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Value Creation in the Creative Industries Dr Lorraine Warren University of Southampton

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Liverpool IgniteCreation in the Creative Industries

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Page 1: Liverpool Ignite

Value Creation in the Creative IndustriesDr Lorraine WarrenUniversity of Southampton

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Researcher in Entrepreneurship & Innovation

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Value creation

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Engines of innovation๏ Ideas for new products and services

๏ Services as inputs to innovative activities of other endeavours

๏ Intensive users of technology, often demand and create adaptations, new development, take technology forward

- Muller et al 2009

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Value?

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Artistic Value?

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Cultural value?

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Social value?

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Technological value?

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Reputational value?

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Value?

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Complexity theory

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Emergence

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Business models

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Capture value

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Challenges๏ Loosely connected networks

๏ Traditional modes of monetisation

๏ High uncertainty

๏ Values clashes

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Attractor (amplify)

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Stabilise

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Realise

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Articulate