11

L'Italia e lo Spazio

CASDRoma 25 giugno 2013

Lo Spazio ed i servizi ai cittadini

Ing G. Viriglio

22

MARKET SEGMENTATION

Satellite

Satcom6 Macro Segments

16 Market Segments

SATELLITE NETWORKS

Corporate Networks

Satnav5 Macro Segments

17 Market Segments

EO5 Macro Segments

15 Market

Segments

CONSUMER BROADBAND

MOBILE COM

VIDEO DISTRIB.

VIDEO CONTRIB.

MOBILE ENTERTAIN.

Rural Com Telemedecine

Defense Security

IP Direct Access

Professional Mobile Com

Messaging & Asset Track.

DTH

HITS

SNG

Digital Cinema

EducationTV

Business TV

Content Management

SNG

DAB/DMB

In flight

CONSUMER

TRANSPORT

GOVERNMENT

ROAD

PROFESSIONAL

Personal LBS

Outdoor recreation

Leisure veissel

General Aviation

Rail

Maritime

Commercial Aviation

MACRO SEGMENTS

MARKET SEGMENTS

Public Safety

Defence

Traffic Management

Fleet Management

Telematics

Agri/Fish

Surveying

AssetManagement

Time & Freq. Dissemination

Scientific

NATURAL RESOURCE

MANAGEMENT

DEFENCE&SECURITY

LAND MONITORING

OCEANO-GRAPHY

METEO

Water

Energy

Forest

Agriculture

Environment monitoring

Homeland Sec/Law

enforcement

Humanitarian

Disaster Management

Consumer Services

Cartography

Land use/cover

Transport

Coastal Zone /Engineering

Professional

Weather Forecast.

Euroconsult source

33

Importance of Space Services

• Economic

• Public Services

• Strategic

44

Value chain in commercial satellite applications (€ in billions)

Lease or sale ofsatellite capacity

User ground equipment & terminals

Satellite-based services

1.8

1.5

7

30

Satellite Manufacturing *

Launch service provision *

TELECOM EO NAV

0.5

1.255

**with Meteo relatedfunding (not satellite only)

21

0.5 7

0.4

0.3

Less than 20 companies

Less than 10 companies

<10 companiesHighly

concentrated

<50 companiesHighly

concentrated

No commercial company

4.8**

A limited number of companies, generally

space primes

A limited number of companies, generally

professional electronic & aerospace contractors

A large number of companies, incl.

consumer electronics leaders

A large number of companies, of

which a few are global

* market value at launchdate

Euroconsult source

55

Maritime Surveillance

Ice charting

Oil spill detection

Ship detection

66

Land Monitoring & Mapping

Terrain & Infrastructures

Intelligence Analysis

Land Use

77

Emergency Management

Earthquakes

Fires

Floods

88

SATCOM sector societal benefits

Key Market Externality Benefit classification

Defence and Security Safety of the citizen

Protection of organs of government

International co-operation

Emergency/disaster communication

Welfare communication

Quality of Life

Better Democracy

Cultural understanding

Quality of Life

Quality of Life

Direct-to-Home television Entertainment

National programming

International programming

Education/lifelong learning

Information service

Quality of Life

Access and social inclusion

Cultural exchange

Educated citizens

Connecting communities

Consumer Broadband Entertainment

e- services

education

Communication

Quality of life

Connected communities

Better educated citizens

Connected communities

Aeronautical Communication Communication

Entertainment

Safety of the citizen

Connected communities

Quality of life

Quality of life

Maritime Communication Communication

Entertainment

Safety of the citizen

Connected communities

Quality of life

Quality of life

Digital Audio and Multimedia

Broadcasting

Entertainment

Public alert service

Specialist programming

Quality of life

Quality of life

Connecting communities

Remote Communication Communication

Entertainment

Safety of the citizen

Connecting communities

Quality of life

Quality of life

99

GALILEO Applications 1/3

1010

GALILEO Applications 2/3

1111

GALILEO Applications 3/3

1212

Integrated Applications

Fixed and MobileSensors

NavigationData Relay Satellite

UserCommunity

Data Acquisition Data Exchange Data Distribution

Datareception

ETS unit

AerialObservation

MobileUnits

ImagesAcquisition

Network

Telecommunication

mediation

Earth Observation Sats

EarthStations

ProcessingCentre

Center IMINT

End Users

DecisionCentres

1313

Satellite Use Cases

1414

The Three Pillars of Europe 2020 Agenda

1515

Contribution of Satellite Solutions to European policies

1616

Italian Space critical infrastructures

Teleport, LEOP, TV & TLC Services, Digital and

Multimedia Platforms, COSMO-SkyMed and

Galileo Programs

370.000 mq surface

23.000 mq buildings

more than 100 operational antennas

14 control rooms (6 manned on 24/7 base)

85°E / 60°W visibility arc

operative since 1963

Earth Observation, geodesy, remote sensing,

archive of civilian acquisitions

55.000 mq surface

2.500 mq buildings

8 antennas

operative since 1994

Operational space infrastructures are strategic assets that conditions autonomy of decision-making and action also at a European level

FUCINO SPACE CENTRE

MATERASPACE CENTRE

Galileo Control Center

Ground Control Segment, GCSGround Mission Segment, GMS

1717

Main point of weakness

a) Limited technological support to service / applications

b) No legal and regulation support to enforce the satellite use

c) Limited support to European industry

d) No industrial policy

1818

Building the future of SpaceOur vision

Support Space Spending. EU space programs are key to maintaining and enhancing EU technological and industrial

capabilities (large industry as well as SMEs) develop European infrastructures, contributing to the same EU identity

on the global geopolitical scene

Commit to the definition and implementation of an “all round” European Space Policy serving European interests (including security and foreign policy) and a Long Term Plan setting a firm and stable way ahead, a key element for industry to plan investment and for Institutions to leverage private co-financing by limiting risk

Set up an effective governance and management framework for Space activities in Europe, addressing both R&D and program investment at national and EU

Adopt a balanced Industrial Policy and Procurement Rules framework, targeting cost efficiency while preserving “critical” capabilities that result from the huge National / EU past investments

Establish suitable market / competitive framework to foster industry competitiveness and give investors adequate confidence / perspective (GMES Data Policy, large missions operations, ..)

Early involve operators / service providers in future system requirements definition (market push vs technology push; key to PPP success)

Ensure a level playfield between Space and alternative technologies (f.e. SatCom)

Budget

InstitutionalFramework

Budget is notenough, a clear and stable perspective is needed as well

Optimizing resources / evolve capabilities

Recognize the specificity of Space - the real competition is at worldwide level among different Regions / Continents

Policiesand

Rules