How to build a powerful LinkedIn presence Alex Atkinson

8th February 2012

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LinkedIn – What is LinkedIn & why should I use it?

LinkedIn is THE largest professional social network with almost 140 million users online today and a highly targeted audience of business professionals.

If you are in the B2B sector and you do not have a powerful LinkedIn presence, you are almost DEFINITELY missing out on valuable opportunities to connect and grow YOUR business.

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LinkedIn – Getting started

Leveraging the power of LinkedIn begins with a solid professional profile & presence.

As a professional how do you stand out from the LinkedIn crowd?

How are you different to your competitors?

What is YOUR LinkedIn USP?

What will make your profile visitors want to learn more about YOU and YOUR company?

“you must first establish a solid foundation in order to begin building your influence…”

The result COULD be…. to generate introductions, referrals & valuable business opportunities.

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LinkedIn – Complete your LinkedIn profile 100%

LinkedIn suggests having a completed profile gives you a 40% greater chance for networking success. They (LinkedIn) make it easy to understand HOW to achieve that 100% completion.

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LinkedIn – Top tips to complete your profile

1. Upload a professional image

2. Create a compelling headline – 120 characters

3. List your current position & at least 2 past positions

4. Complete the “summary” section of your profile

5. Complete the “specialities” section of your profile

6. Give recommendations FIRST – you need at least 3 recommendations to label your profile COMPLETE

7. Complete the Interests & Groups/Associations section

8. Edit your Public LinkedIn URL, this will help you get found on the major search engines i.e Google

9. Customise your website listings – up to 3 can be listed

10. Include links to Twitter/Facebook /your Blog

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LinkedIn – Applications & more

1. Slideshare – video/presentations displayed

2. Reading list by Amazon

3. Travel & events – showcase your schedule/activity

4. Wordpress or Blog link – pull your blog posts here

5. Polls – Conduct your own market research

“ LinkedIn helps you find valuable people & informs you of the MUTUAL connections you have with them”

This is aligned with the referral process within BNI, it just simply goes hand in hand…..

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LinkedIn – What else can you do to improve your presence?

• Great resources on the site: http://learn.linkedin.com/

• Update your skills & expertise (currently in beta stage)

• Upgrade your basic account to a paid account

How to build a

powerful LinkedIn

presenceAlex Atkinson

8th February 2012

Thank you for your time & input