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A marketing term created in 2004Refer to fruits of exceptional nutrient and antioxidant richnessMainly developed into juiceforecast to become a $10 billion global industry by 2011
Pomegranate 311Açaí 71Mangosteen 10 Noni 45Goji, or wolfberry 54Cranberry 658 million pounds*
Worldwide SKU, 2006
Todd Runestad, Functional Ingredients market overview, 10/2007SKU, Stock keeping unit* US Census Bureau, November, 2004
Maqui berryIndian gooseberryYumberry, “Yang Mei”GuaranaCupuaçu
Cape gooseberrySeabuckthornAcerolaBaobab
Maqui berry Indian gooseberry Yumberry, “Yang Mei”
Types of Research Scientific strength
Cost and difficulties to carry out
Long-term clinical trial ☺☺☺☺☺☺ ☺☺☺☺☺☺Short-term intervention ☺☺☺☺☺ ☺☺☺☺☺Animal disease models ☺☺☺☺ ☺☺☺☺Cell culture studies ☺☺ ☺☺In vitro antioxidant activity ☺ ☺Nutrient composition study ☺ ☺
Refers to “Oxygen Radical Absorbance Capacity”An index for antioxidant capacity, measures the capacity of scavenging peroxyl free radicalsDeveloped by Ronald Prior and co-workers in USDAWidely adopted by the food industry
Superfruits reported to have exceptionally high ORACMaqui berry, Indian gooseberry, Açaí, pomegranate, Cranberry, Goji berry, Blueberry
ORAC is expressed on the basis of weight (TE/g)Extract>freeze dried powder>air dried powder>fresh fruits
One cannot over extrapolate the meaning of ORAC, or directly translate high ORAC to health effects
Are plant-derived chemicals, not essential nutrients; Have no established Dietary Reference IntakeAre structurally diverse, can be divided into many groupsBelieved to be active components in many dietary supplements• Grape seed extract - procyanidin• Ginkgo extract - terpenoid• Ginseng - ginsenoside
The best-know phytonutrients that contribute to antioxidant capacities
Anthocyanins - Açaí, cranberry, blueberryProcyanidins - Cranberry, blueberryHydrolysable tannins - PomegranateXanthone - MangosteenLignans - Noni
Grows in the Amazon rain forest of Brazil
Seed 80%, pulp & skin 20%
Featured on Oprah and other public media
Schauss, A. G. et al. J. Agric. Food Chem. 2006. 54 (22): 8604-8610
Types of Research Number of research
Notes
Long-term clinical trial 0Short-term intervention 0Animal disease models 0Cell culture studies 4 Cancer cell apoptosis
Antioxidant activity 19 High ORAC
Nutrient composition 25 High anthocyanin content
Ovid.com and Pubmed.govaccessed 8/31/2008
Cyanidin 3-glucoside Cyanidin 3-rutinoside
O
OH
O
OH
OH
OH
OOH
OH
OH
OH
O
OH
O
OH
OH
OOH
OH
OH
OHO O
OH
OH
OHCH3
+ +
What can we say about Açaí ?A few in vitro studies on health benefits
Possess high antioxidant capacities and anthocyanins
Originated in the Middle East and India
Major areas of cultivation are India, Spain, Israel, and the United States
J. Agric. Food Chem., 54 (23), 8956 -8961, 2006.
Punicalagin
Clinicaltrials.gov accessed 9/15/2008
3 clinical trials completed, 14 trials in progress
No. Of Trials Conditions7 Prostate cancer*3 Diabetes1 Benign Prostatic Hyperplasia1 Atherosclerosis1 Coronary Artery Disease1 End Stage Renal Disease1 Common Cold1 Influenza1 Follicular Lymphoma
* Interim results from one trial suggested positive outcome
The edible endocarp has appealing fragrance and tasteEndocarp contains little antioxidant strength and phytonutrientsThe exocarp contain xanthones as major phenolics, and also contain proanthocyanidinsExocarp phenolic extract are often added to mangosteen juice to produce a purple color and astringency
native to the Pacific islandsA small evergreen tree in the open coastal regionsgrows abundantly in Hawaii
O
OH
OOH
OH
OH
O O
OOH CH2OH
OH
Asuperlosidic acid
Grows world wideCommercial cultivation in ChinaPossess Food/Drug dual status in Chinese regulation
OH
OH zeaxanthin
There are many in vitro studies and a few animal models suggesting health benefits
None of the effects have been confirmed in human clinical trials
No clinical trial yet for Mangosteen and Goji. The results of one clinical trial on Noni have not been published.
A fruit native to North AmericaBest known for urinary tract infection prevention
O
O
OH
OHOH
OH
OOH
OHOH
OH
OH
A-type Procyanidin
Clinicaltrials.gov accessed 9/15/2008
5 clinical trials completed, 14 trials in progress
No. Of Trials Conditions10* Urinary Tract Infection3 Cardiovascular Disease2 General health2 Pregnancy1 Type 2 Diabetes1 Bacterial Vaginosis
* 6 trials were founded by NIH. Results were not published
There is no scientific criteria to define “Superfruits”For many fruits, there is little or no researchResults from in vitro studies are often over extrapolated, even distorted in the mediaVery few or no claimed health benefits had been confirmed by controlled long-term clinical trials
More studies are needed