London School of Film, Media - University of West London · • Fashion forecasting • Fashion marketing • Buyer • Merchandiser. Course Highlights As members of the British Fashion

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We offer professionally oriented courses designed and developed with input from employers and industry specialists, so you can meet the creative sector’s high demands.

BA (Hons) Advertising and Public Relations* 88

BA (Hons) Broadcast Journalism 89

BA (Hons) Fashion and Textiles 90

BA (Hons) Film Production 91

BA (Hons) Graphic Design (Visual Communication and Illustration) 92

BA (Hons) Media and Communications 93

BA (Hons) Commercial Photography 94

BA (Hons) Photography 95

FdA Photography 96

BA (Hons) Radio and Multimedia Audio Production* 98

BA (Hons) Visual Effects 99

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University of West London • Undergraduate Prospectus 2016 87

A connected education:

Courses developed by industry

experienced staff.

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Find out more at:uwl.ac.uk/undergraduate

Entry requirements

Please see page 177 for key

GCSEUCAS 260

Course Highlights

We work with advertising agencies such as Leo Burnett, Ogilvy and Mather, BBH, and Brave to set live briefs, provide

guest lectures and offer work placements.

Career optionsThe course opens a wide range of career opportunities in marketing, advertising, public relations, and related professions. Career advice is often provided by industry professionals, recruitment consultants, such as Kendall Tarrant, and the in-house Careers Service. Our graduates also have the opportunity to undertake a variety of postgraduate qualifications in the advertising and public relations fields.

Areas of Study:• Creative Project Management• PR / Agency strategy • Writing for media• Clients and Contexts• Emergent Technologies• Industry mentored brief• Consultancy and Research• Communication design theory• Creativity, Cooperation

and Networking• Histories and Media• Digital Marketing and

Brand Management.

Course overviewThe advertising and public relations industries need professionals who can think creatively and identify and solve problems through innovative communication mechanisms. It takes people who can work successfully in teams, with a range of communication and marketing skills that are necessary to produce high-impact campaigns and digital marketing. This course is designed to develop your understanding of brands, marketing, advertising strategy and creativity, in order to help prepare you for your future career in these markets. This could be as an account handler, creative or working in the busy worlds of advertising, public relations and communication strategy. We believe learning gives shape to ideas.

We use real briefs, agency simulation and techniques and work closely with specialists to ensure that our course is at the cutting edge of industry practice. We aim to be a major ‘go to’ course for industry recruitment. To develop your team-working skills you will work closely with other students on advertising briefs, researching markets, developing strategies and producing above and below-the-line creative campaigns.

NP56

Award BA (Hons)

UCAS Code NP56

Duration Three years

Also available part-time

BA (Hons) Advertising and Public Relations*This course is characterised by a focus on providing the key skills that the highly competitive advertising and public relations industries need in their employees. We aim to give you a head start to join the profession as a creative, account manager, social media campaign designer or digital marketing strategist.

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www.uwl.ac.uk/undergraduate

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Entry requirements


Additional entry requirements:Must have GCSE English Grade B or above.UCAS

280 GCSE

Course Highlights

Practise your skills in some of the most venerable

institutions of the news agenda: the House of Commons, the Old Bailey and many of the

UK’s premier sporting venues.

Career optionsGraduates will be equipped to enter careers in radio/television journalism, online journalism, radio/television production and presentation, and broadcasting policy work (eg Ofcom).

ModulesYear One• Principles of Journalism• Podcasting• Writing for Journalism• TV and Radio Industries• Media Presentation Skills• Media Theories and Debates.

Year Two• News and Current Affairs• Broadcast News• Online News• Live Radio Production• Magazine Journalism• Work Placement.

Year Three• Law for Journalists• Freelancing• Project or Dissertation• Blast Radio• Ethics and Media.

Course overviewThis course reflects the explosion in news and information delivery via the internet. Teaching is therefore focused on the future, covering both online and traditional journalism modes, and includes the study of the techniques of news and features journalism, embracing areas such as current affairs, sports, arts and music reviewing.

We are located in the heart of west London’s media industry precinct which gives us access to productive relationships with a number of key media industry employers, including the BBC, Sky TV and members of the Ealing Studios community. These links enable you to have access to internship and work placement opportunities. You are encouraged to develop these links as part of your career planning and our graduates often find they can use their connections to land a job soon after graduating.

The University’s student radio station Blast FM provides a platform for you to utilise the writing and production skills you have learnt on a live media outlet.

P500

Award BA (Hons)

UCAS Code P500


Also available part-timeThis course provides the skills and understanding necessary to embark on a career within the broadcasting and web-based journalism industries. It provides an understanding of the techniques and technologies of radio, television and online formats as they relate to contemporary journalistic practice.

BA (Hons) Broadcast Journalism

University of West London • Undergraduate Prospectus 2016 89


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Entry requirements


UCAS 260

Career optionsCareer opportunities range from designing to freelance work, to creative marketing and journalism within the fashion industry. Graduate careers include:• Fashion designer• Print designer• Knitwear designer• Embellishment/

constructed textiles• Accessories design• Pattern cutter/

creative pattern cutter• Garment technologist• Styling• Fashion forecasting• Fashion marketing• Buyer• Merchandiser.

Course Highlights

As members of the British Fashion Council, students are able to participate in

high-profile competitions for brands including Nicole Farhi,

Mulberry, Warehouse and Burberry.

ModulesYear One• Visual Communication in Fashion• Pattern Cutting and

Sample Production• Specialist Studies – Print Textiles

and Knitwear Design• Fashion Marketing 1• Fashion in Context• Design Exploration and

Experimentation.

Year Two• Directional Fashion Innovation• Fashioning Culture• Fashion Marketing 2• Design in a Professional Context.

Plus ONE of the following optional modules:• Directional Textiles Innovation:

Fashion Print• Directional Textiles Innovation:

Fashion Knitwear.

Year Three• Graduation Project – Research

and Design• Fashion Marketing and Promotion• Critical Essay – Fashion Dissertation• Portfolio Design and Presentation• Graduation Project – Realisation.

Course overviewWith the option to pursue one of two pathways – Fashion Print or Knitwear – the course integrates industry-based skills for cutting-edge fashion and textiles with the creative, technical and intellectual development of the individual graduate. It will equip you with the necessary skills to succeed in the demanding and competitive global fashion industry. We have well-established links with a range of companies, demonstrated by project collaborations, work-placement opportunities, guest speakers and visiting lecturers.

W232

Award BA (Hons)

UCAS Code W232

Duration Three years This course produces outstanding graduates who are

innovative thinkers and decision-makers, able to inform and influence the creative world around them. Our graduates are widely regarded as some of the best in the industry, and regularly feature in national media.

BA (Hons) Fashion and Textiles

GCSE

90


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Entry requirements


UCAS 280

Course Highlights

We have connections with many industry players including Pinewood Studios, Ealing Studios, Sky, the BBC and a whole host of film and

television production companies.

Career optionsWe focus on employability right from the start of the course. As a result, the range of opportunities once you have finished the course is vast, and thanks to our innovative programme of work placement and networking, many of our students walk straight into industry jobs after completing the course, often with the same employer that took them on for a placement.

ModulesYear One• Digital Video Production• Contemporary Industry Practice• The Moving Image• Camera, Lighting and Sound• Post-production: Art and Technique• Moving Image 2.

Year Two• Recording Reality• Documentary Production• Screenwriting• Film Movements• Work Placement• TV Studio.

Year Three• Experimental Film and Video• Project or Dissertation• Directing Fiction• Genres• Identity and Difference.

Course overviewThis course offers an exciting opportunity to pursue a comprehensive course in digital film production and film studies as a stepping-stone to a career in industry.

We are based in west London – one of the world industry centres for film and television and, as a result, you will have unparalleled access to freelance work, targeted industry experience and networking opportunities, which will enable you to go on to exciting and successful careers as screenwriters, directors, producers, directors of photography, production managers, and sales and distribution agents. Our students make cutting-edge and challenging work and our alumni are award winning. We are festival-focused with strong connections to industry and have a clear vision of what constitutes a successful career in film production.

PH03

Taught by industry professionals who all have excellent track records in making award-winning work in documentary, drama, and art film and television. The course is designed to provide you with an in-depth knowledge of up-to-date production practice underpinned by conceptual insight.

BA (Hons) Film Production Award

BA (Hons)

UCAS Code PH03


GCSE

91University of West London • Undergraduate Prospectus 2016


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Entry requirements


UCAS 260

Course Highlights

All our academic staff have extensive

professional, practice-led teaching experience.

Career optionsOn completion of the course you will have all the skills and experience necessary to pursue work within graphic design studios, interdisciplinary consultancies, publishing houses, new media/multimedia studios and advertising agencies. A number of former students have also been successful in setting up their own design businesses. Students pursuing a career in illustration work generally on freelance commissions.

ModulesYear One• Visual Studies• Digital Skills• Research and Referencing• Image Making• Typography• Ideas, Development and Context.

Year Two• Word and Image• Narrative Structures• Ideas and Perspectives• Professional Graphic• Design Practice• Designing for Interaction• Negotiated Projects.

Year Three• Design Portfolio• Experimental Communications• Concept Development• Professional Presentation• Major Project.

Course overviewDuring the course you will be encouraged to explore and express your ideas through a range of relevant media. The course team will help you develop your skills in conceptual and critical thinking, typography, design drawing, illustration, screen-based and digital media to equip, help focus, and prepare you for your future career within the visual communications industry.

While the course is practically driven with studio and workshop teaching practice, we also provide the opportunity to examine the historical and cultural context of contemporary art and design disciplines, and understand their value in helping to meet the creative and intellectual demands and challenges of this exciting subject area.

W28C

Graphic design helps shape the way we see and interact with our world. This course has been designed to reflect the increasingly broad arena in which visual communication now operates.

BA (Hons) Graphic Design (Visual Communication and Illustration)

Award BA (Hons)

UCAS Code W28C



GCSE

92


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Entry requirements


UCAS 280

Course Highlights

This course offers a genuine opportunity to combine theory and practice, culminating in a

final year in which students produce both a project

and a dissertation.

Modules1

Year One• The Moving Image • Introduction to Video • TV and Radio Industries• Introduction to Radio• Introduction to Web Technologies• Media and Communications

Theories and Debates.

Year Two• Work Experience

(Industry Experience)• Recording Reality• Media and

Communications Histories• Genres• Cultures of Consumption• Option module (choice of film/

video, radio, or web).

Year Three• Media and Communications Project.

Option module• Dissertation (double module).

Option module• Media Ethics and Policy.

Options currently include – Crime and Fiction, New Media, Print and Visual Communication, Orientalism or a creative module in film/video, radio, or the web.

Course overviewYou will learn about approaches to communications, media institutions, and the cultural industries, while gaining a range of transferable skills essential to media/communications professions. Your course will combine theory and practice, encouraging you to understand the connections between creativity and the contexts (historical, political, technical) in which creative practice takes place. You will sample various aspects of the industry – including, in your first year, hands-on experience of filmmaking, radio and web technologies – enabling you to merge a critical understanding of the media and communications field with direct practical experience.

The contemporary media are powerful instruments of communication – the press, broadcasting, cinema and now social media – serve as a conduit for both commercial interests and as a means for the representation of social and personal identity.

This course enables you to develop the skills and knowledge necessary to examine the way these technologies affect our understanding and experience of everyday life and to consider the centrality of media and communications as a vital part of an understanding of contemporary culture.

BA (Hons)Media and CommunicationsThis degree prepares students for a range of potential jobs across the media, communications, and cultural industries.You will benefit from studying in London, which presents the opportunity for study visits and guided tours to key media and culture institutions and organisations.

Award BA (Hons)

UCAS Code P306



P306

GCSE

Career optionsGraduates from this award go on to successful roles across the media and cultural industries, including jobs in film, television, radio, advertising, journalism, public relations, literary agencies and publishing. Some graduates also go on to pursue further academic or teaching roles in media subjects (in Secondary, Further and Higher Education).


1 BA (Hons.) Media and Communications is currently being revised and improved as part of a periodic course review. Some module titles may change.


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Entry requirements

UCAS 280


Course Highlights

Academic and support staff are all active practitioners.

Extensive range of professional equipment. Accreditation by the industry. Forward

thinking approach.

Career optionsWith teaching and support staff that are practitioners, and great industry partners, we offer a culture that strongly reflects contemporary practice. Students can expect to find work in a variety of fields, such as freelance in fashion, advertising and editorial, post-production retouching and picture editing, as well as new areas of convergence.

ModulesYear One• Core Photographic Skills• Histories of Photography• The Constructed Image• Core Photographic Skills 2• Visual Communications• Experimental Approaches

to Image Production.

Year Two (Indicative list)• The Manufactured Image• Contemporary Commercial Practice• Critical Practice• Business Studies and Professional

Practice• Editorial Photography• The Persuasive Image.

Year Three (Indicative list)• Critical Essay• Approaching New Markets• Client Brief• Professional Photographic Practice• Major Project 2.

Course overviewThis course is initially broad-based and, while focusing on contemporary photographic practice, offers opportunities for experimentation with related subject areas such as moving image and emerging digital technologies.

At Level 5 the focus is on commercial environments with Level 6 emphasising the support of individual career aspiration and portfolio development. Through applied theoretical studies you will gain the confidence to critically evaluate and engage in contemporary photographic debates.

Work experience is a core part of the course, which is accredited by the British Institute of Professional Photography, and also an affiliate member of the Association of Photographers.

This exciting course will develop the skills and understanding of photographic practice within a commercial environment in the 21st century. The course is forward thinking in its approach to commercial practice, whilst acknowledging the need to understand the heritage available to graduates studying photography at university in London.

Award BA (Hons)

UCAS Code Visit uwl.ac.uk for UCAS code


BA (Hons)Commercial Photography

GCSE

94


www.uwl.ac.uk

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Entry requirements


Course Highlights

We have great relationships with industry partners, including being a member of the Nikon Foundation and a corporate member of the Association

of Photographers.

This course combines the acquisition of high-level skills, the implementation of creative and conceptual briefs, and critical and analytical studies, and is designed to help you become a confident and articulate image-maker.

Career optionsOur graduates pursue careers in the photographic and imaging industries including roles such as photographers, assistants, retouchers, editors and researchers and work in advertising and fashion, photo journalism and documentary, web content production and picture editing, and art buying and exhibition curation.

A strong team of established professional photographers, artists, curators and guest lecturers bring a wealth of experience to the course. London’s galleries, art centres and museums also provide a wonderful resource to inspire photographic projects and stimulate debate.



Year Two• The Manufactured Image• Critical Approaches to Photography• The Photographic Artefact• Industry Experience• Editorial Photography• The Persuasive Image.

Year Three• The Published Photograph• Professional Photographic Practice• Critical Essay• The Professional Portfolio• Major Project.

Course overviewWe offer a dynamic and exciting photography course, which will equip you with practical, theoretical and professional skills. The course is broad-based and, while focusing on contemporary photographic practice, offers opportunities for experimentation with related subject areas such as moving image and emerging digital technologies. Through cultural and theoretical studies you will gain the confidence to critically evaluate and effectively engage in contemporary photographic debates. Preparing you for employment is also one of our priorities, therefore work experience is embedded at all levels of the course.

If you are curious, motivated, committed, ambitious and, above all, have the desire to communicate visually through photographic practice, then this course is for you. Academics provide a supportive learning environment that will nurture students’ photographic interests and ambitions. Our graduates are valued by the industry for their skills, knowledge and adaptability.

W642

Award BA (Hons)

UCAS Code W642



BA (Hons)Photography

UCAS 280 GCSE



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Entry requirements


Course Highlights

We are members of the Association of Photographers, are recognised by the National

Union of Journalists and are part of the Nikon

Foundation.

Career optionsSuccessful completion of the course will equip you to enter careers in the photographic and imaging industries, including advertising, fashion, editorial, photojournalism and documentary, portrait and social, picture editing and art buying, as well as other associated digital fields.



Year Two• The Manufactured Image• Critical Approaches to Photography• The Photographic Artefact• Industry Experience• Editorial Photography• The Persuasive Image.

Course overviewThis course covers a broad range of modules designed to offer the widest potential career progression. The course seeks to encourage and develop individual potential by meeting the challenges of a changing commercial environment and converging technologies.

This course has an emphasis on the production and presentation of photography. This is supported by conceptual development and an understanding of critical and contextual theory. The aim of the course is to introduce the core skills required of a professional commercial photographer.

W641

Award FdA

UCAS Code W641

Duration Two years


FdAPhotography

This course not only provides you with the necessary skills and understanding to embark on a career within the diverse field of photographic imaging, but also provides a direct route to study the BA (Hons) Photography.

UCAS 180 GCSE

96


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97

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Entry requirements


UCAS 260

Course Highlights

Students will have the opportunity to see the very

heart of Soho’s audiobusiness at work, including

practical sessions at top production houses.

Career optionsGraduates will be prepared for employment in areas including radio production, programme development, online broadcast, podcast production, and radio presentation.

Award BA (Hons)

UCAS Code Visit uwl.ac.uk for UCAS code



BA (Hons) Radio Production and Multimedia Audio Production*This course is designed to produce graduates with a skill-set that extends right across this competitive, evolving industry.

Course overviewThe course examines aspects of radio production from origination, audience demographics, creative treatments, playlisting and presenting, through to finance and compliance. Graduates will complete the course with an understanding of the creative market place and the skills to become a creative, resilient and business-literate radio practitioner, in whichever area they choose.

Through a mix of practical and theory based modules, graduates will complete the course with:

• A good knowledge of relevant technical skills (editing, principles of audio recording, visual edit skills, self op studio, mic techniques).

• The ability to cast voices, write a budget, production-manage and oversee delivery of audio in all forms, from initial brief to finished audio files.

• A practical awareness of Ofcom, RAJAR, BBC Trust and other relevant industry compliance and legislative bodies, with an understanding of copyright, legal and ethical issues around broadcasting.

ModulesYear One• Writing for Radio• Live Radio Production• Podcasting & Multiplatform

Audio Production• Music Radio Production• Radio Station Management• Radio Journalism.

Year Two• Ethics, Law & Broadcasting• Radio Documentary Production• Pitching Audio Concepts• Presenting Radio• Freelancing• Radio Event Management.

Year Three• Future Media• Experimental sound• Audio Project/Dissertation

(Double Module)• Advertising & Brand sound.

GCSE

98

* Being validated

www.uwl.ac.uk


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Entry requirements


BA (Hons) Radio Production and Multimedia Audio Production*

UCAS 280

Course Highlights

Many of the skills gained can be used for a career in

the games industry.

Career optionsThere are many different job roles in the visual effects (VFX) industry to suit all types of people, including character modelling and previz artist.

The different options available to graduates can be overwhelming, but this course is designed to help you find the role that’s right for you. If you are a sculptor, who wants to create fantastic monsters, then character modelling may be up your street. If you are a budding film-maker, interested in creating dynamic moving camera sequences, then working as a previz artist may be the role for you.

Year Three• 3D Match Moving• Negotiated Brief• Professional Practice• The Pipeline• Project.

Work PlacementFilm/Television• Character Modeller• Environment Modeller• Animator• Compositor• Texture Artist• Lighting Artist• Rigger• CG Generalist• PreViz/Layout Artist• Fluid/Effects TD• Matte Painter• Rotoscope/Paint Artist• Render TD.

Games• Character Modeller• Environment Modeller• Animator• Texture Artist• Lighting Artist• Rigger• CG Generalist.

Course overviewThis course offers a generalist CGI grounding, while giving you the crucial ability to specialise in a particular area – something the industry increasingly requires. With its strong CGI focus, the course emphasises the importance of a solid grounding in art and design principles while teaching you to model, rig, animate and light in 3D.

Theoretical, practical and technical knowledge form the basis of an accumulated set of creative software skills that include: CGI foundations, VFX compositing, 3D matchmoving, motion tracking, matte painting, environment creation, rigging and creature effects, digital sculpture, dynamics and CGI lighting and visual development.

ModulesYear One• Principles of VFX• Toolbox – digital• Toolbox – paper• CGI Foundations• Narrative and Editorial.

Year Two• The Composite• Animation Foundation• Digital Sculpture• Research and Development• Rigging and Creature FX• Environmental FX.

Award BA (Hons)

UCAS Code I700


Also available part-timeOur new and exciting course places you at the heart of the action and delivers a dynamic, contemporary, hands-on experience, working with the latest software.

BA (Hons) Visual Effects

GCSE

I700



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London School of Film, Media - University of West London · • Fashion forecasting • Fashion marketing • Buyer • Merchandiser. Course Highlights As members of the British Fashion