Local Stakeholders Perception On Development Possibilities ... Local stakeholders perception on development

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  • Local stakeholders perception on development possibilities of Croatian islands - example of the island of Cres Percepcija lokalnih dionika o mogućnostima razvoja hrvatskih otoka – primjer otoka Cresa

    Ivan ĐOGIĆ1 and Marija CERJAK2*

    1 Cresanka d.d., Varozina 25, Cres

    2 Sveučilište u Zagrebu Agronomski fakultet, Svetošimunska 25, Zagreb

    *correspondence, mcerjak@agr.hr

    Abstract

    Croatian islands are characterized by a specific relief, climate, tradition, customs and history, which influenced their economic development. Agriculture, along with fisheries and maritime affairs, has always been the main economic activity in the islands. However, the economic situation changed in recent decades and today the islands’ economy relies heavily on tourism. Still, preserved nature and social relations present the biggest competitive advantage of the islands. High-quality agricultural products together with agricultural tradition and lifestyle of the islanders can be used for tourism purposes. High quality and uniqueness of agricultural products, specific traditions and technologies of cultivation and production together with the existing tourism demand are basic preconditions for strengthening the ties of agriculture and tourism. Development of agriculture and tourism in the islands should be based on local initiative and involvement of islanders in defining strategic development guidelines, as tourism development of the islands seeks coexistence with local, traditional culture. The aim of this paper is to show the possibilities for the development of agriculture and tourism on the island of Cres, based on the opinions and attitudes of local stakeholders. For this purpose we performed 3-round Delphi study with 17 local experts who agreed on the major issues of agriculture and tourism on the island and identified steps that should be taken in the future for further development of these activities. Keywords: agriculture, Croatian islands, Delphi method, development, island Cres, tourism

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    Journal of Central European Agriculture, 2015, 16(1), p.259-276

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    Journal of Central European Agriculture, 2015, 16(1), p.259-276

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    Journal of Central European Agriculture, 2015, 16(1), p.259-276 DOI: 10.5513/JCEA01/16.1.1576

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    Journal of Central European Agriculture, 2015, 16(1), p.259-276 DOI: 10.5513/JCEA01/16.1.1576

    http://jcea.agr.hr http://jcea.agr.hr/volumes.php?search=Vol%3A16%2BNum%3A1 http://dx.doi.org/10.5513/JCEA01/16.1.1576

  • Sažetak

    Hrvatski otoci se odlikuje specifičnim reljefom, klimom, tradicijom, običajima i poviješću što je uvjetovalo i njihov gospodarski razvoj. Poljoprivreda je, uz ribarstvo i pomorstvo, oduvijek bila glavna gospodarska djelatnost na hrvatskim otocima, no posljednjih desetljeća je gospodarska slika otoka promijenjena i danas se otočno gospodarstvo uvelike oslanja na turizam. Hrvatski otoci su uvelike sačuvali izvornu prirodnu i društvenu osnovu koja predstavlja njihovu najveću konkurentsku prednost. Pred hrvatskim otocima stoji mogućnost da poljoprivredu iskoriste u turističke svrhe, ne samo kroz visokokvalitetne proizvode, već i kroz poljoprivrednu tradiciju i stil života otočana. Visoka kvaliteta i jedinstvenost poljoprivrednih proizvoda, specifična tradicija i tehnologija uzgoja i proizvodnje te postojeća turistička potražnja predstavljaju osnovne preduvjete za jačanje veze poljoprivrede i turizma. Razvoj poljoprivrede i turizma na otocima bi se trebao temeljiti na lokalnoj inicijativi i uključenosti otočana u definiranju strateških odrednica razvoja, jer turistički razvoj otoka traži suživot s tradicionalnom kulturom, uz optimalnu iskorištenost turističkih različitosti. Cilj ovog rada je prikazati mogućnosti za razvoj poljoprivrede i turizma na otoku Cresu i to na temelju mišljenja i stavova lokalnih dionika. U tu je svrhu okupljeno 17 stručnjaka koji su se kroz tri kruga istraživanja po kvalitativnoj Delfi metodi usuglasili oko najvećih problema poljoprivrede i turizma na otoku i oko koraka koji bi se trebali poduzeti u budućnosti s ciljem razvoja tih djelatnosti. Ključne riječi: Cres, Delfi metoda, hrvatski otoci, poljoprivreda, razvoj, turizam

    Detailed abstract

    The Croatian islands, representing 6% of the Croatian land, are characterized by a specific relief, climate, tradition, customs and history, which influenced their economic development. Agriculture, along with fisheries and maritime affairs, has always been the main economic activity in the islands, while today the islands' economy relies heavily on tourism. Still, preserved nature and social relations present the biggest competitive advantage of the islands. Trends in tourism industry, including innovations in touristic offer and the development of specific forms of tourism, enable Croatian islands to improve the links between agriculture and tourism, not only through offer of high-quality products, but also through agricultural tradition and lifestyle of the islanders. The island of Cres, the biggest island in Croatia, with its natural characteristics has good possibilities for a development of agriculture and tourism. However, the island faces many problems both in agriculture and tourism. The main problems in agriculture regard small plots, the unfavourable structure of farmers, inadequate promotion of agricultural products but also significant decrease in production in recent decades, especially in sheep and wine production as well as in cultivation of pyrethrum and aromatic plants. Only olive growing and production of olive oil increased in the last years. On the other side, even if tourism is the basic economic activity and the largest source of income for the Cres islanders, natural resources on the island are not used sufficiently, and tourist offer does not adequately follow the contemporary consumer trends.

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    Đogić and Cerjak: Local Stakeholders Perception On Development Possibilities Of Croatian...

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    Đogić and Cerjak: Local Stakeholders Perception On Development Possibilities Of Croatian...

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    Đogić and Cerjak: Local Stakeholders Perception On Development Possibilities Of Croatian...

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    Đogić and Cerjak: Local Stakeholders Perception On Development Possibilities Of Croatian...

    http://jcea.agr.hr http://jcea.agr.hr/volumes.php?search=Article%3A1576

  • The aim of this paper is to explore the possibilities for the development of agriculture and tourism on the island of Cres, based on the opinions and attitudes of local stakeholders. For this purpose we performed a study, using Delphi method as a research tool, with 17 local experts. The study was conducted in three rounds, with in- depth interviews conducted with each of the participants in the first round. Questionnaire for the second and third round of research were divided into two groups: (1) The situation and problems of agriculture and tourism on the island of Cres and (2) Vision of further development of agriculture and tourism on the island and suggestions for future activities. The data collection lasted 10 months (April 2010 - February 2011). Most respondents evaluated the situation in the island as poor. Greatest problems of Cres’ agriculture, as seen by the respondents, are unsettled property relations and the problem of non-indigenous wildlife. The local stakeholders recognise a lack of arable land and insufficient expertise in the production and subsequent marketing of olive oil as main problems in olive growing on the island. Sheep breeding, as another most important agricultural production on the island faces problems connected with overgrown pastures and walking paths, unorganised purchase of wool and insufficient marketing and promotion of the ''famous Cres lamb''. Lack of interest among young people to engage in sheep breeding as well as irregular incentives and incomplete co-financing of damage caused by wildlife were also evaluated as significant problems. The respondents are relatively dissatisfied with the work of the institutions involved in the development of agriculture and tourism on the island, while the work of associations is rated with higher grades . According to the respondents, agricultural activities which have a realistic possibility for the redevelopment are cheese making, fruit cultivation (figs and cherries), apiculture, and the cultivation of aromatic plants and viticulture. They believe that for further development of the agriculture it is necessary to defined development strategy and create a distinctive island brand. A necessary precondition is the education of farmers as well as closer ties between agriculture and tourism. Tourism on the island should be based on specific forms of tourism such as ecological, sport and recreational as well as gastronomic tourism. Keywords: agriculture, Croatian islands, Delphi method, development, island Cres, tourism

    Uvod

    Otoci čine 6% hrvatskog kopna i taj prostor se odlikuje svojim specifičnim reljefom, klimom, tradicijom, običajima, poviješću (Vidučić, 2007). Poljoprivreda je, uz ribarstvo i pomorstvo, oduvijek bila glavna gospodarska djelatnost na hrvatskim otocima, no posljednjih desetljeća je gospodarska slika otoka promijenjena i danas se otočno

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    Đogić and Cerjak: Local Stakeholders Perception On Development Possibilities Of Croatian...

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    Đogić and Cerjak: Local Stakeholders Perception On Development Possibilities Of Croatian...

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    Đogić and Cerjak: Local Stakeholders Perception On Development Possibilities Of Croatian...

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