designed!in!this!booklet!are!eligible!for!contract!termination!and!review.!!!X____________________________________________!CEO!of!Powerade!!!X____________________________________________!Isa!Vercelli:!Corporate!Sponsor!Representative!!!X____________________________________________!Maddie!Neubert:!Corporate!Sponsor!Representative!!!X____________________________________________!Cameron!Saulness:!Corporate!Sponsor!Representative!!!