LinkedInThe Ultimate Job Search Tool

RANDALL CROCKERLDS EMPLOYMENT RESOURCE SERVICES

RIVERTONJUNE 27, 2013

801-633-8383randall@crocker.cchttp://randallcrocker.comhttp://www.linkedin.com/in/randallcrocker

225M+ members (77M+ in USA) June 13, 2013

151,434 USA jobs posted June 26, 2013

1,735,603+ groups June 26, 2013

150+ industries 3,076,850 companies June 26, 2013

2.7 million company pages Executives from ALL Fortune 500 companies

Why LinkedIn is important

What can it do for me?

Promote yourself Promote your business Network with others Research opportunities Research people Research companies Research industries Recruit people

Photo & Headline Activity Background

Summary Skills & Expertise

(endorsements) Experience Volunteer Experience

& Causes

Education Publications /

Projects / Languages / Additional Info

Recommendations Connections Groups Following

Your LinkedIn Profile

http://www.linkedin.com/profile/samplehttp://blog.linkedin.com/2012/10/16/meet-the-new-linkedin-profile/

Changing & Improving

June 26, 2013 “Who’s Viewed Your

Updates” “You Recently Visited”

Recent Hompage Updates New streamlined

navigation Add rich media to your

updates Call out your

connections

New features

http://blog.linkedin.com/2013/06/26/a-more-personalized-linkedin-homepage/

http://www.linkedin.com/in/randallcrocker

http://www.linkedin.com/in/randallcrocker

Your Name Picture Professional

Headline Connect with

501 People Personal URL

Tell your professional story

http://www.linkedin.com/profile/edit?trk=tab_pro

Profile Design

Even Simpler Look Coming

Contact Information

Twitter Websites Personalized

URL

Share how to contact you

http://www.linkedin.com/profile/edit?trk=tab_pro

Make it easy to be contacted…

Additional Info section includes “Advice for Contacting…”

Summary Specialties Link to video,

image, document, presentation

Tell your professional story

http://www.linkedin.com/profile/edit?trk=tab_pro

Current Title Experience

What have you done?

http://www.linkedin.com/profile/edit?trk=tab_pro

Skills & Expertise

Endorsements Recommendatio

ns

“Give to get”

What is your expertise?

http://www.linkedin.com/profile/edit-skills?locale=en_US&goback=%2Enpe_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1

Discover needed skills

http://www.linkedin.com/skills/?trk=skill-rank

Related Skills and Expertise Related Companies Related Locations

Professionals Relevant

Groups

Volunteer Experience & Causes

Education , Publications, Projects, Languages

Additional Info Interests Personal Details Advice for Contacting You

Honors & Awards Organizations

When you weren’t at work…

http://www.linkedin.com/profile/edit?trk=tab_pro

Discover and research people

http://www.linkedin.com/search?trk=advsrch

Discover jobs

http://www.linkedin.com/jobs?search=&trk=hb_advjs

Save search Sort by… Keywords Date Posted Postal Code

Research companies

http://www.linkedin.com/vsearch/c

Company Pages & Follow

Filters Location

Add Posted

Jobs Industry Company

Size

Build your network with email

Build your network by adding your email addresses

https://www.linkedin.com/fetch/importAndInviteEntry?trk=hb_add_conn

Build your network - colleagues

Build your network by reconnecting with colleagues and alumni

http://www.linkedin.com/reconnect?displayCategories&trk=tyahhttp://www.linkedin.com/edurec?display&trk=tyah

The invitation to connect

Invitations should be personal and relevant

300 or less charactersPreston,

We are both in the ELP Group. You have an impressive background. I'd like to add you to my network.

I’m a technology marketing VP looking for a new executive marketing opportunity.Any recommendations of people I should talk to?

Thanks, Preston.

-Randy

RANDALL CROCKER801-633-8383

What are you doing on LinkedIn?

ACTIVITY LinkedIn wants to

see more activity from you

What you do communicates who you are and what you’re interested in

Staying active

From Home Within Groups

Status Updates

Looking at your connections

Van J Walther, The Bowtie Guy

Tip: Export your LinkedIn Connections regularlyhttp://www.linkedin.com/people/export-settings

Join some Groups

LinkedIn Groups Following

News Companies

http://www.linkedin.com/myGroups?trk=hb_side_grps_top

Promote your expertise within Groups

Build an audience with shared interests

Establish yourself as an industry expert

Make business contacts

Promote your business

http://help.linkedin.com/app/answers/detail/a_id/1164

Groups Promotions

Up to 3,000 invitations Up to 30,000 connections Follow up to 1,000

companies Up to 120 characters in

professional headline Up to 2,000 characters in

your summary Up to 500 characters in

specialties Up to 50 groups

For each experience, 100 characters for title and 2,000 for description

Up to 1,800 characters on how to connect with you

1,000 characters to describe interests

Up to 300 characters to write an invitation

LinkedIn by the numbers

Create your own Group Create a group

http://www.linkedin.com/createGroup?displayCreate=&trk=anet_creategrp

Promote your business with a Company Page

Company Status Updates

Highlight products and services

Aggregated information about company employees

http://learn.linkedin.com/company-pages/

Company Pages

http://marketing.linkedin.com/blog/set-your-company-success-linkedin-company-pages-part-1

Create your Company Page

From your home page, select “Companies”

Top right-hand corner, select “Add a Company”

http://www.linkedin.com/company/add/show

Create a Company Page

Company Page requirements

You must be a current company employee and your position is listed in the Experience section on your profile

Company email address (e.g. john@companyname.com) added and confirmed on your LinkedIn account

Company's email domain is unique to the company Profile strength must be listed as Intermediate or All Star. You must have several connections.

http://help.linkedin.com/app/answers/detail/a_id/1594

Requirements For Adding Company Pages

Promote your business

A look under the hood

http://www.linkedin.com/company/utah-oracle-users-group/edit?trk=admin_tools

http://www.linkedin.com/outlook

LinkedIn Tools

Other Tools Email Signature Mac Search

Widget Google Toolbar

Assistant

http://www.linkedin.com/static?key=tools

http://www.linkedinlabs.com

LinkedIn Labs

http://www.linkedinlabs.com/inmaps

http://resume.linkedinlabs.com/

http://instant.linkedinlabs.com/

http://www.linkedin.com/signal/

Wordle “word clouds” http://www.wordle.net/

Melonie Dodaro: Optimize your LinkedIn Profile in 21 Easy Steps http://reports.topdogsocialmedia.com/linkedin-guide/ http://topdogsocialmedia.com/linkedin-training-creating-the-perfect-profile/ Ken Krogue: 31 LinkedIn Tips – How to Use LinkedIn Best Practices for B2B Prospecting http://www.kenkrogue.com/social-networking/31-linkedin-tips-how-to-use-linkedin-be

st-practices/

Dennis Wood: Headhunters Edge: Networking, Career, and Job Search Strategies From The Dark Side http://budurl.com/a4t2

Randall Crocker: Effective Use of LinkedIn for Entrepreneurs and Job Seekers http://randallcrocker.com/#contact-section

Resources