【配布用】Logical thinking nojima

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  • 1. / GOOD FIND http://www.goodfind.jp/ SLOGAN Inc. Logical Thinking Seminar GOOD FIND

2. / GOOD FIND http://www.goodfind.jp/ SLOGAN Inc. 3. / GOOD FIND http://www.goodfind.jp/ SLOGAN Inc. () ()MECE 4. / GOOD FIND http://www.goodfind.jp/ SLOGAN Inc. Q: (8) 5. / GOOD FIND http://www.goodfind.jp/ SLOGAN Inc. 1. () 2. () & & 15060.80.2 2 = 288 30000.4 20 = 24000 4 30000.61500 3 = 9900 22500.05 4 = 450 144 2/3 = 96 33001/5 = 660 1200 3 = 3600 112 x 1 = 112 1 6. / GOOD FIND http://www.goodfind.jp/ SLOGAN Inc. PC () TOOL1: 7. / GOOD FIND http://www.goodfind.jp/ SLOGAN Inc. MECE MutuallyExclusiveandCollec?velyExhaus?ve 8. / GOOD FIND http://www.goodfind.jp/ SLOGAN Inc. ( (OL ) 9. / GOOD FIND http://www.goodfind.jp/ SLOGAN Inc. 10. / GOOD FIND http://www.goodfind.jp/ SLOGAN Inc. 11. / GOOD FIND http://www.goodfind.jp/ SLOGAN Inc. () ( ) 12. / GOOD FIND http://www.goodfind.jp/ SLOGAN Inc. () 13. / GOOD FIND http://www.goodfind.jp/ SLOGAN Inc. TOP DOWN BOTTOM UP 14. / GOOD FIND http://www.goodfind.jp/ SLOGAN Inc. 15. / GOOD FIND http://www.goodfind.jp/ SLOGAN Inc. () Ex.) Ex.) TED 16. / GOOD FIND http://www.goodfind.jp/ SLOGAN Inc. () ( ) 17. / GOOD FIND http://www.goodfind.jp/ SLOGAN Inc. 18. / GOOD FIND http://www.goodfind.jp/ SLOGAN Inc. TOOL3: } 3C Customer(), Competitor(), Company() } 4P Product(), Price(), Place(), Promotion() } STP Segmentation(), Targeting(), Positioning() } AIDMA Attention(), Interest(), Desire(), Memory(), Action() } PDCA Plan(), Do(), Check(), Action() 19. / GOOD FIND http://www.goodfind.jp/ SLOGAN Inc. (10) 2030 CM 20. / GOOD FIND http://www.goodfind.jp/ SLOGAN Inc. 21. / GOOD FIND http://www.goodfind.jp/ SLOGAN Inc. 22. / GOOD FIND http://www.goodfind.jp/ SLOGAN Inc. PromotionCM 2030Target etc 23. / GOOD FIND http://www.goodfind.jp/ SLOGAN Inc. AX AX AX Promo?onProductPlacePrice X X - - - -etc. 24. / GOOD FIND http://www.goodfind.jp/ SLOGAN Inc. 25. Copyright by K Consulting Co., Ltd. 25 26. Copyright by K Consulting Co., Ltd. 26 (1/3) 27. Copyright by K Consulting Co., Ltd. 27 (2/3) 28. Copyright by K Consulting Co., Ltd. 28 (3/3)