1. / GOOD FIND http://www.goodfind.jp/ SLOGAN Inc. Logical Thinking Seminar GOOD FIND

2. / GOOD FIND http://www.goodfind.jp/ SLOGAN Inc. 2 BCG UFJ () 3. / GOOD FIND http://www.goodfind.jp/ SLOGAN Inc.3 10 2011 Div. 2011 300 E-mail : nojima@slogan.jp Facebookhttp://facebook.com/shigeaki.nojima NOJIMAShigeaki 4. / GOOD FIND http://www.goodfind.jp/ SLOGAN Inc. 5. / GOOD FIND http://www.goodfind.jp/ SLOGAN Inc. 6. / GOOD FIND http://www.goodfind.jp/ SLOGAN Inc. 7. / GOOD FIND http://www.goodfind.jp/ SLOGAN Inc. 8. / GOOD FIND http://www.goodfind.jp/ SLOGAN Inc. () ()MECE 9. / GOOD FIND http://www.goodfind.jp/ SLOGAN Inc. Q: (8) 10. / GOOD FIND http://www.goodfind.jp/ SLOGAN Inc. 1. () 2. () & & 15060.80.2 2 = 288 30000.4 20 = 24000 4 30000.61500 3 = 9900 22500.05 4 = 450 144 2/3 = 96 33001/5 = 660 1200 3 = 3600 112 x 1 = 112 1 11. / GOOD FIND http://www.goodfind.jp/ SLOGAN Inc. PC () TOOL1: 12. / GOOD FIND http://www.goodfind.jp/ SLOGAN Inc. MECE MutuallyExclusiveandCollec?velyExhaus?ve 13. / GOOD FIND http://www.goodfind.jp/ SLOGAN Inc. ( (OL ) 14. / GOOD FIND http://www.goodfind.jp/ SLOGAN Inc. 15. / GOOD FIND http://www.goodfind.jp/ SLOGAN Inc. 16. / GOOD FIND http://www.goodfind.jp/ SLOGAN Inc. () ( ) 17. / GOOD FIND http://www.goodfind.jp/ SLOGAN Inc. () 18. / GOOD FIND http://www.goodfind.jp/ SLOGAN Inc. TOP DOWN BOTTOM UP 19. / GOOD FIND http://www.goodfind.jp/ SLOGAN Inc. 20. / GOOD FIND http://www.goodfind.jp/ SLOGAN Inc. () Ex.) Ex.) TED 21. / GOOD FIND http://www.goodfind.jp/ SLOGAN Inc. () ( ) 22. / GOOD FIND http://www.goodfind.jp/ SLOGAN Inc. 23. / GOOD FIND http://www.goodfind.jp/ SLOGAN Inc. TOOL3: } 3C Customer(), Competitor(), Company() } 4P Product(), Price(), Place(), Promotion() } STP Segmentation(), Targeting(), Positioning() } AIDMA Attention(), Interest(), Desire(), Memory(), Action() } PDCA Plan(), Do(), Check(), Action() 24. / GOOD FIND http://www.goodfind.jp/ SLOGAN Inc. (10) 2030 CM 25. / GOOD FIND http://www.goodfind.jp/ SLOGAN Inc. 26. / GOOD FIND http://www.goodfind.jp/ SLOGAN Inc. 27. / GOOD FIND http://www.goodfind.jp/ SLOGAN Inc. PromotionCM 2030Target etc 28. / GOOD FIND http://www.goodfind.jp/ SLOGAN Inc. AX AX AX Promo?onProductPlacePrice X X - - - -etc. 29. / GOOD FIND http://www.goodfind.jp/ SLOGAN Inc. 30. / GOOD FIND http://www.goodfind.jp/ SLOGAN Inc. 31. Copyright by K Consulting Co., Ltd. 31 32. Copyright by K Consulting Co., Ltd. 32 (1/3) 33. Copyright by K Consulting Co., Ltd. 33 (2/3) 34. Copyright by K Consulting Co., Ltd. 34 (3/3)