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Liuyang Fireworks Liuyang Fireworks Annual General Meeting June 22, 2010

Liuyang Fireworks AGM Presentation

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Liuyang Fireworks Limited is a leading China-based manufacturer of fireworks that are distributed domestically and in more than 15 countries in North America, South America and Europe. The Company trades on the TSX Venture Exchange under the symbol "FWK".

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Page 1: Liuyang Fireworks AGM Presentation

Liuyang Fireworks

Liuyang FireworksAnnual General MeetingJune 22, 2010

Page 2: Liuyang Fireworks AGM Presentation

Liuyang Fireworks

Cautionary Note on Forward-Looking Information

In addition to historical information, the statements set forth throughout this presentation include forward-looking statements that may involve risk and uncertainties that could cause actual results to differ materially from those in the forward-looking statements. This forward-looking information includes, among other things, information with respect to expected growth in the domestic Chinese market, the recovery of the Chinese economy, the shift to more profitable products, decreased selling expenses related to transportation costs, as well as information with respect to the Company’s beliefs, plans expectations, anticipations, estimates and intentions. The words, “may”, “could”, “should”, “would”, “suspect”, “outlook”, “believe”, “anticipate”, “estimate”, “expect”, “intend”, “continue”, “plan”, “predict”, “probable”, “potential”, “target” and similar words and expressions are used to identify forward-looking information. Risks and uncertainties affecting forward-looking information include, but are not limited to, fluctuations and seasonality in demand for fireworks, fluctuations in the costs of production and transportation, fluctuation and uncertainty in foreign currency exchange rates, fluctuation in costs of materials, changes in the laws of the PRC that affect the Company’s operations, regulatory approval, competition, product spoilage and liability, and the risk that revenues do not grow as expected. These and other such factors are discussed in greater detail in the Company’s Filing Statement dated may 27, 2009 and in its other public filings available on SEDAR at www.sedar.com. Potential investors and other readers are urged to consider these factors carefully in evaluating these forward-looking statements and information and are cautioned not to place undue reliance on them. The forward-looking information contained in this presentation reflects the expectations of the Company as of the date of this presentation and, accordingly, is subject to change after such date. While the Company may elect to, the Company does not undertake to update this information at any particular time excepts as required in accordance with applicable securities legislation.

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Page 3: Liuyang Fireworks AGM Presentation

Liuyang Fireworks

2009 in Review2009 in Review

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Page 4: Liuyang Fireworks AGM Presentation

Liuyang Fireworks

1.5

1.6

1.6

1.7

1.7

1.8

1.8

1.9

2007 2008 2009

$M CDNRevenue EBITDA Adjusted Net Income

$M CDN$M CDN

2009 - First as a public company

$8.4 $8.8 $1.7

$1.8

2009 Financial Results

0.0

0.2

0.4

0.6

0.8

1.0

1.2

1.4

1.6

1.8

2007 2008 2009

$1.6

$13.4$1.6

$1.3 $1.3

0

2

4

6

8

10

12

14

16

2007 2008 2009

Page 5: Liuyang Fireworks AGM Presentation

Liuyang Fireworks

2009 Operational Highlights

• Completed qualifying transaction for TSX-Venture Exchange

• Closed non-brokered private placement for $3.1 million

• Set-up Toronto operations and named CFO

Page 6: Liuyang Fireworks AGM Presentation

Liuyang Fireworks

2009 Operational Highlights

• Signed agreement with Quebec-based fireworks distributor

• $1.5 million purchase order with U.S. fireworks distributor

Page 7: Liuyang Fireworks AGM Presentation

Liuyang Fireworks

Recent Highlights

Recent Highlights

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Page 8: Liuyang Fireworks AGM Presentation

Liuyang Fireworks

2.4

2.5

2.5

2.5

2.5

2.5

2.6

2.6

2.6

2.6

Q1 2009 Q1 2010

Revenue Adjusted Net Income$K CDN$M CDN

Results impacted by 20% appreciation of $CDN and Stock Compensation Charges of $135,000.

$2.5

Q1 2010 Financial Results

0

50

100

150

200

250

300

350

400

450

Q1 2009 Q1 2010

$2.6$399

$267

Page 9: Liuyang Fireworks AGM Presentation

Liuyang Fireworks

Recent Operational Highlights

• Launched display company

• Record $2.0 million for Chinese New Year Sales Season

• Acquired wholesale license in Zhejiang province

Page 10: Liuyang Fireworks AGM Presentation

Liuyang Fireworks

Growth StrategyGrowth Strategy

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Page 11: Liuyang Fireworks AGM Presentation

Liuyang Fireworks

Liuyang Fireworks

Current

Liuyang Fireworks

Target

International sales Domestic sales

50%50%

5%5%

Growth Strategy

95%95%

50%50%

Page 12: Liuyang Fireworks AGM Presentation

Liuyang Fireworks

Chinese fireworks industry supply chain

How Liuyang Operates - Today

Manufacturer

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Display company

consumer

Wholesaler Retailer Display company

Liuyang’s Origins

Operations launched in March 2010

Page 13: Liuyang Fireworks AGM Presentation

Liuyang Fireworks

Chinese fireworks industry supply chain

How Liuyang Operates - Tomorrow

Manufacturer

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Display company

consumer

Wholesaler Retailer Display company

Liuyang’s Origins

Operations launched in March 2010

Acquisition Focus

Page 14: Liuyang Fireworks AGM Presentation

Liuyang Fireworks

Municipal license required to wholesale fireworks

Limit of 2-3 licenses per municipality

> 3,000 municipalities

Fragmented Wholesaler Market

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Page 15: Liuyang Fireworks AGM Presentation

Liuyang Fireworks

Expand into Wholesale Market

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Guangdong Region

ShanghaiRegion

NortheastRegion

Strategically target key regions with highest growth opportunities

Acquire controlling position of dominant wholesaler

Each acquisition should generate $1M to $10M in incremental sales

Page 16: Liuyang Fireworks AGM Presentation

Liuyang Fireworks

Proposed Acquisition Timeline

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Jan. 2010

3wholesalers

Dec. 2010

Sept. 2011

Dec. 2012

7 wholesalers

TBD(targets already identified)

Page 17: Liuyang Fireworks AGM Presentation

Liuyang Fireworks

Uniquely Positioned

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Only Chinese fireworks company publicly-listed in North America—provides access to capital

Ability to expand capacity with minimal capital expenditure

Critical mass and size to execute consolidation strategy

Extensive experience as a distributor through historical export business

Page 18: Liuyang Fireworks AGM Presentation

Liuyang Fireworks

QuestionsQuestions

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Page 19: Liuyang Fireworks AGM Presentation

Liuyang Fireworks

Jacky LongChief Financial Officer

Liuyang Fireworks LimitedTel : 416-613-0208 ext [email protected]

www.liuyangfwk.com

Contact

For more information, please contact:

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