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LinkedIn: Add To Profile for Certifications Developer Docs This document should give you everything you need to know to quickly implement Add to Profile for Certifications. 1. Summary of Program 2. Two ways to use Add to Profile: email and web 3. The member experience of Add to Profile 4. Two Steps to Implementing Add to Profile 5. FAQs, Details, & Support By participating in the Add to Profile program, or using the Add to Profile link or button, you agree to the LinkedIn Plugins License Agreement available at: https://developer.linkedin.com/legal/plugintermsofuse

LinkedIn: Add To Profile for Certifications to Profile... · LinkedIn: Add To Profile for Certifications Developer Docs This document should give you everything you need to know to

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LinkedIn: Add To Profile for Certifications Developer Docs This document should give you everything you need to know to quickly implement Add to Profile for Certifications.

1. Summary of Program 2. Two ways to use Add to Profile: email and web 3. The member experience of Add to Profile 4. Two Steps to Implementing Add to Profile 5. FAQs, Details, & Support

By participating in the Add to Profile program, or using the Add to Profile link or button, you agree to the LinkedIn Plugins License Agreement available at: https://developer.linkedin.com/legal/plugin­terms­of­use

I. Summary LinkedIn is allowing members to more seamlessly add certifications to their profile from a 3rd party partner, while at the same time providing an easier way for 3rd party partners to gain more visibility on LinkedIn. Our research shows that members with certifications on their profiles receive 6x more profile views. Partners will reach out to their users with a suggestion to add their professional accomplishment to the LinkedIn Profile. Users can then easily add the specified certification to their profile. This program will enable partners to showcase the "Add to Profile" button via email and within their website. In this document we will discuss both email and web implementations.

II. Two ways to use Add to Profile 1. Email Email is an excellent method of distributing the “Add to Profile” button. We recommend sending a targeted email to your members immediately after they complete a certification with the Add to Profile button. We also recommend sending Add to Profile emails to previous certification recipients. Our pilot program suggests high conversion rates on both email types. We have already created HTML email templates which you can leverage. Simply customize it with your own logo, branded background color, personalized Add to Profile URL, and relevant copy. We purposefully kept it simple and easy. Download HTML email templates from the website under the “Promote your button” section.

2. On Site Our partners have implemented the Add to Profile button as part of their website experience, either as a user completes their certification online or in their certification management portals.

III. The member experience of Add to Profile For the member, Add to Profile works as follows:

1. Member receives email or sees Add to Profile button on website, prompting them to add a certification to their LinkedIn Profile.

2. Member clicks on Add to Profile button, and is then prompted to sign in to LinkedIn. 3. Member confirms or edits the information to be added. 4. Upon confirmation, the certification is placed in the certification section of the LinkedIn

profile and shared with their network. 5. Member benefits from additional profile traffic, as profiles with certifications receive six

times more views. The new accomplishment will be placed on the CERTIFICATIONS section on the Profile. This is the summary view members will see upon clicking Add to Profile button on the email:

If the user chooses to edit the information this form will open on clicking Edit:

This is how the certification will appear on the LinkedIn Profile:

IV. Two Steps to Implement Add to Profile for Certifications Note: Before you begin, you need to be logged in to LinkedIn. This helps LinkedIn to keep track of who created the buttons, in order to prevent any misuse. Implementing Add to Profile includes 2 simple steps which are described below:

1. Creating your Add to Profile Button Implementing Add to Profile requires the creation of a URL that passes relevant information to LinkedIn about the certification authority and the certification itself. Each partner requires a unique button URL, which can be generated in the “Create your button” section of https://addtoprofile.linkedin.com/cert/.

Simply begin typing the name of the company and select from the drop­down menu (you must have a Company Page on LinkedIn already). Then enter the certification name and any additional optional parameters, such as an external URL, completion date or license number, which can be accessed by clicking on “Show more fields”. Then click “Create Button” to get your unique URL and button HTML which includes the URL embedded with the button.

Modifying the parameters yourself: If you’d like to use the base URL from the “Create your button” step and modify the parameters yourself, here’s how you do it. There are certain parameters that must be included in your link, and others that are optional. Please note you will need to use URL encoders for all parameters. Parameter Explanation Max

length Required

pfCertificationName This is the title of the member’s certification. Example: LinkedIn Recruiter Professional Certification

250 Yes

pfCertificationUrl This optional field represents the URL to the member’s certification or the website of the certification authority. When a member clicks on the certification on a user’s profile, it will take them to this URL.

255 No

pfLicenseNo This optional field represents the licence number of the certification.

80 No

pfCertStartDate This optional field represents the start date of the certification in YYYYMM format

6 No

pfCertFuture This optional field represents the end data of the certification in YYYYMM format

6 No

Here is an example of an encoded URL. The parameters are highlighted to show how the complete URL would look like. https://www.linkedin.com/profile/add?_ed=0_VFi6TdeByS7FVdntWQp0Jd_tCC_1m4scoEuZhLn2d_li9pdyLYjCaFovglH1o5AqaSgvthvZk7wTBMS3S­m0L6A6mLjErM6PJiwMkk6nYZylU7__75hCVwJdOTZCAkdv&pfCertificationName=Test%20Certification&pfCertStartDate=201006&pfLicenseNo=Test%20Licence%20Number&pfCertificationUrl=https%3A%2F%2Fwww.linkedin.com

Download button The button is already embedded in the HTML we provide at the end of the “Create your button” section on the website, which you can also change which language you’d like the button to appear in. Alternatively, you can download the Add to Profile buttons in multiple languages here: https://linkedin.box.com/s/n88swk0vqmx4iwa2kd0jl9bw2b7nyadv

LinkedIn requires adherence to our design principles regarding usage of the Add to Profile button. Please maintain the true shape and dimensions of the button (153x35 for English), and maintain whitespace boundaries (10px on top and bottom; 13px on sides). Important notes:

Use the button in full; don’t break it in two or re­size it Include alt text when implementing a HTML button

2. Create email template AND/OR embed directly on website We have created an HTML email template for you to leverage, if you so choose. Simply download the email templates here, update with your logo, personal branding, and personalized Add to Profile URL. To embed the Add to Profile button in your existing email templates and website, simply use the button HTML you generated with the personalized URL from addtoprofile.linkedin.com in the “Create your button” section. Then copy and paste the HTML into your existing email templates and relevant location(s) on your website. Please remember to test your button to ensure that it is implemented correctly and all the required parameters are in place.

V. FAQs and Misc Details Q: Can I use one button implementations for multiple certifications? A: The Add to Profile button does not currently support multiple certification additions within a single link. Each button will be associated with a specific certification, so in the case where there are multiple certifications received within one email, each certification needs its own button. Do not batch multiple certificates into one button. Q: Where do I go for help? A: You can submit your questions to addtoprofile­[email protected]. Q: Are there test accounts I can leverage for this? A: There are no test accounts assigned for this program. Please make sure to follow the three steps above to implement your button correctly. Q: Can I use notifications instead of email? A: Yes. Q: How do I embed a “ “ (space) for certification names within the URL? A: You will require a URL encoder. A space would be replaced by %20.